You’re on the right track if you’re considering using video in your next marketing campaign. More than 1 billion hours of video are watched on YouTube each day, and online videos are expected to make up more than 82% of internet traffic. You must go beyond the basics to stay competitive and stand out. Check out this blog on video marketing strategies to explore creative ways to get the most out of your content. You can also learn more about our video marketing services if you can elevate your campaigns with expert support. For everything you need to know about our work, visit Mosaic Media Films.
The key is not to use video marketing but to use it in fresh and unexpected ways. The more value you provide through your video content, the greater your customer engagement and return on investment will be.
How to do that? Discover nine uncommon ways to use video marketing to attract customers and increase ROI.
1. Use Videos For Staff Training
Video marketing can be used not only to pursue customers but also to communicate with your internal staff or to train and educate them. Training videos can be used to provide mass training to your employees and help teach your new employees some specific tasks or processes that are too expensive or tedious to teach repeatedly.
2. Simplify Customer Service Experience Using Videos
Videos can be very efficient in answering common FAQs or providing customer support. This is a unique way of addressing users’ problems. Contact your sales team or customer service department to discover the most common hurdles or problems encountered by users and address those issues by creating relevant and informative video content. Besides saving your employees time, it will also provide a good experience to confused users.
3. Use Unexpected Web Pages To Display Videos
It is good to post videos on your homepage or product pages but think out of the box and put videos on the often neglected pages like 404 error pages or confirmation or thank you pages with a high bounce rate and low engagement rate. Use funny and quirky videos to gain the user’s attention.
4. Use Personalized Videos For Your Viewers
Personalized videos are not as challenging to create. You can use various tips and tricks to put forth seemingly personalized videos. You can, for instance, create happy birthday videos for your customers and send them to them via email. Alternatively, individualized welcome videos can be created for new sign-ups. Most common names, like John or Mary, can be used to create videos and send them out to new registrants with the same names. Names can also be digitally inserted and reused again and again while creating personalized videos. Remember that the more personalized the videos are, the more effective they are!
5. Use Common Man To Create Impromptu Videos
Employ an uncommon and fun premise in your video. Use real-life men and their experiences to get your message through. Apart from authenticity, it will also provide entertainment to your users. For instance, if you run a beauty salon, inquire about the customer’s worst haircut and ask them to share photos, if possible. You’ll receive high customer engagement and create viral content for your social media channels.
6. Create And Regularly Schedule Educational Video Content
It works great for specific industries like SaaS and Tech to have scheduled videos providing helpful information to the users. Not only does it attract new customers, but it also retains customer interest, which pulls them to your page every week/month. You can also use it to address new technologies and trends in your industry.
7. Create GIFs using Videos
If you have some great videos, you can easily turn them into gifs. Sites like Giphy can be used to turn videos into super short gifs. Apps like Instagram’s Boomerang can be used to shoot live gifs, which can then be used across all social media platforms, emails, and blogs to give a personal touch to your content.
8. Re-Engage Unsubscribers Using Videos
As important as attracting new customers, it is equally important to re-engage those who have unfollowed/unsubscribed you or have forgotten about you. Customers feel more connected when they see an engaging video and are impressed by the effort. Using personalized videos to regain unsubscribers is also a great technique.
9. Screen Capture Videos To Record How-To’s Or User Manual Videos
Simple software or tools like screen capture or PowerPoint can record your computer screens to explain processes or steps of doing something. They are extremely easy to make and share and are very helpful for the customers. Despite being so effective, they’re not utilized to their full potential. It is an excellent way of increasing customer engagement on your website.
There are umpteen options at your disposal for using videos effectively. Besides this list, you can brainstorm and come up with different strategies to use video marketing for your brand.
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We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.
Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.
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Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.