Video advertising has become omnipresent in 2021. It’s everywhere: over your Television, your cellphone, local billboards, bus displays, and practically anywhere it’s physically possible to upscale from static to dynamic content.
Suppose you wish to reach a large number of people today. In that case, you have to simultaneously deliver your message in a way that’s informative, fun, and visually interesting, and videos reach people in a way no other medium can.
Read more about how video can enhance your marketing strategy in our related blog. Explore our video marketing services and learn how we can help take your video marketing to the next level. Check out Mosaic Media Films for more insights on how we can assist with your brand’s video marketing.
Let’s have a look at the top ten ways videos can help your business:
1. Videos Are Educational
Video is probably the best tool if you want to educate people. Using videos, you can educate, explain, and entertain all at once. When trying to explain something more complicated, video is a fantastic way to grab interest and keep people focused while you go over the details. It also permits you to combine audio messaging and visual cues to put your point across, capturing both visual and auditory learners and multiplying the intensity of the message you’re trying to convey.
2. Videos Are Easy to Share
You’ve probably seen a lot of viral videos over the past days and weeks. How could a viral video help your business? Even if your video doesn’t go viral at once, it’s still probable to create more buzz around your content using a video than it is for written content or static images. This is mainly because videos are easy to share and can be easily shared across multiple platforms. Video is likely your best bet if you need your content to spread quickly and credibly.
3. Videos Rank Well in Search Engines
It’s just not enough to merely publish something online—more important is for people to be able to find it! Google and other search engines find videos to be highly relevant. They’re easier to rank than other articles or plain blog posts. Try adding a video to your existing blog page that you feel should be doing better, and observe how it impacts your organic traffic. We tried this for one of our popular blog pages, and it hiked to the first few pages on Google’s results in a matter of days. The conclusion is that video works wonders for SEO!
4. Your Competitors Are Using Videos
Your competitors are using video, so why not you? Please don’t allow them to enjoy the benefits of using video while you lag! On the odds that your competitors haven’t started using video content yet, being the first to adopt video into your marketing strategy is a great way to make your brand stand out.
5. Videos Are Popular
Everyone nowadays loves videos. This is why YouTube alone has billions of views daily. This makes video a natural and great way to reach your audience. In a study, people expressed wanting brands to create more videos than text posts or images. As easy as that–give people what they want!
6. Videos Are Mobile-Friendly
Observe all those people everywhere on their smartphones and tablets. Many of them are involved in watching videos. Recent research explains that the customer buying journey is increasingly favoring mobile devices. People nowadays use smartphones to browse products, collect data, decide which stores to visit, or even make a purchase without clicking on a desktop or putting a foot in a physical store. Consider using videos on mobile platforms to capture this audience while they’re already planning a purchase.
7. Videos Are Cost-Effective
As a marketer, you always seek an affordable and effective promotional strategy. Fortunately, you do not need to set a considerable budget to launch a professional video marketing campaign nowadays. You can create an introductory video on your smartphone without fancy equipment and reap the benefits. Plus, once your video is created, you can share it across multiple platforms—including your website, YouTube, Facebook, and other sites supporting video content.
8. Videos Add a Personal Touch
You can get personal with videos and build a face behind your brand. This authenticity goes a long way with the customers; you can build a personal relationship rather than just selling something. As video tools become more robust, the capability to personalize content becomes even more powerful.
9. Videos Are Permanent
Once your video is online, it remains there forever. People searching for content using similar or relevant search terms can find your video months or even years from now. In this age, making a video isn’t merely a short-term measure—it can impact the long-term success of your brand.
10. Results are Quantifiable
How do you ensure that your business strategies are working? The one way to confirm is to measure your results. With today’s analytics tools, it’s a cakewalk to track the effectiveness of your videos. Of course, you can see the number of views you get, but metrics are evolving and becoming even more modular. Many platforms allow you to see the exact moment someone stopped watching your video, providing valuable insights about how you can make your content more compelling and tailor it according to what people want to see.
When you plan to get started, reach out to us and we will help you produce and distribute the perfect videos for your business!
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We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.
Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.
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Schedule your free strategy session now. Don’t let the fear of a complicated process stop you from telling your incredible story to the world.
Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.