Video Marketing Tips

What is a client story video? Imagine yourself looking for a new gadget online and you stumble upon one which is way cheaper than its counterparts but belongs to a brand you’ve never heard of. Apart from looking for reviews, what alternative do you have to learn more about the product and the brand in the best possible way? If your answer is a ‘product video’, now you know our point!Be it a budding e-commerce entrepreneur or a big e-commerce tycoon, you would always need product videos to attract new customers, let them know about your brand, build confidence in their minds to purchase from your brand, and keep them satisfied. WHAT A PRODUCT VIDEO IS?A product video is a video specially tailored to highlight the features, specifications, and qualities of a product. It helps entrepreneurs show their product in action, what the product can do, what does it look like, how it can be used, etc. It is especially relevant if there’s not a physical store where customers can see the product.It has been proven that online customers engage more with videos, and product videos are better at displaying the features and qualities of a product, building confidence in customers to purchase from you, and ultimately increasing sales. From all the web visitors, more than 70% are likely to purchase from you just by interacting with a high-quality product video. VIDEOS GARNER MORE CUSTOMER ENGAGEMENT Video has been a captivation medium for ages as our eyes are more attracted to moving light and images. Particularly, product videos are sure to grab the viewer’s attention and present more information as compared to other media.Customers tend to spend more time on a website with videos. On an e-commerce page, product videos increase the no of pages viewed per session by more than 125 percent, and the session duration for e-commerce companies having product videos on their website is lifted by more than 300 percent. This increase in the time spent on the website is because consumers are watching the video to at least 80% of the total video length.This is also because people absorb information better through videos as compared to text with more than 70 percent of consumers finding product videos better at explaining the product. PRODUCT VIDEOS INCREASE CUSTOMER CONFIDENCE If you’re new to e-commerce planning your marketing strategy, including product videos in the strategy will work wonders for you. Even if you are an old brand, including product videos in the promotional strategies of a new product line will boost the confidence of customers in your new product.Consumers are aware of the fact that looks and words are deceptive and they would easily trust a brand that’s ready to show its products in action by including videos from different angles. More than 50 percent of online shoppers find brands with product videos to be more trustworthy and over 40 percent of internet users will revisit a website because of the product videos. Also, consumers admit that they would think 12 times more highly of a brand that includes product videos than the one that doesn’t. Last but not the least, more than 50 percent of consumers get confident about their purchase if they see a product video and are less likely to ask for a return.Also, according to some statistics by Google, more than 60 percent of consumers like seeing videos from “people like me” and around 5 percent of consumers like it from experts indicating that it is not only important to know the product but your customers as well to present the right kind to videos to the right people. PRODUCT VIDEOS BOOST CONVERSION RATES AS WELL According to some surveys, more than 90 percent of online consumers admit that product videos play a huge part in affecting their purchase decision and more than 70 percent of consumers tend to finally purchase a product after seeing a video about how it works. Therefore, it is statistically proven to increase conversions if you include product videos in your marketing strategies. Having a video on only one page can increase conversions up to 37 percent and more than 40 percent of consumers prefer purchasing products from a brand that features product videos. Besides this, product videos also contribute to SEO and result in better page rank for your e-commerce brand. E-commerce companies having product videos on their content page experience 150 percent more organic traffic than those who don’t have it. Even if the product video is share across your social media channels, it is likely to create 45 percent more interest in the customers for your product. Considering a broader perspective, Google nearly encounters 3.5 billion searches daily amounting to nearly 1.2 trillion searches annually, out of which, videos appear in around 14 percent. Just by having a product video, you are 14 percent more likely to appear in the search results. Apart from the statistics, having a product video on your website makes you look more impressive and professional and bring your products to life by showing them in movement. Finally, product videos have the power to take your company to greater heights and create more customer engagement. Once you receive a good customer engagement, it becomes easier to earn their loyalty and retain them for a long time to come. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Video marketing has become a popular marketing strategy. It is important to create a good video but it is equally important to optimize according to your SEO practice to reap the maximum benefit. Not all businesses are aware of how to do this and thus we have curated some points to help you maximize your video content for higher ROI using SEO. Read on to know more… Tip 1: USE APPROPRIATE TITLES In the structured data, the name of your video becomes a part of your video title. Hence, it is important that the title not only replicates the title of the page it embeds on but also reflects the specific video content. It is ideal to choose something easy and relevant. With Google being smart enough to understand and relate the synonyms, you do not need to research keywords. Just ensure that the title is compelling and relevant. It is advisable to change the title of the video as soon as you upload them. Tip 2: THUMBNAIL The first thing that catches the attention of the viewers scrolling through the search results is your thumbnail. It can either contribute to your success or be a reason for your failure. Consider your thumbnail to be a movie poster. It is like a static advertisement for your video and should interest people to click on your video. It is not mandatory for the thumbnail to be a part of the video, it should be something interesting and relevant to the actual contents of the video. There are no specific guidelines for this but the following points can be considered while deciding the thumbnail: Resolution should be 116*65 pixels: The thumbnail image shrinks to this resolution in the search results. Make sure that your image abides by this resolution to ensure that the thumbnail doesn’t spoil in the search result pages. No screenshots: It doesn’t look impressive when a screenshot is reduced to a thumb-size in the search engine results. It won’t attract viewers and result in no much traffic. Human faces are friendly: Humans get attracted to other human faces. Thumbnails having expressive or impressive faces are much well-received and clicked on by the viewers. Follow the rule-of-thirds: Following the conventional wisdom of the rule of thirds where the content should be placed between the lines that divide the image into 9 equal parts to ensure ideal framing. Tip 3: INLINE EMBED 2 types of embeds are available: inline embeds and pop-over embed. Google places inline embeds in a better position than the pop-over embeds since the pop-over embeds need to be clicked to activate the JavaScript. Tip 4: BUILD A VIDEO SITEMAP A file uploaded to your website has specific information about your website, content, images, or videos(or metadata) is called a sitemap. A video sitemap is the best way to make search engines learn about your video and its contents like the title, target audience, etc. You can find the sitemap by consulting your development team. When you have your sitemap, go to Google Search Console and submit it. On the left-hand navigation, under the “index”, you’ll be able to find it. This will help you to ensure that your sitemaps are good enough to earn you a better search engine rank. Tip 5: USE VIDEO SCHEMA MARKUP Employing a search engine schema is another way to improve how a search engine crawls and comprehends your video data. Schema is a schematic vocabulary of metadata that can be added to your HTML to improve how the search engines read and represent your page in search engine result pages. Tip 6: ENSURE THAT THE VIDEO YOU WANT INDEXED SHOWS IN THE FIRST PAGE Google generally indexes one video per page. If you put multiple videos on a single page, it is not likely that Google would recognize any more than the first video. Therefore, make sure that if you are putting more than one video on a single page, the one you think is the most important should be the first video on the page. Tip 7: TRY TO AVOID FUNKY JAVASCRIPT If you’re using angular.js or other JavaScript libraries to build your website, your video will likely get buried under multiple layers of JavaScript. Try to use HTML or CSS to build your website or make sure that more technical expertise is included to have the video SEO function properly. Tip 8: VIDEO TRANSCRIPTS The process that includes the conversion of speech or audio in written, plain texts without having any time information attached is called Transcription. The two main transcription practices are:  Verbatim and Clean-Read Verbatim works by transcribing the speeches word-by-word, inclusive of all the sound effects and utterances. It is ideal for scripted shows like TV, skit, or movie. Whereas, Clean Read edits the texts to include more fluidity and is ideal for non-scripted content like interviews. Transcripts are placed right below your video and lie on the same page as the video content. This improves your video SEO and also presents users with alternative ways to enjoy your content. Tip 9: USE CAPTIONS FOR VIDEOS The process of dividing transcript into smaller sections called “caption frames” and time-coding each of them to synchronize with the content’s audio is called “Captioning”. The outcome of this process is called “captions” and is displayed at the bottom of the screen. Captions are very crucial for SEO. The search engine doesn’t have eyes and ears to see or hear your video’s content. The search engine crawlers crawl across your site to read the text and information code and comprehend what it is about. Apart from the SEO advantages, captions make your video easily understandable for the viewers and boost engagements on other channels. BONUS TIP Bear in mind that Google’s algorithms analyses many other factors as well to rank your webpage. It considers the video content and its quality as well. To improve your search presence, it is important to have high-quality

What is a client story video? The top brands often are amazing teachers. They put efforts into building educational content to help the viewers gain knowledge about the brand, the product, the market, or the industry. And how you put across the educational content is as important as the content itself. In 2021, the best way to do it by using video content. With the rapid increase in video consumption in 2021, videos are no longer a luxury but a necessity for businesses. With this blog, let’s explore the importance of educational video content for your brand. Educational product videos ease the complications Remember about the last time you read a user manual for a product. Even with pictorial illustrations or sketches put in it to guide you, it was not easy to comprehend it.Now, think about having a manual with any pictures and sketches. It is even tougher, right?This is the same as explaining a product with no visuals. This is a “talk less, show more” age, and providing videos to your users makes comprehension easier and more interesting.With a lot of evidence backing the effectiveness of video content, more than 60 percent of people say they prefer watching short videos to learn more about a product or service. This hints at keeping your video short, explaining key points in simple terms.To take your educational video one step ahead, think upon interviewing a member of your core product developing team. Having someone explain your product while watching a video about it makes it a lot easier for the consumers to comprehend it—far more than plain text or pictorial representations. Engage and educate viewers using Webinars In 2019, around 45 percent of people use webinars. This number hiked to more than 60 percent in 2020 with the pandemic clearly opening up opportunities for people to learn and work from their homes.Webinars form an interesting part of the learning ecosystem. Webinars follow an in-depth approach to explaining the topics they are covering. Being so detailed, webinars aid you build customer’s trust in your brand and improve the customer journey.It takes a lot of time and effort to come up with a well-executed webinar and can prove to be a bit tiresome but it is totally worth all the efforts and have a lot of advantages.Registration to attend a webinar is voluntary and people do so if they are already interested in a particular topic/brand or product. If you offer value in your content and offer an engaging webinar, you’ll have great potential leads.Another crucial aspect of a webinar is that it invites audience participation. You can ask attendees about the questions they want you to answer and shortlist a few truly interesting ones to address during the webinar. You may also include a live chat to make the webinar more interesting or include polls that can be run in real-time to receive feedback.Webinars can also help you provide other content for your marketing. You can edit and repurpose your webinar content into short videos for social media or blog posts and more. Educational content satiates social people thirsty for knowledge According to statistics, more than 70 percent of brands are already coming up with videos for their social media. It is twice likely for users to share video content with their friends or family across various social media platforms. So, give them a great, interesting content to encourage viral sharing.Apart from Facebook and Twitter, LinkedIn has also opened up an amazing way for marketers to use video content for their promotion. In fact, more than 80 percent of the marketers making us of LinkedIn term it as a very “effective channel”.Most LinkedIn users are professionals looking to connect and interact with quality people and quality content and thus, it is a very important platform to gain potential leads.You can use the educational video content in several different forms like testimonial video or product video or explainer video.The key here is that these videos are short, not more than one to two minutes, and have a clear click-to-action. With a shorter attention span, it is important to gain and retain the attention of the viewers and make the most out of your video content. Let the content strategy be video-centric Your overall content strategy should be inclusive of good video content. They form a crucial element in creating brand awareness and building a connection with the customers. Above everything else, strive to be helpful and engaging at the same time. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Video emerged as a crucial tool of communication in 2020. Videos were used by brands to keep the customers and stakeholders updated and by the consumers to make buying decisions and kill time at home. The advertisement industry was aware of the importance of video but it became all the more important when all other Face-To-Face communication opportunities got halted due to the pandemic. They started using video to reach the prospective customers who were already spending time watching videos. It won’t be wrong to say that video garnered so much popularity in 2020 that it is not expected to see a decline anytime soon. Below mentioned are some changes and how they’ll affect you as a marketer for a long time to come: 1. Reduced barriers to entry The first and foremost change that came was for the video content to be accessible to all the small businesses, late learners, and everybody who ignore video marketing before 2020. The major reason behind this is the major shift in the Covid-19 situations that even the best video marketers had to adjust to creating low-quality video remotely. The viewers also didn’t mind small glitches, compromised audio and video quality, or a less beautiful background. This allows you to include video content for your advantage even if it is your first time. Pre-2020, brands who were just starting with the video content promotion struggled for perfectionism, reluctant to start because of the fear of the audience pointing at their mistakes. Gladly, this isn’t the case in 2021, viewers have become more understanding than ever and if you’re still waiting for the right time, it is now! Because of the lower entry barriers, video usage is rapidly increasing. According to Hubspot’s “State of Marketing” report, video has become the most-used type of video content beating all others including emailers, blogs, infographics, etc. 2. Importance of video-first social media platforms Video-first social media platforms were already seeing a rise but 2020 make the way for it. In 2020, TikTok shows an explosion in its usage. With more and more people looking to pass time in the early stay-indoors days, content creators had time to try something new, without spending anything. And the short video creation gave them an opportunity to create videos without much mental effort or focus. It doesn’t come as a surprise that TikTop received an estimated 850 million+ downloads and revenue of $1 billion in 2020 alone. Apart from TikTok, other platforms also leaned towards video in 2020. Instagram reels were launched as a competitor to TikTok and Facebook and LinkedIn also became more focused on video content. Many sites involved algorithms that prioritized video content, encouraging video content creation. In 2017, Mark Zuckerberg put forth his vision for Facebook to become a “video-first platform”, with many other platforms following in. It is expected to experience a rapid increase in video content creation for months to come. 3. Increased value perception It doesn’t come as a surprise that consumers truly enjoy video content. Also, 2020 made it visible that video is more important to the consumers than we anticipated. Due to the lack of in-person communication, in-office work, and brick-and-mortar shops, video has picked up momentum. Apart from a few exceptions, it has done it exceptionally well. Many of us might be exhausted from webinars and Zoom meetings but video rendered 2020 more functional and bearable, beyond the scope of any doubt. Consumers have the option of shopping virtually using AR to try on things, enjoy virtual meetings with friends, live stream dance or workout classes and do a lot of other things we usually took for granted. It is a fact that video has started easing all these tasks and people are realizing the value of video content. 4. Concentration on edutainment content Edutainment content refers to the content that is part educational and partially entertainment. A number of today’s teachers already follow this concept. They look for ways to introduce engaging content in the class that naturally grabs the students’ attention. This makes the educational content stick in the memory for the long term. 2020 has seen an increase in branded edutainment video content. Now, brands don’t hesitate to share content that is purely educational and doesn’t have a clear call to action. There’s a rapid increase in content that is not sales-driven but purely educational. Also, talented content creators get to share their knowledge on a variety of topics with the viewers. One example is TikTok where creators can use their expertise to create short videos for viewers. This way, content creators can reach millions of people worldwide and share the niche information they’re passionate about. Businesses are expected to continue experimenting with edutainment content and if you haven’t started yet, now is the time to do it! 5. Growth in time spent on watching video content The way events unfolded in 2020, more and more people started engaging with video content. According to Nielsen’s studies, video content watching received more than 60 percent increased by the home-bound consumers. Wyzowl observed that consumers nowadays are indulged in an additional average of 7.5 hours of watching videos as compared to the last 3 years. This hints at the fact that consumers are becoming more learned and video-literate and identifying the opportunities involved in video content like shoppable video content, AR video content, and other types of video content. They have also developed expectations like captioned video content to make it understandable even without audio. These statistics also indicate the presence of a captive audience in the digital content sphere that’s constantly looking out for fresh content. The demand for video content has become higher than ever and all the businesses using video content are sure to leave a lasting impression. 6. Dynamic video demographic The demographics of viewers indulged in video content are also changing. A Nielson research has found that consumers aged 55 and above are 26 percent more indulged in

What is a client story video? Video advertising has become omnipresent in 2021. It’s everywhere, over your Television, your cellphone, your local billboards, and bus displays, and practically any elsewhere it’s physically possible to upscale from static to dynamic content. If you wish to reach a large number of people today, you have to deliver your message in a way that’s informative, fun, and visually interesting all at the same time, and videos reach people in a way no other medium can. Let’s have a look at the top ten ways videos can help your business: 1. Videos Are Educational Video is probably the best tool if you want to educate people. Using videos, you can educate, explain and entertain all at once. When trying to explain something more complicated, video is an amazing way to grab interest and keep people focused while you go over the details. It also permits you to combine both audio messaging and visual cues to put your point across, capturing both visual and auditory learners and multiplying the intensity of the message you’re trying to get across. 2. Videos Are Easy to Share You’ve probably seen a lot of viral videos over the past days and weeks. How could a viral video help your business? Even if your video doesn’t go viral at once, it’s still probable to create more buzz around your content using a video than it is for written content or static images. This is mainly because videos are incredibly easy to share, and can be easily shared across multiple platforms. If you need your content to spread quickly and credibly, video is likely your best bet. 3. Videos Rank Well in Search Engines It’s just not enough to merely publish something online—more important is for people to be able to find it! Google and other search engines find videos to be highly relevant, they’re easier to rank than other articles or plain blog posts. Try adding a video to your existing blog page that you feel should be doing better, and observe how it impacts your organic traffic. We tried this for one of our popular blog pages, and it hiked to the first few pages on Google’s results in a matter of days. The conclusion? Video really works wonders for SEO! 4. Your Competitors Are Using Videos Your competitors are using video, so why not you? Don’t allow them to enjoy the benefits of using video while you lag! On the odds that your competitors haven’t started using video content yet either, being the first to adopt video into your marketing strategy is a great way to make your brand stand out. 5. Videos Are Popular Everyone nowadays loves videos. This is why YouTube alone has billions of views daily. This makes video a natural and great way to reach your audience. In a study, people expressed that they actually wanted brands to create more videos as compared to text posts or images. As easy as that–give people what they really want! 6. Videos Are Mobile-Friendly Observe all those people everywhere on their smartphones and tablets? Many of them are involved in watching videos. Recent research explains that the customer buying journey is increasingly favoring mobile devices. People nowadays use smartphones to browse products, collect data, decide which stores to visit, or even make a purchase without making a single click on a desktop or putting a foot in a physical store. Consider using videos on mobile platforms to capture this audience while they’re already planning a purchase. 7. Videos Are Cost-Effective As a marketer, you are always looking at a promotional strategy that’s affordable as well as effective. Fortunately, you need not set a huge budget to launch a professional video marketing campaign nowadays. You can create a basic video on your smartphone without any fancy equipment and still reap the benefits. Plus, once your video is created, you can share it across multiple platforms—including your own website, YouTube, Facebook, and other sites supporting video content. 8. Videos Add a Personal Touch With videos, you have the opportunity to get personal and build a face behind your brand. This authenticity goes a long way with the customers, and you get a chance to build a personal relationship rather than just selling something. As video tools become more robust, the capability to personalize content is becoming even more powerful. 9. Videos Are Permanent Once your video is online, it remains there forever. People searching for content using similar or relevant search terms can find your video months or even years from now. In this age, making a video isn’t merely a short-term measure—it can really impact the long-term success of your brand. 10. Results are Quantifiable How to ensure that your business strategies are actually working? The one way to confirm is to measure your results. With today’s analytics tools, it’s a cakewalk to track the effectiveness of your videos. You can see the number of views you get, of course, but metrics are evolving and becoming even more modular. A lot of platforms allow you to see the exact moment someone stopped watching your video, providing you valuable insights about how you can make your content more effective and tailor it according to what people want to see. When you plan to get started, reach out to us and we will help you produce and distribute the perfect videos for your business! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Recent studies have shown that more than 90% of video marketers find video is a crucial part of their marketing strategy. And while marketing captures several types of inbound and outbound efforts, video is particularly effective at driving the needle for digital marketing. Today, we plan to dive deep into what is digital marketing and how you can maximize its results with video. What Is Digital Marketing? To quote the basic definition, digital marketing refers to any marketing that is done in digital channels. This includes several subsets of marketing, like SEO, PPC marketing, content marketing, affiliate marketing, social media marketing, email marketing, online PR, and native advertising. A lot of people whose work revolves around these tactics might not have “digital marketing” in their job title, but the work they do contributes to an overall digital marketing strategy. Why do you need a digital marketing strategy? Firstly, the business world is moving towards becoming digital day by day. While some businesses may be able to cling on to their brick-and-mortar shops and traditional marketing efforts, the average company in 2021 just can’t make that work without involving digital elements. Having a digital presence is important, and digital marketing helps to make sure that your online efforts work in your favor. Secondly, digital marketing provides benefits that traditional marketing often doesn’t. It typically helps you connect to a wider and more targeted audience than you’d be able to do with print, out-of-home or even broadcast efforts. For these reasons, a lot of companies that call themselves more traditional still include digital marketing in their strategies. How to Use Video in Digital Marketing? Within the context of digital marketing, video is useful you can use video as the medium for just any of the tactics we mentioned above. For example, video can be used in your email marketing strategy, elevate your SEO strategy and your social media strategy, etc. What we typically refer to as a “video marketing strategy” just means involving video in a considerate and deliberate manner in your comprehensive marketing plan. Let’s discuss a few examples to talk about how video affects each one of your marketing efforts. Content Marketing/SEO While content marketing and SEO are two distinct entities, we’re combining them here because video’s advantages for content marketing affect SEO as well. In 2021, video is the most valuable player of content marketing. In a 2020 report, video was the most widely used type of marketing content, defeating longtime favorites like infographics, email, and blogging. It is possible to use videos in many places throughout a content marketing plan. Just posting a video is also content marketing. Video marketing is a part of content marketing because posting a video is ultimately sharing new content. However, video can also be mingled with other content types, the most common option being to embed video content throughout your blog posts. Viewers often admire the option to watch something alongside (or in place of) the written content, and search engines tend to reward video-supported posts with better rankings. Social Media Marketing Had you been paying attention to the social landscape over the last few years, you would have noticed that virtually every platform is leaning towards video. “Older” platforms like Facebook and Instagram have started introducing new video features and often prioritize video content in their algorithms. Options like TikTok and Instagram’s Reels feature are the representation of engaging video content. Being the second largest search engine after Google, YouTube also continues to dominate the online space. All this is to explain that your social media plan should include video content. The way the social landscape is moving, those who don’t start experimenting with video content will keep lagging. If you need to see the statistic before giving in to this concept, here are a few:According to Animoto, more than 90% of brands got a new customer because of a video on social media. Tweets with video receive 10 times more engagements than Tweets without video on Twitter. In 2020, 14-15% of all Facebook content was video. According to Animoto, YouTube replaced Facebook as the #1 platform that influences consumer behavior. Benefits of Video in Digital MarketingApart from the specific benefits, we shared for social media marketing and content marketing above, videos deliver many quantifiable benefits for businesses. Here are some of the benefits you can expect to experience after launching a successful video marketing strategy. Increased Website TrafficBrands that invest in video marketing are more likely to experience boosts in website traffic. According to Wyzowl, more than 80 percent of marketers admit that videos have helped them increase traffic to their website, and more than 80 percent of marketers say that video has increased the time people spend on their website. This is a significant percentage when you consider what it takes to attract even one additional person to your site every day or to increase that person’s activity time on your website even by a few seconds. Each touchpoint gives the consumer more details about your brand and what you have to offer to them. Lead GenerationA report by Wyzowl’s also found that more than 80 percent of marketers admit that video has helped them in lead generation. This again is a big deal. It’s easy to be impressed by statistics like these without taking time to reflect on what they mean for a business, but every new lead is a prospective source of revenue for your business. The dynamic nature of the video is basically responsible for this success of video content. It’s easy to get a consumer to watch a couple of seconds of a video, which gives you a better opportunity of attracting them than you’d have with text posts or static images. Brand AwarenessVideo is among the most crucial tools marketers have at their disposal to increase brand awareness. Consumers who are not aware of your brand are not likely to spend much time reading your brand’s content

What is a client story video? Videos Are A Must If You Want Your Website To Rank Well There is unanimous agreement among online experts that video marketing is one of the core strategies that should be integrated to make the effective digital marketing plan more effective. This is applicable to almost every industry, but it is especially true for law firms. People come across various types of legal trouble, and these days, the first place they search on and try to make sense of their legal issues and get a solution is the internet. Before contacting an attorney, the typical legal consumers will want to read as much as possible for them about the issue that they are dealing with to at least have a basic understanding of it, and to know what questions to ask a lawyer when they finally contact one. Attorneys and law firms that take the time to produce content that answers consumers’ questions stand out from their competitors by sharing free information with the public and demonstrating their knowledge of the law. Done correctly, video marketing will drive targeted prospects to your web properties, a certain percentage of which should become clients. This is one of the most cost-effective ways to grow your legal practice. Developing an effective video marketing strategy is not really that complicated. However, it does require a time commitment and consistency. If you are willing to put in the time, then you can turn video marketing into a winning strategy that will grow your clientele. The traffic will fluctuate your first, but if you stick to it, your website visits will start to multiply, and you will produce successful long-term results. To help ensure that you involve a good video, here are six steps to follow: Research your Audience It is very important to understand are you going to present the video to and what is the purpose of the video. Primarily, a law firm video is made for legal consumers (as opposed to other attorneys, etc.) because they are the ones who are your potential clients. So, when you prepare to create video for them, put yourself in their shoes and think about what they are facing and what do they need from your video. The best kind video is the one that connects with your audience and addresses their concerns. For example, someone who injured in a car accident is likely to be stressed about the medical bills they have to pay, and how long it will take to resolve their legal claim. Researching and identifying your target audience and understanding what they are concerned about will help you a great deal to produce content that is compelling and engaging. This will help you establish an emotional connection with them and have them interested in what you have to say. Write for Topics over Keywords You might have heard a lot about search engine optimization (SEO) and its role in getting your content found on the Web. Ranking for keywords that your target audience is using to make its search on the Internet is one of the major goals of creating and employing a video content, but you should never compromise on the quality of your video for this purpose. The best approach for creating legal video content is to choose topics that your target audience cares about. One way to do this would be to make a list of the most frequently asked questions you get from your clients and create videos that address these queries. You could also research places like Google search suggestions and Quora to find some common questions that are being asked. Create videos about topics that are relevant to your target audience, and do not worry as much about keyword phrases. If your content discusses their most important issues, the search engines will reward you for that and your posts will be ranked better. Make your Content Coherent and Understandable As an attorney, you need to project a professional image for you and your firm. You need to ensure that the video you create flows smoothly and is engaging. At the same time, make sure that it is not overly technical. Bear in mind that much of your audience is not familiar with a lot of the legal terms that are part of your everyday vocabulary. While creating a legal video that is geared toward average consumers, your job is to make complex legal concepts understandable and easy for your target audience. Make your Content Informative and Useful Your viewers should be able to comprehend your content and find it informative, interesting, and useful. Undoubtedly, your end goal is for them to contact you and become a client, but you should not be continually trying to sell that within your video. Rather, give your viewers practical information that they can take away from the video and put to use, so they consider them worthy of devoting their time to. Show Yourself as an Authority Avoid talking too much about your firm and rather, try to display your expertise by discussing the legal topic and providing helpful information to the viewers. Within your video, show viewers your in-depth knowledge on the subject. This will aid establish your firm as an authority in your area of practice, which builds trust among your target audience and makes them more likely to convert. Include a CTA You should end your video with an appropriate call-to-action. This will help you make the viewers take action as desired by you and contribute to lead generation. About Us Now this is our call to action. We know that for a lot of attorneys, planning and creating video content and other types of digital marketing can seem next to impossible. And this is where we come in. We specialize in helping law firms plan, implement and create the best video marketing strategy. We work with lawyers and legal practitioners in whatever capacity they need us. For some, we simply

What is a client story video? No Video Means No Success If your goal is to create more brand awareness, generate more traffic on your firm’s website, and receive more conversions, video marketing checks all the boxes. Despite the crystal clear appeal of video to consumers, law firms are often hesitant to include it as part of their digital marketing strategy. So, if you have been considering ways to improve your marketing game, below are some points as to how video can do it and some of the ways you can use it in law firm’s marketing. How Video Marketing Can Help Your Law Firm? Consumers absolutely love videos, and their use has expanded beyond travel or silly games. Video marketing has achieved a reputation of being an incredibly effective marketing strategy across all industries. According to some statistics:• Around 90% of video marketers claim to receive good ROI by using videos.• More than 90% of marketers that use video call it an essential part of their marketing strategy.• 95% of consumers admit that they like watching an explanation video, and 85% say videos do influence their buying decisions. As per some statistics compiled by The National Law Review, around 95% of prospective clients have started looking online for legal answers. And more than 60% of searches are non-branded, indicating that a person isn’t looking up your name, but simply asking a question or searching for a “Divorce Lawyer in California.” When your firm has various ways for consumers to get the information they want and need, it is likely to reach more people. While some consumers want to read, most would prefer to watch a video. Even if you already have some of this information posted on your site, video marketing can pay off well for your firm. 5 Ways to Use Videos in Law Firm Marketing Roughly around 250-300 hours of videos are uploaded to YouTube every minute, which is an impressive figure. But the fact is that many of your rivals either aren’t taking advantage of video marketing or are very effective. As an attorney, you can start getting better rankings, reach more clients, receive more conversions and improve your business results by creating some high-quality videos. Here are five ways you can use videos to market your law firm. 1. “About Us” Page Make a video for your “About Us” page that presents your firm from the ground up. Include information about you started, how your company came into being, the company’s background and mission & vision statement, and introduce your attorneys and other key staff. You might have some of this information in written form on the website, but a video is a more interesting and engaging way to connect potential clients with attorneys that may help them solve their legal matters. A video like this can make your office and staff seem less intimidating and more approachable to potential clients. You might also like to include it on your website’s home page. 2. Video SeriesAnother interesting way to use videos in your law firm’s marketing is to create a series of videos tied to a specific topic, such as disability law, or divorce, trucking accidents. If you are basically a personal injury lawyer, you can come up with a series of videos about what to expect from a personal injury case. You can also include videos explaining the best way for dealing with insurance companies, getting medical care, and avoiding common personal injury case mistakes. 3. Case Studies Potential clients generally wish to know if you have successfully handled cases like theirs and achieved positive results. It might not be possible for you to cover all the cases but you can showcase some of your experience and past successes with video case studies. You can create some videos of your firm’s attorneys explaining a specific case from start to finish. If the client approves of it, you can even ask them to provide testimony about how your firm solved their legal issue. This gives your clients a good sense of what they can expect from your firm. 4. Testimonials Most of the legal clients still arrive via referrals and word of mouth. Even the ones who get a recommendation from family or friends are likely to do some independent research on your firm before getting in touch with you. If there are no reviews or testimonials available, even a personal referral might be insufficient. Video testimonials are amazing ways to reach that segment of your audience that is researching your online reputation before deciding on if you should be hired. More than a few printed quotes from your past clients, these pieces portray more credibility and trust and are likely to influence the decisions of the viewers. 5. Live Streaming If you have not included social media in your digital marketing strategy, you are losing big time on the benefits of meeting clients where they spend most of their time. One of the best features of social media, particularly Facebook and Instagram, is the ability to “go live” with your videos. Many law firms are taking advantage of this and now hosting informal live sessions on Facebook, LinkedIn, and even Instagram that feature Q&A sessions, a discussion on the current hot-topics, or other information that would be of interest. One of the benefits of these live videos is that they don’t disappear forever when you hit the “stop” button. Visitors can access the recorded versions of your live sessions as long as you keep them posted on your social media. Should You DIY or Hire a Video Team? Videos aren’t necessarily complicated, so your firm can try creating some without a dedicated marketing agency or videographer. But while you have other things on your plate, you might not possess the tools on hand to do quality video editing. If you wish to create marketing videos that will have the most impact, it makes sense to hire a digital marketing agency that will help

What is a client story video? If you are aware of how powerful a video can be when it comes to supporting your brand and your business over time, we’re glad to have you with us. But what if others on your team still need some convincing — namely, your boss. Don’t worry, just by pointing at the ROI of your video marketing endeavors, you can present a strong case for why your brand should invest in video. Much more than just a fun asset for social media, a video can be used across channels like webinars, emails, blog content, product pages, landing pages, etc, to support larger business goals. And as a savvy marketer, it’s your responsibility to educate your team and advocate for change. Showcasing the ROI of video marketing can feel a bit indistinct, but we’ve got five tried and tested tips for you. In this post, we’ll highlight the best reasons to invest in video marketing and share actionable tips on how to get leadership on board. Let’s dive in! 1. Show Video’s Sustained Growth And Increased Adoption In 202, the rise of COVID-19 led to increased businesses embracing video marketing. Many platforms saw a 120% increase in the weekly upload of videos in 2020. Though these numbers have gone down a bit since the height of the pandemic, there’s still an increase in the number of video uploads. What does this spike in uploads indicate? It means that video as a core marketing and communications tool is here to stay for long. Video adoption is uprising across the board as marketers are seeking new ways of humanizing their brand and connecting with their audience. In 2020, more than 80 percent of businesses used video as an integral part of their marketing strategy, and more than 90 percent of marketers called it an important part of their marketing strategy. This matches the consumer preferences as 69 percent of people surveyed indicated that they would prefer learning about a product or service with a video versus any other formats like articles, website content, or ebooks. The cherry on the cake? Cisco estimates that video will represent more than 80 percent of all the internet traffic by the end of the year. This indicates that to reach most of your audience, you need to adopt video. Videos can help your brand at all stages, with the top-funnel stage like growing your audience and the bottom-funnel stage like generating more leads and sales. 2. Share Relevant Video Marketing Success Stories Instead of trying to tell your boss how it might or could work, show them how videos have already worked for other brands. Start by collecting a few video marketing examples that will help your manager realize the importance of what you’re trying to do. Remember, most leadership roles work on tight schedules, so you better not overwhelm them with a massive list of examples. Pick the best and the most relevant two or three specific examples that showcase the type of video content you wish to create. Presenting instances of successful video marketing efforts from a brand that your boss admires is a great starting point. If they’re already familiar with the brand and love their content, an example from that brand might excite them enough to try something similar. Another way to motivate them is to show the video marketing endeavors from a direct competitor. Highlight how much video content a competitor is creating and build your argument in the context of staying competitive within your market. And if videos aren’t widely used in your industry or niche, it is even better! This is an opportunity for your business to stand out from the crowd. To achieve the value of video marketing, try selecting at least one example where you can put forth real results. For example, it could be a video that went viral and was popular on social media. Tracking conversions as a success metric is not easy, but also not impossible. You probably will not be able to analyze how a video led to increased sales or leads since that data is typically internal to a business. If your boss still wants to see those metrics, search for case studies from video marketing platforms that highlight how videos helped companies meet their goals. 3. Underline The Value Of Repurposing Video Content A single video can be repurposed for different sources of content marketing for your brand. More content emerging from one video means more time for your brand to work on other marketing endeavors. In a way, repurposing your video content can prove to be a time and resource saver for your brand. Rather than telling your boss that you’re going to put all this time and effort into creating a single video, underline just how much content can come out of that one video. In other words, convince them of a content package. One video can result in multiple podcast episodes, different blog posts, social media content, ebooks, and more. A video can add stars to the written content you already have. Including video in a blog post can increase search engine visibility and help you rank better for more keywords as a result. 4. Make It Clear That Video Won’t Cost A Fortune The usual cost of creating a video is a common concern for many marketers who don’t possess a dedicated video team or prior video experience. They might feel that video marketing sounds nice on paper, but they’re afraid that it will cost a lot and doubt whether they’ll see a return on that investment. Make the process seem less intimidating by billing video marketing as a small, internal affair. Rather than hiring external production staff to help you with a video, give employees who possess some video creation experience an opportunity to help. The cost of all the video equipment is another hesitation your boss may have. They might be assuming that video marketing means bringing in a professional-grade camera

What is a client story video? Not all businesses require content marketing to sensationalize themselves. Some industries just don’t engage in attractive visual or written content. You probably know what we are talking about if your company is into selling medical supply management software or aircraft fasteners. You might not want to lose out on all the increased sales and revenue that comes with an interesting blog post but it might not always be possible for an industry like yours. This is where Video comes to your rescue! Video can give an instant uplift to the otherwise boring and simple content and turn it into a great, valuable piece of content. Today, we shall be discussing plenty of creative ways you can involve video into your marketing strategies to create engaging content. Before Calling Yourself Boring, First Identify What’s Interesting About You. The first and foremost thing to spice up your content before drafting your first video script or video concept is to think of everything that makes your company interesting and jolt it down on a paper. There’s always something that makes a company or industry really important. For example, people might find a Waste Management company really “Eww!” but as a company, you must have an idea about what’s interesting about you like the new island that’s being created with the giant trash in the middle of the ocean. How and when did all the junk reach there etc? Focus on questions like what’s keeps you excited about what you’re doing? Or how can you present this information to the world to interesting them? Why is it important to convey it to your potential as well as existing customers? If you consider answering all these questions before coming up with your content, what you bring to the table won’t be boring! Give The Front-Seat To Your Expertise But Remember To Make It Interesting! You can start making videos once you determine what makes your company interesting and then creating videos around that. After all, you know your business well and what makes your business interesting to associate with! You can put all of this in an attractive video. You Do Not Have To Be Boring If You Think Your Industry Is! The top-executives or TLs might be the best in their respective fields but that doesn’t mean that they’ll be equally good at expressing their knowledge. If you think your team members lack those “scintillating” presentation skills, you can hire a charismatic orator or spokesperson to spruce up the otherwise plain discussion. Alternatively, you can create an “Event Video” presenting how interesting or fun it is for your team to work in this business/industry. By showcasing real people and actual personalities in your video, it becomes easier to catch the attention of the right user. Tell Real Stories To Make Your Viewers Feel Connected Telling stories is one thing but bringing them to life is what actually matters. Video lets you tell stories in such a compelling way that simple blog posts cannot. Telling stories with a customer or employee testimonial and having real people narrate their own stories. Bring Life To An Otherwise Boring Topic By Showing The Subject In Action Video lets you crop them without cropping the key points. This helps you engage the viewers who might not be interested in some specific bit of the video. For instance, if you want to produce a brand video to highlight your company’s vision and mission, don’t only involve your CEO or spokesperson’s speech. Rather, portray your employees, customers, or business partners working and interacting together. Modify Your Approach To Traditional Content Formula Your creative team really needs to think out of the box and spice up the boring bits because not all video types can bring life to complex subjects. Suppose you’re filming your CEO’s interview for an FAQ video, try adding a little fun by maybe trying spicy hot sauces after every question. Though this idea has already been tried by First We Feast, you can copy this with a new twist or think of a completely new idea. Provide Value With Video Creating a video is not just for the sake of having a video rather, it is important to provide something valuable to your viewers through the video. Understanding the needs of the customers and creating videos that will satiate their queries is what is called creating value for your customers. You can create FAQ videos, how-to videos, tutorial videos, or DIY videos to solve your users’ problems and have them looking up to you whenever they feel stuck regarding something related to your brand. Transform A Conventional Technical Manual Into An Interesting Video Series You’ll be creating a lot of technical content manuals while working in a technical industry. You can transform them into a rather interesting form using video series. You can transform tech guides into tips-and-tricks videos or use a tutorial video to describe the full installation process step-by-step. Animation can be used to describe software, automation, or similar products or you can come up with new video ideas to turn your old content into fresh, interesting stuff. Video Is The Army To The King Of Content! With increasing competition in the business world, getting the right amount of attention is of utmost importance. Video can prove to be a masterstroke in the game of marketing and can help you realize your goals in a much effective manner. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.