The Power of Educational Video Content: How It Strengthens Your Brand

The top brands are often remarkable educators, investing significant effort into creating educational content that not only informs viewers about their products or services but also enhances their understanding of the broader industry or market. In 2021, video emerged as the leading format for delivering this content. It’s not just about providing valuable information—how you present it is just as crucial. Learn more about crafting educational videos through our Video Marketing services and explore more tips on effective video content creation in our Benefits of Video Marketing blog. You can also check out our homepage here.

As video consumption continues to rise, it’s clear that videos are no longer a luxury—they are necessary for businesses aiming to connect with their audiences. Educational video content helps establish your brand as an expert and builds trust with your audience, ultimately driving higher engagement and conversions.

Educational product videos ease the complications.

Remember about the last time you read a user manual for a product? Even with pictorial illustrations or sketches to guide you, it was not easy to comprehend.
Now, think about having a manual with any pictures and sketches. It is even more challenging, right?
This is the same as explaining a product with no visuals. This is a “talk less, show more” age, and providing videos to your users makes comprehension more effortless and enjoyable.
With a lot of evidence backing the effectiveness of video content, more than 60 percent of people say they prefer watching short videos to learn more about a product or service. This hints at keeping your video short, explaining key points in simple terms.
To take your educational video one step ahead, consider interviewing a core product-developing team member. Having someone explain your product while watching a video about it makes it much easier for the consumers to comprehend it—far more than plain text or pictorial representations.

Engage and educate viewers using Webinars.

In 2019, around 45 percent of people use webinars. This number hiked to more than 60 percent in 2020, with the pandemic opening up opportunities for people to learn and work from their homes.
Webinars form an interesting part of the learning ecosystem. Webinars follow an in-depth approach to explaining the topics they are covering. Being so detailed, webinars aid you to build customers’ trust in your brand and improve the customer journey.
It takes a lot of time and effort to develop a well-executed webinar and can prove to be a bit tiresome, but it is worth all the efforts and has many advantages.
Registration to attend a webinar is voluntary, and people can do so if they are already interested in a particular topic/brand, or product. If you offer value in your content and offer an engaging webinar, you’ll have great potential leads.
Another crucial aspect of a webinar is that it invites audience participation. You can ask attendees about the questions they want you to answer and shortlist a few fascinating ones to address during the webinar. You may also include a live chat to make the webinar more interesting or include polls that can be run in real-time to receive feedback.
Webinars can also help you provide other content for your marketing. You can edit and repurpose your webinar content into short videos for social media or blog posts and more.

Educational content satiates social people thirsty for knowledge

According to statistics, more than 70 percent of brands are already creating videos for their social media. Users are twice as likely to share video content with their friends or family across various social media platforms. So, please give them great, engaging content to encourage viral sharing.
Apart from Facebook and Twitter, LinkedIn has also opened up a fantastic way for marketers to use video content for their promotion. More than 80 percent of marketers are using LinkedIn term it as a very “effective channel.”
Most LinkedIn users are professionals looking to connect and interact with quality people and content; thus, gaining potential leads is a vital platform.
You can use educational video content in several forms like testimonials, product, or explainer videos.
The key here is that these videos are short, not more than one to two minutes, and have a clear click-to-action. With a shorter attention span, gaining and retaining the viewers’ attention and making the most of your video content is essential.

Let the content strategy be video-centric

Your overall content strategy should include good video content. They are crucial in creating brand awareness and connecting with customers. Above everything else, strive to be helpful and engaging at the same time.