How to Maximize Your Video Content for Higher ROI

Video marketing has become a popular marketing strategy. It is important to create a good video but it is equally important to optimize according to your SEO practice to reap the maximum benefit. Not all businesses are aware of how to do this and thus we have curated some points to help you maximize your video content for higher ROI using SEO.

Read on to know more…

Tip 1: USE APPROPRIATE TITLES

In the structured data, the name of your video becomes a part of your video title. Hence, it is important that the title not only replicates the title of the page it embeds on but also reflects the specific video content. It is ideal to choose something easy and relevant. With Google being smart enough to understand and relate the synonyms, you do not need to research keywords. Just ensure that the title is compelling and relevant.

It is advisable to change the title of the video as soon as you upload them.

Tip 2: THUMBNAIL

The first thing that catches the attention of the viewers scrolling through the search results is your thumbnail. It can either contribute to your success or be a reason for your failure.

Consider your thumbnail to be a movie poster. It is like a static advertisement for your video and should interest people to click on your video. It is not mandatory for the thumbnail to be a part of the video, it should be something interesting and relevant to the actual contents of the video.

There are no specific guidelines for this but the following points can be considered while deciding the thumbnail:

• Resolution should be 116*65 pixels: The thumbnail image shrinks to this resolution in the search results. Make sure that your image abides by this resolution to ensure that the thumbnail doesn’t spoil in the search result pages.
• No screenshots: It doesn’t look impressive when a screenshot is reduced to a thumb-size in the search engine results. It won’t attract viewers and result in no much traffic.
• Human faces are friendly: Humans get attracted to other human faces. Thumbnails having expressive or impressive faces are much well-received and clicked on by the viewers.
• Follow the rule-of-thirds: Following the conventional wisdom of the rule of thirds where the content should be placed between the lines that divide the image into 9 equal parts to ensure ideal framing.

Tip 3: INLINE EMBED

2 types of embeds are available: inline embeds and pop-over embed. Google places inline embeds in a better position than the pop-over embeds since the pop-over embeds need to be clicked to activate the JavaScript.

Tip 4: BUILD A VIDEO SITEMAP

A file uploaded to your website has specific information about your website, content, images, or videos(or metadata) is called a sitemap. A video sitemap is the best way to make search engines learn about your video and its contents like the title, target audience, etc. You can find the sitemap by consulting your development team.

When you have your sitemap, go to Google Search Console and submit it. On the left-hand navigation, under the “index”, you’ll be able to find it. This will help you to ensure that your sitemaps are good enough to earn you a better search engine rank.

Tip 5: USE VIDEO SCHEMA MARKUP

Employing a search engine schema is another way to improve how a search engine crawls and comprehends your video data.

Schema is a schematic vocabulary of metadata that can be added to your HTML to improve how the search engines read and represent your page in search engine result pages.

Tip 6: ENSURE THAT THE VIDEO YOU WANT INDEXED SHOWS IN THE FIRST PAGE

Google generally indexes one video per page. If you put multiple videos on a single page, it is not likely that Google would recognize any more than the first video.

Therefore, make sure that if you are putting more than one video on a single page, the one you think is the most important should be the first video on the page.

Tip 7: TRY TO AVOID FUNKY JAVASCRIPT

If you’re using angular.js or other JavaScript libraries to build your website, your video will likely get buried under multiple layers of JavaScript. Try to use HTML or CSS to build your website or make sure that more technical expertise is included to have the video SEO function properly.

Tip 8: VIDEO TRANSCRIPTS

The process that includes the conversion of speech or audio in written, plain texts without having any time information attached is called Transcription.

The two main transcription practices are:  Verbatim and Clean-Read

Verbatim works by transcribing the speeches word-by-word, inclusive of all the sound effects and utterances. It is ideal for scripted shows like TV, skit, or movie. Whereas, Clean Read edits the texts to include more fluidity and is ideal for non-scripted content like interviews.

Transcripts are placed right below your video and lie on the same page as the video content. This improves your video SEO and also presents users with alternative ways to enjoy your content.

Tip 9: USE CAPTIONS FOR VIDEOS

The process of dividing transcript into smaller sections called “caption frames” and time-coding each of them to synchronize with the content’s audio is called “Captioning”. The outcome of this process is called “captions” and is displayed at the bottom of the screen.

Captions are very crucial for SEO. The search engine doesn’t have eyes and ears to see or hear your video’s content. The search engine crawlers crawl across your site to read the text and information code and comprehend what it is about.

Apart from the SEO advantages, captions make your video easily understandable for the viewers and boost engagements on other channels.

BONUS TIP

Bear in mind that Google’s algorithms analyses many other factors as well to rank your webpage. It considers the video content and its quality as well. To improve your search presence, it is important to have high-quality videos. If the users quit before watching even half of your video, it creates a really bad impression of your video.

To attain good-quality video, it is not mandatory to use high-quality equipment or spend a lot. Just make sure that your video is well-planned and carefully executed to give the best you can. IF you follow the above-mentioned practices, having your video ranked on the first page of the search engine result is not a distant dream!