Video Marketing Tips

What is a client story video? No Video Means No Success If your goal is to create more brand awareness, generate more traffic on your firm’s website, and receive more conversions, video marketing checks all the boxes. Despite the crystal clear appeal of video to consumers, law firms are often hesitant to include it as part of their digital marketing strategy. So, if you have been considering ways to improve your marketing game, below are some points as to how video can do it and some of the ways you can use it in law firm’s marketing. How Video Marketing Can Help Your Law Firm? Consumers absolutely love videos, and their use has expanded beyond travel or silly games. Video marketing has achieved a reputation of being an incredibly effective marketing strategy across all industries. According to some statistics:• Around 90% of video marketers claim to receive good ROI by using videos.• More than 90% of marketers that use video call it an essential part of their marketing strategy.• 95% of consumers admit that they like watching an explanation video, and 85% say videos do influence their buying decisions. As per some statistics compiled by The National Law Review, around 95% of prospective clients have started looking online for legal answers. And more than 60% of searches are non-branded, indicating that a person isn’t looking up your name, but simply asking a question or searching for a “Divorce Lawyer in California.” When your firm has various ways for consumers to get the information they want and need, it is likely to reach more people. While some consumers want to read, most would prefer to watch a video. Even if you already have some of this information posted on your site, video marketing can pay off well for your firm. 5 Ways to Use Videos in Law Firm Marketing Roughly around 250-300 hours of videos are uploaded to YouTube every minute, which is an impressive figure. But the fact is that many of your rivals either aren’t taking advantage of video marketing or are very effective. As an attorney, you can start getting better rankings, reach more clients, receive more conversions and improve your business results by creating some high-quality videos. Here are five ways you can use videos to market your law firm. 1. “About Us” Page Make a video for your “About Us” page that presents your firm from the ground up. Include information about you started, how your company came into being, the company’s background and mission & vision statement, and introduce your attorneys and other key staff. You might have some of this information in written form on the website, but a video is a more interesting and engaging way to connect potential clients with attorneys that may help them solve their legal matters. A video like this can make your office and staff seem less intimidating and more approachable to potential clients. You might also like to include it on your website’s home page. 2. Video SeriesAnother interesting way to use videos in your law firm’s marketing is to create a series of videos tied to a specific topic, such as disability law, or divorce, trucking accidents. If you are basically a personal injury lawyer, you can come up with a series of videos about what to expect from a personal injury case. You can also include videos explaining the best way for dealing with insurance companies, getting medical care, and avoiding common personal injury case mistakes. 3. Case Studies Potential clients generally wish to know if you have successfully handled cases like theirs and achieved positive results. It might not be possible for you to cover all the cases but you can showcase some of your experience and past successes with video case studies. You can create some videos of your firm’s attorneys explaining a specific case from start to finish. If the client approves of it, you can even ask them to provide testimony about how your firm solved their legal issue. This gives your clients a good sense of what they can expect from your firm. 4. Testimonials Most of the legal clients still arrive via referrals and word of mouth. Even the ones who get a recommendation from family or friends are likely to do some independent research on your firm before getting in touch with you. If there are no reviews or testimonials available, even a personal referral might be insufficient. Video testimonials are amazing ways to reach that segment of your audience that is researching your online reputation before deciding on if you should be hired. More than a few printed quotes from your past clients, these pieces portray more credibility and trust and are likely to influence the decisions of the viewers. 5. Live Streaming If you have not included social media in your digital marketing strategy, you are losing big time on the benefits of meeting clients where they spend most of their time. One of the best features of social media, particularly Facebook and Instagram, is the ability to “go live” with your videos. Many law firms are taking advantage of this and now hosting informal live sessions on Facebook, LinkedIn, and even Instagram that feature Q&A sessions, a discussion on the current hot-topics, or other information that would be of interest. One of the benefits of these live videos is that they don’t disappear forever when you hit the “stop” button. Visitors can access the recorded versions of your live sessions as long as you keep them posted on your social media. Should You DIY or Hire a Video Team? Videos aren’t necessarily complicated, so your firm can try creating some without a dedicated marketing agency or videographer. But while you have other things on your plate, you might not possess the tools on hand to do quality video editing. If you wish to create marketing videos that will have the most impact, it makes sense to hire a digital marketing agency that will help

What is a client story video? If you are aware of how powerful a video can be when it comes to supporting your brand and your business over time, we’re glad to have you with us. But what if others on your team still need some convincing — namely, your boss. Don’t worry, just by pointing at the ROI of your video marketing endeavors, you can present a strong case for why your brand should invest in video. Much more than just a fun asset for social media, a video can be used across channels like webinars, emails, blog content, product pages, landing pages, etc, to support larger business goals. And as a savvy marketer, it’s your responsibility to educate your team and advocate for change. Showcasing the ROI of video marketing can feel a bit indistinct, but we’ve got five tried and tested tips for you. In this post, we’ll highlight the best reasons to invest in video marketing and share actionable tips on how to get leadership on board. Let’s dive in! 1. Show Video’s Sustained Growth And Increased Adoption In 202, the rise of COVID-19 led to increased businesses embracing video marketing. Many platforms saw a 120% increase in the weekly upload of videos in 2020. Though these numbers have gone down a bit since the height of the pandemic, there’s still an increase in the number of video uploads. What does this spike in uploads indicate? It means that video as a core marketing and communications tool is here to stay for long. Video adoption is uprising across the board as marketers are seeking new ways of humanizing their brand and connecting with their audience. In 2020, more than 80 percent of businesses used video as an integral part of their marketing strategy, and more than 90 percent of marketers called it an important part of their marketing strategy. This matches the consumer preferences as 69 percent of people surveyed indicated that they would prefer learning about a product or service with a video versus any other formats like articles, website content, or ebooks. The cherry on the cake? Cisco estimates that video will represent more than 80 percent of all the internet traffic by the end of the year. This indicates that to reach most of your audience, you need to adopt video. Videos can help your brand at all stages, with the top-funnel stage like growing your audience and the bottom-funnel stage like generating more leads and sales. 2. Share Relevant Video Marketing Success Stories Instead of trying to tell your boss how it might or could work, show them how videos have already worked for other brands. Start by collecting a few video marketing examples that will help your manager realize the importance of what you’re trying to do. Remember, most leadership roles work on tight schedules, so you better not overwhelm them with a massive list of examples. Pick the best and the most relevant two or three specific examples that showcase the type of video content you wish to create. Presenting instances of successful video marketing efforts from a brand that your boss admires is a great starting point. If they’re already familiar with the brand and love their content, an example from that brand might excite them enough to try something similar. Another way to motivate them is to show the video marketing endeavors from a direct competitor. Highlight how much video content a competitor is creating and build your argument in the context of staying competitive within your market. And if videos aren’t widely used in your industry or niche, it is even better! This is an opportunity for your business to stand out from the crowd. To achieve the value of video marketing, try selecting at least one example where you can put forth real results. For example, it could be a video that went viral and was popular on social media. Tracking conversions as a success metric is not easy, but also not impossible. You probably will not be able to analyze how a video led to increased sales or leads since that data is typically internal to a business. If your boss still wants to see those metrics, search for case studies from video marketing platforms that highlight how videos helped companies meet their goals. 3. Underline The Value Of Repurposing Video Content A single video can be repurposed for different sources of content marketing for your brand. More content emerging from one video means more time for your brand to work on other marketing endeavors. In a way, repurposing your video content can prove to be a time and resource saver for your brand. Rather than telling your boss that you’re going to put all this time and effort into creating a single video, underline just how much content can come out of that one video. In other words, convince them of a content package. One video can result in multiple podcast episodes, different blog posts, social media content, ebooks, and more. A video can add stars to the written content you already have. Including video in a blog post can increase search engine visibility and help you rank better for more keywords as a result. 4. Make It Clear That Video Won’t Cost A Fortune The usual cost of creating a video is a common concern for many marketers who don’t possess a dedicated video team or prior video experience. They might feel that video marketing sounds nice on paper, but they’re afraid that it will cost a lot and doubt whether they’ll see a return on that investment. Make the process seem less intimidating by billing video marketing as a small, internal affair. Rather than hiring external production staff to help you with a video, give employees who possess some video creation experience an opportunity to help. The cost of all the video equipment is another hesitation your boss may have. They might be assuming that video marketing means bringing in a professional-grade camera

What is a client story video? Not all businesses require content marketing to sensationalize themselves. Some industries just don’t engage in attractive visual or written content. You probably know what we are talking about if your company is into selling medical supply management software or aircraft fasteners. You might not want to lose out on all the increased sales and revenue that comes with an interesting blog post but it might not always be possible for an industry like yours. This is where Video comes to your rescue! Video can give an instant uplift to the otherwise boring and simple content and turn it into a great, valuable piece of content. Today, we shall be discussing plenty of creative ways you can involve video into your marketing strategies to create engaging content. Before Calling Yourself Boring, First Identify What’s Interesting About You. The first and foremost thing to spice up your content before drafting your first video script or video concept is to think of everything that makes your company interesting and jolt it down on a paper. There’s always something that makes a company or industry really important. For example, people might find a Waste Management company really “Eww!” but as a company, you must have an idea about what’s interesting about you like the new island that’s being created with the giant trash in the middle of the ocean. How and when did all the junk reach there etc? Focus on questions like what’s keeps you excited about what you’re doing? Or how can you present this information to the world to interesting them? Why is it important to convey it to your potential as well as existing customers? If you consider answering all these questions before coming up with your content, what you bring to the table won’t be boring! Give The Front-Seat To Your Expertise But Remember To Make It Interesting! You can start making videos once you determine what makes your company interesting and then creating videos around that. After all, you know your business well and what makes your business interesting to associate with! You can put all of this in an attractive video. You Do Not Have To Be Boring If You Think Your Industry Is! The top-executives or TLs might be the best in their respective fields but that doesn’t mean that they’ll be equally good at expressing their knowledge. If you think your team members lack those “scintillating” presentation skills, you can hire a charismatic orator or spokesperson to spruce up the otherwise plain discussion. Alternatively, you can create an “Event Video” presenting how interesting or fun it is for your team to work in this business/industry. By showcasing real people and actual personalities in your video, it becomes easier to catch the attention of the right user. Tell Real Stories To Make Your Viewers Feel Connected Telling stories is one thing but bringing them to life is what actually matters. Video lets you tell stories in such a compelling way that simple blog posts cannot. Telling stories with a customer or employee testimonial and having real people narrate their own stories. Bring Life To An Otherwise Boring Topic By Showing The Subject In Action Video lets you crop them without cropping the key points. This helps you engage the viewers who might not be interested in some specific bit of the video. For instance, if you want to produce a brand video to highlight your company’s vision and mission, don’t only involve your CEO or spokesperson’s speech. Rather, portray your employees, customers, or business partners working and interacting together. Modify Your Approach To Traditional Content Formula Your creative team really needs to think out of the box and spice up the boring bits because not all video types can bring life to complex subjects. Suppose you’re filming your CEO’s interview for an FAQ video, try adding a little fun by maybe trying spicy hot sauces after every question. Though this idea has already been tried by First We Feast, you can copy this with a new twist or think of a completely new idea. Provide Value With Video Creating a video is not just for the sake of having a video rather, it is important to provide something valuable to your viewers through the video. Understanding the needs of the customers and creating videos that will satiate their queries is what is called creating value for your customers. You can create FAQ videos, how-to videos, tutorial videos, or DIY videos to solve your users’ problems and have them looking up to you whenever they feel stuck regarding something related to your brand. Transform A Conventional Technical Manual Into An Interesting Video Series You’ll be creating a lot of technical content manuals while working in a technical industry. You can transform them into a rather interesting form using video series. You can transform tech guides into tips-and-tricks videos or use a tutorial video to describe the full installation process step-by-step. Animation can be used to describe software, automation, or similar products or you can come up with new video ideas to turn your old content into fresh, interesting stuff. Video Is The Army To The King Of Content! With increasing competition in the business world, getting the right amount of attention is of utmost importance. Video can prove to be a masterstroke in the game of marketing and can help you realize your goals in a much effective manner. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Not all businesses require content marketing to sensationalize themselves. Some industries just don’t engage in attractive visual or written content. You probably know what we are talking about if your company is into selling medical supply management software or aircraft fasteners. You might not want to lose out on all the increased sales and revenue that comes with an interesting blog post but it might not always be possible for an industry like yours. This is where Video comes to your rescue! Video can give an instant uplift to the otherwise boring and simple content and turn it into a great, valuable piece of content. Today, we shall be discussing plenty of creative ways you can involve video into your marketing strategies to create engaging content. Before Calling Yourself Boring, First Identify What’s Interesting About You. The first and foremost thing to spice up your content before drafting your first video script or video concept is to think of everything that makes your company interesting and jolt it down on a paper. There’s always something that makes a company or industry really important. For example, people might find a Waste Management company really “Eww!” but as a company, you must have an idea about what’s interesting about you like the new island that’s being created with the giant trash in the middle of the ocean. How and when did all the junk reach there etc? Focus on questions like what’s keeps you excited about what you’re doing? Or how can you present this information to the world to interesting them? Why is it important to convey it to your potential as well as existing customers? If you consider answering all these questions before coming up with your content, what you bring to the table won’t be boring! Give The Front-Seat To Your Expertise But Remember To Make It Interesting! You can start making videos once you determine what makes your company interesting and then creating videos around that. After all, you know your business well and what makes your business interesting to associate with! You can put all of this in an attractive video. You Do Not Have To Be Boring If You Think Your Industry Is! The top-executives or TLs might be the best in their respective fields but that doesn’t mean that they’ll be equally good at expressing their knowledge. If you think your team members lack those “scintillating” presentation skills, you can hire a charismatic orator or spokesperson to spruce up the otherwise plain discussion. Alternatively, you can create an “Event Video” presenting how interesting or fun it is for your team to work in this business/industry. By showcasing real people and actual personalities in your video, it becomes easier to catch the attention of the right user. Tell Real Stories To Make Your Viewers Feel Connected Telling stories is one thing but bringing them to life is what actually matters. Video lets you tell stories in such a compelling way that simple blog posts cannot. Telling stories with a customer or employee testimonial and having real people narrate their own stories. Bring Life To An Otherwise Boring Topic By Showing The Subject In Action Video lets you crop them without cropping the key points. This helps you engage the viewers who might not be interested in some specific bit of the video. For instance, if you want to produce a brand video to highlight your company’s vision and mission, don’t only involve your CEO or spokesperson’s speech. Rather, portray your employees, customers, or business partners working and interacting together. Modify Your Approach To Traditional Content Formula Your creative team really needs to think out of the box and spice up the boring bits because not all video types can bring life to complex subjects. Suppose you’re filming your CEO’s interview for an FAQ video, try adding a little fun by maybe trying spicy hot sauces after every question. Though this idea has already been tried by First We Feast, you can copy this with a new twist or think of a completely new idea. Provide Value With Video Creating a video is not just for the sake of having a video rather, it is important to provide something valuable to your viewers through the video. Understanding the needs of the customers and creating videos that will satiate their queries is what is called creating value for your customers. You can create FAQ videos, how-to videos, tutorial videos, or DIY videos to solve your users’ problems and have them looking up to you whenever they feel stuck regarding something related to your brand. Transform A Conventional Technical Manual Into An Interesting Video Series You’ll be creating a lot of technical content manuals while working in a technical industry. You can transform them into a rather interesting form using video series. You can transform tech guides into tips-and-tricks videos or use a tutorial video to describe the full installation process step-by-step. Animation can be used to describe software, automation, or similar products or you can come up with new video ideas to turn your old content into fresh, interesting stuff. Video Is The Army To The King Of Content! With increasing competition in the business world, getting the right amount of attention is of utmost importance. Video can prove to be a masterstroke in the game of marketing and can help you realize your goals in a much effective manner. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Video is taking the marketers by storm like a champion when it comes to attracting and engaging internet users. More than half a billion watch Facebook videos every day and around one-third of all online activities include watching the video. There’s no doubt left about how powerful video content actually is but what can be done as a marketer to render your video content more effective in reaching the right audience at the right time. One sure shot method of boosting your video’s power is..to add CAPTIONS! As disappointing as it may sound, most of our partners do not even consider adding subtitles while creating a video. It sure is a shame because captions are low-key one of the easiest ways to improve your video. Let’s discuss the importance of captions in your video’s performance to understand how they can be used to go that extra mile. What Video Captions Are? Video captions or Subtitles as they are popularly known are the written texts put atop a video representing the verbal speech of the video. They can help make it clear what’s being spoken in the view and can be classified as Open or Closed. ‘Open’ meaning that they are visible and can’t be put off by the viewer and ‘Closed’ meaning that they can be put on or off as and when the viewer desires. Video captions are the same as the transcription but are synced to the video’s time codes, permitting the viewers to understand what’s being said in the video. Top 3 Advantages Of Including Captions In Videos Apart from making the videos more understandable, captions benefit them in a much bigger way. Whether it is boosting engagement metrics or search engine optimizations or making videos easily understandable for people with disabilities, video subtitles have a great power of boosting your brand’s value. 1. Engagement Firstly and most importantly, adding subtitles aids in boosting engagement metrics across the board. Read on the following stats to know more: Facebook suggests that including captions in your video can increase the view time by around 12 percent. During an experiment run by the Discovery Digital Networks, it was found that captioned videos received more than 7 percent more views (on an avg). A new study saw an increase of 40 percent in the number of views on captioned videos as compared to uncaptioned videos. The above-mentioned study also observed that the viewers were 80 percent more likely to watch a video with closed captions till the end. Facebook experiences more than 80 percent of the video being watched on mute. If you ever happen to come across contradicting statistics, send them to us! Your videos need to be vibrant and bold to gain viewers’ attention but sometimes, not just this is enough to make your video stand out. In such cases, including words that connect with your viewers makes your video stand apart from the crowd! 2. Accessibility Looking for another major benefit of involving subtitles in your video content? Accessibility is the answer! More than 28 million adults in America have hearing impairments and rely on captions to understand what’s going on in a video. Without the subtitles, this part of the population would lose out on your content. Beyond that, if your video is in a specific language, say English, you’re losing out on a very large audience that is not English speaking. Adding captions in your target language helps you reach your audience around the globe. 3. Search Engine Optimization Lastly, subtitles can contribute a lot to your SEO efforts. When you add your video’s transcription in the video description, it becomes easy for your content to rank higher in organic SEO results as it facilitates the crawling of the search engine. Along with adding subtitles in your videos, embed relevant videos on your main webpages, blogs, landing pages, etc to boost your SEO efforts. When should Video Captions be used? Only if you’re using music in your video that isn’t relevant to your video’s content should you consider not using captions. Otherwise be it brand videos, DIY videos, how-to videos, or social videos, captions are mandatorily needed to grab attention on the right channels. Before posting your video, consider the different distribution methods and audiences’ state of mind to decide whether captions will work or not. Use Auto-Generated Captions or Make Your Own? Captions come in various options, mostly being auto-generated by players like Youtube, in pretty white fonts on a black background. But many players allow customizable captions too to improve the user experience. Very often, the subtitles can be unreliable as they are generated by machine learning algorithms, as accepted by YouTube, and cannot always be accurate. This is why it is advisable to caption the video on your own ensuring the readability and accuracy of the captions. But you can also go for auto-generated captions by checking them prior to posting for relevance and accuracy. If the auto-generated captions aren’t accurate, write your own to get the best of results. Conclusion Captions can do a lot to the performance of your video even if somebody is watching the video on mute or scrolling quickly on the screen. Adding subtitles to a video can bring in a lot of positive results if they’re done with accurate care. Coupled with beautiful animations or graphics and a great storyline, captions are the last step to put a cherry on the cake and create videos that your audience will absolutely love! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Digital Marketing is omnipresent. The internet is flooded with digital ads, SEO content, customer testimonials, and many other elements of reaching the audience online. To help you put your efforts in the right direction, we got connected with nine Digital Marketing experts to share tips and tricks and their take on the new trends that are likely to dominate in 2020. Find their views below! Ques: What are the trends in Digital Marketing that can take advantage of in 2021 and why? 1. Provide Good Quality SEO Content SEO-driven marketing strategies will prove to be a big opportunity for brands that employ them efficiently. On the basis of the data collected in the past two years through our campaigns, it was found that there’s a huge opportunity of improving brand visibility through organic content. The key being, improve the quality of the content by providing a relevant solution to the users’ search intent and presenting it such that satisfies their query. This includes making use of supporting video, images, and decently structuring the content. -Igor Kholkin CEO, Avidon Marketing Group   2. Adjust Your Content For Omni-Channel Experience With increasing channels and online time, consumers will be interacting with your brand in a number of different digital spaces and it would be a disservice to your brand on your behalf if they aren’t properly aligned. The messaging and visual elements for your campaigns should tell an integrated story across all the channels. -AlexaNizam Content Strategist, Lemonlight   3. Be Attentive Towards The Changes In Social Media As digital marketers, you should be attentive to the changes that are gradually emerging in the social media space. With the various regulations coming up as to what users can and cannot post on their profiles on different social media, decentralizing networks are important to take their place. The coming decade is all about pleasing, valuing, and empowering the users. -Joel Comm Speaker, Author, and Functional Futurist  4. Provide A Wonderful Customer Experience 2021 is going to be the customers’ year more than ever! A massive shift in the beliefs regarding what marketing actually is being observed. The priority has changed from convincing people to make a purchase to providing the best customer experience that will have people coming back for more. In meaning, the market works for you if you concentrate on building the best possible business culture with positivity and providing the best in class service. -Michael Brenner CEO, Marketing Insider Author of Mean People Suck   5. Integrate Your Tactics And Strategy As a B2B tech marketing agency, we observe that with companies realizing their digital transformation, their PR and marketing efforts and taking a back seat. Employing a carefully thought out integrated approach to tactics and strategy is reaping great benefits for the clients. So, instead of PR being at the forefront, marketing departments are smartly involving employee advocacy and executive communications as a part of their integrated strategy that keeps people at the center of the message distribution process. -Mel Carson Founder and CEO, Delightful Communications   6. Participate Authentically Finding and engaging with your tribe authentically using digital marketing tools is not merely a TREND—it can be seen as a long-term strategy of building leadership in your experience domain. For a brand like mine, LinkedIn is providing an amazing platform for sharing my knowledge, ideas, and experiences with my audience consistently.  To have this really work for you, you must be authentic and willing to give without expecting anything in return. The one question prior to writing, sharing, and posting content are, whether it will add value to my tribe?  The outcomes are never instantaneous- it has taken years for me to foster my tribe and continue building my voice and the company’s voice. It involves putting a lot of creativity, dedication, and willingness to present yourself/brand out there for others to notice. When you do this whole-heartedly, you’ll find your niche client and they’ll start approaching you for help. -Aaron Levy Founder and CEO, Raise The Bar Author of Open, Honest and Direct   7. Handle User Data In An Effective Manner Mapping the journey of customers along with the content will result in growth and conversions. Engaging the right users on the right device at the right time is evidently critical and challenging. With user data defining the future of marketing, managing this data effectively would be a mission for most of the brands. -Tarun Kumar Digital Marketing Manager, MoEngage   8. The Future Of Media Buying Will Depend On Programmatic Advertising Programmatic Advertising basically corresponds to making the use of AI for buying media on digital channels such as OTT, video, mobile, apps, social, etc. It is preferred by digital media planners since it gives control to the marketer’s hands by providing more transparency and helping them run targeted marketing campaigns in a safe environment, automate marketing campaigns and measure ROAS accurately. -Arti Prasad Digital Strategist, MoEngage   9. Delve Deeper Into TopicsThe majority of content available online is still weak. Go deeper into each and every topic to gain an extra edge against your competitor. Try giving a solution to one more related question before publishing your content or consider adding one more example or image or quote. As per the most recent blogging statistics, going bigger corresponds to doing better. -Andy Cresodina Co-Founder and CMO, Orbit Media Studios Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? As many times as we have mentioned this earlier, we shall repeat that this is an unpredictable and challenging time and equally tough for all of us to navigate through. The business scenario is experiencing a new landscape and many marketing efforts have been found to be ineffective or very difficult to execute. Almost all forms of marketing have been affected, right from Event Marketing getting digital to using OOH advertising for pushing people back inside and even Video Marketing posing production challenges. Before we delve into the solutions that can ease video production, we totally understand that not every brand prioritizes video marketing any longer. With the evident fluctuations in demand and resources, brands are forced to make tough decisions regarding what marketing element to prioritize. For brands that are still interested in video advertising, the path ahead is vague and difficult. So, this article is an attempt to answer the questions of our audience regarding the types of video marketing tasks that can be pulled off in this new landscape. Upon keeping a close track of the video landscape, we’ve come up with several ways of producing video content while following the Covid-19 guidelines and precautions. You can check them out below and reach out to us in case of any queries. Edit Existing Videos You’d be amazed at how your existing old footage can be used to develop great video content. Using your leftover past footage to create a full-fledged video with the assistance of a skilled editor can deliver wonderful results for your video content. Alternatively, you can take and cut down existing footage and use only a small part as a small ad for a specific social media platform. This is a nice way to reuse an old clip giving it a fresh touch!  Obtain User-Generated Testimonial Videos The best way of having an in-person production is to obtain content from your customers. The authenticity of such user-generated videos adds a lot of beauty to your video content.  Customers do not look for fancy content produced in fancy production studios. Rather, they look for something that they can connect with, and having your real customers share their views on your brand can create the maximum connection. As for the creation of such videos, your customers can just use their smartphones and they are good to go!  Try Remote Product Shoot Considering today’s scenario and limitations, we’ve come up with remote product shoot options for our clients. Customers can send us their products and we can stage and film your products in the best possible ways such that they’re presented in all their glory. This way you can ensure that your all health and safety guidelines are taken care of while filming video content for your brand.  Animation Video Production As per today’s environment, Animation Videos are the best option. They make use of basic pictures and graphics and manipulate them to create a sense of motion and come up with interesting video content. It is a method that is fun and easy and ensures that all health and safety measures are abided by during filming.  Curate Stock Footage If you think that the above options are not suitable enough, Stock Footage might interest you. Stock pictures might seem somewhat generic or cheesy to some customers but not all are like that. When you enter into the paid stock footage category, you’ll get better content.  Initiate Pre-Production Lastly, if nothing from the above list suits your goal, start your pre-production activities to lat Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? The Covid-19 pandemic has changed the business scenario across the globe and has left the businesses trying to adapt to the unprecedented business attitude. While trying to adapt, many businesses are looking at the experiences of China for insight. China, being the first country to encounter the Covid-19 outbreak has been a few weeks ahead of the rest of the countries affected by the pandemic. This has left them with advanced reflections on how to deal with and curb the effects of the virus, specifically in the field of business. A broadly-trusted global research firm, Gartner, is releasing reports that study and analyze the situation in China. It has released a report titled “How Covid-19 Corona Virus Has Changed the B2C Marketing Approach in China and What Western Brands Can Learn” which is relevant for marketers. The report’s findings are suggestive of how video is crucial for brands to engage with their audience throughout this pandemic. Having said that, it is completely understandable that it is not the right time for a lot of businesses to spend resources on video production and we are not encouraging you to go for video production if it is not a priority for your business. We’re facing the same problems that most of you are facing in learning the shift in consumer behavior and how it is affecting the marketing efforts of businesses. We’re trying to learn about the efforts that need to be maintained or replaced and to distribute this finding to improve our understanding of how marketing strategies are evolving post-Covid-19. The fact that the audience is demanding fresh content throughout the Covid-19 pandemic is impacting the flow of video content. According to Gartner, the western countries are expected to see an increment in the online time of audience as experienced by China. China experienced an increment of 20% in January and February in the online activity of the audience. This is because of the social distancing measures and stay-indoors mandates. The question that pops up here is, “What strategies to employ to engage with this online audience?” The report garners more importance as this question is one that marketing experts all around the world have been trying to answer for months now. Gartner states that “As a source of information and entertainment, online video con Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? This year has brought in a great time for Video Advertising. Be it your phone, TV, bus displays, or local billboards, Video Advertising has reserved a place everywhere it is possible to upgrade to dynamic content. Video has this quality of reaching people the way no other media can and it can incorporate content that is interesting, fun, and informative all at the same time. Read on to find the top ten reasons why your business needs a video. Videos Are Educational Videos can be used to teach people. You can use videos to train, educate, entertain, and explain all at once. If you’re trying to teach something complicated, video is the best option. It is a great way of grabbing interest and keeping people-focused. It allows you to use both—the audio and the visual elements together to convey your message in the best possible way.  Videos Earn Good Rank in Search Engines Just publishing something online is not enough—it is more important than people are able to find it. Many Search Engines, including Google, consider videos easier to rank and highly relevant as compared to other blogs or articles. Try adding a relevant video to your existing blog post and watch how it impacts the organic traffic.  Videos Are Easier to Share Than Any Other Content There are high chances that you have come across viral videos over the past months. This is due to the fact that it is very easy to share videos. Many distribution platforms support video sharing across different platforms. Even if your video doesn’t go viral, it is still sure to create more buzz than any other content, provided, it is relevant and well-written.  Videos Are Popular Everybody absolutely loves videos nowadays. This is why YouTube alone garners billions of views every day. This renders video as the most preferred and natural way to reach an audience. A study suggests that people actually want brands to come up with more video content as opposed to images or texts.  Videos Are Mobile-Friendly See everyone around you using mobile phones more than ever? Most of them are involved in watching videos. Recent researches suggest that mobile devices are increasingly being favored in the customer buying journey. Users use their smartphones to gather information, browse products online, make purchases, and whatnot. You can use videos on different mobile platforms to capture the audience.  Videos Add The Sense of Personal Touch Videos provide you a chance to get personal and add a face to your brand. Using videos gives you a chance of building personal relationships with your customers, rather than just selling something. With the video tools becoming more robust, the ability to personalize content is getting more powerful. You can use DIY videos or consumer testimonials or fun stories to get more viewers engaged with your video.  Videos Are Cost-Effective As a marketer, you always try to create an affordable as well as effective marketing strategy. Nowadays, it has become easier to launch a good professional video marketing campaign without burning a hole in your pocket. You can simply use your smartphone to film a basic video. Once created, it can be shared on multiple platforms like your own website, YouTube, Facebook, etc.  Your Competitors Use Video Too All of the competitors are benefitting from videos and you must too! Don’t give them a chance of benefiting from you not using video for your promotion. On the offside, be the leader and make the best use of video for your brand if your competitors aren’t using it already.  The Results of Using Video For Your Promotion Are Measurable To be sure if your marketing strategies are working well, you can use various analytics tools to track the performance of your videos. You can see the number of views, likes, and shares that your video received but there are many platforms that let you see metrics like the exact duration someone watched your video up to, providing deeper insights into your video’s performance and where you need to improve.    Videos are Ever-Lasting Once uploaded online, your video will last there forever, unless of course, you delete it explicitly. Users can still come across your video months or years later when they search for relevant keywords. It can contribute to your long-term success and open new horizons of brand promotion for you.  Contact us if you’re ready to incorporate video in your marketing strategy and help us be a part of your success. We can help you prepare the best video content for your brand.  Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? When’s the last time you scrolled through YouTube and clicked on a video based solely on what you saw on screen, thinking, “Ooh, this looks pretty/interesting/etc., I definitely want to learn more”? You might also be thinking that if you’ve got a great video, people will automatically swarm to your pages like flies — but if you don’t select a thumbnail that clearly shows your audiences what that great content is all about, you might miss out on reaching them completely. Thumbnail: What is It? A thumbnail is a static image that aims to grab your viewers’ attention — and it’s so important because it’ll be the primary reason your viewers scroll on or click through. Think of it like the cover of a book — we all know we’re not supposed to judge books by their covers, but it’s often the first thing we consider when sifting through the shelves. The same goes for a thumbnail! The best ones provide a visually striking rendition of what your video will be about, serving to educate and inform your viewers while sparking their interest. Still not sure you know what a good thumbnail looks like? That’s okay! We’ve got two great examples pulled from our video “5 Tips to Choosing the Right Video Production Team” that’ll clearly show you the difference between a great thumbnail and one that’s only “good enough.” Let’s start with the one on the left. It’s not horrible, but the subjects’ faces are covered by sticky notes, the image is a bit blurry, and we don’t really know what’s going on — are they planning a new project or making a grocery list? Who knows! This video could have been made for countless different companies and cover countless different subjects. As you can see, the image on the right is much better. Not only is it well lit and well shot but the subject’s faces aren’t nearly as covered as in the first image — and it gives the viewer a better understanding of what the video content will be about. Now that you understand what makes up a good thumbnail, let’s dive into how you can go about selecting the right one for you. Option 1: Select Image from Video Content The simplest way to select a thumbnail is to pull it from your video content itself. Think about it this way: You’ve spent hours and hours shooting interviews, gathering B-roll, editing, animating, revising — doing all the necessary hard work that goes into making a great video. The thumbnail should be the culmination of all that hard work: the most important, cleanest, and most concrete bite. Whether you plan to upload your video on YouTube, Vimeo, or elsewhere, try selecting your thumbnail ahead of time so you can maintain consistency across platforms. On the other hand, you can also select different thumbnails and use them across different platforms and see which one does best! It’s important to note that while these platforms can auto-generate a thumbnail for you, they might not select the best possible image for you to use — however, they can be a great place to start if you need a little guidance! Option 2: Create a Custom Thumbnail Depending on the content of your video, your company, and your brand, you might want to consider creating a custom thumbnail for your video. A custom thumbnail provides your viewers with just a bit more information about your video, commonly including your company logo, colors, branded text that represents the topic of your video or the video title, graphics, and any other relevant information.This can be a great tool to use when trying to grow your reach and maintain brand consistency — but be careful not to scare off potential viewers by making your thumbnail too busy or intricate. For best results, create a short and informative title that you place on top of a relevant, clean image. Like this: We made this thumbnail for one of our clients, Freedom Boat Club! It’s got their logo, a clear image showing what they’re all about, and a short, informative title that gives some insight into what we’ll be learning. So whether you decide to go the custom route or just want to pull an image from your video, selecting a proper thumbnail is a vital step to take if you want to increase your viewership and grow your company to new heights. Let’s Stay in Touch! We know you might have more questions about how to effectively market your video. Don’t hesitate to reach out! You can learn more about Mosaic Media Films by visiting our website. To keep up with the latest videos and learn about our clients, ongoing projects, and more, follow us on Instagram, Facebook, LinkedIn, and subscribe to our YouTube channel! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.