Video Strategy

What is a client story video? Planning on creating video content for your B2B audience for a long time? Finally, got the green signal to go for it? Rather than starting right away, plan a strategy to get the most out of your endeavors.A well-thought marketing strategy is crucial for all marketers. Carefully thinking upon and formulating a strategy will aid you with the type of videos you want to create and fulfill your goal.As you go on drafting the strategy, keep in mind the following points which will help your video engage your B2B audience pretty well to realize your goals: 1. Detailed Knowledge about the Buyer What makes some television shows so successful? It is a fact that they know their audience and creates content according to their tastes and preferences. Creating a B2B video is similar to creating a television show. The key being, the in-depth knowledge about your audience to connect with them! How do you know if you are connecting with your audience? You can ensure this by building detailed B2B buyer personas. This will help you understand the type of buyer you are targeting and then create videos in a style and tone that matches your buyer’s persona. While creating personas, the aim is to discover specific details about your customers like where do they work, their job title, their function with the company, and so on. Even for people working in the same company, the video for a person from one department would be different from the one in some other department. Therefore it is crucial to understand the buyer persona. To make sure that you cover all your customer needs, try to come up with 3-4 different buyer personas that you wish to target through your videos. Try to look into demographics and psychographics as well as these help you with insights about audiences’ characteristics and statistical data. PRO TIP: It’s better to have a few specific buyer personas than a lot of general ones. The detailed and insightful your persona, the better would be your video. 2. Bear in mind the stages of buyers in the sales funnel Alike a strong blog post that seeks to engage, entertain and educate and convert, the brand video serves the same purpose and greater. Crafting video content for B2B companies keeping in mind the buyers at all stages of the sales funnel would help a great deal in realizing their goals. As a B2B company, you need to have a strong blend of the bottom of the funnel, middle of the funnel, and top of funnel video content to attract customers at different stages of the sales funnel, irrespective of their position in the decision-making process. Top-of-Funnel Video Content This stage is all about brand awareness and discovery. Use video content to educate the audience on a specific issue, trend, or topic and highlight your business’s key features.Ex: How-to videos, trend videos, etc Middle-of-Funnel Video Content The buyers in this stage are aware of the problems they are facing and ideally looking for solutions in different B2B companies. You can use video to pull them closer to your brand and interact with it and think of you as the best alternative amongst your rivals.Ex: Tutorial videos, product comparison videos Bottom-of-Funnel Video Content It’s high time to finally account for all your endeavors to guide potential customers and bring sales. The video in this stage should put your product’s value in detail and portray how successful companies have associated with you.Ex: Testimonial videos, case-study videos For the different stages in the sales funnel, you should have different expectations from the video and include a different Call-to-Action (CTA) for different stages. For instance, if you aim to generate lead through the video, involve a CTA that will give you the viewer’s email or contact information. PRO TIP: The CTA you include does not necessarily have to be included in the video itself. You can add it in the caption or body of a social media post. 3. KEY PERFORMANCE INDICATORS The B2B videos are not made solely for entertainment purposes, when executed well, they elevate the brand. To determine the effectiveness of a B2B video, some Key Performance Indicators (KPIs)-both quantitative and qualitative can give you a hint about the overall performance. • Quantitative KPIs:Lead Generation: No of leads generatedCTA: Total conversionsSales: Total no of products sold • Qualitative KPIs:Brand reachBrand engagementsProduct knowledge Tracking qualitative KPIs is relatively difficult than its counterpart. The best way is to notice social media comments, reviews, feedbacks, etc. PRO TIP: Use two to four most crucial KPIs for your brand and relate how they adhere to your larger company goals. 4. Planning the Promotion Creating great videos is just not enough and you need to focus on how you promote the videos for them to reach the right audience at the right time. Plan the channels you wish to distribute your videos on to ensure maximum reach. Dropping your short videos on LinkedIn can help you reach your target audience with the most B2B decision-makers being active on LinkedIn. Search Engine Optimization is another factor to keep in mind while promoting your video. Ensure that your video content is optimized to perform well on the search engine result pages. This way, you won’t miss out on the valuable organic traffic and garner good results. PRO TIP: Rather than sharing the whole video on your social media, share short clips of 30-60 seconds to retain the interest of viewers throughout the video and get them to share and like it. Also, pair up posts with CTAs to ensure the best results. Geared up to launch your video marketing strategy?Now that you are acquainted with the best advice for video marketing, go for it and let your video shine for you! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative

What is a client story video? Video Advertisement is the undisputed winner of Marketing! Videos have become omnipresent. At the workplace, business videos are taking over, affordable videos and video marketing are taking the web world by storm. Highly quality marketing using videos is available for everyone to access. When we look back at the age of network television, which companies had the most profit and sales? It was the ones who made use of the iron triangle of capitalism that emphasizes mass production, mass marketing, and mass media. Until the Internet became prevalent in our lives, smaller brands had a tough time competing with the business giants in any field right from automobiles to soft drinks to detergents to everything else. Hence, they chose the other road, the quirkier, funnier, and more entertaining. Today, the entire world has turned to the Internet, using social media, search engines, and every possible thing, and this indicates the fact that it is about time that businesses consider the thought of online commercials. How cool would it be if small businesses would just create fun videos to advertise their business without burning a hole in their pockets and target it directly to the audience? That’s what we do for you! We use an analysis system that has more than 200 data points to find the right audience for you. It’s nothing less than predicting your potential customers even before either of you knows this! Building and strengthening bonds with those customers is the key to growing your business. In today’s world where people have a very short attention span, it is important to get across your message in a way that is fun and informative, all in one go for new as well as old fans. You might have the notion that such videos are expensive and difficult to make and you are not wrong when you think so! This is why we tend to tailor the price according to the requirements and budgets of the company and give them the best we can! Let’s give it a try! We won’t be satisfied until we satisfy you! Let’s see how excited we can get the customers and earn you more sales! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? If you’re planning to use video in your next marketing campaign, you’re already ahead of most of the businesses. At this point in time, you basically need a video to remain competitive. But, with so many of your rivals already using video, how can you make sure to have yours stand out? You need not just use video marketing, but use it in new and surprising ways. The more added value you succeed in providing to your user, the more likely they are to remember you and engage with your brand. So how do you do that? Check out these nine surprising ways of using video marketing that’ll not only a delight to your users but helps increase your ROI as well. 1. Use videos for training your staff or employees. Video marketing is usually considered consumer-facing, but there are plenty of videos you can make internally to cut on your communications and education costs. If your company requires mass training, like in the restaurant or customer service industries, training videos can help train your new staff with a specific task that would be tiring for you to explain again and again. 2. Use video to simplify the customer service experience. Videos can help you go a long way by answering customer’s queries through FAQs or support emails. This is a great way to address your customer’s problems. Research a bit; figure out from your sales and customer service teams about the most common obstacles or user queries and create good video content addressing those issues. This not only will help save your employees’ time, but also provide a great user experience to anyone puzzled about your product or service. 3. Include video on unexpected web pages. No doubt you should have a video on your homepage and product pages, but ever thought about your 404 error pages? What about your thank you or confirmation pages? These are often ignored pages that don’t usually receive the attention they deserve. Since they so typically end the user experience, higher bounce rates and lower engagement rates are experienced. Try including a fun, quirky video on these pages and you can easily boost your website’s KPIs. 4. Involve personalized videos to talk directly to your viewers. Personalized videos are thought of as complicated to create, but it’s actually not! There are lots of tricks you can use to send across videos that seem personalized. For instance, you can create individualized welcome videos for people newly signing up for your services or if you are able to collect a user’s birthday, you can create a video wishing them a happy birthday and send it across via email on that exact day If you receive a good number of signups, select some of the more common names, like John, David, or Mary and send these out to new registrants with the same names. You can also consider creating a video with someone’s name inserted digitally, then keep using it over and over again, simply replacing the name. The more personalized these videos actually are, the better will be their performance, so bear that in mind! 5. Use common man interviews to create a fun, impromptu experience. Come up with a fun and unique premise for your video — maybe you wish to present your viewers with a problem they are facing or to show the ubiquity of a specific issue. Use random man-on-the-street interviews to put your point across. The authenticity will not only work in your favor but also provide entertainment to your viewers that they are sure to enjoy. For instance, if you have your own hair salon, ask people about their worst haircut, or how much they paid for it, and if they have any photos of the same. You’ll get unlimited laughs and, because it’s so unexpected, you’ll achieve higher engagement and have awesome content for all your social media channels. 6. Create educational video content that is regularly scheduled. This works wonders for certain industries that have plenty of useful information they can provide to their users, like tech and SaaS. Apart from attracting new visitors, these aids receive weekly interest, indicating that you’ll have a growing list of people who come back to you week after week. Think of a Reddit-style AMA (Ask Me Anything) or a series where you address new trends in your industry. 7. Use videos to create countless gifs. Gifs are super short and extremely easy to create. If you already have got some videos you’re proud of, use a site like Giphy to turn them into fun gifs quickly and easily. Alternatively, you can use an app like Instagram’s Boomerang to shoot one of your own live gifs. They can be used all across blogs, social media, email, and more to add a hint of brand personality to your digital content. 8. Use videos to re-engage unsubscribers. Attracting new customers is important, but don’t forget about re-engaging the ones who have unsubscribed or forgotten about you. “We don’t want to see you go!” messages are usually cute, but they’ve become so mainstream now that they don’t actually do much to keep a user from unsubscribing. Imagine seeing a video instead of such messages! You would suddenly feel more connected to a brand, you would feel like engaging more, and you would most likely be impressed by the effort. This also is a great place to use a personalized video. 9. Use a screen capture video to record how-to videos or show off your product or service. Screen capture videos are extremely easy to make; most computers and mobile phones come with screen capture software and even tools like QuickTime or PowerPoint allow you to record your screen or window. Simple videos like these can assist you to explain how to do something online or take your users through any online process. They’re super easy to make and super easy to share, but not a lot of brands

What is a client story video? Is Your Law Firm Creating The Right Video Content For Your Website   In the past few years, law firms have started to realize the importance of establishing their brand in the digital market. Usually, law firms received most of their leads through referrals, networking events, and traditional ad space channels like billboards, Yellow Pages, etc. But today, even the most successful lawyers are dominating the search engines and social media with video content and even presenting themselves as thought leaders in their field. This has become possible just through focused video marketing campaigns that deliver interesting content and follow a long list of legal content marketing best practices. What is Video Marketing?   Video marketing is the practice of creating interesting and useful content that is aimed at a particular online audience. For law firms, video marketing involves the creation of original and creative video content to attract, inform and retain customers. The video is posted on your website and social media and shared in a way that promotes your legal practice’s services. The goals of video marketing will differ. But to be successful, your firm’s video marketing should aim to fulfill at least one of these goals:• Increasing the brand awareness• Establishing expertise and thought leadership• Lead generation and attracting new clients• Creating an online community The type of video you create and the post will vary depending on your goals and the needs of your target audience. When done right, video marketing can be a super valuable addition to your digital marketing strategy. The Importance of Video Marketing for Law Firms   Video marketing is a big deal for any business, but it is specifically crucial for law firms. The average consumer has become uninterested in traditional advertising methods like television, radio, and even some online ads. This persistent chaos drastically reduces the chances that one of these tactics will sell your service to a prospective client. But video marketing can succeed where other methods fail. When a person faces a legal issue that they need to solve or any petty issue for that matter, they tend to approach Google for their answer. This is where you stand the best opportunity to connect with a prospect in the most meaningful way through your informative and targeted content. Some of the ways video marketing can benefit your law firm include:   Video Marketing Improves Your ReachVideo marketing permits potential clients to find you who otherwise could not. That man who is worried about the potential “DUI penalties in California” or needs to know “How to appeal an SSDI rejection” might find your recent video and find it useful and contact you. If your video is informative and interesting enough, they might also share it with their friends and social media followers. Someone who might not be searching for your law firm will see your name and remember it for later when they do have a need. Legal Content Can Improve Your SEO Search Engine Optimization (SEO) is important to the success of your online marketing efforts, and video marketing can aid improve your website’s organic rankings. When you have plenty of informative and educational content on your website that begins to attract traffic, Google will notice and reward you accordingly. Local search is crucial for law firms that cater to a limited geographic area. By including your city, county, or other location data in your video, you can improve your local search rankings. So, if a person is looking for a “personal divorce lawyer near me,” you are more likely to appear in the top searches. Video Establishes You as an Authority People like to hire a law firm that is aware of what it is doing, and you can establish your authority through creative and informative videos. Frequent videos addressing relevant issues or discussing interesting topics allow you to showcase your knowledge on a legal topic while you are addressing some of your target audience’s most common concerns. A video is also an effective method to promote your practice among your peers. When you successfully establish your authority in your field, you are more likely to receive referrals from other firms that are outside your area of practice or geographic region. Getting Your Law Firm’s Video Marketing Strategy Right Video marketing varies a bit from traditional advertising. Most people expect a typical lawyer’s face on a bus stop or a billboard imploring them to call some version of 1-800-ACCIDENT when they think of a law firm’s advertising. Video marketing for law firms is somewhat subtle and can be far more effective than traditional advertising when employed correctly. It is easier to produce a few videos now and then and post them on your website or social media, but, to build your brand and get the most out of video marketing, you need a focused strategy. Some of the things your legal video marketing strategy should include are: • Defining Your Target Audience – Who are you trying to reach with your video, and what is your purpose behind that?• Optimizing the Website – Is the video already on your website optimized for your target audience and the search engines? Can you mold and reuse any of your best-performing videos to extend your reach?• Planning a Video Marketing Strategy – Your video marketing strategy should include enough keyword research and a content roadmap to plan your approach.• Creating Compelling Legal Videos – The next step is to research, plan, create and publish a video that targets a specific practice area, audience, and set of keywords.• Marketing the Video – Some videos rank quickly organically, but you can also “share” your video on social media sites and promote it to place it in front of the right audience at the right time.• Assessing the Results – Every video marketing campaign should carefully track its progress and assess results to determine what is working and what might be improved moving forward. Quality Legal

What is a client story video? Legal Content Can Be Boring to Read, So you Rather Create Videos Being an attorney is a tough job. But the mistake that a majority of attorneys make is overcomplicating their website’s legal and blog content. If the average person can’t understand what you’re trying to convey, they’re likely to become uninterested and give up shortly after landing on your website. The best way to connect to the audience is by creating legal video content that is interesting and informative at the same time. You can follow the following tips to have the best legal video content for your law firm: Create Some Best Practices It’s important to bear in mind that you are writing for common people – not lawyers or judges. When it comes to creating legal video content that people will watch, your first best practice should be to put yourself in the viewers’ shoes. Think of what issues are they facing, and how you can address them most effectively? Use Everyday Language According to research, to create video content, your script should be in easy English, this means using language that anyone can enjoy and comprehend. While creating a legal video, you should avoid using legal jargon or typical legal terminologies. Who doesn’t want to sound smart? But it’s better to present yourself as understandable and authoritative. Fill in the Knowledge Gaps If you’re currently updating your law firm’s website with videos that dive into the teeny-tiny details and aspects of procedure and case law, you’re not speaking to your target audience. Unless your audience is law students or other lawyers. Many law firms want to connect to potential and current clients. And these people care the least about the latest legislation (except to the extent that it directly affects them) and are hardly interested in your legal jargon. To form the best connection with your audience, research what concerns them and, then deliver video content on targeted topics:• Consider the different areas of your practice. Simplify these topics and perform some basic web searches to find out what topic already dominates the web as well as what people want to know.• Use keyword research tools like Google Keyword Planner to learn about trending topics and any opportunities you might have to bridge the knowledge gaps.• These opportunities might differ depending on your areas of practice and geography. For example, a law firm that practices in a big university town might want to address topics related to defending underage drinking charges in the state. Explain the Obvious As a lawyer, a lot of concepts might be obvious to you. But people without law would probably appreciate an explanation in layman’s terms. Avoid making the mistake of having assumptions about a reader’s knowledge. Even if you’ve covered basic information in your previous videos, either summarize it in the related video or provide a link for additional knowledge. Be Relatable For a lot of people, connecting with or hiring a lawyer can be intimidating. You’ll have more success with your legal video if you make it as relatable as possible to the general public. There are various ways to do this, one is making the use of hypothetical stories to relate to your viewers. Create an imaginary scenario and then detail how your firm would handle it. Having said that, it’s important to ensure that you don’t use real cases unless given explicit permission by your client. Just modifying the names and locations isn’t enough to protect attorney-client privilege. Another great way you can be relatable in your video is to simply look friendly and show enthusiasm. When you’re excited about what you do, it will come through in your actions. Be OrganizedYour viewers will appreciate it when you keep things simple and organized. It is advisable to give them a spoiler alert at the beginning. In other words, let them know what you’re about to tell them. Conclude your content with a summary of what you’ve just discussed. Finally, give your viewers the next step if they’ve like some additional help which usually involves giving you a call or sending a message requesting an appointment, or asking questions on mails. Get Some AssistanceLike most lawyers, you must be incredibly busy. It’s not like you don’t possess the skills needed to make any topic interesting and engaging; you probably are just short of time.Instead of stressing over how you can create video content for your law firm, you can trust a professional video content creator to lend a helping hand.If you’d like to learn more about the legal firm’s video creation and digital marketing strategies, we welcome a conversation about your requirements and will present a customized plan designed to deliver the best possible results to your law firm. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Building a Killer Law Firm Social Media Presence   Social media has been a popular marketing channel for major brands for a long time now. You often come across various exceptional social media marketing tactics by brands like Adidas, Airbnb, Nike, and Starbucks. Despite the fact that people enjoy interacting with these brands, the legal industry has largely overlooked the effectiveness of social media as a successful marketing channel. Fortunately, this isn’t entirely the case as some law firms and independent attorneys are becoming increasingly interested in social media marketing nowadays. A recent Attorney at Work survey observed that nearly 95% out of the total surveyed 300 lawyers use social media. And 70% of them accept the use of social media is an integral part of their overall legal marketing strategy. Listed below are some of the benefits of developing a social media presence for your law firm along with a few steps you can take to get started. The Benefits of Your Social Media Presence for Your Law Firm   Social media is not as easy to use for marketing, but the results are totally worth it. Social media is yet to reach its peak of popularity, but a stunning 3.5 billion people or nearly 45% of the population actively uses social networks daily. That’s a huge audience, but why should your law firm bother with making efforts for social media marketing? Here are a few benefits of having a social media presence: 1. Create Brand Awareness As consumers are spending more time on social media, a powerful social presence can help your message reach the audience. As per the latest Sprout Social Index, around 44% of consumers report increasing use of social media, which is very beneficial for brands that want to increase their visibility on social platforms. And more than 80% admit that they are more likely to visit a brand’s website if they follow them on social media. 2. Attract Prospective Clients Social media is a very effective tool for attorneys to attract new clients. The American Bar Association reports that nearly 35% of lawyers who use social media have earned new clients from these channels. But law firms that are actively engaging with the audience on social media have the potential to push those numbers much higher. 3. Engage Your Target Audience Along with using social media to connect with loved ones, people also increasingly engage with brands on social platforms. This provides your law firm with a golden opportunity of delivering engaging content and answering questions, whether it be about family law, criminal defense, or some other area of practice. 4. Build Relationships With Your Target Audience It is crucial to post engaging content across your social media profiles to let interested viewers connect with you whenever they feel like it. This interaction goes a really long way to developing a strong bond – one of trust, understanding, and a genuine belief that everyone at your firm cares about every person they interact with. 5. Establish Your Authority Most people who are struggling with a legal issue are looking for answers and some reassurance. While you don’t need to provide your services online, you can establish yourself as an authority in your field and gain the trust of potential clients. Share useful information that will interest your target audience and help prove your credibility. 6. Boost Your SEO Efforts Despite the fact that social signals aren’t considered a direct website ranking factor, several search engine authorities mention that they can aid your SEO efforts. According to Search Engine Journal, Google has altered its statement multiple times regarding whether website links shared on Twitter and Facebook are used as ranking signals. But there continues to be a strong connection between social signals and ranking position. In short, it’s worth it to build connections with the audience on social media, drive more traffic to your website, and get better search engine rankings for your endeavors. Some Useful Tips for Using Social Media for Legal Marketing   Now that you’re convinced that your firm needs a social media presence, where to begin? Here are some tips to get started with social media marketing so that you get the best ROI. 1. Pay Attention to the Basics No matter where you advertise your business, you need to get the basics down first. Below are some social media marketing details you should focus on: Choosing the right social network to invest in. It might tempt you to pick all of them, but it would be better to choose a few that you are sure that your audience uses the most. Usually, Facebook is the most common choice for law firms since it’s the world’s largest social network. Others include Twitter, LinkedIn, Instagram, and YouTube. Set some realistic goals. Before you start, decide what you want to achieve with social media and establish some quantifiable goals. Do you wish to increase your website traffic? Or if you want to boost your brand’s visibility and authority. Regardless of your goals, ensure that you include them in your marketing plan and keep track of them on a regular basis. Create a detailed content strategy. What type of content are you planning to create for social media? How frequently will you post? 2. Post Engaging Content Law firms can use social media to engage people on social media in a variety of ways. Consumers love stories, so share stories about the origins of your firm, its history, and its achievements to build an emotional connection. In addition to promotional content, provide valuable and useful information that can give your readers some peace of mind or the information they need to decide about hiring your firm. You can share related industry news as well as excerpts from popular blog posts related to your main practice areas. 3. Use Visuals That Pop!Visuals are crucial to getting engagement on social media. Most users will scroll past a plain wall

What is a client story video? Video has become an integral part of marketing. It sure is not very easy to create but the results are worth all the pain. Today, we’re going to discuss the video and the importance of including video on your website and in your overall internet marketing campaign. Adding Content to your Law Firm Website Without a doubt, content is one of the two most crucial elements of any successful internet marketing campaign. And, content essentially can be classified into three types. One is written content-the blogs, area of practice pages, white papers, e-books, any written content that you upload to your website. Second is audio content- podcasts, connecting your podcast or adding your podcasts to your website. The third is the video, which we’re going to talk about today. Understanding the Importance of Video To understand the value of video, you need to dive into the statistics. Video is the single fastest-growing type of content on the internet today. More than 80 percent of people watch videos every single week and nearly 55 percent of people watch videos every single day. On average, consumers watch 16 hours of video a week. And, more than 4 billion videos are watched online every single day. Why Should You Include Video on Your Law Firm Website These statistics can be overwhelming, but you might still feel unsure as to why should you consider adding video to your website. • Firstly, videos are consumed more quickly. We’re always running short of time. As consumers, when we go to a website or a web page and see a 30-second video along with an entire page of content, we’re more likely to watch the video than read the entire page to get through that content more quickly. • Secondly, the video is dynamic. With video, you can showcase your emotions. You can be either funny or informative or both. You can easily deliver a message through a video that would be difficult to explain through written content. • Video has greater distribution possibilities. There are umpteen platforms on the internet where you can distribute your videos to get more eyeballs on them. • And finally, the video is SEO-friendly. It assists you in your SEO endeavors to rank your page better. Types of Video for A Legal Website Now, there are several different types of videos that you can and should add to your law firm website. 1. FAQs or Frequently Asked Questions Much like blogs, FAQs answer the general questions of your prospective clients. But unlike blogs, in an FAQ video, you can deliver your messages to the prospective client personally. They can see your face, look you in the eyes, and hear your voice as if they’re talking to you in person. 2. Attorney Interviews and Biographies Rather than expecting a client to read about your bio online and looking where you went to law school and what jurisdictions you’re barred in, you can convey all about you through attorney bio videos and deliver a message to a prospective client as to why they should consider hiring you as opposed to any of your competitors. 3. Firm Introduction and Branding It is the perfect opportunity to deliver a message to a client or a prospective client about your firm culture, about how you are different from your competitors, and what exactly you bring to the table to help them meet their end goals. 4. Client Testimonials We all know the importance of client testimonials. Nothing’s stronger than a current or former client of yours, sharing with a prospective client about what a great job you did for them on their behalf with their case. 5. Paid Advertising Incorporating videos in paid advertising can help increase conversions considerably and ultimately help in increasing the ROI. Still have doubts about the importance of video marketing or feel confused as to how to start with it? Contact us now! We would love to assist you with the best video marketing practices and help your firm succeed. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Including Video in Your Law Firm Marketing Plan Quality content is one of the most crucial elements of any successful web marketing strategy. It is one of the most important aspects that attract prospective clients to your website and demonstrates your ability to handle different legal matters. While the majority of content marketing has focused on static text, there has been a rapid increase in the use of video content on websites and web marketing. Today, more than 80 percent of people watch online videos every week and nearly 55 percent of people watch videos every day. Social media is also a great destination for videos. Approximately 100 million hours of video are watched on Facebook every day and social media generates 1200 percent more shares than text and image content combined. Video is more efficient than any other medium – around 20 percent of people remember what they hear, 30 percent of people remember what they see and 70 percent of people remember what they hear and see. Our brains are programmed to process moving images and video is the most ideal method to catch a viewer’s attention and convey your information. These statistics just cannot be ignored. Many firms restrict their use of videos because they either are unaware of their value or do not know how to effectively use video to attract their target demographic. Many others consider video as useful but don’t include it in their web content. Understanding video and its type and how they can help your marketing strategy succeed and help you drive in prospective clients. Reasons to Include Video Video can prove to be highly beneficial for your website as well as for your web marketing endeavors. It not only is consumed faster than static content but also helps your page rank better in the search engine result pages. It can increase contribute to higher client engagement, increasing client development, and help achieve your website goals and metrics. Benefits of adding video to your website: • Video is faster for consumptionThe audience today emphasizes speed and ease of use. The average person browsing online wants to get quick information, easily and accurately. Social media platforms like Twitter, Facebook, and Instagram emphasize smaller amounts of text and a bigger amount of video and images to convey messages. This means people won’t spend a lot of time reading the text on your site. But a video gives them the information they’re looking for more quickly, and then they can decide how to engage more with your site and your firm. • Video is more dynamicThere’s a limit as to what you can do with text and images on a page. Videos are more dynamic and engaging, combining audio, video, and text to create a unique experience for your website visitors. Building a more engaging experience for your clients gives you the opportunity of showing what your firm has to offer and how you can provide them with quality results. That message is delivered more effectively through video as compared to static text. Clients are more likely to watch an entire video, whereas they are more likely to stop reading halfway through the text that conveys the same information. • Video has greater distribution possibilitiesVideos also have a greater opportunity for distribution. When you create text content, you need to build different kinds of content for different platforms (email, blog, social media, etc.). But since all of these platforms support videos, and people consume videos essentially the same way on each platform, you don’t have to create separate videos for every distribution platform. Instead, you can create a video on the basis of the message you want to deliver and then share that message on different video hosting sites, platforms, and social media. • The video incorporates Search Engine Optimization (SEO).SEO is the process used to help your site rank better on search engine result pages. Sites that use certain keywords and phrases in their content show up in search results, and videos can be used to boost SEO as well. Since users like videos, they are more likely to click on your video rather than a link to the static text on your website. Not only will your videos appear in search results, but watching your videos may keep consumers on your site longer than usual, which ultimately increases the chances of visitors taking the next step and contacting your firm. Types of Video For Your Website And Digital Marketing Just like text content, there are different types of video content at your disposal for your website and marketing strategy. Different types of videos serve a different purposes, so you should choose your type of video carefully. Below are a few types of videos you should consider: • Explanations of Information One of the most common types of video content is to explain some information. For law firms, this can be an explanation of a specific legal issue commonly encountered by prospective clients. These videos are a good way of adding value for your clients by addressing topics they’re concerned about related to your areas of practice. For example, if you are a criminal law attorney, you could share a video with prospective clients explaining what they should do after getting pulled over for a DUI. Such videos are commonly referred to as Frequently Asked Questions or FAQs. • Attorney InterviewsInterviews or attorney biographical videos are a great way to share your expertise in the law and how you can help your clients better than other attorneys. These types of videos can be used to put forth your understanding of the subject matter and can highlight how you establish and strengthen relationships with clients. It is far better for a prospective client to see & hear you share information about your practice, as opposed to reading a full-page biography. • Firm Introductory or Branding Video is an effective way to show your potential clients how your firm

What is a client story video? During the Super Bowl in 2018, Dodge ran a video ad featuring footage of their Ram truck with some snippets of Dr. Martin Luther King Jr.’s famous “Drum Major Instinct” speech playing in the background. The ad had sparked a wide online outrage over Dodge’s decision to use Dr. King’s sermon in an attempt to sell Ram trucks. It has since gone infamous as one of the most misleading ads in history. And with that, Dodge’s goal of attracting more people to buy their Ram trucks fell flat on its face which serves as a cautionary tale. To get viewers to take the desired action, whether it’s making a purchase or signing up for a newsletter, your video must not be thoughtless. A video that can succeed at lead generation needs to speak to their audience’s interests and values should be highly visible and encourage a clear step ahead. Be it looking to improve your landing page’s conversion rate, or generate subscribers from your webinars, or increase sales from your product videos, we’re here to assist you. Listed below are four common reasons why your videos might not be working as well as they could and how you can separately solve each problem to increase conversions. 1. Your Videos Aren’t Actionable Enough Has it ever happened that you watched a compelling documentary and were compelled to find all the other pieces to the story online? You spend hours on Google, sniffing through the material and trying to put all the pieces of the puzzle together like a modern-day James Bond. Great video content simply moves people. It encourages action. For business videos, that indicates having a clear, definite Call to Action (CTA). After all, how is the video going to help drive business if viewers aren’t clear about what to do after watching it? Simply said, if lead generation with your videos is a part of your content marketing strategy, you need to make sure your videos serve this goal with actionable next steps for viewers. How to ImproveThe simplest way to make your video more actionable is to include a clear CTA in your video. Mostly, a CTA appears at the end of a video after you’ve highlighted the importance of a particular aspect of your product to the viewers. But it is also acceptable to include a CTA somewhere in the beginning or middle of the video. The point is simply to ensure that the viewers understand the importance of clicking on the CTA before receiving it. It should make sense why there is this next step. The action you want your viewers to take should always be in alignment with the stage of the marketing funnel they’re in. A top-of-funnel video might simply collect the viewer’s email so you can send more valuable information to them whereas a bottom-of-funnel video is a more direct sales pitch to encourage a purchase. The wording is crucial when it comes to CTAs. Use powerful and purposeful language that is clear and comprehensive. 2. Your Videos Aren’t Customer-Focused While watching a business video, people want content that is beneficial to them in some way — whether by providing entertainment or some useful information or both. Note: Whether it’s an in-depth funny ad or a product tutorial, the video content should always be centered on customers’ needs and issues. How to ImproveFor creating video content that is customer-focused, begin by analyzing what the viewers wish to see based on their position in the marketing funnel. Not all viewers are ready to make a purchase, so serve up some sweet top-of-funnel or middle-of-funnel video content to increase brand awareness and educate prospective customers first, like explainer videos. If they are anywhere nearer to the final stage of the funnel, deliver the types of videos that make a powerful case for your products, such as case studies and testimonials, and push them closer to finally making the purchase. Highlight how a specific feature of your product can help viewers solve a problem they’re facing or streamline their business efforts. Bear in mind while creating videos that B2B leaders and marketers are always running on tight schedules and want to understand quickly and briefly how your product can help them. 3. Your Videos Are Hard to Find There’s nothing worse than putting your heart and soul into creating a high-quality brand video and then having only a few people watch it. Beyond creating disappointment, it also means less engagement, meaning low brand awareness and fewer conversions. One possible reason for low watch numbers? Your videos are difficult to find. Your videos may not be optimized for search engines, which means viewers aren’t finding them in relevant Google searches. Or, you might be sharing videos on channels that have very little or almost no traction for your business and missing out on important placement opportunities. The ability to be discovered needs to be an essential part of your video marketing strategy, and an investment in video SEO is totally worth the effort. How to Improve Like all written content, video content needs a little search engine optimization to rank better on Google. Optimizing your video content will contribute to more viewers finding your videos and increase the probability of conversion. If your videos appear on random Google searches for keywords or search phrases that your company doesn’t need to rank for, you should realign your video SEO endeavors to match the right intent. Ensure that you include the right keywords in titles and meta descriptions so Google can crawl upon them. In terms of missing important placement opportunities, decide where to publish your videos from a viewer’s perspective. If it is a product demo video, it shouldn’t be buried in a YouTube Channel with a mere 40-50 views; this way the people who are interested will never find it! Instead, take the same video and embed it directly onto your product page for your website visitors. A visitor on this page

What is a client story video? Brand videos have the power to garner good conversions for your business with the only condition of being executed correctly. According to the State of Video Marketing 2021 report by Wyzowl, “More than 80 percent of people admit that they’ve been convinced to purchase a product or service by watching a brand’s video.” Unlike promoting a product or service blatantly in video ads, brand videos concentrate on delivering quality content related to the core values of your business to a niche audience. The most successful brand videos possess a fine balance of product offering or service mentions with entertainment. To aid you direct your next creative concept, we’ve curated five brand videos that are worth emulating according to their creative approach to content. These brand videos introduce a unique entertainment factor on the table and put amazing content above blatant sales pitches. Let’s go! 1. Google’s “Home Alone Again” No matter if you’re a big movie buff or simply a casual holiday viewer, you might have most definitely seen or heard about the 1990 holiday comedy classic Home Alone featuring Macaulay Culkin. The movie presents Kevin McCallister, an eight-year-old child who ends up spending Christmas all alone in his Chicago-suburb home after his family goes on a holiday forgetting him behind. In 2018, Google resurfaced this classic bringing back Culkin as an older version of his character Kevin McCallister for their brand video — almost 30 big years after the release of the original film. The video involved a techy spin on the original Home Alone storyline where Kevin was shown utilizing Google Assistant while at home by himself. It was a hotbed of pure nostalgia for many viewers. The simple fact that a lot of people still love and remember Home Alone is what made this brand video shine. Google also made a careful attempt to reshoot scenes, in the same manner, they appeared in the original movie. It would have been easier to show Culkin in a brand new modern home using Google Assistant, but instead, they opted to stay true to the film’s long-standing legacy. This displayed the respect Google had for the source material making itself appear as a more relatable brand. Whether you’re trying to use a pop culture reference like Google did or simply including an old product, nostalgia is an amazing way to connect with viewers, your audience will recognize and bond with it. Consider your audience’s age range and try working in a pop culture reference that will instantly make them recognize and connect to your brand video. Tip Tap into reminiscence. The positive emotions triggered by these memories will leave your viewers feeling warm and fuzzy. 2. Dove’s “Real Beauty Sketches” Dove tugged at the heartstrings of the viewers with their 2013 brand video called “Real Beauty Sketches.” It featured FBI-trained forensic artist Gil Zamora creating two portraits of women — one based on the subject’s description of oneself and the other on a stranger’s description. The results were hugely different. The portraits which were based on a stranger’s observations turned out to be more accurate as well as more beautiful depictions of the women. Whereas, the pictures based on the women’s perspectives were way less flattering. There’s an exposure to the video that renders it seeming emotionally compelling and raw. The idea behind Dove’s brand video was to show people that “you’re far beautiful than you think.” A lot of people could relate to this feeling of insecurity. While creating your brand video, try to focus on themes that you feel will emotionally resonate with your viewers. The goal is to ensure that the emotional element you choose to concentrate on feels more authentic and less or not at all exploitive. “Real Beauty Sketches” also feels more like a short, well-crafted film independent of the Dove brand. There are no set rules around your brand video to be packaged in a definite way to resonate with your audience. It’s good to experiment with topics and highlight beautiful stories around your brand values, just the way Dove did with redefining beauty. Tip Don’t hesitate to explore real issues in your industry and try to connect with your audience authentically. 3. Match’s “Match Made in Hell” In 2020, Match introduces dank humor to the forefront with their brand video about Satan, and the year 2020 which was personified as a young woman, going on a romantic date and falling in love. They go on weird activities like sitting in an empty arena while Taylor Swift’s “Love Story” plays in the background or hoarding toilet paper. What makes the fun element in the video is the fact that 2020 is regarded as a terrible year by most people universally. Match tried pushing comic boundaries to come up with a brand video that humorously concludes 2020 in a nutshell. Apart from being funny, Match’s video was timely and relevant. The video was launched when 2020 was coming to an end, and people worldwide reflected on what bad a year it was. Introducing brand videos focused on current news can gain your viewers’ interest since those events are currently in conversation and fresh on their minds. Keep a grip on the pulse of current news to create brand video ideas. Don’t take the efforts of hopping from trend to trend with your videos, rather pay close attention to the collective global consciousness on the news and social media. Tip Stay relevant and timely by being updated about the recent trends in your industry. And, consider how events occurring worldwide might align with your brand. 4. Zendesk’s “I Made Dinner” Being a customer service software company, Zendesk came up with its 2016 brand video to display the complex nature of relationships through a funny dinner-based skit involving a deep-sea diver and an astronaut. Initially, an astronaut conversing with a deep-sea diver feels awkwardly off-brand for Zendesk. But, on the inside, it actually works because it illustrates the complicated relationships and communication issues, which