Video Marketing Tips

The Secret Formula for Creating Viral Videos For many businesses, generating sales can feel like a delicate balancing act. It requires establishing strong relationships with potential customers, employing strategies that leave a lasting impression, and conveying that your business is the ultimate solution to their needs. One of the most effective tools to achieve this is video content. Videos offer a dynamic and engaging way to capture your audience’s attention, making them far more compelling than static images or written posts. Learn more about how to leverage video for your sales strategy on our Video Marketing service page. You can also check out our Video Production Techniques blog for insights on creating impactful video content. Visit our homepage to explore more services and resources. By incorporating video into your sales process, you can effectively communicate your brand’s value and connect with potential customers on a deeper level. Whether it’s a product demonstration, customer testimonial, or an explainer video, video content creates an opportunity for a more interactive and memorable experience that resonates with viewers.Consider the following statistics that advocate everything we just mentioned:• Video Ads account for being the top reason people discover a brand and buy from it.• More than 75% of marketers admit to experiencing increased sales through video ads.• More 90% of brands gained new customers from Instagram video ads.• More than 80% of people hold video ads accountable for having them make the buying decision. The attention-grabbing audio-visual element and interesting and informative content combined appeal to the viewer. Also, depending on the type of video, like a Testimonial Video, Explainer Video, How-To Video, etc., you can attract, entertain, gai,n and retain existing and potential customers. This contributes to increased sales.The benefits of using video ads are multiplied if your sales team uses them for direct outreach. Videos aid in streamlining the endeavors of your salesperson without having to chase the leads.Below is how to get started to use videos for driving sales: Take Into Account the Sales Funnel It is usually recommended to properly underline your goals before starting on a video project. Considering the Marketing Funnel- Attention, Interest, Desire, Action- is a great way to analyze your goals. The goal of marketers like you behind creating video ads is to make the potential customers glide through the marketing funnel smoothly, ultimately driving sales.A video fit for one stage of the marketing funnel may prove useless for another stage. Therefore, it is important to identify your goal before embarking on the journey of video production. You may consider the following ideas for different stages of the funnel: AWARENESS The Awareness stage corresponds to the first few interactions with your prospective customers and creating awareness about their problems and the existence of your brand in the market.Videos for this stage aren’t focused on conversions or closing the deals but on gaining the audience’s attention and conveying some key points about your brand or products.Before-and-After Videos, Commercials, Promos are the most effective video types for the Awareness stage. Such videos work well on OTT, Social Media, TV, or other digital spaces. INTEREST This stage relates to when the customer is already aware of the existence of your brand but isn’t planning to buy. In this stage, your brand and products are portrayed as the solutions to the problems identified by the customer in the Awareness phase. It accounts for creating interest in your brand by showing your story, product qualities, or other specifications.Explainer Videos, Brand Videos, Crowdfunding Videos, and Product Videos perform well in this phase of the funnel. Distribution Channels like Emails, Social Media Handles, Websites, Paid Ads are involved in this stage. DESIRE This phase kind of coincides with the interest phase. Here, you showcase your brand as the best or the only solution to the problems identified by the customer in the Awareness phase. They turn from just finding your brand interesting to requiring or desiring it.It is a good idea to present your brand or products in action in this phase. Employing videos like Customer Testimonials, How-To, FAQs, and Product Descriptions where customers get the feel of actually using and living with your products accounts for drawing in more sales.Salespersons usually use such videos directly when interacting with customers. Other channels include emails, product Listings on e-commerce websites, social media, and your website. ACTION This is the phase where the customer converts. All your efforts finally come up to drive revenue, sometimes making you feel it is a quick process. Over 90% of marketers admit to considering video as a vital part of the marketing strategy for a reason!This phase is when you add the final pinch of salt to your food by making your customers make their buying decisions in your favor. You can use Testimonial Videos or any important thing you feel will act as the catalyst. This is the phase where the customers are already interested in your brand and need a final push to buy from your brand.Personal interactions and follow-ups account for this stage, but other channels like Email and social media also play an essential role. Consult Your Sales Team Once you figure out the phase of the marketing funnel you wish to focus on, keep in mind that you should consult your salespersons. They are the ones who directly interact with your customers regularly and know which points to emphasize.This is also an excellent way of making your salesperson feel valued and connected by considering their opinions and advice. They will feel more connected to the content and will do their best to make customers relate to the video and ultimately convert them. Test, Adjust, Repeat Lastly, creating just one video and expecting miracles would be useless. While it may account for comparatively increased sales rather than having no video at all, it is still not enough.The best way to receive the most out of your efforts is to monitor and analyze the video as to the total no. of views or interactions, the total

The Secret Formula for Creating Viral Videos There are very minimal tools other than video at your disposal if your brand desires a huge return on investment (ROI). A strategically created video placed in the right locations, including your social media or email campaigns, can have a huge impact on your revenue. To get a deeper understanding of the importance of video marketing, check out this blog on effective video marketing, and learn how to implement these strategies in your campaigns. For professional assistance with video production, visit our video production services page. Find out more about our work at Mosaic Media Films. Ahead of discussing the best use of video in email, let’s look at some important statistics: In the human brain, visual information is captured and processed roughly 60,000 times faster than text. More than 90% of information from video content is retained, and more than 50% of customers feel comfortable buying a product online if a product video is available. For every $1 spent in email marketing, the average ROI is about $39, which is rare in other marketing channels. Likewise, video is credited as the marketing medium with the highest ROI by marketers worldwide. By clubbing these two, you get the best marketing strategy!More than 70% of new email subscribers expect a welcome email which usually experiences 4x the open rate and 5x the click-through rate. But the best part is that a welcome email with a video can receive an average CTR of over 90%. BEGIN WITH A WARM WELCOME EMAIL Backed by the above stats, welcome emails, including well-crafted videos, are a cakewalk to achieve more CTR.If you want a robust strategy, you can adopt a double-opt-in method to ensure that your welcome emails have a high CTR. You can require users to verify their subscription by clicking on a link contained in the welcome email or by including an OTP in the welcome email. This will ensure that the welcome emails are opened and will increase the probability of your video being watched.Welcome emails evolve from time to time. You need to closely watch the statistics and data to analyze the best and trendy practices for a welcome email. Welcome emails need to be updated regularly to ensure optimum results. FOR CLIENTS SUPPORTING VIDEO EMAILS, EMBED HTML5 Unfortunately, not all devices and email clients play nicely with videos embedded in an email. Only a few devices like Apple Mail, ioS 7 and 10+, Thunderbird, and Samsung Galaxy are supportive of video in email.HTML5 is the latest version of HTML and makes it a truly fascinating experience for users who can watch videos in email by supporting the embedding of videos in emails. FOR NON-SUPPORTIVE CLIENTS, USE VIDEO FRAME For new or old subscribers whose devices do not support videos in emails, try adding a frame to the email that redirects to a landing page that contains the video.For this strategy to work, make sure that the frame seems interesting enough for the user to click on it and get redirected to the landing page.Before sending the email, test that the link works otherwise it might result in the customer getting irritated. TRY TO MAKE IT RESPONSIVE A study has shown that more than 60% of email users use mobile devices to interact with emails. This shows the importance of having a responsive welcome email and video. Design it such that it fits the screen of the device it is being seen on.A responsive design can be implemented by using certain design elements or a single-column layout. It will help in gaining and retaining the interest of the email user. USE SUBTITLE. ALWAYS! Bear in mind that most people are reluctant to play audio in public if they do not have earphones. If your video has some conversation or narration or any lyrical element, always include a subtitle to make sure that the viewer doesn’t miss what you are intending to communicate through the video.A lack of subtitles also reduces the no. of potential viewers by totally neglecting viewers with hearing ailments. Therefore, it is important to have subtitles to maximize your reach and also retain viewers. PERSONALIZATION MATTERS Personalization goes a long way in attracting and retaining customers. When you show viewers that the content is specially designed for them, it is more likely to grab their interest and help your reach your goals.You can either alter the subject line with the names of the viewers or edit your video according to the niche segment of viewers you’re targeting in your video.You can also tweak the same video a bit to render it suitable to different lists of similar niche viewers or create altogether new video keeping in mind the target segment.This ensures that the viewer feels bonded with the content and is drawn towards watching the video. KEEP IT SIMPLE Do not forget that most viewers are trying to comprehend your video. People don’t spend hours reading an email; they are usually on and off. Hence, it is important to keep your video sweet and simple but valuable all at the same time!Also, do remember to add the ‘play’ icon to the video to avoid viewers mistaking it as a static image. WHAT SHOULD THE VIDEO IN THE EMAIL BE ABOUT? A video can be anything right from product description to customer testimonials to success story to anything you think will benefit your brand and grab the interest of the user.If you are working on a product or project, you can show behind-the-scenes wherein your team is indulged in building and providing the best.Or, you can showcase the journey of your brand through clever narration and story-telling.You can also embed client testimonials to have word-of-mouth publicity for your brand.Also, you can create a how-to video to display the use/assembly of your products to ease your customer’s experience with your products.Whatever you do, make sure that your video tells a story! This is the easiest and smartest way to instantly connect with

The Secret Formula for Creating Viral Videos If you own a restaurant, you’re probably searching for fresh and spicy marketing techniques to drive more customers through your doors. You’ve likely seen short cookery videos online that spark interest, but creating engaging content for your restaurant can be challenging. With so many people choosing casual dining and takeout, leveraging video marketing is essential to stand out. Unlike major brands with hefty budgets for TV commercials, independent restaurants need creative solutions to maximize impact. Investing in video marketing services can help you craft high-quality videos tailored to your audience without breaking the bank. From behind-the-scenes kitchen footage to customer testimonials, video content allows you to connect with potential diners on a deeper level. Looking for inspiration? Check out our guide on creating a video marketing campaign to learn actionable strategies for boosting engagement and increasing foot traffic. For expert video production services, explore Mosaic Media Films to bring your restaurant’s vision to life. It may seem as difficult as hitting the bull’s eye, but with the proper assistance, you can create videos that boost your online presence and provide you enough recognition. Today, we shall discuss using the right video content to drive sales and establish a strong media presence. WHY VIDEO? According to a recent study published by Google, people consume videos like “What-do-I-eat” and “How-to-add-it” on their mobile devices. Hence, you need to make mobile-friendly, easy-to-understand, and engaging content.With the digital age gaining power, a million minutes of video content are being uploaded to the internet every second and shown to random internet users in proximity. With its popularity, millennials have been found to consume more than 30% of food videos online compared to any other demographic. 6 VIDEO TYPES YOUR COMPANY NEEDS You might not want to create food videos all the time, but it is essential to create a strategy for your video content to ensure that you make the most of it. Here are a few types of videos you can use: BRAND VIDEO It is the brand that makes users connect with your business. Your restaurant is not merely a restaurant. It is a Brand! Your business name and brand should project something profound that makes the customer feel instantly connected to it. The best way to do this is by using a good video.The brand video should portray what your business is all about, why it is what it is, how customers find your food, which is your best dish, the story behind your best dish, or anything you feel will create a good picture of your restaurant in front of the viewers.The brand video is usually longer than other videos, but this renders it best for retargeting customers who have already interacted with your videos. SOCIAL VIDEO Social Videos are antonyms of Brand Videos. Here, you have a small window to create a leaving impression. People are less attentive on social media and spend most of their time scrolling. This makes social video crucial but challenging.Social videos need to be fast, creative, and attention-grabbing. They cannot have a long storyline; instead, you need to show the best about your restaurant, like your best dishes, happy customers, ambiance, logo, and staff. PRODUCT VIDEO Since restaurants can have a big menu, these videos are usually not utilized correctly in the restaurant business. However, focusing on a single item and making a video by highlighting your expertise, the ingredients, and the cooking process can attract viewer attention. You can pick whatever you feel would be best, ensure that it is enticing enough to grab and retain the viewer’s attention till the end. Visually appetizing dishes or drinks, anything that involves a beautiful sequence, like cheese pulling out of a pizza or flames emerging from a sizzler, would add a great charm to your video.You can make full-length product videos for your website, trim them, and use them as ads. This way, you can reuse a single video multiple times and gain the most out of it. TRAINING VIDEO These videos are not aimed at your customers. These videos are for your workforce, where you can have an induction or training or convey and teach any new technique to your staff across various locations. It eases the tedious training process and ensures consistent and accurate information reaches all the members.Training new employees can be frustrating or tedious, and you will never know the importance of a good training video until you have one. A good and updated training video makes it easier to ensure errors are passed on to the trainee or no information is missed or miscommunicated. It also rids the other members of the burden of sparing time to train new employees. COMMERCIAL VIDEO Similar to Brand Videos, Commercials are usually shorter, up to 30 seconds long, compared to 2-minute brand videos. They are to the point and focus on one goal and crucial content.Commercials are great if you want to instill a feeling of suspense. You can present small pieces of information and leave the rest to the viewer’s imagination. But to make it work, you must use high-quality footage and epic shots. Use slow-mos and graphics to put forth the passion for cooking your food and make it feel alive! EXPLAINER VIDEO You can use Explainer videos if you think there’s anything about your restaurant food or a specific dish. You can use these to inform and educate viewers about anything.This type of video is uncommon in the restaurant industry, but you can use it to help you stand out. You can portray your expertise, the best dish, or your passion for any cuisine or cooking technique; whatever you do, put your heart and soul into it, and the video will be amazing! You can also post it online to aid you in your SEO endeavors. CONCLUSION If you own a restaurant, video can be a fantastic way to reach your customers and showcase the best things about your brand. It will make

The Secret Formula for Creating Viral Videos Imagine looking for a new gadget online and stumbled upon one that is way cheaper than its counterparts but belongs to a brand you’ve never heard of. Apart from looking for reviews, what alternative do you have to learn more about the product and the brand in the best possible way? If your answer is a ‘product video,’ you know our point! Be it a budding e-commerce entrepreneur or a big e-commerce tycoon, you will always need product videos to attract new customers, let them know about your brand, build confidence to purchase from it, and keep them satisfied. For a deeper understanding of how video marketing impacts business success, check out our guide on why video for business is essential. If you’re considering investing in professional video content, explore our video production services to ensure high-quality results. Learn more about our approach and success stories by visiting the Mosaic Media Films homepage. WHAT A PRODUCT VIDEO IS? A product video is specially tailored to highlight a product’s features, specifications, and qualities. It helps entrepreneurs show their product in action, what it can do, what it looks like, how it can be used, etc. It is especially relevant if there’s no physical store where customers can see the product.It has been proven that online customers engage more with videos, and product videos are better at displaying the features and qualities of a product, building confidence in customers to purchase from you and ultimately increasing sales. Of all the web visitors, more than 70% are likely to purchase from you just by interacting with a high-quality product video. VIDEOS GARNER MORE CUSTOMER ENGAGEMENT Video has been a captivating medium for ages as our eyes are more attracted to moving light and images. Mainly, product videos will grab the viewer’s attention and present more information than other media.Customers tend to spend more time on a website with videos. On an e-commerce page, product videos increase the no of pages viewed per session by more than 125 percent, and the session duration for e-commerce companies having product videos on their website is lifted by more than 300 percent. This increase in the time spent on the website is because consumers watch the video to at least 80% of the total video length.This is also because people absorb information better through videos than text, with more than 70 percent of consumers finding product videos better at explaining the product. PRODUCT VIDEOS INCREASE CUSTOMER CONFIDENCE If you’re new to e-commerce, planning your marketing strategy, including product videos, will work wonders for you. Even if you are an old brand, including product videos in the promotional strategies of a new product line will boost customers’ confidence in your new product.Consumers know that looks and words are deceptive, and they would easily trust a brand ready to show its products in action by including videos from different angles. More than 50 percent of online shoppers find brands with product videos more trustworthy, and over 40 percent of internet users will revisit a website because of the videos. Also, consumers admit that they would think 12 times more highly of a brand that includes product videos than the one that doesn’t. Last but not least, more than 50 percent of consumers get confident about their purchase if they see a product video and are less likely to ask for a return.Also, according to some statistics by Google, more than 60 percent of consumers like seeing videos from “people like me,” and around 5 percent of consumers like it from experts, indicating that it is essential not only to know the product but also your customers as well to present the right kind to videos to the right people. PRODUCT VIDEOS BOOST CONVERSION RATES AS WELL According to some surveys, over 90 percent of online consumers admit that product videos are a massive part of their purchase decisions. More than 70 percent of consumers finally purchase a product after seeing a video about how it works. Therefore, it is statistically proven that product videos increase conversions if you include them in your marketing strategies. Having a video on only one page can increase conversions by up to 37 percent, and more than 40 percent of consumers prefer purchasing products from a brand that features product videos. Besides this, product videos also contribute to SEO and improve page rank for your e-commerce brand. E-commerce companies with product videos on their content page experience 150 percent more organic traffic than those who don’t have it. Even if the product video is shared across your social media channels, it is likely to create 45 percent more customer interest for your product. Considering a broader perspective, Google encounters nearly 3.5 billion searches daily, amounting to nearly 1.2 trillion searches annually, of which videos appear in around 14 percent. Having a product video makes you 14 percent more likely to appear in the search results. Apart from the statistics, having a product video on your website makes you look more impressive and professional and brings your products to life by showing them in movement. Finally, product videos can elevate your company and create more customer engagement. Once you receive good customer engagement, earning their loyalty and retaining them for a long time to come becomes easier. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

The Secret Formula for Creating Viral Videos Video marketing has become a popular marketing strategy. It is important to create a good video, but it is equally important to optimize it according to effective video marketing strategies to maximize your return on investment (ROI). You can increase your video’s reach and visibility by incorporating SEO techniques. Not all businesses know how to do this effectively. How to create a video marketing campaign provides insights into planning and optimizing your videos for search engines and audience engagement. Below, we’ve outlined essential steps to help you maximize your video content for SEO success. For expert video marketing solutions tailored to your brand, explore Mosaic Media Films. Tip 1: USE APPROPRIATE TITLES   In the structured data, the name of your video becomes a part of your video title. Hence, it is important that the title not only replicates the title of the page it embeds on but also reflects the specific video content. It is ideal to choose something easy and relevant. With Google being smart enough to understand and relate the synonyms, you do not need to research keywords. Just ensure that the title is compelling and relevant. It is advisable to change the title of the video as soon as you upload it. Tip 2: THUMBNAIL   The first thing that catches the attention of the viewers scrolling through the search results is your thumbnail. It can either contribute to your success or be a reason for your failure. Consider your thumbnail to be a movie poster. It is like a static advertisement for your video and should interest people to click on your video. The thumbnail doesn’t need to be a part of the video, it should be something interesting and relevant to the actual contents of the video. There are no specific guidelines for this, but the following points can be considered while decidingon  the thumbnail: Resolution should be 116*65 pixels: The thumbnail image shrinks to this resolution in the search results. Ensure that your image abides by this resolution to ensure the thumbnail doesn’t spoil in the search result pages. No screenshots: It doesn’t look impressive when a screenshot is reduced to a thumb-size in the search engine results. It won’t attract viewers and result in not much traffic. Human faces are friendly: Humans get attracted to other human faces. Thumbnails having expressive or impressive faces are much well-received and clicked on by the viewers. Follow the rule of thirds: Following the conventional wisdom of the rule of thirds, the content should be placed between the lines that divide the image into nine equal parts to ensure ideal framing. Tip 3: INLINE EMBED   Two types of embeds are available: inline embeds and pop-over embeds. Google places inline embeds in a better position than pop-over embeds since the pop-over embeds need to be clicked to activate the JavaScript. Tip 4: BUILD A VIDEO SITEMAP   A file uploaded to your website that has specific information about your website, content, images, or videos(or metadata) is called a sitemap. A video sitemap is the best way to help search engines learn about your video and its contents, such as the title, target audience, etc. You can find the sitemap by consulting your development team. When you have your sitemap, submit it to Google Search Console. On the left-hand navigation, under the “index,” you can find it. This will help you to ensure that your sitemaps are good enough to earn you a better search engine rank. Tip 5: USE VIDEO SCHEMA MARKUP   Employing a search engine schema is another way to improve how a search engine crawls and comprehends your video data. Schema is a schematic metadata vocabulary that can be added to your HTML to improve how the search engines read and represent your page in search engine result pages. Tip 6: ENSURE THAT THE VIDEO YOU WANT INDEXED SHOWS IN THE FIRST PAGE   Google generally indexes one video per page. If you put multiple videos on a single page, Google would not likely recognize any more than the first video. Therefore, make sure that if you put more than one video on a single page, the one you think is the most important should be the first video on the page. Tip 7: TRY TO AVOID FUNKY JAVASCRIPT   If you’re using angular.js or other JavaScript libraries to build your website, your video will likely get buried under multiple layers of JavaScript. Try to use HTML or CSS to build your website or ensure that more technical expertise is included to function the video SEO properly. Tip 8: VIDEO TRANSCRIPTS   The process that includes the conversion of speech or audio in written, plain texts without having any time information attached is called Transcription. The two leading transcription practices are Verbatim and Clean-Read Verbatim works by transcribing the speeches word-by-word, inclusive of all the sound effects and utterances. It is ideal for scripted shows like TV, skits, or movies. Whereas, Clean Read edits the texts to include more fluidity and is ideal for non-scripted content like interviews. Transcripts are placed right below your video and lie on the same page as the video content. This improves your video SEO and also presents users with alternative ways to enjoy your content. Tip 9: USE CAPTIONS FOR VIDEOS   The process of dividing a transcript into smaller sections called “caption frames” and time-coding each of them to synchronize with the content’s audio is called “Captioning”. The outcome of this process is called “captions” and is displayed at the bottom of the screen. Captions are very crucial for SEO. The search engine doesn’t have eyes and ears to see or hear your video’s content. The search engine crawlers crawl across your site to read the text and information code and comprehend what it is about. Apart from the SEO advantages, captions make your video easily understandable for the viewers and boost engagements on other channels. BONUS TIP

The Secret Formula for Creating Viral Videos The top brands are often remarkable educators, investing significant effort into creating educational content that not only informs viewers about their products or services but also enhances their understanding of the broader industry or market. In 2021, video emerged as the leading format for delivering this content. It’s not just about providing valuable information—how you present it is just as crucial. Learn more about crafting educational videos through our Video Marketing services and explore more tips on effective video content creation in our Benefits of Video Marketing blog. You can also check out our homepage here. As video consumption continues to rise, it’s clear that videos are no longer a luxury—they are necessary for businesses aiming to connect with their audiences. Educational video content helps establish your brand as an expert and builds trust with your audience, ultimately driving higher engagement and conversions. Educational product videos ease the complications. Remember about the last time you read a user manual for a product? Even with pictorial illustrations or sketches to guide you, it was not easy to comprehend.Now, think about having a manual with any pictures and sketches. It is even more challenging, right?This is the same as explaining a product with no visuals. This is a “talk less, show more” age, and providing videos to your users makes comprehension more effortless and enjoyable.With a lot of evidence backing the effectiveness of video content, more than 60 percent of people say they prefer watching short videos to learn more about a product or service. This hints at keeping your video short, explaining key points in simple terms.To take your educational video one step ahead, consider interviewing a core product-developing team member. Having someone explain your product while watching a video about it makes it much easier for the consumers to comprehend it—far more than plain text or pictorial representations. Engage and educate viewers using Webinars. In 2019, around 45 percent of people use webinars. This number hiked to more than 60 percent in 2020, with the pandemic opening up opportunities for people to learn and work from their homes.Webinars form an interesting part of the learning ecosystem. Webinars follow an in-depth approach to explaining the topics they are covering. Being so detailed, webinars aid you to build customers’ trust in your brand and improve the customer journey.It takes a lot of time and effort to develop a well-executed webinar and can prove to be a bit tiresome, but it is worth all the efforts and has many advantages.Registration to attend a webinar is voluntary, and people can do so if they are already interested in a particular topic/brand, or product. If you offer value in your content and offer an engaging webinar, you’ll have great potential leads.Another crucial aspect of a webinar is that it invites audience participation. You can ask attendees about the questions they want you to answer and shortlist a few fascinating ones to address during the webinar. You may also include a live chat to make the webinar more interesting or include polls that can be run in real-time to receive feedback.Webinars can also help you provide other content for your marketing. You can edit and repurpose your webinar content into short videos for social media or blog posts and more. Educational content satiates social people thirsty for knowledge According to statistics, more than 70 percent of brands are already creating videos for their social media. Users are twice as likely to share video content with their friends or family across various social media platforms. So, please give them great, engaging content to encourage viral sharing.Apart from Facebook and Twitter, LinkedIn has also opened up a fantastic way for marketers to use video content for their promotion. More than 80 percent of marketers are using LinkedIn term it as a very “effective channel.”Most LinkedIn users are professionals looking to connect and interact with quality people and content; thus, gaining potential leads is a vital platform.You can use educational video content in several forms like testimonials, product, or explainer videos.The key here is that these videos are short, not more than one to two minutes, and have a clear click-to-action. With a shorter attention span, gaining and retaining the viewers’ attention and making the most of your video content is essential. Let the content strategy be video-centric Your overall content strategy should include good video content. They are crucial in creating brand awareness and connecting with customers. Above everything else, strive to be helpful and engaging at the same time. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Video emerged as a crucial tool of communication in 2020. Videos were used by brands to keep the customers and stakeholders updated and by the consumers to make buying decisions and kill time at home. The advertisement industry was aware of the importance of video but it became all the more important when all other Face-To-Face communication opportunities got halted due to the pandemic. They started using video to reach the prospective customers who were already spending time watching videos. It won’t be wrong to say that video garnered so much popularity in 2020 that it is not expected to see a decline anytime soon. Below mentioned are some changes and how they’ll affect you as a marketer for a long time to come: 1. Reduced barriers to entry The first and foremost change that came was for the video content to be accessible to all the small businesses, late learners, and everybody who ignore video marketing before 2020. The major reason behind this is the major shift in the Covid-19 situations that even the best video marketers had to adjust to creating low-quality video remotely. The viewers also didn’t mind small glitches, compromised audio and video quality, or a less beautiful background. This allows you to include video content for your advantage even if it is your first time. Pre-2020, brands who were just starting with the video content promotion struggled for perfectionism, reluctant to start because of the fear of the audience pointing at their mistakes. Gladly, this isn’t the case in 2021, viewers have become more understanding than ever and if you’re still waiting for the right time, it is now! Because of the lower entry barriers, video usage is rapidly increasing. According to Hubspot’s “State of Marketing” report, video has become the most-used type of video content beating all others including emailers, blogs, infographics, etc. 2. Importance of video-first social media platforms Video-first social media platforms were already seeing a rise but 2020 make the way for it. In 2020, TikTok shows an explosion in its usage. With more and more people looking to pass time in the early stay-indoors days, content creators had time to try something new, without spending anything. And the short video creation gave them an opportunity to create videos without much mental effort or focus. It doesn’t come as a surprise that TikTop received an estimated 850 million+ downloads and revenue of $1 billion in 2020 alone. Apart from TikTok, other platforms also leaned towards video in 2020. Instagram reels were launched as a competitor to TikTok and Facebook and LinkedIn also became more focused on video content. Many sites involved algorithms that prioritized video content, encouraging video content creation. In 2017, Mark Zuckerberg put forth his vision for Facebook to become a “video-first platform”, with many other platforms following in. It is expected to experience a rapid increase in video content creation for months to come. 3. Increased value perception It doesn’t come as a surprise that consumers truly enjoy video content. Also, 2020 made it visible that video is more important to the consumers than we anticipated. Due to the lack of in-person communication, in-office work, and brick-and-mortar shops, video has picked up momentum. Apart from a few exceptions, it has done it exceptionally well. Many of us might be exhausted from webinars and Zoom meetings but video rendered 2020 more functional and bearable, beyond the scope of any doubt. Consumers have the option of shopping virtually using AR to try on things, enjoy virtual meetings with friends, live stream dance or workout classes and do a lot of other things we usually took for granted. It is a fact that video has started easing all these tasks and people are realizing the value of video content. 4. Concentration on edutainment content Edutainment content refers to the content that is part educational and partially entertainment. A number of today’s teachers already follow this concept. They look for ways to introduce engaging content in the class that naturally grabs the students’ attention. This makes the educational content stick in the memory for the long term. 2020 has seen an increase in branded edutainment video content. Now, brands don’t hesitate to share content that is purely educational and doesn’t have a clear call to action. There’s a rapid increase in content that is not sales-driven but purely educational. Also, talented content creators get to share their knowledge on a variety of topics with the viewers. One example is TikTok where creators can use their expertise to create short videos for viewers. This way, content creators can reach millions of people worldwide and share the niche information they’re passionate about. Businesses are expected to continue experimenting with edutainment content and if you haven’t started yet, now is the time to do it! 5. Growth in time spent on watching video content The way events unfolded in 2020, more and more people started engaging with video content. According to Nielsen’s studies, video content watching received more than 60 percent increased by the home-bound consumers. Wyzowl observed that consumers nowadays are indulged in an additional average of 7.5 hours of watching videos as compared to the last 3 years. This hints at the fact that consumers are becoming more learned and video-literate and identifying the opportunities involved in video content like shoppable video content, AR video content, and other types of video content. They have also developed expectations like captioned video content to make it understandable even without audio. These statistics also indicate the presence of a captive audience in the digital content sphere that’s constantly looking out for fresh content. The demand for video content has become higher than ever and all the businesses using video content are sure to leave a lasting impression. 6. Dynamic video demographic The demographics of viewers indulged in video content are also changing. A Nielson research has found that consumers aged 55 and above are 26 percent more indulged in

The Secret Formula for Creating Viral Videos Video advertising has become omnipresent in 2021. It’s everywhere: over your Television, your cellphone, local billboards, bus displays, and practically anywhere it’s physically possible to upscale from static to dynamic content. Suppose you wish to reach a large number of people today. In that case, you have to simultaneously deliver your message in a way that’s informative, fun, and visually interesting, and videos reach people in a way no other medium can. Read more about how video can enhance your marketing strategy in our related blog. Explore our video marketing services and learn how we can help take your video marketing to the next level. Check out Mosaic Media Films for more insights on how we can assist with your brand’s video marketing.Let’s have a look at the top ten ways videos can help your business: 1. Videos Are Educational Video is probably the best tool if you want to educate people. Using videos, you can educate, explain, and entertain all at once. When trying to explain something more complicated, video is a fantastic way to grab interest and keep people focused while you go over the details. It also permits you to combine audio messaging and visual cues to put your point across, capturing both visual and auditory learners and multiplying the intensity of the message you’re trying to convey. 2. Videos Are Easy to Share You’ve probably seen a lot of viral videos over the past days and weeks. How could a viral video help your business? Even if your video doesn’t go viral at once, it’s still probable to create more buzz around your content using a video than it is for written content or static images. This is mainly because videos are easy to share and can be easily shared across multiple platforms. Video is likely your best bet if you need your content to spread quickly and credibly. 3. Videos Rank Well in Search Engines It’s just not enough to merely publish something online—more important is for people to be able to find it! Google and other search engines find videos to be highly relevant. They’re easier to rank than other articles or plain blog posts. Try adding a video to your existing blog page that you feel should be doing better, and observe how it impacts your organic traffic. We tried this for one of our popular blog pages, and it hiked to the first few pages on Google’s results in a matter of days. The conclusion is that video works wonders for SEO! 4. Your Competitors Are Using Videos Your competitors are using video, so why not you? Please don’t allow them to enjoy the benefits of using video while you lag! On the odds that your competitors haven’t started using video content yet, being the first to adopt video into your marketing strategy is a great way to make your brand stand out. 5. Videos Are Popular Everyone nowadays loves videos. This is why YouTube alone has billions of views daily. This makes video a natural and great way to reach your audience. In a study, people expressed wanting brands to create more videos than text posts or images. As easy as that–give people what they want! 6. Videos Are Mobile-Friendly Observe all those people everywhere on their smartphones and tablets. Many of them are involved in watching videos. Recent research explains that the customer buying journey is increasingly favoring mobile devices. People nowadays use smartphones to browse products, collect data, decide which stores to visit, or even make a purchase without clicking on a desktop or putting a foot in a physical store. Consider using videos on mobile platforms to capture this audience while they’re already planning a purchase. 7. Videos Are Cost-Effective As a marketer, you always seek an affordable and effective promotional strategy. Fortunately, you do not need to set a considerable budget to launch a professional video marketing campaign nowadays. You can create an introductory video on your smartphone without fancy equipment and reap the benefits. Plus, once your video is created, you can share it across multiple platforms—including your website, YouTube, Facebook, and other sites supporting video content. 8. Videos Add a Personal Touch You can get personal with videos and build a face behind your brand. This authenticity goes a long way with the customers; you can build a personal relationship rather than just selling something. As video tools become more robust, the capability to personalize content becomes even more powerful. 9. Videos Are Permanent Once your video is online, it remains there forever. People searching for content using similar or relevant search terms can find your video months or even years from now. In this age, making a video isn’t merely a short-term measure—it can impact the long-term success of your brand. 10. Results are Quantifiable How do you ensure that your business strategies are working? The one way to confirm is to measure your results. With today’s analytics tools, it’s a cakewalk to track the effectiveness of your videos. Of course, you can see the number of views you get, but metrics are evolving and becoming even more modular. Many platforms allow you to see the exact moment someone stopped watching your video, providing valuable insights about how you can make your content more compelling and tailor it according to what people want to see. When you plan to get started, reach out to us and we will help you produce and distribute the perfect videos for your business! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

The Secret Formula for Creating Viral Videos Recent studies show that over 90% of video marketers consider video an essential part of their marketing strategy. While marketing encompasses various inbound and outbound tactics, video marketing is compelling in the digital space, helping brands boost engagement, generate leads, and drive conversions. But what exactly is digital marketing, and how can you maximize its impact using video? From social media campaigns to website content, incorporating effective video marketing ensures your brand stays relevant and competitive in today’s fast-paced digital landscape. Want to enhance your strategy? Mosaic Media Films specializes in creating compelling video content that helps businesses achieve their marketing goals. What Is Digital Marketing? To quote the basic definition, digital marketing refers to any marketing that is done in digital channels. This includes several marketing subsets, like SEO, PPC marketing, content marketing, affiliate marketing, social media marketing, email marketing, online PR, and native advertising. A lot of people whose work revolves around these tactics might not have “digital marketing” in their job title. Still, the work they do contributes to an overall digital marketing strategy. Why do you need a digital marketing strategy? Firstly, the business world is moving towards becoming digital day by day. While some businesses may be able to cling to their brick-and-mortar shops and traditional marketing efforts, the average company in 2021 can’t make that work without involving digital elements. Having a digital presence is important, and digital marketing helps ensure that your online efforts work in your favor. Secondly, digital marketing provides benefits that traditional marketing often doesn’t. It typically helps you connect to a broader and more targeted audience than you’d be able to do with print, out-of-home, or even broadcast efforts. For these reasons, many companies that call themselves more traditional still include digital marketing in their strategies. How to Use Video in Digital Marketing? Within the context of digital marketing, video is useful. You can use video as the medium for just any of the tactics we mentioned above. For example, video can be used in your email marketing strategy, elevate your SEO and social media strategies, etc. What we typically refer to as a “video marketing strategy” just means involving video in a considerate and deliberate manner in your comprehensive marketing plan. Let’s discuss a few examples of how video affects each of your marketing efforts. Content Marketing/SEO While content marketing and SEO are two distinct entities, we’re combining them here because video’s content marketing advantages also affect SEO. In 2021, video is the most valuable player of content marketing. In a 2020 report, video was the most widely used marketing content, defeating longtime favorites like infographics, email, and blogging. It is possible to use videos in many places throughout a content marketing plan. Just posting a video is also content marketing. Video marketing is a part of content marketing because posting a video ultimately shares new content. However, video can also be mingled with other content types, the most common option being to embed video content throughout your blog posts. Viewers often admire the option to watch something alongside (or in place of) the written content, and search engines tend to reward video-supported posts with better rankings. Social Media Marketing Had you been paying attention to the social landscape over the last few years, you would have noticed that virtually every platform is leaning toward video. “Older” platforms like Facebook and Instagram have started introducing new video features and often prioritize video content in their algorithms. Options like TikTok and Instagram’s Reels feature represent engaging video content. Being the second largest search engine after Google, YouTube continues dominating the online space. All this is to explain that your social media plan should include video content. The way the social landscape is moving, those who don’t start experimenting with video content will keep lagging. If you need to see the statistics before giving in to this concept, here are a few:According to Animoto, over 90% of brands get new customers because of a video on social media. Tweets with video receive 10 times more engagements than Tweets without video on Twitter. In 2020, 14-15% of all Facebook content was video. According to Animoto, YouTube replaced Facebook as the #1 platform influencing consumer behavior. Benefits of Video in Digital Marketing Besides the specific benefits we shared for social media marketing and content marketing above, videos deliver many quantifiable benefits for businesses. Here are some benefits you can expect to experience after launching a successful video marketing strategy. Increased Website Traffic Brands that invest in video marketing are more likely to experience boosts in website traffic. According to Wyzowl, more than 80 percent of marketers admit that videos have helped them increase traffic to their website, and more than 80 percent of marketers say that video has increased the time people spend on their website. This is a significant percentage when you consider what it takes to attract even one additional person to your site every day or to increase that person’s activity time on your website even by a few seconds. Each touchpoint gives the consumer more details about your brand and what you have to offer to them. Lead Generation A report by Wyzowl also found that more than 80 percent of marketers admit that video has helped them in lead generation. This, again is a big deal. It’s easy to be impressed by statistics like these without taking time to reflect on what they mean for a business, but every new lead is a prospective source of revenue for your business. The dynamic nature of the video is responsible for the success of video content. It’s easy to get a consumer to watch a couple of seconds of a video, which gives you a better opportunity to attract them than you’d have with text posts or static images. Brand Awareness Video is among the most crucial tools marketers use to increase brand awareness. Consumers unaware of your brand are not

You Wanna Get Viral? Watch This There is unanimous agreement among digital marketing experts that video marketing in Austin, TX, is a core strategy for businesses looking to enhance their online presence. This holds across various industries but is particularly crucial for law firms. In today’s digital era, when individuals face legal challenges, their first instinct is to search online for information and solutions. By leveraging effective video marketing, law firms can establish trust, provide valuable insights, and connect with potential clients in a way that text alone cannot. The right content can significantly influence decision-making, whether it’s an explainer video, a case study, or client testimonials. At Mosaic Media Films, we craft compelling legal marketing videos that resonate with audiences and drive engagement. Investing in video content isn’t just an option—standing out in today’s competitive landscape is necessary. Before contacting an attorney, typical legal consumers will want to read as much as possible about the issue they are dealing with to understand it and to know what questions to ask a lawyer when they finally contact one. Attorneys and law firms that take the time to produce content that answers consumers’ questions stand out from their competitors by sharing free information with the public and demonstrating their knowledge of the law. Video marketing will drive targeted prospects to your web properties, a percentage of which should become clients. This is one of the most cost-effective ways to grow your legal practice. Developing an effective video marketing strategy is not really that complicated. However, it does require a commitment to time and consistency. If you are willing to put in the time, you can turn video marketing into a winning strategy to grow your clientele. The traffic will fluctuate at first, but if you stick to it, your website visits will start to multiply, and you will produce successful long-term results. To help ensure that you involve a good video, here are six steps to follow: Research your Audience It is essential to understand who where you will present the video to and the purpose of the video. A law firm video is primarily made for legal consumers (as opposed to other attorneys) because they are your potential clients. So, when you prepare to create a video for them, put yourself in their shoes and think about what they are facing and what they need from your video. The best kind of video is the one that connects with your audience and addresses their concerns. For example, someone injured in a car accident will likely be stressed about the medical bills they must pay and how long it will take to resolve their legal claim. Researching and identifying your target audience and understanding what they are concerned about will help you a great deal to produce content that is compelling and engaging. This will help you establish an emotional connection with them and have them interested in what you have to say. Write for Topics over Keywords You might have heard a lot about search engine optimization (SEO) and its role in getting your content found on the Web. Ranking for keywords that your target audience uses to search the internet is one of the primary goals of creating and employing video content. Still, you should never compromise on the quality of your video for this purpose. The best approach for creating legal video content is choosing topics your target audience cares about. One way to do this would be to list the most frequently asked questions you get from your clients and create videos that address these queries. You could also research places like Google search suggestions and Quora to find some common questions that are being asked. Create videos about relevant topics to your target audience, and do not worry as much about keyword phrases. If your content discusses their most important issues, the search engines will reward you, and your posts will rank better. Make your Content Coherent and Understandable As an attorney, you must project a professional image for yourself and your firm. You must ensure that the video you create flows smoothly and is engaging. At the same time, make sure that it is not overly technical. Remember that much of your audience is unfamiliar with many legal terms in your everyday vocabulary. While creating a legal video geared toward average consumers, your job is to make complex legal concepts understandable and easy for your target audience. Make your Content Informative and Useful Your viewers should be able to comprehend your content and find it informative, engaging, and valuable. Undoubtedly, your end goal is for them to contact you and become clients, but you should not continually try to sell that within your video. Instead, give your viewers practical information they can take away from the video and use so they consider them worthy of devoting their time.  Show Yourself as an Authority Avoid talking too much about your firm, and try to display your expertise by discussing the legal topic and providing helpful information to the viewers. Within your video, show viewers your in-depth knowledge of the subject. This will aid in establishing your firm as an authority in your area of practice, which builds trust among your target audience and makes them more likely to convert. Include a CTA You should end your video with an appropriate call to action. This will help you make the viewers take action as you desire and contribute to lead generation. About Us Now, this is our call to action. For many attorneys, planning and creating video content and other types of digital marketing can seem next to impossible. And this is where we come in. We specialize in helping law firms plan, implement, and create the best video marketing strategy. We work with lawyers and legal practitioners in whatever capacity they need us. For some, we build a professional lawyer website and host it for them while they use digital and video marketing strategies. For