Video Marketing Tips

The Secret Formula for Creating Viral Videos The majority of our time online is spent watching videos. Statistics show that billions of hours are consumed on video content daily—over 500 million hours on YouTube alone, with 82% of Twitter users engaging with video. Video has become an integral part of our digital lives. With such compelling numbers, not leveraging video marketing services in Austin, TX, for social media is a missed opportunity for brands. But when incorporating video into your strategy, the key questions remain: What type of content should you focus on, and which platforms should take priority? For deeper insights, explore video marketing on social media to craft a strategy that aligns with audience preferences. Need expert guidance? Mosaic Media Films helps businesses create compelling video content that drives engagement and conversions. This article discusses the best ways to include social video content in your digital marketing strategy and the best practices for various platforms. Read on to know more! Why social video? Apart from the growing popularity of social video and the apparent reason for reaching a large audience, the following statistics are enough to tell why.   More than 80 percent of online marketers trust and use video content for promotion.   Marketers who employ social video experience revenue growth of 49 percent faster than those who don’t use video.   Videos drive increased organic traffic of 157 percent from search engine result pages.   More than 45 percent of users take action after viewing a video ad.   People in the age group of 25-34 watch the most videos online.   More than 500 million internet users watch Facebook videos every day.   Around one-third of online activity involves watching the video. How do you start with social video? Step 1: Pick your goal! Before we delve into the details about specific content or platforms, let’s determine your first objective: selecting a goal for your social video. While the no. of likes and followers attracts you the most, it is not the ultimate metric to determine the success or failure of your social video content. Instead, pick a goal and focus on the metrics best suited to track your goals. Consider the following:   Aiming to attract? Pay close attention to post-reach engagement and click-through rate.   Seeking engagement? Analyze your engagement rate by dividing your content’s total interaction by the total impressions reached. Also, pay attention to the duration of the video view.   Trying to nurture? Keep track of your video shares to determine the value your video receives from the viewers.   Goal to satisfy? Review the comments on your social videos to learn about viewers’ opinions. And now, read on to learn five social video strategies that can be implemented to ensure success. Attract middle-aged viewers with Facebook videos to get more shares. Facebook video is driven by over-shares, extending its lifespan by two weeks. Most of Facebook’s users are middle-aged and more likely to share your video content if they resonate with it. It makes Facebook the best platform to start your demo with. Besides middle-aged users, Facebook has a big group of young users who actively share video content if they find it interesting. To attract the audience on Facebook, create videos with an emotional storyline or something that interests the audience. This increases the probability of your content being shared by the users. Engage millennials on Instagram using daily story updates. Along with using Instagram Reels and posting videos on your profile, use the daily story feature to your advantage. They are not permanent and appear on the timeline for just 24 hours. This interests the audience and compels them to watch your story before it expires. Also, these stories do not require high-quality videos, making them suitable for live-streams like videos. Create a recurring series of videos and playlists to foster YouTube users. The one thing that makes successful YouTube channels stand apart from their competitors is ‘Consistency.’ To maintain consistency, you can create weekly blogs or episodes related to your brand, providing helpful information to viewers who feel like tuning in to your channel at a specific time on a specific day. You can include educational videos about using your products or secret tips to make the best use of our products to maximize value. Use LinkedIn videos to charm and foster leads and to recruit the best talent. LinkedIn is known as a job search network. It involves connecting with professionals across the globe and maintaining professional connections. You can make it seem less monotonous and post videos about a job opening at your organization, a recent event held by your company, or a live webinar. You can even repurpose full blogs into small video talks by breaking the script into minor talk points, rendering it more share-worthy. Please your followers on Twitter with FAQ videos, Q&A sessions, and live support. As per research, only a few percent of users use Twitter regularly. Even after this, Twitter is considered valuable because it provides direct communication. It is hard to keep up with everything on Twitter, but you can use it to respond to your viewers’ queries using short videos or launch a live Q&A session to address their concerns. A friendly face representing your brand online will give you an edge over your competitors. With the Right Strategy, Social Video is nothing short of Perfection! Apart from the ones mentioned above, there are plentiful ideas for using social video to create the desired effect around your brand. If you’re searching for a partner to ease your journey, let us help! Together, we can formulate a beautiful social media strategy to get your brand the attention that it deserves. Get in touch with us now! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team

The Secret Formula for Creating Viral Videos Suppose you have a brand video, and you’re strategizing where to place it for maximum impact. One question might cross your mind—should your homepage be the primary location for your brand video, or would it be more effective elsewhere? Could it enhance user engagement or distract visitors from other key content? With web design and digital marketing strategies evolving, it’s essential to consider whether homepage video placement is the right choice. While video can boost engagement, drive conversions, and establish brand identity, its effectiveness depends on execution. Need expert insights? Mosaic Media Films specializes in crafting and strategically placing brand videos to ensure they work seamlessly with your marketing efforts. When is Video the Way to Go The days have passed when users were attracted to vibrant and flashy landing pages. Nowadays, users are keener on having sober and informative homepages that don’t disturb their senses and quickly address their queries. That’s where placing the right video at the right place kicks in! Videos are a great way of conveying quick and precise information. If you wish to create brand or product awareness using the video, posting it on your homepage is the right thing to do! Anyone unfamiliar with your company will look for you on your homepage. And because a small video is worth a thousand words, you can communicate anything you consider most important through your video. With even a single minute of video engagement, you can ensure a good bond with the viewer if it strikes the right chord. Make sure to use an emotional video to make viewers connect instantly. Videos aid in visitor engagement and enhance user experience. Placing your video on your homepage can work wonders for you if you plan on increasing user engagement. If your video is interesting enough to retain the viewer’s attention for a few minutes, you can also employ a call-to-action to assist in lead generation. This works necessarily if your homepage is clean and clutter-free. On the other side, if your homepage is cluttered with buttons, features, or pictures, putting a video on top of it can result in a mess! Videos result in value addition and reflect your brand personality. Your homepage is the mirror of your personality. It portrays the image of your company, and no number of words can describe your personality better than a decent and informative video. Recent relevant video on your page paints a perfect picture of your brand and ensures enhanced user engagement. While publishing a video on your homepage, remember that the video should add value to your website’s overall customer experience, and develop the video accordingly. Video improves your website’s organic page rank. Even if Google argues against it, it cannot be overlooked that Google itself asks to “optimize for images/video” to improve your search rank. If the video is not relevant or informative, it will do nothing for your rankings. However adding a video that is high in quality and rich in content can result in lower bounce rates and greater engagement and contributes to improving your page rankings. Keep In Mind… We’ve discussed a few benefits of adding video to your homepage, but always bear in mind that the functionality of homepages has changed over time, and certain caveats should be considered before placing your video on your homepage. Videos take a lot of bandwidth. Slower websites are a big no-no! If you plan on publishing your video on your homepage, ensure it doesn’t slow down your website. Ensure that you use compressed video and avoid using your server to host it. To have your page running smoothly, ensure everything loads before the video does. Don’t autoplay the video. It was once very much in trend to use autoplay videos, but with people considering it annoying and distracting, this trend gradually lost its charm. Using video on your homepage doesn’t make it a bad idea. Just keep in mind not to publish autoplay videos. Autoplaying on mute might work a little, but it would be best if visitors were required to press the play button. Conduct an A/B test on your videos before publishing Videos form a significant design element, but it is better to check the performance of your homepage with and without your video using an A/B test. It not only helps in deciding the most suitable placement location of the video on your homepage, but it also helps you determine if the video adds value to the homepage. Give deep thought to your homepage’s primary goal. Every company designs its homepage with a particular goal in mind. Before placing a video, analyze whether it is adding to achieving your goal or restricting its impact. If the goals of your homepage and video are conflicting, they can confuse the visitors. The placement also comes into play here. If your videos focus on lead generation, you would want to place it at the bottom to ensure that a new visitor has shown interest in you upon reading content on your website and then scrolling down to learn more. Conclusion Like the two sides of a coin, publishing your video on your homepage can be both advantageous and disastrous for your website. The key is to analyze the goals and placement options thoroughly and then go for it. And if you need someone better informed than you on this, feel free to reach us! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? You’re through with your production cycle and now you have to make the big decision of how to distribute your video. Distributing it doesn’t mean simply putting it on Facebook or broadcasting it on cable TV. There are a lot of options for distribution channels but you must decide which of those best serves your purpose. With the growth of marketing, distribution channels got categorized into the heads: Owned Distribution Channel, Earned Distribution Channel, and Paid Distribution Channel. When you post something on your channel (website, social media, or emails), it is called Owned Distribution. When you get featured on some other channel because you’ve earned it, it is called Earned Distribution. And then comes a method where you distribute your content on paid advertising channels, called Paid Advertising. For example, a brand commercial on TV in the breaks between a daily soap is a type of paid advertising. The majority of websites and platforms use the paid forms of distribution which enables us as consumers to access their content for free. It also provides bread and butter to many websites as they get revenue from paid advertising.   Do I Need Paid Distribution? Before actually trying paid distribution, determine if your brand needs it. We have plenty of options in Owned and Earned Distribution Channels that might seem enough but you might be losing out on something if you do not consider Paid Distribution for your content. Before going any further, consider the fact that your options for distribution channels are not mutually exclusive, that is, owned, earned and paid channels can be used together in one distribution strategy. Every channel comes with its pros and cons and using all of them together can provide an extra edge to your marketing endeavors.    Why ToPay To Distribute My Video? To attract new audiences, there’s nothing better than to use paid advertising as it aids you in reaching the right demographics at the right time. You’re able to promote your video using appropriate demographic tools available online. However, the cost can be a major factor to determine if you are willing to pay to reach your desired audience. You have the option to set your budget or the frequency of ads, you can easily keep an eye on your budget and match the outcomes with your spending. Therefore, it is correct to say that paid sources ultimately pay off by first increasing the views on your video content and then boosting its reach once your target audience has interacted with it. Let’s have a look at the most common distribution channels that you have at your disposal. Paid Distribution Sources 1.     Social Media Ads Ads on different social media platforms like Facebook, LinkedIn, Twitter, Instagram, etc provide a great way of paid distribution. You can take advantage of the different features and options provided by these platforms and promote your video content to particular demographics. You can also divide your budget among different platforms to make use of their unique features to your benefit.   Type of video to use: Short commercials and promos on Instagram and Facebook can be used to attract new audiences. You can also put customer testimonials or FAQs or Q&A videos to gain the attention of customers.   2.     Search Ads Search ads are displayed on search engines and they function around the targeting of keywords. You can bid on specific keywords and enjoy temporary placement above the companies having the best SEO results on those keywords. While it does not provide an instant boost in ranking, it can improve your page rank over time. Google’s Adwords program makes use of keywords to show your ads/videos to anyone searching for something using a specific set of keywords. Apart from words, Google can graphics ads or YouTube ads, or others to target keywords.   Type of video to use: Promotional videos related to common searches or problems, educational/training videos targeting medium or long-tail keywords.   3.     Sponsored Content It might seem like a traditional blog post but is paid by the sponsor to promote their brand. This makes a superb idea to get featured on another popular website or blog and you also get to monitor what is being displayed about you.   Type of video to use: Videos highlighting customer experience, short video series about a topic that interests your audience.   4.     Influencer Marketing It involves collaborating with a social media influencer who has a huge following to promote your brand or product. This is a sure-shot method of attracting customers because your ads are featured on accounts that receive high traffic and more influencing power because of the huge fan following of those influencers.  Type of video to use: Videos tailored to suit the personality of the influencer to make it look more authentic and pleasing.   5.     Native Advertising It is a more traditional paid distribution channel that embeds your advertisements on third-party web pages, either as a banner, link, snippet, thumbnail, or a full article.   Types of video to use: Tips and tricks video to grab the attention of viewers, video promoting your company’s mission and vision statements, industry videos suitable to be put on industry websites.   How To Make Best Use Of Paid Distribution  It is crucial to understand how you can make efficient use of budget and available distribution channels to make the most out of them. Consider the following points: 1.     Goal Assessment Before going ahead with any distribution channel, assess the goals you wish to achieve with the ad and determine if the channel is suitable for that goal.   2.     Pick the most appropriate channel according to your goals. Once you have a clear understanding of your goals and different distribution channels, carefully pick to most suitable one by analyzing its features and other aspects.   3.     Don’t focus on a

The Secret Formula for Creating Viral Videos Upon reading so much about video marketing in our blogs and elsewhere on the internet, you’re probably aware of the importance of video marketing for your business. However, just being aware of it does not ensure that your team-mates or your boss know it too. If they are not well-versed with the statistics, you might have a tough time convincing them. Even with all the statistics and facts at hand, people can be doubtful about the importance of video marketing as it can be hard sometimes to express its value in quantifiable terms like its actual monetary value or ROI. What if we tell you that it is possible? Yes—with the right metrics and a strong combination of knowledge and strategy, you can prove the value of the video in question. Together let’s explore the ways to turn on the green light by convincing your teammates to invest in video marketing. Read on!   Step 1: Collect statistics, facts, and real-world examples. Plentiful statistics and facts are present online to consider while planning video marketing content. Before making your pitch, ensure you’ve updated your information with the latest statistics on video marketing. Including some real-life examples or case studies also can prove to be helpful. Step 2: Make your point loud and clear by emphasizing sustainable growth. The key here is that “The Slow and Steady wins the Race”. Successfully implementing video marketing requires you to scale up slowly and steadily and ensure that it becomes sustainable as time passes. For instance, if you spend too much on your first video, you’ll be left with nothing to invest in the following videos, which is even more harmful than the first video being a flop itself. With the ever-growing competition, it will never be sufficient to invest in one expensive video in a quarter. Attempt to customize your approach to create shorter and inexpensive videos while slowly gearing up for bigger and more expensive ones over time. Rather than putting anything and everything in one big video, go for a shorter trial version with a low-cost investment. Start with shorter videos of 15-30 seconds that can be put on different channels. And we are serious when we say “low-cost.” With improved technology and camera quality, your smartphones can be used to create short video content. You can prepare a monthly or quarterly strategy and shoot all your videos on your iPhone. Over time, you can upgrade your types of equipment and video quality which will reflect a positive sign that your business is blooming! Step 3: Once they get on board, set early expectations, and update them frequently. Nothing hurts more than when expectations aren’t met or the involved parties are on different pages. Especially with new initiatives, it is very important to bring everyone to the same table so that nobody’s left with over or under-expectations. You might follow different strategies and different goals, whether it be to gain the attention of new customers or retain old customers or drive immediate sales. Whatever you do, just ensure that every single person involved is ready to go ahead with it and has a clear understanding of what success seems like for a certain effort so they can act accordingly. Once you’ve decided to start with the production, ensure to keep check about all the probable production glitches. Bear in mind the simple Murphy’s Law: Everything that can turn wrong most probably will. Make sure to be prepared to deal with whatever comes your way while filming the video content. Step 4: Allocate roles and responsibilities to the crew and determine the process flow. Placing expectations is equivalent to setting a straight chain of command on your team. Everyone will have diverse ideas and employing all of them in a single video can result in a disaster. If you’ve hired an external agency for content creation, better keep a single contact person to act as the interface. This will ensure a streamlined flow of communication between your team and the agency. If you are producing the content on your own, dedicate a special team and authorize someone as the “Executive Producer” who’ll be making all the final decisions. This person will act as the director if you don’t plan to hire an external director. Step 5: Determine logistics and minimize feedback circuit before production. If you’re taking on the production with your team involving personnel from other departments, determine a process filter for received feedbacks. While it is good to take everyone’s opinion before finalizing any idea, ensure the feedback is received within a specified time limit. The phrase “Now or never” should be advertised while inviting feedback. Apart from this, finalizing the logistics of production costs and deadlines beforehand can be a savior. The more precise the understanding you have with your team, the smoother the production process will be. Not only will it result in great video content but also in the permanent green light to content created by your company. Looking for affordable alternatives for creating your in-house content production studio? Undoubtedly you have all the skills to do it on your own but you don’t necessarily have to do it. We provide a variety of affordable and good-quality video content packages explicitly tailored to your needs and desires. You might want to convert your leads, gain more engagement, or attract new customers. Video marketing is the way to go and we can walk on the path for you, with you! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

The Secret Formula for Creating Viral Videos “Quality is more important than quantity.” This is the benchmark of almost every creative art course or video marketing agency, and it’s a mantra worth adopting. As brands compete to capture attention, the challenge lies in cutting through the noise. Just sorting the “good” from the “must-watch” can be as emotionally draining as a slow-burn period drama. For insight into how quality video can stand out, visit this blog on effective video marketing and discover how Mosaic Media Films, a trusted name in Austin video production, helps businesses turn content into conversions. With more than a million ad agencies operating globally, lack of content will never be a problem. In the overcrowded creative market, just being good is not enough. The quantity has challenged quality, indicating the need to discover new strategies to elevate your business. Maintain Consistency By 2022, video will comprise about 82% of online consumer traffic. It is indicative of the importance of maintaining a good video marketing strategy for all companies and brands seeking to create a lasting impression on leads and customers. While umpteen options are available for your video’s SEO or brand loyalty-building using video content marketing, one sure short concept that can make an impact is consistency. The “Rule of Seven” covers the value of consistency, which argues that before taking any action, the average prospective customer needs to notice something at least seven times. Consistent posting enhances the rule of seven and keeps the image of your company fresh among potential customers. Brands that consistently post content and maintain their voices are considered 20 percent greater value than their unorganized peers. By posting fresh and consistent content, your brand attains and retains its place in the minds and hearts of global audiences. This way, you can build an anticipatory sense for every new content, continuously drawing in the audience and giving the impression of brand stability. For many brands, posting consistent and fresh content can seem to be a whole lot more work than just posting anything comfortable at any time. This should not be the case. With a small amount of planning and research, a consistent posting strategy is easier to figure out. Study the Figures Ahead of launching your new and consistent video content strategy, you need to research, analyze, and formulate a detailed strategy. It might seem to be the obvious first step, but data show that less than 40% of B2B organizations prepare a documented strategy beforehand for the creation and distribution of their content. This indicates that just formulating a detailed strategy in advance will give your brand an added advantage over your competitors. The question of “Consistency” arises once you start documenting the strategy. It is important to decide the frequency of posts to maintain consistency, which can only be done if you’re well-versed in the statistics. Only once you attain a good understanding of the data will you be able to draw up a strategy for your specific requirements and capabilities. Different distribution platforms have different sets of metrics and parameters to take into account. Having a general-purpose approach will prove to be less effective than strategies specially tailored for different platforms. For some platforms, there is a very thin space for the “Habitable Zone” between too much and just not enough, where marketing can be utilized to its full potential. Taking Facebook as an example, it is advisable to post not less than thrice a week. The frequency of posting depends on the brand’s following as well—a 50 percent drop in engagement for every post might be observed if the posting is done too often (more than once per day). Where Twitter supports an average of 15 posts per day for optimized successful results, LinkedIn and Instagram benefit from a single good post per day. Any more or less than this can pose the threat of overwhelming your audience. Once you’ve decided on the no. of daily posts, you need to decide when the post is to be done. The time of the day is almost as important as the frequency, if not more. It helps you reach your target audience easily. But remembering the best times for different platforms seems impossible. Fortunately, Sprout Social has put up the ideal posting schedule on various platforms. Take a mental note of these figures while planning when to post where. Once you have the final product in hand, you can formulate a clear strategy for the creation/distribution of your video content. And lose out on the fact that consistency matters more than frequency. This means you have to figure out the most appropriate strategy for you and then stick to it for as long as possible. It’s better to have a tryst with your goal with fewer but constant posts than to flood posts one week and forget the next. Mark the Calendar Undoubtedly, the calendar is the most crucial tool for video content marketing. As challenging as it is to create a good piece of content, equally challenging is to find the perfect time and space for the content. Most of the brands fail to adhere to their plan and fall apart as a result. It requires a lot of mental capacity to remember every tiny detail about what to post, when, and where. Thankfully, a properly thought and planned editorial calendar comes to the rescue here. With proper long-term scheduling and team efforts, the results will speak for you. You can consider using any of the top-rated calendar tools available online to keep track of your posting schedule. Nevertheless, scheduled posting is not all. Upon consistent posting, you need to track if the current schedule is working for you and giving the desired results. Corrective measures need to be employed if you find that certain content is not efficient in generating the expected engagement at a given time or on a given platform. Consistent posting will also fail to give the desired outcome if you are doing it

The Secret Formula for Creating Viral Videos You’re on the right track if you’re considering using video in your next marketing campaign. More than 1 billion hours of video are watched on YouTube each day, and online videos are expected to make up more than 82% of internet traffic. You must go beyond the basics to stay competitive and stand out. Check out this blog on video marketing strategies to explore creative ways to get the most out of your content. You can also learn more about our video marketing services if you can elevate your campaigns with expert support. For everything you need to know about our work, visit Mosaic Media Films. The key is not to use video marketing but to use it in fresh and unexpected ways. The more value you provide through your video content, the greater your customer engagement and return on investment will be. How to do that? Discover nine uncommon ways to use video marketing to attract customers and increase ROI. 1. Use Videos For Staff Training Video marketing can be used not only to pursue customers but also to communicate with your internal staff or to train and educate them. Training videos can be used to provide mass training to your employees and help teach your new employees some specific tasks or processes that are too expensive or tedious to teach repeatedly. 2. Simplify Customer Service Experience Using Videos Videos can be very efficient in answering common FAQs or providing customer support. This is a unique way of addressing users’ problems. Contact your sales team or customer service department to discover the most common hurdles or problems encountered by users and address those issues by creating relevant and informative video content. Besides saving your employees time, it will also provide a good experience to confused users. 3. Use Unexpected Web Pages To Display Videos It is good to post videos on your homepage or product pages but think out of the box and put videos on the often neglected pages like 404 error pages or confirmation or thank you pages with a high bounce rate and low engagement rate. Use funny and quirky videos to gain the user’s attention. 4. Use Personalized Videos For Your Viewers Personalized videos are not as challenging to create. You can use various tips and tricks to put forth seemingly personalized videos. You can, for instance, create happy birthday videos for your customers and send them to them via email. Alternatively, individualized welcome videos can be created for new sign-ups. Most common names, like John or Mary, can be used to create videos and send them out to new registrants with the same names. Names can also be digitally inserted and reused again and again while creating personalized videos. Remember that the more personalized the videos are, the more effective they are! 5. Use Common Man To Create Impromptu Videos Employ an uncommon and fun premise in your video. Use real-life men and their experiences to get your message through. Apart from authenticity, it will also provide entertainment to your users. For instance, if you run a beauty salon, inquire about the customer’s worst haircut and ask them to share photos, if possible. You’ll receive high customer engagement and create viral content for your social media channels. 6. Create And Regularly Schedule Educational Video Content It works great for specific industries like SaaS and Tech to have scheduled videos providing helpful information to the users. Not only does it attract new customers, but it also retains customer interest, which pulls them to your page every week/month. You can also use it to address new technologies and trends in your industry. 7. Create GIFs using Videos If you have some great videos, you can easily turn them into gifs. Sites like Giphy can be used to turn videos into super short gifs. Apps like Instagram’s Boomerang can be used to shoot live gifs, which can then be used across all social media platforms, emails, and blogs to give a personal touch to your content. 8. Re-Engage Unsubscribers Using Videos As important as attracting new customers, it is equally important to re-engage those who have unfollowed/unsubscribed you or have forgotten about you. Customers feel more connected when they see an engaging video and are impressed by the effort. Using personalized videos to regain unsubscribers is also a great technique. 9. Screen Capture Videos To Record How-To’s Or User Manual Videos Simple software or tools like screen capture or PowerPoint can record your computer screens to explain processes or steps of doing something. They are extremely easy to make and share and are very helpful for the customers. Despite being so effective, they’re not utilized to their full potential. It is an excellent way of increasing customer engagement on your website. There are umpteen options at your disposal for using videos effectively. Besides this list, you can brainstorm and come up with different strategies to use video marketing for your brand. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

The Secret Formula for Creating Viral Videos “Client has the final say!” This phrase may seem simple, but it underscores a powerful truth—customer opinions shape the success of a brand. What people say about your business carries significant weight, influencing potential buyers and reinforcing your credibility in the market. If you have satisfied customers who love your products or services, their voices should be at the center of your marketing efforts. Yet, many brands focus solely on acquiring new customers and neglect the goldmine they already have. Instead of moving on after a sale, businesses should harness the power of satisfied clients to drive even greater success. A customer testimonial video is one of the most effective yet underutilized marketing tools. It can establish trust, enhance brand reputation, and persuade potential buyers when leveraged correctly. Want to learn how? Explore our Customer Testimonial Video Production service and discover why video marketing is a game-changer in our blog on Video Marketing Strategies. Visit Mosaic Media Films to see how we bring brands to life through compelling video content. What does a Customer Testimonial Video mean? Customer Testimonial Video is a brief account of happy customers expressing how your products/services improved their lives, how the buying process was, or how satisfied they are with your brand. Why use Testimonial Videos? Customer Testimonials are highly effective. When presented before the right customers at the right time, they can have a huge positive impact on brand awareness, customer engagement, and, ultimately, sales! But why is it so? Customer Testimonials are real-life proofs, they take advantage of the fact that we are influenced by the opinions and actions of people. Do you think you are not influenced by social proof? Give it a second thought! Did you purchase something online without checking the reviews lately? Or, have you not shared your positive shopping experience with others ever? Whether or not the quality of testimonials is well deserved, we do tend to give it a try if the brand is backed by some social proof. You might be comparing the effect of customer testimonials with the marketing endeavors of your teammates. But you cannot ignore the fact that we tend to believe our friends more than the people who have a stake in the brand’s success. You might see the CEO of your business promoting your brand as the most accurate marketing technique, but it lacks the most important aspect which is credibility. The audience is smart enough to differentiate between fake and genuine purchase experiences. And considering today’s marketing scenario, credibility and authenticity are the most important aspects that interest the audience. At first, it might seem like a burden on the customers to ask for testimonials but when you look at the other side of the coin, it gives an impression that you value your customers and their opinions more than anything else. It feels like you’re giving it back to your customers regarding their views and feedback. Once they share their testimonial, they’ll be more inclined towards your brand, and then they’re more likely to put forth a good worth-of-mind about you. However, do not think of “giving back” to your customers by offering incentives because it might present a negative image of your business. While inviting customer testimonials, try to make it as diverse as possible. Include different ages, gender, demographics, and people from different industries to make the testimonials seem relatable to the viewers. According to Google, more than 65 percent of people liked videos from “people like me”. This very well explains the importance of showcasing diverse real-life experiences. What to include in your testimonial videos? When you plan to start with the content, the first question is how you want your video to look. Do you intend to focus on a single customer in a video or include multiple customers in a single video? How long will your video be? What will be the tone of the video? The number of customers to be included depends on your choice but the duration should essentially be 30-90 seconds. If it is any shorter, it is insufficient to put across the whole story. On the other hand, if it is any longer, it will fail to retain the viewer’s attention. Once you have made these decisions, it’s about time to prepare with your customers. Presenting a context or guidance to your customers without giving out a script or specific talking points is advised. Below are some prompting questions you can put up to your customers to provide a natural flow to the video:   What made you choose us from among our competitors? What is your opinion makes us stand out from the crowd?   What solution has our products/services offered to you for the problems you were experiencing? How satisfied are you with the solution?   Can you share the details of your purchase experience with us? How was your experience working with our team?   What is the feeling you get when you use our products/services?   Can you give us some data on how our products/services changed your life? Did it save you time or money or both? Apart from these points, let the customers put forth their own words and emotions. If the customers speak from their hearts, it will give you an insight into their true experiences with your brand. It might present a new aspect or usage of your products that have not been noticed by your team yet. This will present you with valuable opportunities to learn about the experience you’re providing to customers and also incorporate them into your future marketing endeavors. Where to place customer testimonial videos? The most beautiful aspect of Customer Testimonial Videos is that they are independent of the platforms they’re being shared on. The most common placement of Testimonial Videos is on your website or social media platforms but you can also think differently and play them on-screen at your physical stores or email them to your

The Secret Formula for Creating Viral Videos With remote work, virtual meetings, and social media content at an all-time high, being on camera has become a daily norm. From Zoom calls to Instagram Reels to recorded video presentations, you might speak to a blinking dot more than ever before. But if recording yourself makes you uncomfortable, you’re not alone. High-quality visuals and sound can instantly boost your credibility. To elevate your video content, consider professional video production in Austin, TX, to ensure your message resonates. Feeling comfortable on camera is just the first step. The next is creating impactful video content that connects with your audience. Our guide on viral video strategies explores how to craft engaging videos that capture attention and drive results. If you’re ready to level up your video marketing efforts, Mosaic Media Films specializes in producing high-quality videos tailored to your brand’s needs. Let’s turn your on-camera presence into a powerful marketing tool! But as they say, ‘Practice makes a man perfect’! The more you do it, the more comfortable you become. And to help you get more comfortable in front of the camera, here are a few steps to follow. 1. Don’t Keep High Expectations  This tip is of utmost importance. Don’t keep high expectations unless you take on an unbending content piece. Do not worry about the outcome; focus more on authenticity. If you fumble on-screen or encounter any disturbance, that’s okay. Appreciate the naturalness of your content. Let the content feel natural, not perfect. Strive to make engaging content and let your point come across. Just make sure people can see and hear you well. 2. Visualize Your Audience Listening  While recording content to share on different platforms, imagine your connections listening to you as if you were living. After all, these are the people you are making content for. Visualizing their presence can aid in making the interaction feel more authentic and natural. 3. Prepare Your Key Points  Keeping your talking points ready at hand eases the recording process. If you are confident doing extempore, go for it! But it would be better to note down the key points for your reference while filming. As an alternative, you can prepare a complete script to glance at. Preparing the key points beforehand lets you film the content stress-free without worrying about forgetting any point while still sounding spontaneous on the camera. 4. Request Feed Give feedback to someone if you’re a beginner and feel less confident about your content! Please share it with a trusted friend, family, or colleague and ask for honest feedback. You can also ask for tips and feedback from a fellow content creator. This will help you immensely and provide confidence that your content is coming across well. 5. Keep Recording!  With frequent rehearsals and recordings, you’ll become more confident over time. Learning about the tips and tricks will make it seem more manageable. Upon understanding the process inside out, including the technical details, you can focus better on the messages you wish to convey. With constant learning and filming, believe us, you’ll become a pro! Now that you know the tips and tricks, why not record your content? Good luck! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

The Secret Formula for Creating Viral Videos So you’ve finally decided you’re ready to implement video into your marketing plan — and for that, we congratulate you! You’re about to take your company to the next level and create meaningful connections with your audiences in an authentic, novel way. But first, you need to make a video. And to make the best video for your company, you need to understand all the different types and how you can use them to achieve your goals best. And we’re here to tell you all about them! Learn more about the various types of videos and how they can benefit your marketing strategy in this related blog. Explore our video production services to see how we can help create the perfect video for your business. For more information on how we can elevate your brand’s video marketing, check out Mosaic Media Films. Type 1: Business Promo Videos When you think about a video created by a business, this type is probably the first that comes to mind. Business promo videos are similar to the commercials and advertisements we see on television, but a key distinction is that the consumer watches these videos at will. However, the idea that you’re trying to promote your company, products and services, and goals and achievements to the world remains the same. A business promo video provides a first glimpse into who you are, what you do for your customers, and what makes your business stand out from competitors. The most successful ones don’t aim to sell your viewers a product or service but rather serve to spark interest, build trust, and share your company’s greatness through the use of consumer testimonials, product demonstrations, updates, and more. At Mosaic Media Films, we create business promo videos that offer a stunning visual overview of your company, allowing you to make memorable connections with your clients, share your unique way of doing things, and explain the process you take to make life better for your clients. Whatever tools you’d like to have under your belt, consider making a business promo video a key cornerstone in your video marketing plan — especially because doing so will allow potential consumers to understand your company, team, and process quickly and easily. Don’t let your greatness get buried in an “About Us” page — create a business promo video instead! Remember: We’re always here to lend a hand if you get stuck. Type 2: Customer Story Videos When was the last time you turned to a consumer review to help you choose where to eat, what to buy, or where to stay during your vacation? Everyone loves a good story, so sharing customer stories is a great way to connect with your audience by highlighting your customer’s journey and the experience they receive when working with you and your company. Customer story videos are also great to implement into your marketing plan because they’re saturated with authenticity. What better way to get people invested in your product than by sharing honest opinions from other users? Here at Mosaic Media Films, when we start working with our clients, our first step is to locate the nucleus of your target markets and demographics. Next, we pinpoint existing customers who fit that persona, are articulate and well-spoken, and who’ve had a personal experience with your company that truly resonated with them. This individual is now the basis of your customer story video and is brought to life via the use of interviews, testimonials, and stark visuals. It’s that simple! And yes, it’s okay for you to talk about your company — but it’s even better to have a trusted source speak on your behalf. That’s why you should consider creating customer story videos to connect with your audiences more deeply. Type 3: Service Videos Chances are, your company provides multiple services — not just one. And chances are, when potential consumers turn to your business for help, they’re commonly only searching for one specific type of service. Creating separate videos that outline each service your company provides is a great way to do a deep dive into your offerings, highlight the unique features of your business, and provide your audience with answers to problems they might be facing. At Mosaic Media Films, we create service videos using unmitigated visual content that clearly illustrates your products and services, what the process of using them is like, and how using them will make your life better, easier, and more fun. Offering your audience a high-quality, professional service video that articulates each service you provide will allow you to engage, educate, and turn viewers into consumers more effectively. If you think you’re ready to dive into all that greatness, consider making a service video — and please don’t hesitate to come to us if you’re unsure where to start! We hope what we’ve covered here today starts to give you an idea of how to use video to take your company to the next level. We’re so excited to see what you create and remember: We’ll always be here to lend a hand if you get stuck. Oh, and if you’re ready to learn more awesome video marketing tips and tricks, follow us on Facebook and Instagram! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

The Secret Formula for Creating Viral Videos You’ve recorded an incredible company video, shared it across social media, and optimized every detail—yet the views still aren’t where you want them to be. One critical factor could be subtitled. Studies show that 80% of videos on Facebook are watched on mute (Uscreen), meaning a large portion of your audience might miss your message entirely. Even when sound is an option, many viewers prefer captions as they enhance comprehension and retention. Learn how to make your videos more effective with our Video Marketing services. Also, check out our blog on Video Production Techniques for tips on creating high-impact content. Explore more on our homepage. Adding subtitles to your videos not only improves accessibility but also increases engagement. Whether it’s a marketing clip, tutorial, or testimonial, captions make content more inclusive and digestible—helping you reach a wider audience and maximize your video’s impact. “So how do I get my viewers to hear me without sound?” you’re probably wondering. The answer? Captions! Benefit #1: Captions Allow You to Reach All Audiences Lots of people will likely be scrolling through their feeds in areas where they can’t play sound out loud. You don’t want them to scroll past your post when they realize they’re not able to tune in and listen. Plus, almost 30 million Americans are hearing impaired. If you don’t have captions in your videos, you miss out on reaching a vast audience. Benefit #2: Captions Increase Audience Engagement It’s also been shown that having captions in your videos increases audience engagement. Sixty-six percent of people watched a video to completion without subtitles — but when subtitles were included, this number increased to a whopping 91% (Uscreen).  Benefit #3: Information is Absorbed Better When Read Have you ever spaced out while watching a movie? We’ve all been there, but those who like to turn the subtitles on will tell you how much it helps them stay focused on what’s on screen. Reading is a much more active form of learning information when compared to watching, and including captions in your videos will keep your viewers engaged and focused — which also puts you and your brand on your mind. A Final Tip: Create Custom Captions Some platforms (like Facebook) will auto-populate your captions for you, but they’re often riddled with misspelled words, improper punctuation, and other errors. The captions are also organically set at a small text size — and if your viewers can’t see your subtitles, they’ll probably scroll past your post. Due to this, it’s best to create your captions yourself — that’s what we here at Mosaic Media Films do for all the videos we make! Going the DIY route means that all your words will be displayed appropriately, you can set your text size, and you can ensure your post will hit all your targets and then some. We can’t wait to see how your audiences grow! Square format to maximize size for captions Larger size (70pt), easier to read Thicker font for ideal readability Let’s Stay in Touch! We know you might have more questions about how to effectively market your video. Don’t hesitate to reach out! You can learn more about Mosaic Media Films by visiting our website. To keep up with the latest videos and learn about our clients, ongoing projects, and more, follow us on Instagram, Facebook, LinkedIn, and subscribe to our YouTube channel. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.