How to Simplify Legal Content for Maximum Engagement?
Being an attorney is no easy task, but one common mistake many legal professionals make is overcomplicating their website’s content. If your legal blogs and service pages are filled with complex jargon, the average visitor may quickly lose interest and leave your site. It’s essential to simplify your content without compromising professionalism or accuracy to keep potential clients engaged.
Many people prefer watching a short explainer video over reading a lengthy article. Consider video production services in Austin, TX, to enhance your website’s appeal.
For more insights on engaging your audience, check out our blog on how to create compelling video content. Ready to take your law firm’s marketing to the next level? Partner with Mosaic Media Films to craft content that resonates with your audience.
The best way to connect to the audience is by creating legal video content that is interesting and informative at the same time. You can follow the following tips to have the best legal video content for your law firm:
Create Some Best Practices
It’s essential to bear in mind that you are writing for ordinary people – not lawyers or judges. When creating legal video content that people will watch, your first best practice should be to put yourself in the viewers’ shoes. Think of their issues, and how you can address them most effectively.
Use Everyday Language
According to research, to create video content, your script should be in easy English; this means using language that anyone can enjoy and comprehend. While creating a legal video, you should avoid using legal jargon or typical legal terminologies.
Who doesn’t want to sound smart? But it’s better to present yourself as understandable and authoritative.
Fill in the Knowledge Gaps
If you’re currently updating your law firm’s website with videos that dive into the teeny-tiny details and aspects of procedure and case law, you’re not speaking to your target audience unless your audience is law students or other lawyers.
Many law firms want to connect to potential and current clients. And these people care the least about the latest legislation (except to the extent that it directly affects them) and are hardly interested in your legal jargon.
To form the best connection with your audience, research what concerns them and then deliver video content on targeted topics:
• Consider the different areas of your practice. Simplify these topics and perform some basic web searches to find out what topic already dominates the web and what people want to know.
• Use keyword research tools like Google Keyword Planner to learn about trending topics and any opportunities to bridge the knowledge gaps.
• These opportunities might differ depending on your areas of practice and geography. For example, a law firm in a big university town might want to address topics related to defending underage drinking charges in the state.
Explain the Obvious
As a lawyer, a lot of concepts might be evident to you. But people without law would probably appreciate an explanation in layman’s terms.
Avoid making the mistake of making assumptions about a reader’s knowledge. Even if you’ve covered basic information in your previous videos, summarize it in the related video or provide a link for additional knowledge.
Be Relatable
For many people, connecting with or hiring a lawyer can be intimidating. You’ll succeed more with your legal video if you make it as relatable as possible to the general public.
There are various ways to do this, one is making the use of hypothetical stories to relate to your viewers. Create an imaginary scenario and then detail how your firm would handle it. It’s essential to ensure that you don’t use real cases unless given explicit permission by your client. Just modifying the names and locations isn’t enough to protect attorney-client privilege.
Another great way you can be relatable in your video is to look friendly and show enthusiasm. When you’re excited about what you do, it will come through in your actions.
Be Organized
Your viewers will appreciate it when you keep things simple and organized. It is advisable to give them a spoiler alert at the beginning. In other words, let them know what you’re about to tell them.
Conclude your content with a summary of what you’ve just discussed. Finally, give your viewers the next step if they’d like some additional help, which usually involves giving you a cal,l sending a message requesting an appointment, or asking questions by mail.
Get Some Assistance
Like most lawyers, you must be incredibly busy. It’s not like you don’t possess the skills needed to make any topic interesting and engaging; you probably are just short of time.
Instead of stressing over how you can create video content for your law firm, you can trust a professional video content creator to lend a helping hand.
Suppose you’d like to learn more about the legal firm’s video creation and digital marketing strategies. In that case, we welcome a conversation about your requirements and will present a customized plan designed to deliver the best possible results to your law firm.
Book a Free Strategy Session
We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.
Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.
Here is how we do it
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Schedule your free strategy session now. Don’t let the fear of a complicated process stop you from telling your incredible story to the world.
Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.