As many times as we have mentioned earlier, we shall repeat that this is an unpredictable and challenging time and equally tough for all of us to navigate through. The business scenario is experiencing a new landscape, and many marketing efforts are ineffective or very difficult to execute.
Almost all forms of marketing have been affected, from event marketing going digital to using OOH advertising to push people back inside and even video marketing facing production challenges.
Before we delve into the solutions that can ease video production, we understand that not every brand prioritizes video marketing any longer. With the evident fluctuations in demand and resources, brands are forced to make tough decisions regarding what marketing element to prioritize.
Discover more on how video marketing can still work for you, despite challenges, in this related blog. Explore our video production services to see how we can help overcome production hurdles and create compelling content for your brand. For more information on how we can help, visit Mosaic Media Films’ homepage.
The path ahead is vague and difficult for brands still interested in video advertising. So, this article is an attempt to answer the questions of our audience regarding the types of video marketing tasks that can be pulled off in this new landscape.
Upon keeping a close track of the video landscape, we’ve devised several ways of producing video content while following the COVID-19 guidelines and precautions. You can check them out below and reach out to us in case of any queries.
Edit Existing Videos
You’d be amazed at how your existing old footage can be used to develop great video content. Using your leftover past footage to create a full-fledged video with the assistance of a skilled editor can deliver incredible results for your video content.
Alternatively, you can take and cut down existing footage and use only a tiny part as a small ad for a specific social media platform. This is a nice way to reuse an old clip, giving it a fresh touch!
Obtain User-Generated Testimonial Videos
The best way to produce in-person is to obtain content from your customers. The authenticity of such user-generated videos adds beauty to your video content.
Customers do not look for fancy content produced in fancy production studios. Instead, they look for something they can connect with, and having your real customers share their views on your brand can create the maximum connection. As for creating such videos, your customers can just use their smartphones; they are good to go!
Try Remote Product Shoot
Considering today’s scenario and limitations, we’ve developed remote product shoot options for our clients. Customers can send us their products, and we can stage and film your products in the best possible way to present them in all their glory. This way, you can ensure that all health and safety guidelines are taken care of while filming video content for your brand.
Animation Video Production
As per today’s environment, Animation Videos are the best option. They manipulate bare pictures and graphics to create a sense of motion and develop interesting video content. It is a fun and easy method that ensures that all health and safety measures are abided by during filming.
Curate Stock Footage
If you think the above options are unsuitable, Stock Footage might interest you. Stock pictures might seem generic or cheesy to some customers, but not all are like that. You’ll get better content when you enter into the paid stock footage category.
Initiate Pre-Production
Lastly, if nothing from the above list suits your goal, start your pre-production activities to lat.
Book a Free Strategy Session
We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.
Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.
Here is how we do it
Book Free Strategy Session
Produce Videos
Achieve sales & marketing goals
Schedule your free strategy session now. Don’t let the fear of a complicated process stop you from telling your incredible story to the world.
Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.