Creating Legal Video Content That People Will Love to Watch

Legal Content Can Be Boring to Read, So you Rather Create Videos

Being an attorney is a tough job. But the mistake that a majority of attorneys make is overcomplicating their website’s legal and blog content. If the average person can’t understand what you’re trying to convey, they’re likely to become uninterested and give up shortly after landing on your website.

The best way to connect to the audience is by creating legal video content that is interesting and informative at the same time. You can follow the following tips to have the best legal video content for your law firm:

Create Some Best Practices

It’s important to bear in mind that you are writing for common people – not lawyers or judges. When it comes to creating legal video content that people will watch, your first best practice should be to put yourself in the viewers’ shoes. Think of what issues are they facing, and how you can address them most effectively?

Use Everyday Language

According to research, to create video content, your script should be in easy English, this means using language that anyone can enjoy and comprehend. While creating a legal video, you should avoid using legal jargon or typical legal terminologies.

Who doesn’t want to sound smart? But it’s better to present yourself as understandable and authoritative.

Fill in the Knowledge Gaps

If you’re currently updating your law firm’s website with videos that dive into the teeny-tiny details and aspects of procedure and case law, you’re not speaking to your target audience. Unless your audience is law students or other lawyers.

Many law firms want to connect to potential and current clients. And these people care the least about the latest legislation (except to the extent that it directly affects them) and are hardly interested in your legal jargon.

To form the best connection with your audience, research what concerns them and, then deliver video content on targeted topics:
• Consider the different areas of your practice. Simplify these topics and perform some basic web searches to find out what topic already dominates the web as well as what people want to know.
• Use keyword research tools like Google Keyword Planner to learn about trending topics and any opportunities you might have to bridge the knowledge gaps.
• These opportunities might differ depending on your areas of practice and geography. For example, a law firm that practices in a big university town might want to address topics related to defending underage drinking charges in the state.

Explain the Obvious

As a lawyer, a lot of concepts might be obvious to you. But people without law would probably appreciate an explanation in layman’s terms.

Avoid making the mistake of having assumptions about a reader’s knowledge. Even if you’ve covered basic information in your previous videos, either summarize it in the related video or provide a link for additional knowledge.

Be Relatable

For a lot of people, connecting with or hiring a lawyer can be intimidating. You’ll have more success with your legal video if you make it as relatable as possible to the general public.

There are various ways to do this, one is making the use of hypothetical stories to relate to your viewers. Create an imaginary scenario and then detail how your firm would handle it. Having said that, it’s important to ensure that you don’t use real cases unless given explicit permission by your client. Just modifying the names and locations isn’t enough to protect attorney-client privilege.

Another great way you can be relatable in your video is to simply look friendly and show enthusiasm. When you’re excited about what you do, it will come through in your actions.

Be Organized
Your viewers will appreciate it when you keep things simple and organized. It is advisable to give them a spoiler alert at the beginning. In other words, let them know what you’re about to tell them.

Conclude your content with a summary of what you’ve just discussed. Finally, give your viewers the next step if they’ve like some additional help which usually involves giving you a call or sending a message requesting an appointment, or asking questions on mails.

Get Some Assistance
Like most lawyers, you must be incredibly busy. It’s not like you don’t possess the skills needed to make any topic interesting and engaging; you probably are just short of time.
Instead of stressing over how you can create video content for your law firm, you can trust a professional video content creator to lend a helping hand.
If you’d like to learn more about the legal firm’s video creation and digital marketing strategies, we welcome a conversation about your requirements and will present a customized plan designed to deliver the best possible results to your law firm.