You’ve recorded an incredible company video, shared it across social media, and optimized every detail—yet the views still aren’t where you want them to be. One critical factor could be subtitled. Studies show that 80% of videos on Facebook are watched on mute (Uscreen), meaning a large portion of your audience might miss your message entirely. Even when sound is an option, many viewers prefer captions as they enhance comprehension and retention. Learn how to make your videos more effective with our Video Marketing services. Also, check out our blog on Video Production Techniques for tips on creating high-impact content. Explore more on our homepage.
Adding subtitles to your videos not only improves accessibility but also increases engagement. Whether it’s a marketing clip, tutorial, or testimonial, captions make content more inclusive and digestible—helping you reach a wider audience and maximize your video’s impact.
“So how do I get my viewers to hear me without sound?” you’re probably wondering.
The answer? Captions!
Benefit #1: Captions Allow You to Reach All Audiences
Lots of people will likely be scrolling through their feeds in areas where they can’t play sound out loud. You don’t want them to scroll past your post when they realize they’re not able to tune in and listen.
Plus, almost 30 million Americans are hearing impaired. If you don’t have captions in your videos, you miss out on reaching a vast audience.
Benefit #2: Captions Increase Audience Engagement
It’s also been shown that having captions in your videos increases audience engagement. Sixty-six percent of people watched a video to completion without subtitles — but when subtitles were included, this number increased to a whopping 91% (Uscreen).
Benefit #3: Information is Absorbed Better When Read
Have you ever spaced out while watching a movie? We’ve all been there, but those who like to turn the subtitles on will tell you how much it helps them stay focused on what’s on screen.
Reading is a much more active form of learning information when compared to watching, and including captions in your videos will keep your viewers engaged and focused — which also puts you and your brand on your mind.
A Final Tip: Create Custom Captions
Some platforms (like Facebook) will auto-populate your captions for you, but they’re often riddled with misspelled words, improper punctuation, and other errors. The captions are also organically set at a small text size — and if your viewers can’t see your subtitles, they’ll probably scroll past your post.
Due to this, it’s best to create your captions yourself — that’s what we here at Mosaic Media Films do for all the videos we make! Going the DIY route means that all your words will be displayed appropriately, you can set your text size, and you can ensure your post will hit all your targets and then some. We can’t wait to see how your audiences grow!
- Square format to maximize size for captions
- Larger size (70pt), easier to read
- Thicker font for ideal readability
Let’s Stay in Touch!
We know you might have more questions about how to effectively market your video. Don’t hesitate to reach out! You can learn more about Mosaic Media Films by visiting our website. To keep up with the latest videos and learn about our clients, ongoing projects, and more, follow us on Instagram, Facebook, LinkedIn, and subscribe to our YouTube channel.
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We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.
Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.
Here is how we do it
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Schedule your free strategy session now. Don’t let the fear of a complicated process stop you from telling your incredible story to the world.
Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.