Are you interested in live streaming? From people live streaming on various social media platforms to live sports broadcasts and more, live streaming has evolved significantly over recent years. This is a fun and exciting way to connect with others across the globe, but how does live streaming work? It’s easy to get caught up in the fun and excitement of live streaming and to forget about the technical side of things.
Live streaming is a technical process that has revolutionized many industries. While you don’t need much knowledge to start a live stream, it’s important to understand how live streaming works to ensure you can create high-quality content and deal with any technical difficulties promptly.
What Is Live Streaming Technology?
Video files are usually huge, making transmitting them to end-users in their original form difficult. This is where live streaming technology comes in. In real-time, specific devices, software, and technology transmit the video to end-users.
It differs from other media delivery types in that you don’t need to download or watch pre-recorded videos. You can view the content as it’s happening, an experience that traditional media delivery cannot offer.
How Does Live Video Streaming Work?
The entire live-streaming process consists of the following:
- Video capture
- Compression
- Encoding
- Segmentation
- Content delivery network (CDN) distribution
- CDN caching
- Video playback
- Decoding
- Let’s look at these processes in a little more detail:
Video Capture
First things first, you need a video. Your video camera captures visual information and displays it as digital data. Encoding and compression, the second step of the process, are used to ensure your video data isn’t redundant.
Read this blog: Going Viral: How to Make Viral Youtube Videos?
Compression
When you first capture your video data, it has a lot of redundant information. By compressing the video, you’ll be able to remove these redundancies. Furthermore, the raw video data you captured might not have the ideal video bitrate and frame size for live streaming. Compressing helps to correct this as well.
Encoding
Video encoding consists of converting the compressed video footage format. Firstly, you have to encode the footage using a codec. Next, you can choose the ideal encoding standard for your video. A few common ones are AV1, H.264, H.265, and VP9. Each format is suitable for different uses; therefore, you must choose the appropriate one based on the codecs used for your content.
Segmentation
Segmentation is a vital part of the process as it divides your video data into smaller segments, which enables it to be sent. Each segment will be converted into further parts of different resolutions (HD, 4K, 720p, 1080p, etc.), and the parts with the same resolution will be combined, forming a video stream. Therefore, segmentation results in the creation of multiple video streams.
Adaptive Bitrate Streaming (ABR) is currently used by most live streaming software, enabling you to adjust the bitrate by the end user’s bandwidth. As a result, wider audiences, including those with lower bandwidths, can enjoy the live stream without worrying about it constantly buffering.
Content Delivery Network (CDN) Distribution
Firstly, you need to know what a CDN is. CDNs are a group of servers located worldwide that enable people to stream a video in their location. Therefore, when someone plays your live stream, they’ll request it from the server that is closest to them.
The main benefit of this is that it significantly reduces transition time, which reduces latency. This way, the viewer will enjoy a higher quality live stream.
CDN Caching
CDN caching, similar to CDN distribution, is a way to improve the live stream quality and reduce the load placed on the origin server. The video content is stored and delivered through a CDN during this process.
Therefore, when a viewer requests the live stream, the CDN will retrieve the content from the origin server and cache it to the server closest to it.
Video Playback
When a viewer requests access to the live stream, their device will receive the video segments spoken about in step four. The end-users smartphone, laptop, or PC will then reassemble these segments and play them in real-time.
Decoding
The CDN must decode your live video when the viewer first accesses it. This is because the end-user cannot watch an encrypted video file. Thus, the decoder will generate a decoded and decompressed file so the end-user can enjoy your content.
How to Start Streaming
Now that you know how the live streaming process works, you probably want to start creating your live stream. Fortunately, this isn’t a complicated process; you don’t need a flashy and complex setup to start.
Follow these steps, and you’ll be good to go:
1. Choose a Live Streaming Platform
Firstly, you need to choose a live-streaming platform. While this isn’t complicated, it requires careful thought and consideration. The platform you choose needs to align with the purpose and goals of your live stream. Therefore, you should also consider the features the platform offers.
2. Get the Necessary Tools and Equipment for Your Live Stream
Next, you need to finalize your streaming setup. You’re ready to start streaming once you have a platform and the necessary tools and equipment!
The tools and equipment you need include:
- A camera
- A high-quality microphone
- A steady internet connection with a decent upload bandwidth
You could also consider investing in lighting, an audio blender, and a green screen. This depends on the purpose of your live stream.
What Are the Benefits of Live Streaming?
Live streaming has numerous benefits, whether you’re a content creator or a business owner.
You Can Reach a Global Audience
If you’re hosting an online, live-stream event, you can invite as many people as you like. Furthermore, you’d be able to invite people from all across the world. Therefore, live streaming allows you to interact with others like no other platform or source.
You can share a functional and operational video streaming link with as many people as you like as long as you have a functional and operational video streaming link. People might also be more willing to attend your event as they can do so from the comfort of their own homes.
Live Streaming Is Inexpensive
You can choose between using a paid or free live-streaming platform. While paid services might have additional features, free streaming software has everything you need. Therefore, this is an avoidable cost.
Then, the only other cost you would have to worry about is the initial investment in equipment, such as your camera, lighting, microphone, etc.
It Is Easy to Use and Set Up
You don’t need any technical knowledge to start a live stream. All you have to do is determine what type of audience you’re trying to attract and decide on the streaming or social media platform/s you want to use.
Live streaming is accessible to everyone. As long as you have a stable internet connection and know which streaming platform you will use, you can get started as soon as possible!
What Are the Potential Risks of Live Streaming?
While live streaming is beneficial for many reasons, it also has a few drawbacks. Modern technology has revolutionized the world as we know it; however, it has also exposed us to various dangers and risks you need to be aware of.
By familiarizing yourself with these potential risks, you can take appropriate measures to address and mitigate them:
You Can’t Control Who Views Your Content
You can’t moderate live content. This means anyone can watch live content, even minors. Therefore, parents need to take the necessary measures to ensure their children are not watching inappropriate material on live streamers.
Cyber Bullying and Online Harassment
Live streamers often succumb to cyberbullying, online harassment, and negative criticism. Hence, if you’re a live streamer, you must be prepared for this negativity and find healthy ways to cope with negative criticism. Developing a thick skin is vital if you’re going to start streaming.
You Cannot Delete Anything You Say or Do
Traditional media delivery has the upper hand when it comes to this. When working with pre-recorded content, you can edit it before publishing it for the world to see. This isn’t possible with live streaming.
When live streaming, you must always be conscious about what you’re saying and doing. Keep in mind that viewers are free to record and share your content. Therefore, there could be a digital footprint of you doing something you regret, which could be used against you.
Live Streaming Uses
Live streaming has gained great popularity over the years because of how versatile it is. It is used across many industries for a wide range of purposes. A few of the most popular uses of live streaming solutions are:
- Webinars
- Virtual events
- Video game streams
- Live broadcasting – news, sports, music concerts, etc.
- Live videos on social media platforms
- Marketing
- Online classes – education and training
- And more
The Bottom Line
Live streaming is a fantastic and convenient way to share and consume content online, which means it’s here to stay. This technology has helped many businesses, content creators, and ordinary people reach a wider audience in real time.
It offers many benefits, such as effective communication and cost-effective marketing; however, it also has a few risks you need to be aware of, including technical challenges and copyright infringement. By understanding how live streams work, you can leverage their power, helping you build a credible and trustworthy professional or personal brand across the globe.
FAQs
What Do I Need to Do Live Streaming?
If you’re interested in live video streaming, you’ll need certain equipment (discussed below), a live streaming platform/ software, and a strong and stable internet connection.
What Equipment Do You Need to Stream?
Fortunately, you don’t need much to do a live stream. Firstly, you’ll need a camera. This could either be the camera on your smartphone or a professional camera. Next, you’ll need a microphone or mic to ensure good sound quality. If you plan on creating more professional live streams, you might also want to invest in a green screen and lighting.
How Do I Connect to Live Streaming?
To connect to live streaming, follow these five simple steps:
- Connect your video and audio to your laptop or computer.
- Configure your encoder with your streaming platform’s settings.
- Connect to your live streaming platform and follow any instructions provided.
- Make sure you have a stable internet connection.
- Start streaming.
What Are the Cons of Live Streaming?
There are a few cons of live streaming, the most common being:
- You might experience technical difficulties.
- You can’t control who views your content.
- There is a potential for copyright infringement.
- Negative feedback, bullying, or online harassment.
Who Can Live Stream?
Anyone is free is enjoy live streaming. This is an excellent way to share your content and connect and communicate with others. You don’t need a specific topic or purpose for live streaming; you can start a live stream on any and everything!
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Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.