Whether selling a product or sharing company history, when you post a video on your business page, your goal is to create meaningful connections with your audience. But did you know you might miss out on countless new connections if you don’t include live streaming in your marketing plan?
That’s right! Live streaming transforms video marketing by allowing businesses to interact with their audiences in a more personable, real-time way. By tailoring this tool to your brand, you can enhance engagement, build trust, and open doors to new opportunities.
Want to make the most of live streaming for your business? Mosaic Media Films is here to help!
Live Streaming: What is It?
Live streaming lets you watch, share, and create videos in real time — just like on television, but on the internet instead!
Live streaming mainly occurs on social media platforms like Facebook, Instagram, YouTube, and Twitch. It’s free to use, and viewers can interact by posting comments that appear next to the livestream. On Facebook Live, for example, viewers can express feelings via “reactions” (re: emoticons) they share during your live broadcast. You’ll receive instant feedback about how people are responding to your content, and you can even directly address individuals through your own questions or comments.
And viewers love this! Facebook Live videos were watched three times longer than videos that were pre-recorded. In addition, those watching live content showed an emotional engagement rate of 25% — and compared to videos that had already been posted, this rate was 17% (Applian Technologies).
Why? Because live content feels real, intimate, and suspenseful.
Even the most mundane topics become more intriguing when they happen right before you. Someone in the UK shared a live video of locals trying to navigate a huge puddle, and their audience later grew to the millions (BBC).
So yes, you can livestream anything — but let’s do a deep dive into all the main categories so you can best cater live video to your individual business goals.
Types of Livestream Videos
Interviews and Q&A
Including interviews and Q&A sessions in your livestream plan is a great way to position your business as an innovator and a thought leader by sharing relevant information your viewers deem worthy. If you’re not as keen on a topic as you’d like, try asking local experts to join in and share their thoughts and ideas instead. Doing so will also allow their audiences to dip in your stream!
Behind the Scenes Footage
Everybody loves an inside look. 87% of viewers said they’d prefer to watch things online rather than on TV if they could get a closer look at what goes on behind the scenes (Applian Technologies).
Viewers love learning about what life is really like for you and your company. By showing your unscripted, natural side, you provide that to them by becoming more relatable, open, and “real.”
Eighty percent of consumers are more likely to follow brands that produce authentic content, after all, so showing some behind-the-scenes content will allow you to create meaningful engagements with your current audiences and create new ones (Uscreen).
Product, Brand, and Life Updates
Sharing updates about your company, life, and goals is a great way to create an authentic and engaging brand. Doing so also lets you provide your viewers with timely information about opportunities within your business they can capitalize on — like that excellent new product you just listed on your website!
How-tos, Product Demonstrations, and Tutorials
When was the last time you Googled how to do something, found a video explaining it, and learned a new skill in less than five minutes?
How-to videos earn the most attention of any content category on YouTube (Think with Google). They work so well because they’re directly related to audience intent, and you can cater that to your company by including explanations of common trends, topics, or products.
For example, a product demonstration! Try making a livestream video that shows your viewers how to use one of your products, perform a task, or create something. This content should remain relevant to your business, but don’t hesitate to think outside the box and have a little fun with it!
Webinars
In short, a webinar is an online meeting or presentation shown in real time that attracts viewers because it dives into a specific topic they’re interested in. The best ones are chock full of interactivity, so be sure to include time to answer audience questions if you decide to go this route.
Repurposed Content
Even during a livestream, you don’t necessarily have to create organic content 100% of the time.
If you’re unsure where to start or find yourself without ideas, try repurposing some of your most popular content and sharing it in a live stream. You can take topics from old videos and quiz the audience on their knowledge or provide a recap about past developments in your company, your history, and more.
Now that you’re well-versed in all the different types of livestreams, let’s look at how to make the most of your new toolset.
How to Make the Most of Your Livestream
Live streaming allows your viewers to connect with your company in meaningful ways, but to capitalize on this, you’ll need to send that connection back another way.
Consider leaving room in your broadcast to answer your viewers’ questions and comments as they roll in. Calling out individuals by name in your responses makes them feel heard and unique, so do your best to include them when interacting.
In addition, it’s essential to market your livestream beforehand so viewers know it’s coming. You should also record and share it once it’s over so anyone who couldn’t tune in won’t miss out.
You should get comfortable with your content before you go on camera, but don’t worry about being too perfect. Remember: Audiences love authenticity and seeing the real you!
We hope these little tips and tricks help you bask in the beauty of live streaming. If you ever want to check out some of Mosaic Media Films’ very own livestreams, follow us on Facebook and Instagram!
Book a Free Strategy Session
We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.
Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.
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Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.