How to Evaluate and Repurpose Your Old Video Content for Maximum Impact?

Video content is a powerful branding tool, providing long-term value for your organization. However, assuming that all videos remain timeless is a mistake. Over time, industry trends shift, branding evolves, and audience expectations change. That’s why regularly reviewing your video content is essential to ensure it delivers value and aligns with your business goals.

Refreshing Your Video Strategy

Instead of starting from scratch, you can repurpose outdated videos with video production in Austin to update messaging, improve visuals, or enhance engagement.

For more insights on maximizing your video content, check out our blog on repurposing video content to discover smart strategies for extending video longevity.

Looking to enhance your brand with high-impact video content? Mosaic Media Films produces dynamic, results-driven videos that keep your brand relevant.

Check out the list of questions below:

IS THE INFORMATION STILL ACCURATE?

Firstly, you’d want to ensure that the product/service being showcased in the video is not discontinued. You need to be sure that the product/service continues to have the same specifications as mentioned in the video. If anything has changed, even the smallest detail, you need to modify the existing video or shoot a new one.
Secondly, you need to check if the contact and address details provided in the video about your organization are updated. You might have changed your contact details or your location, which again calls for a new, updated video.
Ultimately, notice the people you have featured in your video. There might be high-profile clients that you’ve stopped serving or ambassadors you have stopped working with. You need to include the people in your video you’re proud to associate with.

IS THE CTA DISTINCT?

If the video gets through the accuracy test, it is time to examine the CTA incorporated in the video. To check if the CTA is clear and effective, start by thinking about your customers and their needs. Is your CTA able to resolve the queries/problems your customers are looking for a solution for? Does your CTA let viewers know and decide the steps they should take after watching the video? If the answer is no, it is about time that you update the video.
For instance, there’s a video that was designed to give information about your brand. But, if the salesperson uses this video to show to the customers he’s already in contact with, it would prove to be of no value since the customer already knows about your brand and rather needs a different CTA, like to get a quotation or a product demo.
This misalignment between your video and the CTA may harm the effectiveness of the content. It calls for an update in the video content and urges you to plan it.

HAVE YOU CHANGED YOUR BRANDING?

Once you’re through with the first two questions, it is time to pay notice to the minute details. Your logo, tagline, color theme, and other elements should be in accordance with your current branding.
A contradiction in your branding will make the customer have a tough time developing and maintaining a clear perception of your brand and will eventually lead to unfavorable buying decisions.

IS IT IN COMPLIANCE WITH YOUR QUALITY STANDARDS?

The previous questions concentrate on the essence of the content, but now is the time to determine if the video quality is in accordance with the reputation of your brand.
For instance, you might have planned and created the video when your hands were tight on the budget, and you were still a growing brand. Or, if you were still naïve while working on the video and it reflects in the content. In either case, you need to plan a new video that stands up to your brand’s reputation.

IS THIS YOUR BEST?

The final question: Is your video good enough technically? Are you satisfied with the video? Do you think there’s no scope for improvement, considering the other constraints? Don’t focus on minute changes like font color or size, rather, focus on the bigger changes that would make the video better and stronger.
If you discover any new changes that would result in improving the video, it is better to make them sooner than later. Why not make sure to have the best you can?

WAY FORWARD

If you pass all the above questions with a “yes,” cheer up! Your video does hold good value. But, if the answer is a “no” or an “unsure yes,” it is time for you to plan a new video.
In the latter case, you might analyze if some small modifications here and there can work or if it is important to create an altogether new video.
Once you make up your mind, it is important to remind yourself to reconsider and re-analyze your video after some time. Even if you create a new video, you need to make sure that it is time analyzed to check if it is still effective or if some changes are required.
A review of the video at regular intervals is important unless you’re sure that no major changes have taken place in the interim duration. Otherwise, these questions will remain your go-to tools to re-analyze the effectiveness of your video content.