Video Strategy

What is a client story video? Every marketer is well aware of the fact that running webinars takes a lot of effort. The research, the preparations, sourcing speakers, event promotion and asset creation and management, and of course, running the live event. After everything you put into making your final webinar, wouldn’t expect a lot out of your efforts? Webinars aren’t one-time events. They’re a chest of content that can span across numerous channels and formats. We’ve compiled this list of creative ways you can repurpose your webinar content to help you maximize the ROI of your video marketing efforts. Include a few of these in your webinar checklist, and get more benefits out of your marketing videos! 1. Host webinar as an evergreen content on your website The life of a Webinar doesn’t end once you stop recording. Adding your video to your website as evergreen content is the first thing you should do after the recording is processed. There are various approaches to this. Many companies maintain a dedicated page for housing webinars, making it easier for people to navigate and find your webinar archive. This page can either be a branded video channel or simply a collection of video embeds on a single page. Individual webinars can also be hosted on the blog pages to add more diverse context to your video presentation. 2. Write a blog post or series around webinar topics The most obvious way to repurpose webinar content is blogs. They’re also perfect for communicating teeny-tiny details — like step-by-step instructions — which are usually hard to remember after watching the video. And, they can serve as a relatively low-lift follow-up to the live event. For a straightforward approach, you can reuse the webinar outline to guide a recap post. In the absence of a dedicated webinar library or a prominent call-to-action to drive people to watch the full recording, this post can also include a video embed of the actual webinar.If you happen to host a guest, you can also leverage their network and expertise for a guest post. It can be a more detailed version of the webinar or a topic tangential to the central theme. For example, if you’re hosting a sales-centric webinar with an expert, you can publish a follow-up post on the top 10 tips by the expert for successful sales outreach. You can even build a blog series around each of the individual tips if the blog gains enough traction and resonates with your audience. 3. Create an in-depth report or ebook If the topic is strong enough, you can even create a detailed report or eBook on the topic as a compliment. Just like blog content, this supplemental asset can follow the general presentation outline or deep dive into one specific area. An asset like this is also a good value-addition as a follow-up in your post-webinar email. Alternatively, you can also repurpose a recent report or guide to a successful webinar in a larger marketing campaign. Be creative with the content and campaigns you already have and look for various ways to use the same core materials. Less work for you and a better experience for your audience, it’s an absolute win-win! 4. Record a podcast with a webinar guest If your business has a brand podcast, be all ears! Webinars are a great gateway for finding your next podcast guest. Take forward your webinar conversation by inviting people involved in the event to join your show — be it internal or external. If you’ve not started a branded podcast yet, webinars can be a natural first step to launch a new show. With different guests and topics already at your disposal, you can use webinars as foundations for initial podcast episodes. And podcasts can prove to be a great way to dive deeper into the topics that you could not explore during the full broadcast. If you’re on the quest for more podcast material, webinars are the best way for holding Q&A. If you have any leftover audience questions from your webinar you can use your podcast as an opportunity to answer them. Even if they had been answered in the webinar, you could still get your guest to revisit questions in detail. 5. Capture Q&A conversations and poll answers for content Talking of Q&A, the interactive elements of a webinar are a treasure for repurposing content. During your live presentation, viewers’ questions can spark inspiration for follow-up blogs or even guarantee an offline conversation to have deep dive into the topic. Polls are also important information that can be shared across other platforms like social media follow-ups, blog posts, etc. Just ensure your moderator collects and documents this information for future use. 6. Create bite-sized graphics Transforming complex data and insights from your webinar into interesting bite-sized graphics is a sure-shot way to keep your audience engaged. If your webinar has some new or compelling data and insights, simplify that information further by translating it into easy-to-understand interesting visuals. Webinar graphics are an amazingly effective way to receive traction on social media. Vibrant, bold, colorful images are great for catching your viewers’ attention while they’re simply scrolling on their feed. You can repurpose these assets as amazing eye-catching hooks to get people excited about your webinar content — whether it’s the actual recording, a podcast episode, or a follow-up blog. Custom graphics are also really useful in creating brand awareness. People love sharing visual information like strong quotes or some compelling data. If you feel that your webinar content is a good fit for visual components, leverage your graphic design skills and build simple, branded graphics. Now, while sharing your content, people will know exactly which brand is behind it. 7. Divide key webinar moments into short video clips Your webinar doesn’t have to exist as merely one long video. You can make it more engaging by identifying the best interesting, informative, or entertaining moments from your webinar and turning them into highlights or short video clips. And the best part is

What is a client story video? Video content is a big-time resource for your organization’s branding. It can remain valuable or useful for years to come but if you carry the misconception that it is timeless then, you need to give it a thought. It is crucial to review your video content regularly to analyze if it still holds any value.To ease the assessment process, we have enlisted some questions you should ask yourself while evaluating old video content. If your answer is negative to any of these questions then, you must consider planning and creating a new video.Check out the list of questions below: IS THE INFORMATION STILL ACCURATE?Firstly, you’d want to ensure that the product/service being showcased in the video is not discontinued. You need to be sure that the product/service continues to have the same specifications as mentioned in the video. If anything has changed, even the smallest detail, you need to modify the existing video or shoot a new one.Secondly, you need to check if the contact and address details provided in the video about your organization are updated. You might have changed your contact details or your location which again calls for a new updated video.Ultimately, notice the people you have featured in your video. There might be high-profile clients that you’ve stopped serving or ambassadors you have stopped working with. You need to include the people in your video you’re proud to associate with. IS THE CTA DISTINCT?If the video gets through the accuracy test, it time to examine the CTA incorporated in the video. To check if the CTA is clear and effective, start with thinking about your customers and their needs. Is your CTA able to resolve the queries/problems your customers are looking for a solution for? Does your CTA let viewers know and decide the steps they should take after watching the video? If the answer is a no, it is about time that you update the video.For instance, there’s a video that was designed to give information about your brand. But, if the salesperson uses this video to show to the customers he’s already in contact with, it would prove to be of no value since the customer already knows about your brand and rather needs a different CTA like to get a quotation or a product demo.This misalignment between your video and the CTA may harm the effectiveness of the content. It calls for an update in the video content and urges you to plan it. HAVE YOU CHANGED YOUR BRANDING?Once you’re through with the first two questions, it is time to pay notice to the minute details. Your logo, tagline, color theme, other elements should be in accordance with your current branding.A contradiction in your branding will make the customer have a tough time developing and maintaining a clear perception about your brand and will eventually lead to unfavorable buying decisions. IS IT IN COMPLIANCE WITH YOUR QUALITY STANDARDS?The previous questions concentrate on the essence of the content, but now is the time to determine if the video quality is in accordance with the reputation of your brand.For instance, you might have planned and created the video when your hands were tight on the budget and you were still a growing brand. Or, if you were still naïve while working on the video and it reflects in the content. In either case, you need to plan a new video that stands up to your brand’s repute. IS THIS YOUR BEST?The final question: Is your video good enough technically? Are you satisfied with the video? Do you think there’s no scope for improvement considering the other constraints? Don’t focus on minute changes like font color or the size, rather, focus on the bigger changes that would make the video better and stronger.If you discover any new changes that would result in improving the video, it is better to make them sooner than later. Why not make sure to have the best you can? WAY FORWARDIf you pass all the above questions with a “yes”, cheer up! Your video does hold good value. But, if the answer was a “no” or an “unsure yes”, it is time for you to plan a new video.In the latter case, you might analyze if some small modifications here and there can work or if it is important to create an altogether new video.Once you make up your mind, it is important to remind yourself to reconsider and re-analyze your video after some time. Even if you create a new video, you need to make sure that it is time analyzed to check if it is still effective, or if some changes are required.A review of the video at regular intervals is important unless you’re sure that no major changes have taken place in the interim duration. Otherwise, these questions will remain your go-to tools to re-analyze the effectiveness of your video content. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? No matter if you are a well-established or a new law firm, you must be aware of the importance of Video marketing. Considering the current world scenario, Video Marketing has become important than ever with more people staying indoors to be safe and the outside recreational options being restricted. The demand for video content has increased to a great extent so much so that YouTube, with 30% more views on its video content is receiving its all-time high engagement and Instagram recording a jump of 70% in its live streaming. People will keep facing legal issues every day and will keep needing your services. Therefore, it is crucial for you as a law firm to prioritize video content in your marketing strategies to keep connected with the audience in 2021 and beyond. Reasons to Add Video in Your Law Firm Digital Marketing Strategy Let us start with the statistics first to showcase the importance of video in your marketing strategy: • 81% of businesses have resorted to Video Marketing to promote their brands.• More than 80% of viewers have claimed video content to affect their buying decision.• Videos will contribute to more than 10% of total web traffic by 2021. Apart from the statistics, below are some reasons for employing video as a crucial part of your law firm’s marketing strategy: Google Prioritizes Video ContentVideos increase the time a web user spends on your website and your search engine rankings improve when people stay on your website longer. Google keeps track of when a user spends more time on a web page and rewards you for your content by ranking you higher in the search engine results. Videos Are Quick To Grab AttentionNot to forget that infographics, images, and other interactive/informative posts are important but the Video grabs the viewer’s attention quicker and makes them interact with the content longer if it is interesting enough. Videos Can Help the Law Firm Build TrustWith ever-growing marketing techniques, viewers have become reluctant to trust businesses easily. Videos can help you build trust and earn a reputation of a ‘reliable’ law firm when you show the viewers who you are. Videos Elaborate On Things BetterIt becomes easier to elaborate better on difficult concepts using videos. You can use different methods to create elaborative videos and help your audience understand things better. Legal Clients Like Video ContentThe audience has become used to watching video content on both the website and the search engine result pages. Videos Encourage SharingVarious social media platforms or messaging apps or emails all are equipped with facilities to allow cross-platform sharing of video content. Videos Boost ConversionWith most users claiming videos to affect their buying decision, you can use videos to attract potential customers and retain the existing ones. How Videos Can Be Used By Law Firms in Web Marketing   Introduce Your FirmGet people acquainted with your firm and what you do by involving a short and informative video about you on your Homepage or About Us page. Post Explanatory VideosNot to ignore the importance of the written content but videos can help you explain complex subjects in much easier and interesting ways. You can use videos to explain various legal issues and how your firm addresses them. Client Testimonial VideosPeople trust it more when others advocate a business. People find you trustworthy when they hear your clients speak of you positively in their testimonials and they create expectations from you. Case Studies Using VideosYou can use case study videos to show your potential client that you have handled cases like theirs and other cases pretty well. Live-StreamingLive-Streaming has gained popularity with people getting “live” and interacting with their audience. Having live informative interactions or Q&A sessions is sure to attract and retain viewers. Video Marketing Trends to Watch Out For in 2021   What this pandemic is put across is that you can interact with people without actually meeting them in person. Various digital interactions like Zoom Calls or Videos or Live Streaming have taught people to carry out work or classes or court cases online. Using images is important while marketing your business, but, using videos is certain to gain you more interactions and popularity. Below listed are some video marketing trends to look out for in 2021: Google Emphasizes on VideoYou must have noticed various video contents appearing in your search engine results. Google places importance on the video content and gives you an opportunity of ranking better by employing interesting and quality video content. Growth of WebinarsOnline Seminars (popularly known as ‘Webinars’) are being increasingly employed nowadays. You can conduct such webinars on various legal matters to educate and help people. Increased Omni-channel Video ContentIt has become trendy for people to share content across various digital platforms like Twitter, Facebook, Instagram, etc in one go. People use various platforms and your video being shared on different channels helps you gain attention across all the platforms. Growth in Live Video StreamingLive Video Streaming is not anything new but has garnered popularity in the last year. From attending live classrooms to live yoga sessions to live cooking sessions to live music performances, people have loved and engaged in all. You can also benefit from Live Video Streaming by holding live Q&A sessions or other informative interactions. Contact Us Today To Discuss Law Firm VideosInterested to learn more about Law Firm Videos and their importance? Contact Us! We specialize in assisting our clients in the best video marketing strategies to help them benefit from it. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.