Imagine looking for a new gadget online and stumbled upon one that is way cheaper than its counterparts but belongs to a brand you’ve never heard of. Apart from looking for reviews, what alternative do you have to learn more about the product and the brand in the best possible way? If your answer is a ‘product video,’ you know our point!
Be it a budding e-commerce entrepreneur or a big e-commerce tycoon, you will always need product videos to attract new customers, let them know about your brand, build confidence to purchase from it, and keep them satisfied.
For a deeper understanding of how video marketing impacts business success, check out our guide on why video for business is essential.
If you’re considering investing in professional video content, explore our video production services to ensure high-quality results.
Learn more about our approach and success stories by visiting the Mosaic Media Films homepage.
WHAT A PRODUCT VIDEO IS?
A product video is specially tailored to highlight a product’s features, specifications, and qualities. It helps entrepreneurs show their product in action, what it can do, what it looks like, how it can be used, etc. It is especially relevant if there’s no physical store where customers can see the product.
It has been proven that online customers engage more with videos, and product videos are better at displaying the features and qualities of a product, building confidence in customers to purchase from you and ultimately increasing sales. Of all the web visitors, more than 70% are likely to purchase from you just by interacting with a high-quality product video.
VIDEOS GARNER MORE CUSTOMER ENGAGEMENT
Video has been a captivating medium for ages as our eyes are more attracted to moving light and images. Mainly, product videos will grab the viewer’s attention and present more information than other media.
Customers tend to spend more time on a website with videos. On an e-commerce page, product videos increase the no of pages viewed per session by more than 125 percent, and the session duration for e-commerce companies having product videos on their website is lifted by more than 300 percent. This increase in the time spent on the website is because consumers watch the video to at least 80% of the total video length.
This is also because people absorb information better through videos than text, with more than 70 percent of consumers finding product videos better at explaining the product.
PRODUCT VIDEOS INCREASE CUSTOMER CONFIDENCE
If you’re new to e-commerce, planning your marketing strategy, including product videos, will work wonders for you. Even if you are an old brand, including product videos in the promotional strategies of a new product line will boost customers’ confidence in your new product.
Consumers know that looks and words are deceptive, and they would easily trust a brand ready to show its products in action by including videos from different angles. More than 50 percent of online shoppers find brands with product videos more trustworthy, and over 40 percent of internet users will revisit a website because of the videos. Also, consumers admit that they would think 12 times more highly of a brand that includes product videos than the one that doesn’t. Last but not least, more than 50 percent of consumers get confident about their purchase if they see a product video and are less likely to ask for a return.
Also, according to some statistics by Google, more than 60 percent of consumers like seeing videos from “people like me,” and around 5 percent of consumers like it from experts, indicating that it is essential not only to know the product but also your customers as well to present the right kind to videos to the right people.
PRODUCT VIDEOS BOOST CONVERSION RATES AS WELL
According to some surveys, over 90 percent of online consumers admit that product videos are a massive part of their purchase decisions. More than 70 percent of consumers finally purchase a product after seeing a video about how it works. Therefore, it is statistically proven that product videos increase conversions if you include them in your marketing strategies.
Having a video on only one page can increase conversions by up to 37 percent, and more than 40 percent of consumers prefer purchasing products from a brand that features product videos.
Besides this, product videos also contribute to SEO and improve page rank for your e-commerce brand. E-commerce companies with product videos on their content page experience 150 percent more organic traffic than those who don’t have it. Even if the product video is shared across your social media channels, it is likely to create 45 percent more customer interest for your product.
Considering a broader perspective, Google encounters nearly 3.5 billion searches daily, amounting to nearly 1.2 trillion searches annually, of which videos appear in around 14 percent. Having a product video makes you 14 percent more likely to appear in the search results.
Apart from the statistics, having a product video on your website makes you look more impressive and professional and brings your products to life by showing them in movement.
Finally, product videos can elevate your company and create more customer engagement. Once you receive good customer engagement, earning their loyalty and retaining them for a long time to come becomes easier.
Book a Free Strategy Session
We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.
Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.
Here is how we do it
Book Free Strategy Session
Produce Videos
Achieve sales & marketing goals
Schedule your free strategy session now. Don’t let the fear of a complicated process stop you from telling your incredible story to the world.
Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.