There is unanimous agreement among digital marketing experts that video marketing in Austin, TX, is a core strategy for businesses looking to enhance their online presence. This holds across various industries but is particularly crucial for law firms. In today’s digital era, when individuals face legal challenges, their first instinct is to search online for information and solutions. By leveraging effective video marketing, law firms can establish trust, provide valuable insights, and connect with potential clients in a way that text alone cannot. The right content can significantly influence decision-making, whether it’s an explainer video, a case study, or client testimonials. At Mosaic Media Films, we craft compelling legal marketing videos that resonate with audiences and drive engagement. Investing in video content isn’t just an option—standing out in today’s competitive landscape is necessary.
Before contacting an attorney, typical legal consumers will want to read as much as possible about the issue they are dealing with to understand it and to know what questions to ask a lawyer when they finally contact one.
Attorneys and law firms that take the time to produce content that answers consumers’ questions stand out from their competitors by sharing free information with the public and demonstrating their knowledge of the law. Video marketing will drive targeted prospects to your web properties, a percentage of which should become clients. This is one of the most cost-effective ways to grow your legal practice.
Developing an effective video marketing strategy is not really that complicated. However, it does require a commitment to time and consistency. If you are willing to put in the time, you can turn video marketing into a winning strategy to grow your clientele. The traffic will fluctuate at first, but if you stick to it, your website visits will start to multiply, and you will produce successful long-term results.
To help ensure that you involve a good video, here are six steps to follow:
Research your Audience
It is essential to understand who where you will present the video to and the purpose of the video. A law firm video is primarily made for legal consumers (as opposed to other attorneys) because they are your potential clients. So, when you prepare to create a video for them, put yourself in their shoes and think about what they are facing and what they need from your video.
The best kind of video is the one that connects with your audience and addresses their concerns. For example, someone injured in a car accident will likely be stressed about the medical bills they must pay and how long it will take to resolve their legal claim.
Researching and identifying your target audience and understanding what they are concerned about will help you a great deal to produce content that is compelling and engaging. This will help you establish an emotional connection with them and have them interested in what you have to say.
Write for Topics over Keywords
You might have heard a lot about search engine optimization (SEO) and its role in getting your content found on the Web. Ranking for keywords that your target audience uses to search the internet is one of the primary goals of creating and employing video content. Still, you should never compromise on the quality of your video for this purpose.
The best approach for creating legal video content is choosing topics your target audience cares about. One way to do this would be to list the most frequently asked questions you get from your clients and create videos that address these queries. You could also research places like Google search suggestions and Quora to find some common questions that are being asked.
Create videos about relevant topics to your target audience, and do not worry as much about keyword phrases. If your content discusses their most important issues, the search engines will reward you, and your posts will rank better.
Make your Content Coherent and Understandable
As an attorney, you must project a professional image for yourself and your firm. You must ensure that the video you create flows smoothly and is engaging. At the same time, make sure that it is not overly technical. Remember that much of your audience is unfamiliar with many legal terms in your everyday vocabulary. While creating a legal video geared toward average consumers, your job is to make complex legal concepts understandable and easy for your target audience.
Make your Content Informative and Useful
Your viewers should be able to comprehend your content and find it informative, engaging, and valuable. Undoubtedly, your end goal is for them to contact you and become clients, but you should not continually try to sell that within your video. Instead, give your viewers practical information they can take away from the video and use so they consider them worthy of devoting their time.
Show Yourself as an Authority
Avoid talking too much about your firm, and try to display your expertise by discussing the legal topic and providing helpful information to the viewers. Within your video, show viewers your in-depth knowledge of the subject. This will aid in establishing your firm as an authority in your area of practice, which builds trust among your target audience and makes them more likely to convert.
Include a CTA
You should end your video with an appropriate call to action. This will help you make the viewers take action as you desire and contribute to lead generation.
About Us
Now, this is our call to action. For many attorneys, planning and creating video content and other types of digital marketing can seem next to impossible. And this is where we come in. We specialize in helping law firms plan, implement, and create the best video marketing strategy.
We work with lawyers and legal practitioners in whatever capacity they need us. For some, we build a professional lawyer website and host it for them while they use digital and video marketing strategies. For others, we plan their entire marketing strategy – from website construction to SEO to video marketing to social media, paid advertising, and beyond.
Book a Free Strategy Session
We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.
Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.
Here is how we do it
Book Free Strategy Session
Produce Videos
Achieve sales & marketing goals
Schedule your free strategy session now. Don’t let the fear of a complicated process stop you from telling your incredible story to the world.
Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.