Mosaic Media Films

Video Marketing Tips

BLOG 5 DECKING UP YOUR TEAM FOR VIDEO CONTENT Mosaic Media Films

Decking Up Your Team For Video Content

What is a client story video? Upon reading so much about video marketing in our blogs and elsewhere on the internet, you’re probably aware of the importance of video marketing for your business. However, just you being aware of it does not ensure that your team-mates or your boss know it too. If they are not well-versed with the statistics, you might have a tough time convincing them. Even with all the statistics and facts at hand, people can be doubtful about the importance of video marketing as it can be hard sometimes to express its value in quantifiable terms like its actual monetary value or ROI. What if we tell you that it is possible? Yes—with the right metrics and a strong combination of knowledge and strategy, you can prove the value of the video in question. Together let’s explore the ways to turn on the green light by convincing your teammates to invest in video marketing. Read on!   Step 1: Collect statistics, facts, and real-world examples. Plentiful statistics and facts are present online to consider while planning a video marketing content. Before making your pitch, ensure that you’ve updated your information with the latest statistics on video marketing. Including some real-life examples or case studies also can prove to be helpful. Step 2: Make your point loud and clear by emphasizing sustainable growth. The key here is that “The Slow and Steady wins the Race”. Successfully implementing video marketing requires you to scale up slowly and steadily and ensure that it becomes sustainable as time passes. For instance, if you spend too much on your first video, you’ll be left with nothing to invest in the following videos, which is even more harmful than the first video being a flop itself. With the ever-growing competition, it will never be sufficient to invest in one expensive video in a quarter. Attempt to customize your approach to create shorter and inexpensive videos while slowly gearing-up for bigger and expensive ones over time. Rather than putting anything and everything in one big video, go for a shorter trial version with a low-cost investment. Start with shorter videos of 15-30 seconds that can be put on different channels. And we are serious when we say “low-cost”. With improved technology and camera quality, your smart-phones can be used to create short video content. You can prepare and monthly or quarterly strategy and shoot all your videos on your iPhone. Over time, you can upgrade your types of equipment and video quality which will reflect a positive sign that your business is blooming! Step 3: Once they get on board, set early expectations, and update them frequently. Nothing hurts more than when expectations aren’t met or the involved parties are on different pages. Especially with new initiatives, it is very important to bring everyone to the same table so that nobody’s left with over or under-expectations. You might follow different strategies and different goals, whether it be to gain the attention of new customers or retain old customers or drive immediate sales. Whatever you do, just ensure that every single person involved is ready to go ahead with it and has a clear understanding of what success seems like for a certain effort so they can act accordingly. Once you’ve decided to start with the production, ensure to keep check about all the probable production glitches. Bear in mind the simple Murphy’s Law: Everything that can turn wrong most probably will. Make sure to be prepared to deal with whatever comes your way while filming the video content. Step 4: Allocate roles and responsibilities to the crew and determine the process flow. Placing expectations is equivalent to setting a straight chain of command on your team. Everyone will have diverse ideas and employing all of them in a single video can result in a disaster. If you’ve hired an external agency for content creation, better keep a single contact person to act as the interface. This will ensure a streamlined flow of communication between your team and the agency. If you are producing the content on your own, dedicate a special team and authorize someone as the “Executive Producer” who’ll be making all the final decisions. This person will act as the director if you don’t plan to hire an external director. Step 5: Determine logistics and minimize feedback circuit before production. If you’re taking on the production with your team involving personnel from other departments, determine a process filter received feedbacks. While it is good to take everyone’s opinion before finalizing any idea, make sure that the feedbacks are received within a specified time limit. The phrase “Now or never” should be advertised while inviting feedback. Apart from this, finalizing the logistics of production costs and deadlines beforehand can be a savior. The clearer the understanding you have with your team, the smoother the production process will be. Not only will it result in great video content but also in the permanent green light to content created by your company. Looking for affordable alternatives for creating your in-house content production studio? Undoubtedly you have all the skills to do it on your own but you don’t necessarily have to do it. We provide a variety of affordable and good-quality video content packages tailored specifically according to your needs and desires. You might want to convert your leads or gain more engagement or attract new customers, video marketing is the way to go and we can walk on the path for you, with you! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

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Blog 4 WHY CONSISTENCY IS THE KEY TO YOUR MARKETING STRATEGY Mosaic Media Films

Why Consistency Is The Key To Your Marketing Strategy

What is a client story video? “Quality is more important than quantity.” This is the benchmark of almost every creative art course or content marketing agency. How can anyone deny it? Long before you plan to venture into marketing, people are already trying to keep up with the non-branded content. The overstuffed Netflix queues are proof of it. To just sort the “good” from the “must-watch” can seem as tedious and emotionally draining as watching a period drama. With brands eager to push add content to convert unwary viewers into customers, it is sure to kick in exhaustion. With more than a million ad agencies operating across the globe, lack of content is never going to be a problem. In the overcrowded creative market, just being good is not enough. The quantity has challenged quality, which is indicative of the need to discover new strategies to elevate your business. Maintain Consistency By 2022, video is approximated to comprise about 82% of online consumer traffic. It is indicative of the importance of maintaining a good video marketing strategy for all companies and brands seeking to create a lasting impression on leads and customers. While umpteen options are available for your video’s SEO or brand loyalty-building using video content marketing, one sure short concept to make an impact is Consistency. The “Rule of Seven” covers the value of consistency which argues that before taking any action, the average prospective customer needs to notice something at least seven times. Consistent posting enhances the rule of seven and keeps the image of your company fresh among potential customers. Brands that are consistent in posting content and maintain their voices consistently are considered of 20 percent greater value than their unorganized peers. Posting fresh and consistent content, your brand attains and retains its place in the minds and hearts of audiences across the globe. This way you’re able to build an anticipatory sense for every new content, continuously drawing in the audience and giving the impression of brand stability. For many brands, posting consistent and fresh content can seem to be a whole lot of work than just posting anything any time comfortable. This should not be the case. With a small amount of planning and research, a consistent posting strategy is easier to figure out. Study the Figures Ahead of launching your new and consistent video content strategy, you need to research and analyze and formulate a detailed strategy. It might seem to be the obvious first step but data show that only less than 40% of B2B organizations prepare a documented strategy beforehand regarding the creation and distribution of their content. This indicates that just formulating a detailed strategy in advance will give your brand an added advantage as compared to your competitors. The question of “Consistency” arises once you start documenting the strategy. It is important to decide the frequency of posts to maintain consistency which can only be done if you’re well versed with the statistics. Once you attain a good understanding of the data, only then you’ll be able to draw up a strategy for your specific requirements and capabilities. Different distribution platforms have a different set of metrics and parameters take into account. Having a general-purpose approach will prove to be less effective as compared to the strategies specially tailored for different platforms. For some platforms, there is a very thin space for the “Habitable Zone” between too much and just not enough, where marketing can be utilized to its full potential. Taking Facebook as an example, it is advisable to post not less than thrice a week. The frequency of posting depends on the brand’s following as well—a 50 percent drop in engagement for every post might be observed if the posting is done too often (more than once per day). Where Twitter supports an average of 15 posts per day for optimized successful results, LinkedIn and Instagram benefit from a single good post per day. Any more or less than this can pose the threat of overwhelming your audience. Once you’re decided on the no. of daily posts, you need to decide when the post is to be done. The time of the days is almost as important as the frequency, if not more. It helps you reach your target audience easily. But remembering the best times for different platforms seems impossible. Fortunately, Sprout Social has put up the ideal posting schedule on various platforms. Find some of their infographics below:               Take a mental note of these figures while planning when to post where. Once you have the final product in hand, you can formulate a clear strategy for the creation/distribution of your video content. And lose out on the fact that consistency matters more than frequency. This means you have to figure out the most appropriate strategy for you and then stick to it for as long as possible. It’s better to have a tryst with your goal with less but constant posts than to flood posts one week and forget the next. Mark the Calendar Undoubtedly Calendar is the most crucial tool for video content marketing. As challenging it is to create a good piece of content, equally challenging is to find the perfect time and space for the content to put. Most of the brands fail to adhere to their plan and fall apart as a result. It requires a lot of mental capacity to remember every tiny detail about what to post when and where. Thankfully, a properly thought and planned editorial calendar comes to the rescue here. With proper long-term scheduling and team efforts, the results will speak for you. You can consider using any of the top-rated calendar tools available online to keep track of your posting schedule. Nevertheless, schedule posting is not all. Upon consistent posting, you need to track if the current schedule is working for you and giving the desired results. Corrective measures need to be employed if you find

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Blog 3 UNCOMMON WAYS TO USE VIDEO MARKETING Mosaic Media Films

Uncommon Ways To Use Video Marketing

What is a client story video? If you’re considering using video in your next marketing campaign, you’re on the right track. More than 1 billion hours of video are watched on YouTube each day. Online videos are expected to make up more than 82% of internet traffic. At this point, you essentially need your video to stay competitive and stand out from the crowd. The key is not to just use video marketing but use it in fresh and unexpected ways. The more value addition you provide, the more probable increment in customer engagement is expected. How to do that? Read on to discover 9 uncommon ways to use video marketing to attract customers and increase your ROI. 1.     Use Videos For Staff Training Video marketing is can be used not only to pursue customers but also to communicate with your internal staff or to train and educate them. Training videos can be used to provide mass training to your employees and can help teach your new employees some specific tasks or processes which are too expensive or tedious to teach again and again.   2.     Simplify Customer Service Experience Using Videos Videos can prove to be very efficient to answer common FAQs or provide customer support. This is a unique way of addressing the problems of users. Get in touch with your sales team or customer service department to find out about the most common hurdles or problems encountered by users and address those issues by creating relevant and informative video content. Apart from saving your employees time, it will also provide a good experience to confused users.   3.     Use Unexpected Web Pages To Display Videos It is good to post videos on your homepage or product pages but think out of the box and put videos on the often neglected pages like 404 error pages or confirmation or thank you pages that have a high bounce rate and low engagement rate. Use funny and quirky videos to gain the user’s attention.       4.     Use Personalized Videos For Your Viewers Personalized videos are not as difficult to create. You can use various tips and tricks to put forth seemingly personalized videos. You can, for instance, create happy birthday videos for your customers and send them to them via email. Alternatively, individualized welcome videos can be created for new sign up. Most common names like John or Mary can be used to create videos and send them out to new registrants with the same names. Names can also be digitally inserted and reused again and again while creating personalized videos. Keep in mind that the more personalized are the videos, the more effective they are!   5.     Use Common Man To Create Impromptu Videos Employ an uncommon and fun premise in your video. Use real-life men and their experiences to get your message through. Apart from authenticity, it will also provide entertainment to your users. For instance, if you run a beauty salon, inquire about the customer’s worst haircut, and ask them to share photos, if possible. You’ll receive high customer engagement and create viral content for your social media channels.   6.     Create And Regularly Schedule Educational Video Content For certain industries like SaaS and Tech, it works great to have scheduled videos providing useful information to the users. Not only does it attract new customers but also retains customer interest which pulls them to your page every week/month. You can also use it to address new technologies and trends in your industry.   7.     Create Gifs Using Videos If you have some great videos, you can turn them into gifs with great ease. Sites like Giphy can be used to turn videos into super short gifs. Apps like Instagram’s Boomerang can be used to shoot live gifs which then can be used across all social media platforms, emails, and blogs to give a personal touch to your content.   8.     Re-Engage Unsubscribers Using Videos As important it is to attract new customers, equally important is to re-engage those who have unfollowed/unsubscribed you or have forgotten about you. Customers feel more connected when they see an engaging video and get impressed by the effort. Using personalized videos to regain unsubscribers is also a great technique.   9.     Screen Capture Videos To Record How-To’s Or User Manual Videos Simple software or tools like screen capture or PowerPoint can be used to record your computer screens to explain processes or steps of doing something. They are extremely easy to make and share and prove to be very helpful for the customers. Despite being so effective, they’re not utilized to their full potential. It is a great way of increasing customer engagement to your website.   There are umpteen options at your disposal to use videos in an effective way. Besides this list, you can brainstorm and come up with different strategies to use video marketing for your brand. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

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Blog 2 THE SIGNIFICANCE OF A TESTIMONIAL VIDEO FOR YOUR BRAND Mosaic Media Films

The Significance Of A Testimonial Video For Your Brand

What is a client story video? “Client has the final say!” While this simple byword is something that the businesses stand by, it points at a greater fact that the customers’ opinions are highly regarded and what they say about your brand shapes the success of your brand. Let’s look at it this way. Suppose you are one of those brands that have some happy customers that feel proud to buy with you. Most often they are ignored after they make purchases and the brands focus more on conversion and driving new sales and attracting new customers. If you follow this approach, then we would suggest you change the way you work. Happy customers are the key to your success. A customer testimonial is the most powerful and underused marketing tool. If used to its full potential, it can work wonders for your brand. Read on to understand how to put them to use.   What does Customer Testimonial Video mean? Customer Testimonial Video is a brief account of your happy customers where they express how your products/services improved their lives, how the buying process was, or how satisfied they are with your brand.   Why use Testimonial Videos? Customer Testimonials are highly effective. When presented before the right customers at the right time, they can have a huge positive impact on brand awareness, customer engagement, and ultimately, sales! But why is it so? Customer Testimonials are real-life proofs, they take advantage of the fact that we are influenced by the opinions and actions of people. Do you think you are not influenced by social proofs? Give it a second thought! Did you purchase something online without checking the reviews lately? Or, have you not shared your positive shopping experience with others ever? Whether or not the quality of testimonials is well deserved, we do tend to give it a try if the brand is backed by some social proof. You might be comparing the effect of customer testimonial with the marketing endeavors of your team mates. But you cannot ignore the fact that we tend to believe our friends more than the people who have a stake in the brand’s success. You might see the CEO of your business promoting your brand as the most accurate marketing technique but it lacks the most important aspect that is credibility. The audience is smart enough to differentiate between fake and genuine purchase experiences. And considering today’s marketing scenario, credibility and authenticity are the most important aspects that interest the audience. At first, it might seem like a burden on the customers to ask for testimonials but when you look at the other side of the coin, it gives an impression that you value your customers and their opinions more than anything else. It feels like you’re giving it back to your customers regarding their views and feedback. Once they share their testimonial, they’ll be more inclined towards your brand and then they’re more likely to put forth a good worth-of-mind about you. However, do not think of “giving back” to your customers by offering incentives because it might present a negative image of your business. While inviting testimonials from customers, try to make it as diverse as possible. Include different age, gender, demographics, and people from different industries to make the testimonials seem relatable to the viewers. According to Google, more than 65 percent of people liked videos from “people like me”. This very well explains the importance of showcasing diverse real-life experiences. What to include in your testimonial videos? When you plan to start with the content, the first question is how you want your video to look. Do you intend to focus on a single customer in a video or include multiple customers in a single video? How long will your video be? What will be the tone of the video? The number of customers to be included depends on your choice but the duration should essentially be in the range of 30-90 seconds. If it is any shorter, it is insufficient to put across the whole story. On the other hand, if it is any longer, it will fail to retain the viewer’s attention. Once you have made these decisions, it’s about time to prepare with your customers. It is advised to present a context or guidance to your customers without giving out a script or specific talking points. Below are some prompting questions you can put up to your customers to provide a natural flow to the video:   What made you choose us from among our competitors? What is your opinion makes us stand out from the crowd?   What solution has our products/services offered to you for the problems you were experiencing? How satisfied are you with the solution?   Can you share the details of your purchase experience with us? How was your experience working with our team?   What is the feeling you get when you use our products/services?   Can you give us some data on how our products/services changed your life? Did it save you time or money or both?   Apart from these points, let the customers put forth their own words and emotions. If the customers speak from their hearts, it will give you an insight into their true experiences with your brand. It might present a new aspect or usage of your products that have not been noticed by your team yet.   This will present you with valuable opportunities to learn about the experience you’re providing to customers and also incorporate them into your future marketing endeavors.   Where to place customer testimonial videos? The most beautiful aspect of Customer Testimonial Videos is that they are independent of the platforms they’re being shared on. The most common placement of Testimonial Videos is on your website or social media platforms but you can also think differently and play them on-screen at your physical stores or email them to your leads.   Testimonial Videos are the most effective

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Blog 1 HOW TO BECOME COMFORTABLE AND CONFIDENT ON CAMERA Mosaic Media Films

How To Become Comfortable And Confident On Camera

What is a client story video? With the current world situation, you might be recording yourself on camera more than ever. From Zoom meetings to FaceTime Calls to Instagram Reels to Video Presentations, there are plenty of ways you might find yourself facing the camera. Most of us are camera conscious and talking to a blinking dot feels unnatural, especially if it is not live. The feeling of talking to yourself on camera might make you uncomfortable and shy. But as they say, ‘Practice makes a man perfect’! The more you do it, the more comfortable you become. And to help you get more comfortable in front of the camera, here are a few steps to follow. 1.     Don’t Keep High Expectations  This tip is of utmost importance. Unless you’re taking on an unbending content piece, don’t keep very high expectations. Do not worry about the outcome, focus more on authenticity. If you fumble on-screen or encounter any disturbance, that’s okay. Appreciate the naturalness of your content. Let the content feel natural, not perfect. Strive on making engaging content and let your point come across. Just make sure people can see and hear you well.   2.     Visualize Your Audience Listening  While recording content to share on different platforms, imagine your connections listening to you as if you were living. After all, these are the people you are making content for. Visualizing their presence can aid in making the interaction feel more authentic and natural.   3.     Prepare Your Key Points  Keeping your talking points ready at hand eases the recording process. If you are confident doing extempore, go for it! But it would be better to note down the key points for your reference while filming.  As an alternative, you can prepare a full script to glace at. Having the key points prepared beforehand lets you film the content stress-free without worrying about forgetting any point while still sounding spontaneous on the camera.   4.     Request Feedback  If you’re a beginner and feel less confident about your content, ask someone! Share it with a trusted friend, family, or colleagues and ask for their honest feedback. You can also ask for tips and feedback from a fellow content creator. This will help you a great deal and provide confidence that your content is coming across well.   5.     Keep Recording!  With frequent rehearsals and recordings, you’ll become more confident over time. Learning about the tips and tricks will make it seem easier. Upon understanding the process inside out including the technical details, you’ll be able to focus better on the messages you wish to put across. With constant learning and filming, believe us, you’ll become a pro!   Now that you know the tips and tricks, why not go for recording your content right now! Good luck! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

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The Top Three Types of Video Every Business Needs

What is a client story video? So you’ve finally decided you’re ready to implement video into your marketing plan — and for that, we congratulate you! You’re about to take your company to the next level and create meaningful connections with your audiences in an authentic, novel way. But first, you need to make a video. And to make the best video for your company, you need to understand all the different types and how you can use them to best achieve your goals. And we’re here to tell you all about them! Type 1: Business Promo Videos When you think about a video that’s been created by a business, this type is probably the first that comes to mind. Business promo videos are similar to the commercials and advertisements we see on television, but a key distinction here is that these videos are watched at-will by the consumer. The idea that you’re trying to promote your company, products and services, and goals and achievements to the world, however, remains the very same. A business promo video provides a first glimpse into who you are, what you do for your customers, and what makes your business stand out from competitors. The most successful ones don’t aim to sell your viewers a product or service, but rather serve to spark interest, build trust, and share your company’s greatness through the use of consumer testimonials, product demonstrations, updates, and more. At Mosaic Media Films, we create business promo videos that offer a stunning visual overview of your company, allowing you to make memorable connections with your clients, share your unique way of doing things, and explain the process you take to make life better for your clients. Whatever tools you’d like to have under your belt, consider making a business promo video a key cornerstone in your video marketing plan — especially because doing so will allow potential consumers to understand your company, team, and process quickly and easily. Don’t let your greatness get buried in an “About Us” page — create a business promo video instead! Remember: We’re always here to lend a hand if you get stuck. Type 2: Customer Story Videos When’s the last time you turned to a consumer review to help you choose where to eat, what to buy, or where to stay during your vacation? Everyone loves a good story — and that’s why sharing customer stories is a great way to connect with your audience by highlighting your customer’s journey and the experience they receive when working with you and your company. Customer story videos are also great to implement into your marketing plan because they’re saturated with authenticity. What better way to get people invested in your product than by sharing real opinions from other users? Here at Mosaic Media Films, when we start working with our clients, our first step is locate the nucleus of your target markets and demographics. Next, we pinpoint existing customers who fit that persona, are articulate and well spoken, and who’ve had a personal experience with your company that truly resonated with them. This individual is now the basis of your customer story video, and is brought to life via use of interviews, testimonials, and stark visuals. It’s that simple! And yes, it’s okay for you to talk about your company — but it’s even better to have a trusted source speak on your behalf. That’s why you should consider creating customer story videos to connect with your audiences on a deeper level. Type 3: Service Videos Chances are, your company provides multiple services — not just one. And chances are, when potential consumers turn to your business for help, they’re commonly only searching for one specific type of service. Creating separate videos that outline each service your company provides is a great way to do a deep dive into your offerings, highlight the unique features of your business, and provide your audience with answers to problems they might be facing. At Mosaic Media Films, we create service videos by the use of unmitigated visual content that clearly illustrate your products and services, what the process of using them is like, and how using them will make your life better, easier, and more fun. Offering your audience a high-quality, professional service video that articulates each service you provide will allow you to more effectively engage, educate, and turn viewers into consumers. If you think you’re ready to dive into all that greatness, consider making a service video — and please don’t hesitate to come to us if you’re not sure where to start! We hope what we’ve covered here today starts to give you an idea of how you can use video to take your company to the next level. We’re so excited to see what you create, and remember: We’ll always be here to lend a hand if you get stuck. Oh, and if you’re ready to learn more awesome video marketing tips and tricks, give us a follow on Facebook and Instagram! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

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The No. 1 Reason Your Vidoes Aren’t Being Watched on Social Media

What is a client story video? You’ve recorded an awesome company video, promoted it on social media, optimized the title and description — but you’re still not getting the views you’re looking for. Studies show that 80% of videos on Facebook are watched on mute (Uscreen). In fact, many people prefer watching videos with subtitles even when they don’t have to. Humans retain information better if they read it, after all. “So how do I get my viewers to hear me without sound?” you’re probably wondering. The answer? Captions! Benefit #1: Captions Allow You to Reach All Audiences Lots of people will likely be scrolling through their feeds in areas where they can’t play sound out loud. You don’t want them to scroll past your post when they realize they’re not able to tune in and listen. Plus, almost 30 million Americans are hearing impaired. If you don’t have captions in your videos, you miss out on reaching a huge audience. Benefit #2: Captions Increase Audience Engagement It’s also been shown that having captions in your videos increases audience engagement. Sixty-six percent of people watched a video to completion without subtitles — but when subtitles were included, this number increased to a whopping 91% (Uscreen). Benefit #3: Information is Absorbed Better When Read Ever spaced out while watching a movie? We’ve all been there, but those who like to turn the subtitles on will surely tell you all about how much it helps them stay focused on what’s on screen. Reading is a much more active form of learning information when compared to watching, and including captions in your videos will keep your viewers engaged and focused — which also puts you and your brand top of mind. A Final Tip: Create Custom Captions There are some platforms (like Facebook) that will auto-populate your captions for you, but they’re often riddled with misspelled words, improper punctuation, and other errors. The captions are also organically set at a small text size — and if your viewers can’t see your subtitles, they’re probably going to scroll past your post. Due to this, it’s best to create your captions yourself — that’s what we here at Mosaic Media Films do for all the videos we make! Going the DIY route means that all your words will be properly displayed, you can set your own text size, and you ensure your post will hit all your targets and then some. We can’t wait to see how your audiences grow! Square format to maximize size for captions Larger size (70pt) easier to read Thicker font for ideal readability Let’s Stay in Touch! We know you might have more questions about how to effectively market your video. Don’t hesitate to reach out! You can learn more about Mosaic Media Films by visiting our website. To keep up with the latest videos and learn about our clients, ongoing projects, and more, follow us on Instagram, Facebook, LinkedIn, and subscribe to our YouTube channel Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

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One Simple Trick to Dramatically Increase Your Video Views on Facebook

What is a client story video? Have you ever spent hours making a video only to post it on Facebook and find out that nobody liked, commented, or shared? Organic reach, or the number of people who see your content organically pop up in their newsfeeds, is at an all time low of 2-6% on Facebook. That means that over 90% of your viewers might not get the chance to see the awesome company video you’ve poured your heart and soul into. It’s never fun to see your passion projects fall flat — but lucky for you, we’re about to share a life hack that will dramatically increase your video views on Facebook with just a few clicks. Facebook Boosting: What is it?Facebook boosting is a strategic, paid-marketing effort that improves your organic reach by putting your posts in the feeds of target audiences you choose — not just those you like your page. You can boost almost anything you want, but to get started, focus on the ideal person you want to reach, considering age, gender, location, and interests. You’ll also want to think about how long you want your campaign to run. Is it a day? A week? Indefinitely? It’s entirely up to you, and if you ever want to cut it short, you can always go in and manually turn off your payments. You’ll also want to think about your budget. You’ll have full control over how much you spend on boosting, with prices starting at just $1.00 per day — but the more you pay, the higher your reach. For each budget level and target audience, Facebook will provide you with an estimated reach. Here’s a little example of how this works: If you’re targeting people living in the United States over the age of 18, spending $2 will reach between 163 and 872 people, $5 will reach 432 to 2,070 people, and $15 will reach 1,506 to 6,834 people. The best way to figure out how many people you reach and how much you’ll spend is to try it for yourself — and now, we’re going to show you how to do just that! Step 1: Choose Your Video PostIt’s important to boost a post that contains a clear goal. Ask yourself: Do I want to increase traffic to my website? Do I want to promote a new product or share a consumer testimonial that sets my business apart from others? Understanding your goals will allow you to create a call-to-action that motivates your viewers to help you achieve them. After you introduce your products, use impactful phrases like “Head to our website to learn more!” or “Give us a call at (555) 555-5555 if you’ve got any questions.” You can also choose to boost something that’s already been posted. People are more likely to interact with something that already has comments and likes, so don’t hesitate to use old content if it’s done particularly well. A very important note: Advertisements on Facebook are subject to a review process, and posts with a lot of visual copy (re: text in a graphic or photo) are considered “low quality” and won’t be boosted. You can head to this link to upload your image to ensure the post you want to boost will actually run. After you’re ready, upload your post to Facebook, and click the blue “Boost” button! Step 2: Choose Your Audience You’ll now be taken to a page where you can select your target audience. You have several options here: people who like your page, people who like your page and their friends, or a custom target audience that you choose the demographics for. If you want to choose your own audience or choose multiple of these options, click the “Create New Audience” button. Step 3: Choose Your Budget Now that you’ve set your audience, Facebook wants you to show ‘em the money.  Set a realistic gauge of how far your post will reach under each budget tier, and get ready to move onto the next step! Step 4: Choose Your Boost Duration Now you’ve got to decide when and how long you want your post to run. By default, you can choose one day, seven days, or 14 days — or you can choose to run the ad until a specified date in the future. Step 5: Preview the Post Now that you’re almost done, do one last sweep to ensure your post is free of errors, all the links work, and the visual elements look good. Careful! This is your last chance to make changes before your post sees the world. Step 6: Select a Payment Option Enter your payment information if it’s not already saved in Facebook. They accept all major credit and debit cards, PayPal, and online banking transfers. Step 7: Boost That’s all, folks! Hit that boost button, and get ready to watch all those new interactions roll right on in. Going forward, try out different types of posts and take note of what does best. It might take a bit of trial and error, but we know you’ve got what it takes to boost your company to new heights. Let’s Stay in Touch! We know you might have more questions about how to effectively market your video. Don’t hesitate to reach out! You can learn more about Mosaic Media Films by visiting our website. To keep up with the latest videos and learn about our clients, ongoing projects, and more, follow us on Instagram, Facebook, LinkedIn, and subscribe to our YouTube channel! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

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How to Use Video to Create Meaningful Connections With Your Viewers

What is a client story video? Whether it’s selling a product or sharing company history, when you post a video on your business page, your end goal is to make meaningful connections with your viewers in some way, shape, or form. But did you know you miss out on creating countless new connections if you don’t include this type of video in your marketing plan? That’s right! Live streaming is taking video marketing to the next level by allowing businesses to interact with their audiences in a more personable way — and we’re here to tell you how to best tailor this tool to your business so you can use video to shine light on a whole new world. Live Streaming: What is It? Live streaming lets you watch, share, and create videos in real time — just like on television, but on the internet instead! Live streaming mainly occurs on social media platforms like Facebook, Instagram, YouTube, and Twitch. It’s free to use, and viewers are able to interact by posting comments that appear next to the livestream. On Facebook Live, for example, viewers are able to express feelings via “reactions” (re: emoticons) they share during your live broadcast. You’ll receive instant feedback about how people are responding to your content, and you can even directly address individuals through questions or comments of your own. And viewers love this! In fact, Facebook Live videos were watched three times longer than videos that were pre-recorded. In addition, those watching live content showed an emotional engagement rate of 25% — and when compared to videos that had already been posted, this rate was 17% (Applian Technologies). Why? Because live content feels real, intimate, and suspenseful. Even the most mundane topics become more intriguing when they’re happening right in front of your eyes. In fact, someone in the UK shared a live video of locals trying to navigate a particularly large puddle, and their audience later grew to the millions (BBC). So yes, you can livestream anything — but let’s do a deep dive into all the main categories so you can best cater live video to your individual business goals. Types of Livestream Videos Interviews and Q&A Including interviews and Q&A sessions in your livestream plan is a great way to position your business as an innovator and a thought-leader by sharing relevant information your viewers deem worthy. If you’re not as keen on a topic as you’d like to be, try asking local experts to join in and share their thoughts and ideas instead. Doing so will also allow their audiences to take a dip in your stream, too! Behind the Scenes FootageEverybody loves an inside look. In fact, 87% of viewers said they’d prefer to watch things online rather than on TV if they were able to get a closer look at what goes on behind the scenes (Applian Technologies). Viewers love learning about what life for you and your company is really like. By showing your unscripted, natural side, you provide that to them by becoming more relatable, open, and “real.” Eighty percent of consumers are more likely to follow brands that produce authentic content, after all, so showing some behind-the-scenes content will allow you to not only create meaningful engagements with your current audiences but also create new ones (Uscreen). Product, Brand, and Life Updates Sharing updates about your company, life, and goals are a great way to create a brand that’s authentic and engaging. Doing so also allows you to provide your viewers with timely information about opportunities within your business they can capitalize on — like that awesome new product you just listed on your website! How-tos, Product Demonstrations, and Tutorials When’s the last time you Googled how to do something, found a video explaining it, and learned a new skill in less than five minutes? How-to videos earn the most attention of any content category on YouTube (Think with Google). They work so well because they’re directly related to audience intent, and you can cater that to your company by including explanations of common trends, topics, or products. For example, a product demonstration! Try making a livestream video that shows your viewers how to use one of your products, perform a task, or create something. This content should still remain relevant to your business, but don’t hesitate to think outside the box and have a little fun with it! Webinars In short, a webinar is an online meeting or presentation shown in real time that attracts viewers because it dives into a specific topic they’re interested in. The best ones are chock full of interactivity, so be sure to include some time for answering audience questions if you decide to go this route. Repurposed Content Even during a livestream, you don’t necessarily have to create organic content 100% of the time. If you’re not sure where to start or you find yourself without ideas, try repurposing some of your most popular content and sharing it in a live stream. You can take topics from old videos and quiz the audience on their knowledge or provide a recap about past developments in your company, your history, and more. Now that you’re well versed in all the different types of livestreams, let’s take a look at how to make the most of your new toolset. How to Make the Most of Your Livestream Live streaming allows your viewers to connect with your company in meaningful ways — but in order to capitalize on this, you’ll need to send that connection back the other way. Consider leaving room in your broadcast to answer your viewers’ questions and comments as they roll in. Calling out individuals by name in your responses allows them to feel heard and special, so do your best to include them when interacting. In addition, it’s important to market your livestream beforehand so viewers know it’s coming. You should also record it and share it once it’s over so anyone who wasn’t able

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Don’t Do These Three Things During Your On-Camera Interview

What is a client story video? Feeling a little nervous about your on-camera interview? That’s okay! These feelings are only natural, and we’re here to help you prepare by diving into three things you’ll want to avoid doing during your shoot. Tip #1: Don’t Sweat the Small Stuff While everybody makes mistakes, it’s important to remember that any mistakes you make won’t make it into the final product. Your videographer will shoot multiple takes, anyways, and your viewers won’t know it took you a few tries before you got your point across — they’ll only see the best parts of your interview, of which there will surely be many. With that being said, you’ll want to minimize the potential for messing up a shot where your words flowed beautifully and naturally, so do your best not to fidget, move around in your chair, or touch your face or hair too much. Now that you’re ready to let all those little mistakes roll right off your shoulders, let’s move onto what you should prepare to wear. Tip #2: Don’t Wear Anything Uncomfortable You’ll likely be on camera for a few hours, so you don’t want to wear anything that doesn’t fit or feel right. If you do, it’s going to show through in your body language, facial expressions, and tone of voice. Comfort is key! By wearing clothes that make you feel comfortable and confident, you’ll prime yourself for appearing that way on camera. Swap the stilettos for shoes with more support. If you want to say yes to the dress, wear one that’s loose and comfy instead of tight and restricting. Try wearing a nice button down or a company T-shirt in place of a three-piece suit. Just make sure that whatever you wear doesn’t have any busy patterns, slogans, or writing as these can appear blurry on screen and distract your viewers. Now that you’re dressed and de-stressed, we’re going to teach you how to sound the best. Tip #3: Don’t Sound Too Rehearsed It’s true that practice makes perfect — but remember that since interviews are really just a casual conversation between two parties, you don’t want to come off as too perfect by sounding robotic or rehearsed. If you’re feeling super nervous, it’s okay to ask for the interview questions beforehand and try out your responses in front of the mirror or a friend, but do your best to speak informally and naturally in your replies. Preparation shouldn’t be about memorization; it should instead be about getting yourself comfortable speaking about yourself and your work. If you do all these things, you’ll be more than ready to give an on-camera interview that’s authentic to you, your company, and your audience. Let’s Stay in Touch!We know you might have more questions about how to effectively market your video. Don’t hesitate to reach out! You can learn more about Mosaic Media Films by visiting our website. To keep up with the latest videos and learn about our clients, ongoing projects, and more, follow us on Instagram, Facebook, LinkedIn, and subscribe to our YouTube channel! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

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