The Role of Video in Sales: How to Use Video Marketing to Convert More Customers?
The Secret Formula for Creating Viral Videos For many businesses, generating sales can feel like a delicate balancing act. It requires establishing strong relationships with potential customers, employing strategies that leave a lasting impression, and conveying that your business is the ultimate solution to their needs. One of the most effective tools to achieve this is video content. Videos offer a dynamic and engaging way to capture your audience’s attention, making them far more compelling than static images or written posts. Learn more about how to leverage video for your sales strategy on our Video Marketing service page. You can also check out our Video Production Techniques blog for insights on creating impactful video content. Visit our homepage to explore more services and resources. By incorporating video into your sales process, you can effectively communicate your brand’s value and connect with potential customers on a deeper level. Whether it’s a product demonstration, customer testimonial, or an explainer video, video content creates an opportunity for a more interactive and memorable experience that resonates with viewers.Consider the following statistics that advocate everything we just mentioned:• Video Ads account for being the top reason people discover a brand and buy from it.• More than 75% of marketers admit to experiencing increased sales through video ads.• More 90% of brands gained new customers from Instagram video ads.• More than 80% of people hold video ads accountable for having them make the buying decision. The attention-grabbing audio-visual element and interesting and informative content combined appeal to the viewer. Also, depending on the type of video, like a Testimonial Video, Explainer Video, How-To Video, etc., you can attract, entertain, gai,n and retain existing and potential customers. This contributes to increased sales.The benefits of using video ads are multiplied if your sales team uses them for direct outreach. Videos aid in streamlining the endeavors of your salesperson without having to chase the leads.Below is how to get started to use videos for driving sales: Take Into Account the Sales Funnel It is usually recommended to properly underline your goals before starting on a video project. Considering the Marketing Funnel- Attention, Interest, Desire, Action- is a great way to analyze your goals. The goal of marketers like you behind creating video ads is to make the potential customers glide through the marketing funnel smoothly, ultimately driving sales.A video fit for one stage of the marketing funnel may prove useless for another stage. Therefore, it is important to identify your goal before embarking on the journey of video production. You may consider the following ideas for different stages of the funnel: AWARENESS The Awareness stage corresponds to the first few interactions with your prospective customers and creating awareness about their problems and the existence of your brand in the market.Videos for this stage aren’t focused on conversions or closing the deals but on gaining the audience’s attention and conveying some key points about your brand or products.Before-and-After Videos, Commercials, Promos are the most effective video types for the Awareness stage. Such videos work well on OTT, Social Media, TV, or other digital spaces. INTEREST This stage relates to when the customer is already aware of the existence of your brand but isn’t planning to buy. In this stage, your brand and products are portrayed as the solutions to the problems identified by the customer in the Awareness phase. It accounts for creating interest in your brand by showing your story, product qualities, or other specifications.Explainer Videos, Brand Videos, Crowdfunding Videos, and Product Videos perform well in this phase of the funnel. Distribution Channels like Emails, Social Media Handles, Websites, Paid Ads are involved in this stage. DESIRE This phase kind of coincides with the interest phase. Here, you showcase your brand as the best or the only solution to the problems identified by the customer in the Awareness phase. They turn from just finding your brand interesting to requiring or desiring it.It is a good idea to present your brand or products in action in this phase. Employing videos like Customer Testimonials, How-To, FAQs, and Product Descriptions where customers get the feel of actually using and living with your products accounts for drawing in more sales.Salespersons usually use such videos directly when interacting with customers. Other channels include emails, product Listings on e-commerce websites, social media, and your website. ACTION This is the phase where the customer converts. All your efforts finally come up to drive revenue, sometimes making you feel it is a quick process. Over 90% of marketers admit to considering video as a vital part of the marketing strategy for a reason!This phase is when you add the final pinch of salt to your food by making your customers make their buying decisions in your favor. You can use Testimonial Videos or any important thing you feel will act as the catalyst. This is the phase where the customers are already interested in your brand and need a final push to buy from your brand.Personal interactions and follow-ups account for this stage, but other channels like Email and social media also play an essential role. Consult Your Sales Team Once you figure out the phase of the marketing funnel you wish to focus on, keep in mind that you should consult your salespersons. They are the ones who directly interact with your customers regularly and know which points to emphasize.This is also an excellent way of making your salesperson feel valued and connected by considering their opinions and advice. They will feel more connected to the content and will do their best to make customers relate to the video and ultimately convert them. Test, Adjust, Repeat Lastly, creating just one video and expecting miracles would be useless. While it may account for comparatively increased sales rather than having no video at all, it is still not enough.The best way to receive the most out of your efforts is to monitor and analyze the video as to the total no. of views or interactions, the total
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