Video Marketing Tips

The Secret Formula for Creating Viral Videos Have you ever spent hours making a video only to post it on Facebook and found out nobody liked, commented, or shared it? Organic reach, or the number of people who see your content organically pop up in their newsfeeds, is at an all-time low of 2-6% on Facebook. That means over 90% of your viewers might not see the awesome company video you’ve poured your heart and soul into. It’s never fun to see your passion projects fall flat — but lucky for you, we’re about to share a life hack that will dramatically increase your video views on Facebook with just a few clicks. If you want to explore effective video marketing strategies, understanding how to optimize your content for social media is key. At Mosaic Media Films, we craft engaging videos that capture attention and drive results. Whether you’re looking to boost organic reach or refine your approach, professional video marketing services can help you maximize engagement and visibility. Facebook Boosting: What is it? Facebook boosting is a strategic, paid-marketing effort that improves your organic reach by putting your posts in the feeds of target audiences you choose — not just those you like on your page. You can boost almost anything, but to get started, focus on the ideal person you want to reach, considering age, gender, location, and interests. You’ll also want to think about how long you want your campaign to run. Is it a day? A week? Indefinitely? It’s entirely up to you, and if you ever want to cut it short, you can always go in and manually turn off your payments. You’ll also want to think about your budget. You’ll have complete control over how much you spend on boosting, with prices starting at just $1.00 per day — but the more you pay, the higher your reach. Facebook will provide you with an estimated reach for each budget level and target audience. Here’s a little example of how this works: If you’re targeting people living in the United States over the age of 18, spending $2 will reach between 163 and 872 people, $5 will reach 432 to 2,070 people, and $15 will reach 1,506 to 6,834 people. The best way to figure out how many people you reach and how much you’ll spend is to try it for yourself — and now, we’re going to show you how to do just that! Step 1: Choose Your Video Post It’s essential to boost a post that contains a clear goal. Ask yourself: Do I want to increase traffic to my website? Do I want to promote a new product or share a consumer testimonial that sets my business apart? Understanding your goals will allow you to create a call to action that motivates your viewers to help you achieve them. After introducing your products, use impactful phrases like “Head to our website to learn more!” or “Give us a call at 512-607-5533 if you have any questions.” You can also choose to boost something that’s already been posted. People are more likely to interact with something that already has comments and likes, so don’t hesitate to use old content if it’s done exceptionally well. A fundamental note: Advertisements on Facebook are subject to a review process, and posts with a lot of visual copy (re: text in a graphic or photo) are considered “low quality” and won’t be boosted. You can head to this link to upload your image to ensure the post you want to boost will run. After you’re ready, upload your post to Facebook and click the blue “Boost” button! Step 2: Choose Your Audience You’ll now be taken to a page where you can select your target audience. You have several options here: people who like your page, people who like your page and their friends, or a custom target audience that you choose the demographics. If you want to choose your audience or choose multiple of these options, click the “Create New Audience” button. Step 3: Choose Your Budget Now that you’ve set your audience, Facebook wants you to show ‘em the money.  Set a realistic gauge of how far your post will reach under each budget tier, and get ready to move on to the next step! Step 4: Choose Your Boost Duration You’ve got to decide when and how long you want your post to run. By default, you can choose one day, seven days, or 14 days — or you can choose to run the ad until a specified date. Step 5: Preview the Post Now that you’re almost done do one last sweep to ensure your post is free of errors, all the links work, and the visual elements look good. Careful! This is your last chance to make changes before your post sees the world. Step 6: Select a Payment Option Enter your payment information if it’s not already saved on Facebook. They accept all major credit and debit cards, PayPal, and online banking transfers. Step 7: Boost That’s all, folks! Hit that boost button, and get ready to watch all those new interactions roll in. As we advance, try out different types of posts and take note of what does best. It might take a bit of trial and error, but we know you’ve got what it takes to boost your company to new heights. Let’s Stay in Touch! We know you might have more questions about how to market your video effectively. Don’t hesitate to reach out! You can learn more about Mosaic Media Films by visiting our website. To keep up with the latest videos and learn about our clients, ongoing projects, and more, follow us on Instagram, Facebook, and LinkedIn, and subscribe to our YouTube channel! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark

The Secret Formula for Creating Viral Videos Whether selling a product or sharing company history, when you post a video on your business page, your goal is to create meaningful connections with your audience. But did you know you might miss out on countless new connections if you don’t include live streaming in your marketing plan? That’s right! Live streaming transforms video marketing by allowing businesses to interact with their audiences in a more personable, real-time way. By tailoring this tool to your brand, you can enhance engagement, build trust, and open doors to new opportunities. Want to make the most of live streaming for your business? Mosaic Media Films is here to help! Live Streaming: What is It? Live streaming lets you watch, share, and create videos in real time — just like on television, but on the internet instead! Live streaming mainly occurs on social media platforms like Facebook, Instagram, YouTube, and Twitch. It’s free to use, and viewers can interact by posting comments that appear next to the livestream. On Facebook Live, for example, viewers can express feelings via “reactions” (re: emoticons) they share during your live broadcast. You’ll receive instant feedback about how people are responding to your content, and you can even directly address individuals through your own questions or comments. And viewers love this! Facebook Live videos were watched three times longer than videos that were pre-recorded. In addition, those watching live content showed an emotional engagement rate of 25% — and compared to videos that had already been posted, this rate was 17% (Applian Technologies). Why? Because live content feels real, intimate, and suspenseful. Even the most mundane topics become more intriguing when they happen right before you. Someone in the UK shared a live video of locals trying to navigate a huge puddle, and their audience later grew to the millions (BBC). So yes, you can livestream anything — but let’s do a deep dive into all the main categories so you can best cater live video to your individual business goals. Types of Livestream Videos Interviews and Q&A Including interviews and Q&A sessions in your livestream plan is a great way to position your business as an innovator and a thought leader by sharing relevant information your viewers deem worthy. If you’re not as keen on a topic as you’d like, try asking local experts to join in and share their thoughts and ideas instead. Doing so will also allow their audiences to dip in your stream! Behind the Scenes Footage Everybody loves an inside look. 87% of viewers said they’d prefer to watch things online rather than on TV if they could get a closer look at what goes on behind the scenes (Applian Technologies). Viewers love learning about what life is really like for you and your company. By showing your unscripted, natural side, you provide that to them by becoming more relatable, open, and “real.” Eighty percent of consumers are more likely to follow brands that produce authentic content, after all, so showing some behind-the-scenes content will allow you to create meaningful engagements with your current audiences and create new ones (Uscreen). Product, Brand, and Life Updates Sharing updates about your company, life, and goals is a great way to create an authentic and engaging brand. Doing so also lets you provide your viewers with timely information about opportunities within your business they can capitalize on — like that excellent new product you just listed on your website! How-tos, Product Demonstrations, and Tutorials When was the last time you Googled how to do something, found a video explaining it, and learned a new skill in less than five minutes? How-to videos earn the most attention of any content category on YouTube (Think with Google). They work so well because they’re directly related to audience intent, and you can cater that to your company by including explanations of common trends, topics, or products. For example, a product demonstration! Try making a livestream video that shows your viewers how to use one of your products, perform a task, or create something. This content should remain relevant to your business, but don’t hesitate to think outside the box and have a little fun with it! Webinars In short, a webinar is an online meeting or presentation shown in real time that attracts viewers because it dives into a specific topic they’re interested in. The best ones are chock full of interactivity, so be sure to include time to answer audience questions if you decide to go this route. Repurposed Content Even during a livestream, you don’t necessarily have to create organic content 100% of the time. If you’re unsure where to start or find yourself without ideas, try repurposing some of your most popular content and sharing it in a live stream. You can take topics from old videos and quiz the audience on their knowledge or provide a recap about past developments in your company, your history, and more. Now that you’re well-versed in all the different types of livestreams, let’s look at how to make the most of your new toolset. How to Make the Most of Your Livestream Live streaming allows your viewers to connect with your company in meaningful ways, but to capitalize on this, you’ll need to send that connection back another way. Consider leaving room in your broadcast to answer your viewers’ questions and comments as they roll in. Calling out individuals by name in your responses makes them feel heard and unique, so do your best to include them when interacting. In addition, it’s essential to market your livestream beforehand so viewers know it’s coming. You should also record and share it once it’s over so anyone who couldn’t tune in won’t miss out. You should get comfortable with your content before you go on camera, but don’t worry about being too perfect. Remember: Audiences love authenticity and seeing the real you! We hope these little tips and tricks help you bask in

The Secret Formula for Creating Viral Videos Feeling nervous about your on-camera interview? You’re not alone! Feeling anxious is natural, but the key to success is preparation. To help you feel more confident, let’s review three common mistakes you’ll want to avoid during your shoot. A well-produced video makes all the difference in how your message is received. Investing in professional video production ensures your content looks polished and leaves a lasting impression. Want more tips? Check out our blog on creating viral video content. Ready to take your on-camera presence to the next level? Partner with Mosaic Media Films to create high-impact video content. Tip #1: Don’t Sweat the Small Stuff While everybody makes mistakes, it’s important to remember that any mistakes you make won’t make it into the final product. Your videographer will shoot multiple takes, anyway, and your viewers won’t know it took you a few tries before you got your point across — they’ll only see the best parts of your interview, of which there will undoubtedly be many. With that being said, you’ll want to minimize the potential for messing up a shot where your words flowed beautifully and naturally, so do your best not to fidget, move around in your chair, or touch your face or hair too much. Now that you’re ready to let all those little mistakes roll right off your shoulders let’s move on to what you should prepare to wear. Tip #2: Don’t Wear Anything Uncomfortable You’ll likely be on camera for a few hours, so you don’t want to wear anything that doesn’t fit or feel right. If you do, it will show through your body language, facial expressions, and tone of voice. Comfort is key! By wearing clothes that make you feel comfortable and confident, you’ll prime yourself for appearing that way on camera. Swap the stilettos for shoes with more support. Wear loose and comfy instead of tight and restricting if you want to say yes to the dress. Wear a nice button-down or a company T-shirt instead of a three-piece suit. Make sure that whatever you wear has no busy patterns, slogans, or writing, as these can appear blurry on screen and distract your viewers. Now that you’re dressed and de-stressed, we will teach you how to sound the best. Tip #3: Don’t Sound Too Rehearsed Practice makes perfect — but remember that since interviews are just a casual conversation between two parties, you don’t want to appear too perfect by sounding robotic or rehearsed. If you’re feeling super nervous, it’s okay to ask the interview questions beforehand and try out your responses in front of the mirror or a friend. However, do your best to speak informally and naturally in your replies. Preparation shouldn’t be about memorization; it should instead be about getting yourself comfortable speaking about yourself and your work. If you do all these things, you’ll be more than ready to give an on-camera interview that’s authentic to you, your company, and your audience. Let’s Stay in Touch! We know you might have more questions about how to market your video effectively. Don’t hesitate to reach out! You can learn more about Mosaic Media Films by visiting our website. To keep up with the latest videos and learn about our clients, ongoing projects, and more, follow us on Instagram, Facebook, and LinkedIn, and subscribe to our YouTube channel! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

The Secret Formula for Creating Viral Videos Category Name Some title for relevant video Goes Here here Know More In today’s fast-paced digital landscape, businesses constantly seek ways to enhance their sales strategies and boost conversions. While there are multiple tactics to drive revenue, one key element that stands out is video marketing. Video content has proven to be a game-changer, significantly influencing consumer behavior and improving engagement. The Power of Video in Sales Video marketing is no longer just an option—it’s a necessity. Studies show that 90% of consumers claim that videos help them make purchasing decisions, and 87% of video marketers report a positive ROI. Integrating video into your sales funnel can yield significant results, whether it’s a product demo, testimonial, or an explainer video. A well-crafted brand video can create an emotional connection with potential customers, making your brand more relatable and trustworthy. In contrast to traditional sales pitches, video content allows businesses to tell a compelling story that resonates with their audience. How Video Enhances the Customer Journey Attracting Prospects – Video content helps you stand out in a crowded market. Engaging visuals and storytelling grab attention and encourage potential customers to explore your brand further. Brand storytelling videos are particularly effective in making lasting impressions. Building Trust – Trust is a crucial factor in converting leads into customers. Video testimonials, case studies, and behind-the-scenes footage humanize your brand and establish credibility. Customer testimonial videos showcase real experiences, which can reassure prospects about the quality of your products or services. Driving Conversions – Including a video on a landing page can increase conversion rates by up to 80%. Instructional videos, live demos, and promotional content help prospects visualize the value of your offering, leading to higher sales. Maximizing Sales with the Right Video Content To ensure video marketing success, businesses must align their content with their target audience’s needs and preferences. Here are some types of videos that can directly impact sales: Explainer Videos – Communicate what your product or service does and how it solves a problem. How-To Videos – Educate your audience and position your brand as an industry expert. Live Streaming – Engage with potential customers in real time, answering questions and showcasing your products. Product Demos – Highlight key features and benefits, making it easier for prospects to make a purchasing decision. Final Thoughts If you’re looking for one key element to increase sales, video marketing is the answer. By leveraging high-quality, engaging videos, businesses can attract more prospects, build trust, and drive more conversions. Investing in professional video production ensures your brand delivers impactful content that resonates with your audience. Start incorporating video into your sales strategy today and experience the difference it makes! Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.