Video Marketing Tips

What is a client story video? Not all businesses require content marketing to sensationalize themselves. Some industries just don’t engage in attractive visual or written content. You probably know what we are talking about if your company is into selling medical supply management software or aircraft fasteners. You might not want to lose out on all the increased sales and revenue that comes with an interesting blog post but it might not always be possible for an industry like yours. This is where Video comes to your rescue! Video can give an instant uplift to the otherwise boring and simple content and turn it into a great, valuable piece of content. Today, we shall be discussing plenty of creative ways you can involve video into your marketing strategies to create engaging content. Before Calling Yourself Boring, First Identify What’s Interesting About You. The first and foremost thing to spice up your content before drafting your first video script or video concept is to think of everything that makes your company interesting and jolt it down on a paper. There’s always something that makes a company or industry really important. For example, people might find a Waste Management company really “Eww!” but as a company, you must have an idea about what’s interesting about you like the new island that’s being created with the giant trash in the middle of the ocean. How and when did all the junk reach there etc? Focus on questions like what’s keeps you excited about what you’re doing? Or how can you present this information to the world to interesting them? Why is it important to convey it to your potential as well as existing customers? If you consider answering all these questions before coming up with your content, what you bring to the table won’t be boring! Give The Front-Seat To Your Expertise But Remember To Make It Interesting! You can start making videos once you determine what makes your company interesting and then creating videos around that. After all, you know your business well and what makes your business interesting to associate with! You can put all of this in an attractive video. You Do Not Have To Be Boring If You Think Your Industry Is! The top-executives or TLs might be the best in their respective fields but that doesn’t mean that they’ll be equally good at expressing their knowledge. If you think your team members lack those “scintillating” presentation skills, you can hire a charismatic orator or spokesperson to spruce up the otherwise plain discussion. Alternatively, you can create an “Event Video” presenting how interesting or fun it is for your team to work in this business/industry. By showcasing real people and actual personalities in your video, it becomes easier to catch the attention of the right user. Tell Real Stories To Make Your Viewers Feel Connected Telling stories is one thing but bringing them to life is what actually matters. Video lets you tell stories in such a compelling way that simple blog posts cannot. Telling stories with a customer or employee testimonial and having real people narrate their own stories. Bring Life To An Otherwise Boring Topic By Showing The Subject In Action Video lets you crop them without cropping the key points. This helps you engage the viewers who might not be interested in some specific bit of the video. For instance, if you want to produce a brand video to highlight your company’s vision and mission, don’t only involve your CEO or spokesperson’s speech. Rather, portray your employees, customers, or business partners working and interacting together. Modify Your Approach To Traditional Content Formula Your creative team really needs to think out of the box and spice up the boring bits because not all video types can bring life to complex subjects. Suppose you’re filming your CEO’s interview for an FAQ video, try adding a little fun by maybe trying spicy hot sauces after every question. Though this idea has already been tried by First We Feast, you can copy this with a new twist or think of a completely new idea. Provide Value With Video Creating a video is not just for the sake of having a video rather, it is important to provide something valuable to your viewers through the video. Understanding the needs of the customers and creating videos that will satiate their queries is what is called creating value for your customers. You can create FAQ videos, how-to videos, tutorial videos, or DIY videos to solve your users’ problems and have them looking up to you whenever they feel stuck regarding something related to your brand. Transform A Conventional Technical Manual Into An Interesting Video Series You’ll be creating a lot of technical content manuals while working in a technical industry. You can transform them into a rather interesting form using video series. You can transform tech guides into tips-and-tricks videos or use a tutorial video to describe the full installation process step-by-step. Animation can be used to describe software, automation, or similar products or you can come up with new video ideas to turn your old content into fresh, interesting stuff. Video Is The Army To The King Of Content! With increasing competition in the business world, getting the right amount of attention is of utmost importance. Video can prove to be a masterstroke in the game of marketing and can help you realize your goals in a much effective manner. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Video is taking the marketers by storm like a champion when it comes to attracting and engaging internet users. More than half a billion watch Facebook videos every day and around one-third of all online activities include watching the video. There’s no doubt left about how powerful video content actually is but what can be done as a marketer to render your video content more effective in reaching the right audience at the right time. One sure shot method of boosting your video’s power is..to add CAPTIONS! As disappointing as it may sound, most of our partners do not even consider adding subtitles while creating a video. It sure is a shame because captions are low-key one of the easiest ways to improve your video. Let’s discuss the importance of captions in your video’s performance to understand how they can be used to go that extra mile. What Video Captions Are? Video captions or Subtitles as they are popularly known are the written texts put atop a video representing the verbal speech of the video. They can help make it clear what’s being spoken in the view and can be classified as Open or Closed. ‘Open’ meaning that they are visible and can’t be put off by the viewer and ‘Closed’ meaning that they can be put on or off as and when the viewer desires. Video captions are the same as the transcription but are synced to the video’s time codes, permitting the viewers to understand what’s being said in the video. Top 3 Advantages Of Including Captions In Videos Apart from making the videos more understandable, captions benefit them in a much bigger way. Whether it is boosting engagement metrics or search engine optimizations or making videos easily understandable for people with disabilities, video subtitles have a great power of boosting your brand’s value. 1. Engagement Firstly and most importantly, adding subtitles aids in boosting engagement metrics across the board. Read on the following stats to know more: Facebook suggests that including captions in your video can increase the view time by around 12 percent. During an experiment run by the Discovery Digital Networks, it was found that captioned videos received more than 7 percent more views (on an avg). A new study saw an increase of 40 percent in the number of views on captioned videos as compared to uncaptioned videos. The above-mentioned study also observed that the viewers were 80 percent more likely to watch a video with closed captions till the end. Facebook experiences more than 80 percent of the video being watched on mute. If you ever happen to come across contradicting statistics, send them to us! Your videos need to be vibrant and bold to gain viewers’ attention but sometimes, not just this is enough to make your video stand out. In such cases, including words that connect with your viewers makes your video stand apart from the crowd! 2. Accessibility Looking for another major benefit of involving subtitles in your video content? Accessibility is the answer! More than 28 million adults in America have hearing impairments and rely on captions to understand what’s going on in a video. Without the subtitles, this part of the population would lose out on your content. Beyond that, if your video is in a specific language, say English, you’re losing out on a very large audience that is not English speaking. Adding captions in your target language helps you reach your audience around the globe. 3. Search Engine Optimization Lastly, subtitles can contribute a lot to your SEO efforts. When you add your video’s transcription in the video description, it becomes easy for your content to rank higher in organic SEO results as it facilitates the crawling of the search engine. Along with adding subtitles in your videos, embed relevant videos on your main webpages, blogs, landing pages, etc to boost your SEO efforts. When should Video Captions be used? Only if you’re using music in your video that isn’t relevant to your video’s content should you consider not using captions. Otherwise be it brand videos, DIY videos, how-to videos, or social videos, captions are mandatorily needed to grab attention on the right channels. Before posting your video, consider the different distribution methods and audiences’ state of mind to decide whether captions will work or not. Use Auto-Generated Captions or Make Your Own? Captions come in various options, mostly being auto-generated by players like Youtube, in pretty white fonts on a black background. But many players allow customizable captions too to improve the user experience. Very often, the subtitles can be unreliable as they are generated by machine learning algorithms, as accepted by YouTube, and cannot always be accurate. This is why it is advisable to caption the video on your own ensuring the readability and accuracy of the captions. But you can also go for auto-generated captions by checking them prior to posting for relevance and accuracy. If the auto-generated captions aren’t accurate, write your own to get the best of results. Conclusion Captions can do a lot to the performance of your video even if somebody is watching the video on mute or scrolling quickly on the screen. Adding subtitles to a video can bring in a lot of positive results if they’re done with accurate care. Coupled with beautiful animations or graphics and a great storyline, captions are the last step to put a cherry on the cake and create videos that your audience will absolutely love! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Digital Marketing is omnipresent. The internet is flooded with digital ads, SEO content, customer testimonials, and many other elements of reaching the audience online. To help you put your efforts in the right direction, we got connected with nine Digital Marketing experts to share tips and tricks and their take on the new trends that are likely to dominate in 2020. Find their views below! Ques: What are the trends in Digital Marketing that can take advantage of in 2021 and why? 1. Provide Good Quality SEO Content SEO-driven marketing strategies will prove to be a big opportunity for brands that employ them efficiently. On the basis of the data collected in the past two years through our campaigns, it was found that there’s a huge opportunity of improving brand visibility through organic content. The key being, improve the quality of the content by providing a relevant solution to the users’ search intent and presenting it such that satisfies their query. This includes making use of supporting video, images, and decently structuring the content. -Igor Kholkin CEO, Avidon Marketing Group   2. Adjust Your Content For Omni-Channel Experience With increasing channels and online time, consumers will be interacting with your brand in a number of different digital spaces and it would be a disservice to your brand on your behalf if they aren’t properly aligned. The messaging and visual elements for your campaigns should tell an integrated story across all the channels. -AlexaNizam Content Strategist, Lemonlight   3. Be Attentive Towards The Changes In Social Media As digital marketers, you should be attentive to the changes that are gradually emerging in the social media space. With the various regulations coming up as to what users can and cannot post on their profiles on different social media, decentralizing networks are important to take their place. The coming decade is all about pleasing, valuing, and empowering the users. -Joel Comm Speaker, Author, and Functional Futurist  4. Provide A Wonderful Customer Experience 2021 is going to be the customers’ year more than ever! A massive shift in the beliefs regarding what marketing actually is being observed. The priority has changed from convincing people to make a purchase to providing the best customer experience that will have people coming back for more. In meaning, the market works for you if you concentrate on building the best possible business culture with positivity and providing the best in class service. -Michael Brenner CEO, Marketing Insider Author of Mean People Suck   5. Integrate Your Tactics And Strategy As a B2B tech marketing agency, we observe that with companies realizing their digital transformation, their PR and marketing efforts and taking a back seat. Employing a carefully thought out integrated approach to tactics and strategy is reaping great benefits for the clients. So, instead of PR being at the forefront, marketing departments are smartly involving employee advocacy and executive communications as a part of their integrated strategy that keeps people at the center of the message distribution process. -Mel Carson Founder and CEO, Delightful Communications   6. Participate Authentically Finding and engaging with your tribe authentically using digital marketing tools is not merely a TREND—it can be seen as a long-term strategy of building leadership in your experience domain. For a brand like mine, LinkedIn is providing an amazing platform for sharing my knowledge, ideas, and experiences with my audience consistently.  To have this really work for you, you must be authentic and willing to give without expecting anything in return. The one question prior to writing, sharing, and posting content are, whether it will add value to my tribe?  The outcomes are never instantaneous- it has taken years for me to foster my tribe and continue building my voice and the company’s voice. It involves putting a lot of creativity, dedication, and willingness to present yourself/brand out there for others to notice. When you do this whole-heartedly, you’ll find your niche client and they’ll start approaching you for help. -Aaron Levy Founder and CEO, Raise The Bar Author of Open, Honest and Direct   7. Handle User Data In An Effective Manner Mapping the journey of customers along with the content will result in growth and conversions. Engaging the right users on the right device at the right time is evidently critical and challenging. With user data defining the future of marketing, managing this data effectively would be a mission for most of the brands. -Tarun Kumar Digital Marketing Manager, MoEngage   8. The Future Of Media Buying Will Depend On Programmatic Advertising Programmatic Advertising basically corresponds to making the use of AI for buying media on digital channels such as OTT, video, mobile, apps, social, etc. It is preferred by digital media planners since it gives control to the marketer’s hands by providing more transparency and helping them run targeted marketing campaigns in a safe environment, automate marketing campaigns and measure ROAS accurately. -Arti Prasad Digital Strategist, MoEngage   9. Delve Deeper Into TopicsThe majority of content available online is still weak. Go deeper into each and every topic to gain an extra edge against your competitor. Try giving a solution to one more related question before publishing your content or consider adding one more example or image or quote. As per the most recent blogging statistics, going bigger corresponds to doing better. -Andy Cresodina Co-Founder and CMO, Orbit Media Studios Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? As many times as we have mentioned this earlier, we shall repeat that this is an unpredictable and challenging time and equally tough for all of us to navigate through. The business scenario is experiencing a new landscape and many marketing efforts have been found to be ineffective or very difficult to execute. Almost all forms of marketing have been affected, right from Event Marketing getting digital to using OOH advertising for pushing people back inside and even Video Marketing posing production challenges. Before we delve into the solutions that can ease video production, we totally understand that not every brand prioritizes video marketing any longer. With the evident fluctuations in demand and resources, brands are forced to make tough decisions regarding what marketing element to prioritize. For brands that are still interested in video advertising, the path ahead is vague and difficult. So, this article is an attempt to answer the questions of our audience regarding the types of video marketing tasks that can be pulled off in this new landscape. Upon keeping a close track of the video landscape, we’ve come up with several ways of producing video content while following the Covid-19 guidelines and precautions. You can check them out below and reach out to us in case of any queries. Edit Existing Videos You’d be amazed at how your existing old footage can be used to develop great video content. Using your leftover past footage to create a full-fledged video with the assistance of a skilled editor can deliver wonderful results for your video content. Alternatively, you can take and cut down existing footage and use only a small part as a small ad for a specific social media platform. This is a nice way to reuse an old clip giving it a fresh touch!  Obtain User-Generated Testimonial Videos The best way of having an in-person production is to obtain content from your customers. The authenticity of such user-generated videos adds a lot of beauty to your video content.  Customers do not look for fancy content produced in fancy production studios. Rather, they look for something that they can connect with, and having your real customers share their views on your brand can create the maximum connection. As for the creation of such videos, your customers can just use their smartphones and they are good to go!  Try Remote Product Shoot Considering today’s scenario and limitations, we’ve come up with remote product shoot options for our clients. Customers can send us their products and we can stage and film your products in the best possible ways such that they’re presented in all their glory. This way you can ensure that your all health and safety guidelines are taken care of while filming video content for your brand.  Animation Video Production As per today’s environment, Animation Videos are the best option. They make use of basic pictures and graphics and manipulate them to create a sense of motion and come up with interesting video content. It is a method that is fun and easy and ensures that all health and safety measures are abided by during filming.  Curate Stock Footage If you think that the above options are not suitable enough, Stock Footage might interest you. Stock pictures might seem somewhat generic or cheesy to some customers but not all are like that. When you enter into the paid stock footage category, you’ll get better content.  Initiate Pre-Production Lastly, if nothing from the above list suits your goal, start your pre-production activities to lat Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? The Covid-19 pandemic has changed the business scenario across the globe and has left the businesses trying to adapt to the unprecedented business attitude. While trying to adapt, many businesses are looking at the experiences of China for insight. China, being the first country to encounter the Covid-19 outbreak has been a few weeks ahead of the rest of the countries affected by the pandemic. This has left them with advanced reflections on how to deal with and curb the effects of the virus, specifically in the field of business. A broadly-trusted global research firm, Gartner, is releasing reports that study and analyze the situation in China. It has released a report titled “How Covid-19 Corona Virus Has Changed the B2C Marketing Approach in China and What Western Brands Can Learn” which is relevant for marketers. The report’s findings are suggestive of how video is crucial for brands to engage with their audience throughout this pandemic. Having said that, it is completely understandable that it is not the right time for a lot of businesses to spend resources on video production and we are not encouraging you to go for video production if it is not a priority for your business. We’re facing the same problems that most of you are facing in learning the shift in consumer behavior and how it is affecting the marketing efforts of businesses. We’re trying to learn about the efforts that need to be maintained or replaced and to distribute this finding to improve our understanding of how marketing strategies are evolving post-Covid-19. The fact that the audience is demanding fresh content throughout the Covid-19 pandemic is impacting the flow of video content. According to Gartner, the western countries are expected to see an increment in the online time of audience as experienced by China. China experienced an increment of 20% in January and February in the online activity of the audience. This is because of the social distancing measures and stay-indoors mandates. The question that pops up here is, “What strategies to employ to engage with this online audience?” The report garners more importance as this question is one that marketing experts all around the world have been trying to answer for months now. Gartner states that “As a source of information and entertainment, online video con Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? This year has brought in a great time for Video Advertising. Be it your phone, TV, bus displays, or local billboards, Video Advertising has reserved a place everywhere it is possible to upgrade to dynamic content. Video has this quality of reaching people the way no other media can and it can incorporate content that is interesting, fun, and informative all at the same time. Read on to find the top ten reasons why your business needs a video. Videos Are Educational Videos can be used to teach people. You can use videos to train, educate, entertain, and explain all at once. If you’re trying to teach something complicated, video is the best option. It is a great way of grabbing interest and keeping people-focused. It allows you to use both—the audio and the visual elements together to convey your message in the best possible way.  Videos Earn Good Rank in Search Engines Just publishing something online is not enough—it is more important than people are able to find it. Many Search Engines, including Google, consider videos easier to rank and highly relevant as compared to other blogs or articles. Try adding a relevant video to your existing blog post and watch how it impacts the organic traffic.  Videos Are Easier to Share Than Any Other Content There are high chances that you have come across viral videos over the past months. This is due to the fact that it is very easy to share videos. Many distribution platforms support video sharing across different platforms. Even if your video doesn’t go viral, it is still sure to create more buzz than any other content, provided, it is relevant and well-written.  Videos Are Popular Everybody absolutely loves videos nowadays. This is why YouTube alone garners billions of views every day. This renders video as the most preferred and natural way to reach an audience. A study suggests that people actually want brands to come up with more video content as opposed to images or texts.  Videos Are Mobile-Friendly See everyone around you using mobile phones more than ever? Most of them are involved in watching videos. Recent researches suggest that mobile devices are increasingly being favored in the customer buying journey. Users use their smartphones to gather information, browse products online, make purchases, and whatnot. You can use videos on different mobile platforms to capture the audience.  Videos Add The Sense of Personal Touch Videos provide you a chance to get personal and add a face to your brand. Using videos gives you a chance of building personal relationships with your customers, rather than just selling something. With the video tools becoming more robust, the ability to personalize content is getting more powerful. You can use DIY videos or consumer testimonials or fun stories to get more viewers engaged with your video.  Videos Are Cost-Effective As a marketer, you always try to create an affordable as well as effective marketing strategy. Nowadays, it has become easier to launch a good professional video marketing campaign without burning a hole in your pocket. You can simply use your smartphone to film a basic video. Once created, it can be shared on multiple platforms like your own website, YouTube, Facebook, etc.  Your Competitors Use Video Too All of the competitors are benefitting from videos and you must too! Don’t give them a chance of benefiting from you not using video for your promotion. On the offside, be the leader and make the best use of video for your brand if your competitors aren’t using it already.  The Results of Using Video For Your Promotion Are Measurable To be sure if your marketing strategies are working well, you can use various analytics tools to track the performance of your videos. You can see the number of views, likes, and shares that your video received but there are many platforms that let you see metrics like the exact duration someone watched your video up to, providing deeper insights into your video’s performance and where you need to improve.    Videos are Ever-Lasting Once uploaded online, your video will last there forever, unless of course, you delete it explicitly. Users can still come across your video months or years later when they search for relevant keywords. It can contribute to your long-term success and open new horizons of brand promotion for you.  Contact us if you’re ready to incorporate video in your marketing strategy and help us be a part of your success. We can help you prepare the best video content for your brand.  Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? When’s the last time you scrolled through YouTube and clicked on a video based solely on what you saw on screen, thinking, “Ooh, this looks pretty/interesting/etc., I definitely want to learn more”? You might also be thinking that if you’ve got a great video, people will automatically swarm to your pages like flies — but if you don’t select a thumbnail that clearly shows your audiences what that great content is all about, you might miss out on reaching them completely. Thumbnail: What is It? A thumbnail is a static image that aims to grab your viewers’ attention — and it’s so important because it’ll be the primary reason your viewers scroll on or click through. Think of it like the cover of a book — we all know we’re not supposed to judge books by their covers, but it’s often the first thing we consider when sifting through the shelves. The same goes for a thumbnail! The best ones provide a visually striking rendition of what your video will be about, serving to educate and inform your viewers while sparking their interest. Still not sure you know what a good thumbnail looks like? That’s okay! We’ve got two great examples pulled from our video “5 Tips to Choosing the Right Video Production Team” that’ll clearly show you the difference between a great thumbnail and one that’s only “good enough.” Let’s start with the one on the left. It’s not horrible, but the subjects’ faces are covered by sticky notes, the image is a bit blurry, and we don’t really know what’s going on — are they planning a new project or making a grocery list? Who knows! This video could have been made for countless different companies and cover countless different subjects. As you can see, the image on the right is much better. Not only is it well lit and well shot but the subject’s faces aren’t nearly as covered as in the first image — and it gives the viewer a better understanding of what the video content will be about. Now that you understand what makes up a good thumbnail, let’s dive into how you can go about selecting the right one for you. Option 1: Select Image from Video Content The simplest way to select a thumbnail is to pull it from your video content itself. Think about it this way: You’ve spent hours and hours shooting interviews, gathering B-roll, editing, animating, revising — doing all the necessary hard work that goes into making a great video. The thumbnail should be the culmination of all that hard work: the most important, cleanest, and most concrete bite. Whether you plan to upload your video on YouTube, Vimeo, or elsewhere, try selecting your thumbnail ahead of time so you can maintain consistency across platforms. On the other hand, you can also select different thumbnails and use them across different platforms and see which one does best! It’s important to note that while these platforms can auto-generate a thumbnail for you, they might not select the best possible image for you to use — however, they can be a great place to start if you need a little guidance! Option 2: Create a Custom Thumbnail Depending on the content of your video, your company, and your brand, you might want to consider creating a custom thumbnail for your video. A custom thumbnail provides your viewers with just a bit more information about your video, commonly including your company logo, colors, branded text that represents the topic of your video or the video title, graphics, and any other relevant information.This can be a great tool to use when trying to grow your reach and maintain brand consistency — but be careful not to scare off potential viewers by making your thumbnail too busy or intricate. For best results, create a short and informative title that you place on top of a relevant, clean image. Like this: We made this thumbnail for one of our clients, Freedom Boat Club! It’s got their logo, a clear image showing what they’re all about, and a short, informative title that gives some insight into what we’ll be learning. So whether you decide to go the custom route or just want to pull an image from your video, selecting a proper thumbnail is a vital step to take if you want to increase your viewership and grow your company to new heights. Let’s Stay in Touch! We know you might have more questions about how to effectively market your video. Don’t hesitate to reach out! You can learn more about Mosaic Media Films by visiting our website. To keep up with the latest videos and learn about our clients, ongoing projects, and more, follow us on Instagram, Facebook, LinkedIn, and subscribe to our YouTube channel! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? All the time that we spend online, the maximum of it is spent on watching videos. According to statistics, billions of hours are spent on videos. With more than 500 million video hours being spent on YouTube and 82% of Twitter users watching video content, watching videos has become a part and parcel of our lives. With this large pool of statistics backing up video content, to not use it as our social media content displays a lack of responsibility on our behalf as marketers.  Even when you think of including video content in your social media strategy, the bigger question is what type of content to be used or which social platform to prioritize? In this article, we’re discussing the best ways to include social video content in your digital marketing strategy and the best practices for various platforms. Read on to know more! Why social video? Apart from the growing popularity of social video and the obvious reason for reaching a large audience, the following statistics are enough to tell why.   More than 80 percent of online marketers trust and use video content for promotion.   Marketers who employ social video experience revenue growth of 49 percent faster than those who don’t use video.   Videos drive increased organic traffic of 157 percent from search engine result pages.   More than 45 percent of users take action after viewing a video ad.   People in the age group of 25-34 watch the most videos online.   More than 500 million internet users watch Facebook videos every day.   Around one-third of online activity involves watching the video. How to start with social video? Step 1: Pick your goal! Before we delve into the details about specific content or platforms, let’s determine your first objective: selecting a goal for your social video. While the no. of likes and followers attract you the most, it is not the ultimate metric to determine the success or failure of your social video content. Rather, pick a goal and focus on the metrics that are best suitable to track your goals. Consider the following:   Aiming to attract? Pay close attention to post reach and engagement and click-through rate.   Seeking engagement? Analyze your engagement rate by dividing your content’s total interaction by the total impressions reached. Also, pay attention to the video view duration.   Trying to nurture? Keep track of your video shares to determine the value that your video receives from the viewers.   Goal to satisfy? Go through the comments on your social videos to learn about viewers’ opinions of it.   And now, read on to learn five social video strategies that can be implemented to ensure success.   Attract middle-aged viewers with Facebook videos to get more shares. Facebook video is driven by over shares that extend its lifespan to two weeks. The majority of Facebook’s users are middle-aged which are more likely to share your video content if they resonate with it. It makes Facebook the best platform to start your demo with. Apart from middle-aged users, Facebook also has a big group of young users who also actively shares video content if they find it interesting enough.   To attract the audience on Facebook, create videos that have an emotional storyline or something that interests the audience. This increases the probability of your content being shared by the users.   Engage millennials on Instagram using daily story updates Along with using Instagram Reels and posting videos on your profile, use the daily story feature to your advantage. They are not permanent and appear on the timeline for just 24-hours. This interests the audience and compels them to watch your story before it expires. Also, these stories do not require high-quality videos, making them suitable for live-streams like videos.   Create a recurring series of videos and playlists to foster YouTube users. The one thing that makes successful YouTube channels stand apart from their competitors is ‘Consistency’. To maintain consistency, you can create weekly blogs or episodes related to your brand, providing useful information to viewers that they feel like tuning it to your channel at a specific time on a specific day. You can include educational videos about the use of your products or secret tips to make the best use of our products to maximize value.   Use LinkedIn video to charm and foster leads and to recruit the best talent. LinkedIn is known to be a job search network. It involves connecting with professionals across the globe and to maintain professional connections. To make it seem less monotonous, you can put up a product/ service video on LinkedIn to attract old as well as new connections. You can post videos related to a job opening at your organization or about a recent event held by your company or a live webinar. You can even repurpose full blogs into small video talks by breaking down the script into small talk points, rendering it more share-worthy.   Please your followers on Twitter with FAQ videos, Q&A sessions, and live support. As per research, only a few percent of users use Twitter regularly. Even after this, Twitter is considered valuable because it provides direct communication. It is hard to keep up with anything and everything on Twitter but you can use it to respond to your viewers’ queries using short videos or launching a live Q&A session to address their concerns. Having a friendly face representing your brand online will give you’re an extra edge among your competitors.   With the Right Strategy, Social Video is nothing short of Perfection!   Apart from the ones mentioned above, there are plentiful ideas to use social video to create the desired effect around your brand. If you’re searching for a partner to ease your journey, allow us to help! Together we can formulate a beautiful social media strategy to get your brand the attention that it deserves. Get in touch

What is a client story video? Suppose you have a brand video and you’re formulating a strategy about when and where to place it to make the most out of it. Just when you think of placing it on your homepage, this one thought strikes your mind— Is your homepage the place where your brand video belongs? Should it be published on some other page as well? What if it acts as a distraction to your visitors? With changing times, it has become crucial to give it a thought if your brand video belongs on the homepage. Homepages have witnessed a lot of changes in design and functionality lately, so it might come as a dilemma to you if it can be used to place video content. Fortunately, as marketers, we are a bit familiar with video creation as well as experimenting with their placement. Read on and take time to weigh the pros and cons of putting your video on your homepage. When is Video the Way to Go The days have passed when users were attracted towards vibrant and flashy landing pages. Nowadays, users are keener on having sober and informative homepages that don’t disturb their senses and quickly address their queries. That’s where the importance of placing the right video at the right place kicks in! Videos are a great way of conveying quick and precise information. If you wish to create brand or product awareness using the video, posting it on your homepage is the right thing to do! Anyone who is not familiar with your company will look for you on your homepage. And because a small video is worth a thousand words, you can communicate anything you consider as most important through your video. With even a single minute of video engagement, you can ensure a good bond with the viewer if it strikes the right chord. Make sure to use an emotional video to make viewers connect instantly.   Videos aid in visitor engagement and enhance user experience. If you plan on increasing user engagement, placing your video on your homepage can work wonders for you. If your video is interesting enough to retain the viewer’s attention for a few minutes, you can also employ a call-to-action to assist in lead generation.   This works necessarily if your homepage is clean and clutter-free. On the other side, if your homepage is cluttered with buttons, features, or pictures, putting a video on top of it can result in a mess!   Videos result in value-addition and reflect your brand personality. Your homepage is the mirror of your personality. It portrays the image of your company and no amount of words can describe your personality better than a decent and informative video. Recent relevant video on your page paints a perfect picture of your brand and ensures enhanced user engagement. While publishing a video on your homepage, bear in mind that the video should be something that is adding value to the overall customer experience on your website, and develop the video accordingly.   Video improve your website’s organic page rank. Even if Google argues against it, it cannot be overlooked that Google itself asks to “optimize for images/video” to improve your search rank. If the video is not relevant or informative, it will do nothing for your rankings. But adding a video that is high in quality and rich in content can result in lower bounce rates and greater engagement and contributes to improving your page rankings.   Keep In Mind… We’ve discussed a few benefits of adding video on your homepage but always bear in mind that the functionality of homepages has changed over time and certain caveats should be considered before going forward with placing your video on your homepage. Videos take a lot of bandwidth. Slower websites area big no-no! If you plan on publishing your video on your homepage, make sure that it doesn’t slow down your website. Ensure that you use compressed video and avoid using your server to host it. To have your page running smoothly, make sure everything on your page loads before the video does.   Don’t autoplay video It was once very much in trend to use autoplay videos but with people starting to consider it annoying and distracting, this trend lost its charm gradually. This doesn’t make it a bad idea to use video on your homepage. Just keep in mind to not publish autoplay video. Autoplaying on mute might work a little but it would be best if it requires visitors to press the play button.   Conduct an A/B test on your videos before publishing Videos form a great design element but it is better to check the performance of your homepage with and without your video using an A/B test. It not only helps in deciding the most suitable placement location of the video on your homepage, it also helps you determine if the video is adding value to the homepage or not.   Give deep thought to your homepage’s main goal. Every company designs its homepage with a certain goal in mind. Before placing a video, analyze if the video is adding to the achievement of your goal or restricting its impact. If the goals of your homepage and video are conflicting, they can result in confusing the visitors. The placement also comes into play here. If your videos focus on lead generation, you would want to place it at the bottom to ensure that a new visitor has shown interest in you upon reading content on your website and then scrolling down to learn more.   Conclusion   Just like the two sides of a coin, publishing your video on your homepage can be both-advantageous or disastrous for your website. The key is to analyze the goals and placement options thoroughly and then go for it. And if you think you need someone better informed than you on this, feel free to reach us! Category Name Some title

What is a client story video? You’re through with your production cycle and now you have to make the big decision of how to distribute your video. Distributing it doesn’t mean simply putting it on Facebook or broadcasting it on cable TV. There are a lot of options for distribution channels but you must decide which of those best serves your purpose. With the growth of marketing, distribution channels got categorized into the heads: Owned Distribution Channel, Earned Distribution Channel, and Paid Distribution Channel. When you post something on your channel (website, social media, or emails), it is called Owned Distribution. When you get featured on some other channel because you’ve earned it, it is called Earned Distribution. And then comes a method where you distribute your content on paid advertising channels, called Paid Advertising. For example, a brand commercial on TV in the breaks between a daily soap is a type of paid advertising. The majority of websites and platforms use the paid forms of distribution which enables us as consumers to access their content for free. It also provides bread and butter to many websites as they get revenue from paid advertising.   Do I Need Paid Distribution? Before actually trying paid distribution, determine if your brand needs it. We have plenty of options in Owned and Earned Distribution Channels that might seem enough but you might be losing out on something if you do not consider Paid Distribution for your content. Before going any further, consider the fact that your options for distribution channels are not mutually exclusive, that is, owned, earned and paid channels can be used together in one distribution strategy. Every channel comes with its pros and cons and using all of them together can provide an extra edge to your marketing endeavors.    Why ToPay To Distribute My Video? To attract new audiences, there’s nothing better than to use paid advertising as it aids you in reaching the right demographics at the right time. You’re able to promote your video using appropriate demographic tools available online. However, the cost can be a major factor to determine if you are willing to pay to reach your desired audience. You have the option to set your budget or the frequency of ads, you can easily keep an eye on your budget and match the outcomes with your spending. Therefore, it is correct to say that paid sources ultimately pay off by first increasing the views on your video content and then boosting its reach once your target audience has interacted with it. Let’s have a look at the most common distribution channels that you have at your disposal. Paid Distribution Sources 1.     Social Media Ads Ads on different social media platforms like Facebook, LinkedIn, Twitter, Instagram, etc provide a great way of paid distribution. You can take advantage of the different features and options provided by these platforms and promote your video content to particular demographics. You can also divide your budget among different platforms to make use of their unique features to your benefit.   Type of video to use: Short commercials and promos on Instagram and Facebook can be used to attract new audiences. You can also put customer testimonials or FAQs or Q&A videos to gain the attention of customers.   2.     Search Ads Search ads are displayed on search engines and they function around the targeting of keywords. You can bid on specific keywords and enjoy temporary placement above the companies having the best SEO results on those keywords. While it does not provide an instant boost in ranking, it can improve your page rank over time. Google’s Adwords program makes use of keywords to show your ads/videos to anyone searching for something using a specific set of keywords. Apart from words, Google can graphics ads or YouTube ads, or others to target keywords.   Type of video to use: Promotional videos related to common searches or problems, educational/training videos targeting medium or long-tail keywords.   3.     Sponsored Content It might seem like a traditional blog post but is paid by the sponsor to promote their brand. This makes a superb idea to get featured on another popular website or blog and you also get to monitor what is being displayed about you.   Type of video to use: Videos highlighting customer experience, short video series about a topic that interests your audience.   4.     Influencer Marketing It involves collaborating with a social media influencer who has a huge following to promote your brand or product. This is a sure-shot method of attracting customers because your ads are featured on accounts that receive high traffic and more influencing power because of the huge fan following of those influencers.  Type of video to use: Videos tailored to suit the personality of the influencer to make it look more authentic and pleasing.   5.     Native Advertising It is a more traditional paid distribution channel that embeds your advertisements on third-party web pages, either as a banner, link, snippet, thumbnail, or a full article.   Types of video to use: Tips and tricks video to grab the attention of viewers, video promoting your company’s mission and vision statements, industry videos suitable to be put on industry websites.   How To Make Best Use Of Paid Distribution  It is crucial to understand how you can make efficient use of budget and available distribution channels to make the most out of them. Consider the following points: 1.     Goal Assessment Before going ahead with any distribution channel, assess the goals you wish to achieve with the ad and determine if the channel is suitable for that goal.   2.     Pick the most appropriate channel according to your goals. Once you have a clear understanding of your goals and different distribution channels, carefully pick to most suitable one by analyzing its features and other aspects.   3.     Don’t focus on a