What is a Service Video?
Chances are your business provides multiple services. So, it’s ideal to create a video about each specific service that does a deep dive into that offering.
Chances are your practice serves different types of law to different clients..So, it’s ideal to create a separate video on each specific type of law service you specialize in.
For instance, if you’re a MedSpa that provides an array of treatments, Having a video on each treatment will better inform the customer of the one they are specifically interested in.
For instance as an attorney your practice may provide legal services for Criminal Law & Personal Injury.
So naturally, creating one specific video on each service is more ideal then trying to cram everything into one single video.
Each one of these services are dramatically different.
Which is why it’s super important to create a different video for each service so you can effectively tailor the message to the needs, wants and desires of that customer.
Each one of these practices are dramatically different.
Which is why it’s super important to create a different video for each type of practice so you can effectively tailor the message to the needs, wants and desires of that customer.
Why Do You Need A Service Video?
There is a marketing saying that goes: “ If you market to everyone you market to no one.”
Think about it like this. Imagine going into BestBuy and you’re interested in a new TV.
However, once you walk in you have to listen to the staff talk about computers, appliances, games, cell phones, movies and… everything else till you get to the back of the store.
Then…. You finally get to the TVs and you only get 1-2 sentences of information.
If you’re trying to cram everything into one video, this is exactly the experience you’re giving you potential customers.
So, make sure to create a video for each one of your services so you can more effectively connect with the potential clients and there specific needs.
Where Can I Put My Service Video?
So you might me thinking, “Ok, so now since I have all these service videos, what do I with them?”
First and foremost put these videos on the designated pages on your website that talk about these services.
So the Criminal Law Page would have the criminal law video.
Make sure the video is above the fold on the page so it’s the first thing viewers see when they are going to that page.
In addition to that you could use them on social platforms, landing pages, in ads and even on citation sites like Yelp.
So instead of having one video that tries to cram everything in one video, consider having a series of videos that specifically talks about each service in greater detail.
To learn more about Service videos and if it’s the best strategy for your business, set up a free strategy call with us today by clicking on the link below.
To learn more about Service videos and if it’s the best strategy for your legal practice, set up a free strategy call with us today by clicking on the link below.
We always feel confident when we bring Mosaic Media on to work with us on our projects.His high energy coupled with his attention for detail always results in fantastic results. You can find a great videographer anywhere, but finding someone that understand messaging as well is a grand slam. You will not be disappointed by calling on Mosaic Media.
Here's how we do it
Free Strategy Session
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So, schedule your free strategy session now. Don’t let the fear of a complicated process stop you from telling your incredible story to the world.