Branding

Watch This to Connect Emotionally with Your Viewers! https://vimeo.com/1047539649 In today’s competitive market, simply having a website isn’t enough to grab attention and convert visitors into customers. Many businesses rely heavily on text and images, leaving an untapped opportunity for those willing to embrace the power of video content. Video not only differentiates your brand but also creates a dynamic and memorable experience for your audience. Here’s how you can stand out from the crowd by leveraging video content strategically. Why Video Is Essential for Your Website While text and images have their place, they often fall short of capturing attention and building trust. Video content, on the other hand, combines visuals, sound, and storytelling to create a more immersive experience. Benefits of Video Content: Increases Engagement: Videos capture attention faster and keep visitors on your website longer, reducing bounce rates and increasing dwell time. Builds Trust: Seeing real people, processes, or customer success stories helps establish authenticity and credibility. Drives Conversions: Videos simplify complex messages, making it easier for customers to understand your value and take action. Leverage Video to Fill the Gaps Left by Competitors Many businesses overlook video content, which presents a golden opportunity for you to stand out. Analyze your competition’s websites to identify areas where they lack video and use that gap to your advantage. Key Areas to Focus On: Homepage Videos: Introduce your brand and communicate your unique value proposition. Explainer Videos: Clarify your process or product benefits with engaging visuals. Testimonial Videos: Showcase customer stories that highlight the impact of your services. How to Use Video to Connect With Your Audience 1. Address Their Problems Your audience is looking for solutions. Use video to empathize with their pain points and demonstrate how your business can help. Example: A plumbing service could create a video showing how they quickly and efficiently resolve common home plumbing issues, easing customer concerns. 2. Showcase Your Process Transparency builds trust. Show behind-the-scenes footage or step-by-step explanations of your services. This not only educates your audience but also reassures them of your expertise. Example: A bakery could create a video showcasing the care and quality that goes into crafting their signature pastries. 3. Highlight the Transformation Customers want to see results. Use video to illustrate the transformation they can expect when choosing your business. Example: A landscaping company could showcase before-and-after footage of a backyard renovation. Tips for Creating High-Impact Video Content Keep It Concise: Aim for videos under two minutes to hold viewers’ attention. Focus on Quality: Invest in professional production to ensure your videos reflect your brand’s standards. Include a Call-to-Action: Guide viewers on the next steps, such as contacting you, scheduling a consultation, or visiting your store. Optimize for Mobile: Ensure your videos load quickly and look great on mobile devices, where most users watch content. Final Thoughts Video content is no longer optional—it’s a critical component of any successful marketing strategy. By adding high-quality, purpose-driven videos to your website, you can differentiate your business, build trust, and drive conversions. Stand out from the competition by empathizing with your audience’s needs, showcasing your unique solutions, and creating an emotional connection through video. Start investing in video today to transform your online presence and secure your place as a leader in your industry. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

Build Strong Audience Connections With This Video Technique! In today’s fast-paced digital world, storytelling has become a cornerstone of effective marketing. The ability to craft compelling narratives allows businesses to connect emotionally with their audience, build trust, and drive meaningful engagement. Business storytelling isn’t just about sharing information—it’s about creating experiences that resonate with your customers and leave a lasting impression. Here’s how you can master the art of business storytelling to captivate your audience and boost your brand. Why Storytelling Matters in Business Storytelling humanizes your brand, making it more relatable and memorable. Instead of bombarding your audience with facts and figures, stories allow you to showcase the heart of your business in a way that inspires action. Key Benefits of Storytelling: Builds Emotional Connections: Stories evoke emotions, helping you connect with your audience on a personal level. Overcomes Objections: By showcasing real customer journeys, you can address doubts and demonstrate how your product or service solves problems. Simplifies Complex Concepts: Narratives break down complicated ideas into digestible and engaging formats. How to Craft Compelling Business Stories Effective storytelling requires a strategic approach. Follow these steps to create narratives that capture attention and drive results: 1. Understand Your Audience Before you tell your story, know who you’re speaking to. What are their pain points, desires, and challenges? Tailor your narrative to address these aspects and show how your business fits into their journey. Example: A financial advisor might craft stories that address common fears about retirement planning, illustrating how their services provide security and peace of mind. 2. Highlight the Customer’s Journey The best business stories focus on the customer, not the company. Show how your product or service transformed their experience, taking them from a problem to a solution. Structure: Beginning: Highlight the customer’s initial challenge or pain point. Middle: Showcase the solution your business provided. End: Emphasize the transformation and positive outcome. 3. Use Authentic and Relatable Narratives Authenticity is key to building trust. Share real customer success stories or behind-the-scenes insights into your business. Avoid exaggerated claims—honest stories are far more impactful. 4. Choose the Right Tone Match your tone to your brand identity and audience preferences. Whether you opt for humorous, emotional, or educational storytelling, consistency is crucial. Examples: Humorous: A quirky story about how your team overcame an unexpected challenge. Emotional: A heartfelt narrative about a customer’s life-changing experience with your product. Educational: A detailed case study showing how your solution delivered measurable results. Leveraging Business Storytelling for Maximum Impact 1. Incorporate Visual Elements Video storytelling is one of the most effective ways to engage your audience. Combine visuals, narration, and sound to create a dynamic experience that appeals to multiple senses. 2. Share Across Multiple Platforms Repurpose your stories for different platforms. Use short video clips for social media, detailed case studies for your website, and testimonial videos for email campaigns. 3. Track and Optimize Monitor the performance of your storytelling efforts. Analyze metrics like engagement, shares, and conversion rates to refine your approach and create even more compelling content. Final Thoughts Business storytelling is an art that, when mastered, can set your brand apart in a crowded market. By focusing on your audience’s journey, using authentic narratives, and aligning your tone with your brand identity, you can create stories that engage, educate, and inspire. Start integrating storytelling into your marketing strategy today, and watch as your audience becomes not just listeners but loyal advocates for your brand. With the right story, you have the power to captivate hearts and minds—and transform your business in the process. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

Unlock the Secret to Videos That Never Go Out of Style In the world of digital marketing, where audiences are bombarded with content daily, emotional connection is the key to standing out. Video content offers a unique opportunity to engage viewers, foster trust, and create lasting relationships by tapping into their emotions. By understanding your audience’s challenges and showing how your product or service transforms their experience, you can build a bond that goes beyond transactional interactions. Here’s how you can craft video content that resonates emotionally with your audience. Why Emotional Connection Matters Emotion drives decisions. Whether it’s joy, empathy, or relief, creating emotional resonance helps audiences see your brand as more than just a business—it makes them feel understood. Emotional connections are what turn viewers into loyal customers and brand advocates. Key Benefits of Emotionally Engaging Video Content: Builds Trust: Audiences trust brands that genuinely understand their needs and challenges. Inspires Action: People are more likely to act when they feel a personal connection to the message. Enhances Memorability: Emotionally charged content is more likely to be remembered and shared. How to Build Emotional Connections Through Video 1. Understand Your Audience’s Pain Points The first step in creating an emotional connection is to understand your audience deeply. What challenges are they facing? What are their goals? Use this insight to craft stories that address their specific needs. Example: A fitness brand could create a video highlighting the struggles of starting a fitness journey, showcasing how their program supports and empowers users at every step. 2. Tell Relatable Stories Stories are at the heart of emotional connection. Highlight real customer experiences, relatable scenarios, or behind-the-scenes glimpses of your business to show authenticity. Structure Your Story: Challenge: Highlight the problem your audience faces. Solution: Demonstrate how your product or service addresses this issue. Transformation: Showcase the positive outcome and the emotional impact. 3. Use Visuals and Sound to Evoke Emotion The combination of visuals, music, and narration makes video a powerful medium for emotional storytelling. Carefully select elements that align with the tone and message of your video. Tips: Lighting and Colors: Use warm tones for a comforting feel or bold colors for excitement. Music: Incorporate soundtracks that complement the mood, such as uplifting tunes or soft, empathetic melodies. Expressions: Highlight genuine emotions through facial expressions and body language. Incorporate Transformation in Your Videos Audiences want to see how your business can make a difference in their lives. Showcase the journey of transformation, from identifying the problem to achieving the desired outcome. This helps viewers envision themselves experiencing the same success. Example: A skincare brand could show before-and-after footage, along with customer testimonials describing how their confidence improved after using the product. Maximize the Impact of Emotional Video Content Engage Conversations: Address topics that your audience is already thinking about or discussing. Keep It Authentic: Avoid overly polished or scripted videos. Authenticity builds trust. Include a Call-to-Action: Guide viewers toward the next step, whether it’s visiting your website or signing up for a free trial. Final Thoughts Video content is a powerful tool for creating emotional connections with your audience. By addressing their pain points, telling relatable stories, and showcasing transformation, you can build trust and inspire action. Emotionally engaging videos don’t just captivate viewers—they forge lasting relationships that translate into customer loyalty and advocacy. Start crafting videos that connect with your audience on a deeper level, and watch your brand’s impact grow. With the right approach, your videos can become the foundation for meaningful, long-term engagement. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

Your Videos Too Long? Here’s the Fix for Maximum Engagement In today’s digital landscape, a polished online presence is no longer enough to stand out. While large brands may excel in professionalism, they often come across as cold and impersonal. That’s where video storytelling steps in—a powerful way to humanize your brand and create genuine connections with your audience(1204 (2)). Let’s explore how using direct narration and documentary-style content can transform your brand’s personality and foster deeper engagement. Why Personalization Matters When customers visit your website or interact with your marketing materials, they’re not just evaluating your products or services—they’re deciding if they can trust and connect with your brand. Without a personal touch, even the most visually appealing website can feel distant and unapproachable. Video storytelling bridges this gap by letting your audience see the faces behind your brand, hear the passion in their voices, and understand the values that drive your company. As the saying goes, “People get to know you before they know you.” Showing the human side of your business can make a lasting impression long before any direct interaction. How to Humanize Your Brand Through Video 1. Use Direct Narration to Showcase Authenticity Direct narration allows you to communicate your message in a conversational tone. Whether it’s the CEO sharing their vision or team members discussing their roles, narration gives your brand a voice that’s warm, relatable, and credible. Example:Instead of saying, “We deliver innovative solutions,” have your team narrate: “We’re passionate about solving challenges that matter to you. Here’s how we make it happen.” This approach builds trust and feels more genuine. 2. Incorporate Documentary-Style Storytelling Documentary-style videos go beyond narration by showing your team in action. These videos provide a glimpse into your company culture, processes, and passion, creating a sense of transparency and authenticity. For instance: Highlight team collaborations to showcase your company values. Feature customer success stories to emphasize your impact. Share behind-the-scenes footage to add depth to your brand identity. 3. Focus on Passion and Client Dedication Your audience wants to know you care about them. Videos that emphasize your team’s dedication to solving customer problems or your excitement about delivering exceptional results can create an emotional connection. For example:A testimonial from a passionate team member about why they love their work can convey a sense of pride and commitment that resonates with viewers. Benefits of Personalizing Your Brand With Video Builds Trust: Seeing real people behind your brand makes it more relatable and trustworthy. Inspires Connection: Personal stories and authentic voices resonate with your audience on a deeper level. Enhances Engagement: Warm, human-centered content stands out in a sea of overly polished marketing. Drives Loyalty: A personal touch fosters emotional bonds, increasing customer loyalty over time. Final Thoughts Video storytelling isn’t just about showcasing what your business does—it’s about showing who you are. By leveraging direct narration and documentary-style content, you can humanize your brand, inspire trust, and build meaningful relationships with your audience. Whether you’re a small business or a global corporation, adding a personal touch through video can make all the difference. Let your passion shine, and watch as your brand transforms into a relatable and irresistible force in your industry. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? From explainer videos to testimonial videos, product videos, and more, there are countless ways to use video content to attract new customers and get your business to grow. However, all of these attempts will not yield the desired results if you people don’t know your brand or what it’s about. That’s why creating powerful and meaningful branded videos should be a top priority for your company’s marketing efforts. Creating a brand video may not be as simple as you think. These short videos need to encourage brand loyalty and explain the critical elements surrounding your business. That sounds like a lot for a short video. Fortunately, there are ways to create an innovative and effective brand video that ticks all the boxes and achieves what you want. If you want to know more about creating an innovative brand video that includes all the necessary elements, Mosaic Media Films – Austin Video Production Company have several beneficial ideas for you! Innovative Branding Video Ideas Do you want to showcase a powerful, innovative brand video your audience hasn’t seen? There are many ideas you can play around with to create an effective brand video that will capture the attention of your target audience and increase brand awareness so that your company is easily recognizable. Let’s look at some of the top ideas on the market: Show How Your Brand Works Don’t be afraid to demonstrate your business processes. This is a fantastic way to show potential customers that you dedicate your business process to them and your company culture. You can also focus on the professionals in your firm. This is a fantastic way to showcase your commitment to hiring young talent, lowering unemployment, developing your employees’ skills, and more. These are all relevant topics that many people are passionate about. The best way to show people you are serious about crucial matters is by showing them how you take action. If people see that your brand operates in a positive, sustainable, and professional manner, you’re more likely to build a positive reputation and attract more clients. Build Customer Enthusiasm It’s important to take the time to understand your customer. If you want to convince people to try your products or services, you need to show them you can satisfy their wants, needs, hopes, and fears. By focusing on what the customer is enthusiastic about, you’ll close the gap between your offerings and their desires, allowing them to view your brand as something they can rely on and your offerings as something they need. An effective brand video will speak directly to customers’ needs, wants, and goals, showing them that your company ticks all their boxes. You need to get customers to believe you can help them accomplish their goals. Read next: How To Leverage Emotional Storytelling For Brand Engagement Be Inclusive You must demonstrate that your brand includes people from different backgrounds to attract as many potential clients as possible. Use your brand awareness videos to break stereotypes and encourage your audience to do the same. Use Authentic People as Influencers Influencers have genuinely taken the world by storm and have a significant impact on the success of companies. However, there’s one slight problem. In today’s world, people want to see authenticity and relatable content. Unfortunately, many people don’t find many influencers relatable or authentic. That’s why using real people when creating your brand video is a unique and impactful way to define your brand identity. Using authentic people will increase the perception of your company’s core values. A good branding video idea could be to use authentic people to provide customer testimonials. Give Viewers the Story Behind the Story How are you planning to tell your brand story? Don’t be afraid to show behind-the-scenes content, explainer videos, bloopers, interviews, and more. This gives the audience insight into your brand and an opportunity to connect more with you. Brand storytelling goes deeper than the surface. By showing your audience what you put into your content and what you have to offer, you increase your chances of your audience forming a meaningful connection with the brand. Use Animation Don’t be afraid to play around with animation. There are always new and interactive animations and visual displays that are likely to attract your audience. Seeing animated video content can also be refreshing and a change from what people are used to seeing. A branded video with fast-paced animations with little characters can take your audience on a delightful journey, which will capture their attention instantly. Have a Mission In today’s world, you have to stand for something. As a brand, you can’t afford not to take on a social initiative. Customers pay attention to brands that take on social responsibility and support those that give back to the community or environment. To take it a step further, you’re more likely to gain the support of people if your social initiative is something they support and strongly believe in. The most compelling brand videos refer to the brand’s values when it comes to social responsibility and how the company plans to do its bit for the planet and people. Speak to People’s Aspirations, Mindset, and Motivations You have to push people to want to be their best and take on challenges to encourage personal breakthroughs. Don’t be afraid to encourage people to change and create their paths in your branded videos. However, while motivating people to do so, show them that your brand will give them the necessary tools and resources to go on this journey. This is an ideal way to get people to return to you. While a few brands attempt this marketing strategy, they often miss the mark. It’s crucial not to showcase something unrealistic or so far out of reach that it has the opposite effect on your audience. Take Risks There are an endless number of brands currently on the market. How does yours stand out? Why should customers pay more attention

What is a client story video? Branding typically means the process you use to equip your services and products with brand power. In a sense, you’re creating a distinct line between your items and other things on the market. In that context, the terms brand identity and brand image typically get used interchangeably, but they are quite different. Generally, brand identity focuses on how a brand owner defines the brand. However, brand image will determine the consumer perception of the brand. Alternatively, you can look at the brand identity as the tagline, slogan, logo, tone, and style. Thereby, the brand image is the basic impression and belief of the potential and existing customers who regard the brand. As a business owner, you have to focus on both to create customer loyalty. If you have a negative brand image, you’ll likely experience less growth and fewer sales because of it. Today, Mosaic Media Films – Austin Video Production Company will provide information about brand identity vs. brand image. What Brand Identity Refers To Brand identity is how a company portrays itself to customers and how it wishes to be perceived by others. Overall, it’s the face of the company which reflects the brand’s personality, ideals, ideas, and values. It includes the quality, attributes, features, services, support facilities, and performance that it offers or possesses. Typically, brand identity is the result of the entire organization and how it manages things to create a product with distinctive characteristics. Likewise, it will determine how the company wants to be recognized by its target audience. Generally, branding and marketing strategies will help the organization communicate its identity to the people. It focuses on relationships, personality, positioning, and brand vision. Overall, it’s about the operational and intellectual connections within the company that will provide brand recognition, differentiation, and familiarity later. What Brand Image Refers To Generally, the term “brand image” is the perception of existing/prospective customers and how they see the company. It focuses on the collection of ideas, beliefs, and impressions customers hold, which are formed from many sources. Overall, it explains how customers think of the brand and the feeling it gives when someone hears the name. Creating a solid brand image isn’t a one-day affair. Instead, it must be developed over time through direct customer interactions and promotional campaigns. It’s everything and anything that influences the customer’s perception of the company. Companies must determine the target audience they want to attract through an appropriate brand strategy. The customers will then create connections with the organization because of their interactions and experiences. A successful brand image focuses on the visual elements, but it goes much deeper than this. To create a positive brand image, it’s important to understand how to connect with consumers. Remember that your brand’s image might change depending on your position in the market and could be positive or negative as the years go by. Read more: Innovative Branding Video Ideas Brand Identity and Brand Image – Key Differences Let’s discuss the difference between brand identity and brand image now: Brand identity brings together all the components that the company created with the goal of showing the right image in front of the consumer’s eye. However, brand image represents the full impression of the brand or product in consumers’ minds and considers all sources. Though you must actively participate to create brand identity, brand image is more passive. In fact, it’s made by the real experience of consuming or using it. Generally, brand identity covers the visible elements of a brand, such as its colors, design symbol, name, and logo. However, brand image encompasses brand associations, such as reliability and quality, as well as the visual elements, including the tagline, logo, and more. Usually, brand identity will represent the reality of the firm, such as its mission, vision, objectives, and core values. However, brand image will show the consumer’s perception of the brand. Traditionally, brand identity will depend on how the company has presented itself in front of the target audience. Alternatively, brand image is solely based on how customers interact with the brand and their experiences. Brand identity focuses on looking back and improving things in the coming years. In contrast, brand image is all about looking forward to provide better experiences in the future. A Few Good Brand Image Examples To provide these brand image examples, we focused on companies we were familiar with. Then, we read various articles and reviews to learn what customers were talking about. Let’s break things down for you: 1. McDonald’s McDonald’s is well-known for its inexpensive and fast food. However, people do complain about its poor customer service and unhealthy meal options. When you look at the website, you see the brand image focuses on quality ingredients, and there’s a nutrition calculator on the site. However, McDonald’s isn’t known for being healthy or high-quality. Though it does have a bright, fun, and warm brand image, it mostly caters to children. Likewise, the inexpensive meal items and deals are what bring people in. The brand should focus more on those aspects instead of trying to be something it’s not (healthy). 2. Brooklinen Brooklinen is an online bedding company that has positive customer service, good reviews, and luxurious sheets. It does a great job of highlighting its reviews and demonstrating the quality and excellence of its products. Though the items are expensive, they’re highly rated to be soft and high-quality. Plus, the image is modern and fun, and clients agree! 3. United Airlines United Airlines doesn’t have a great brand image. It’s been marred by many scandals. Though it’s known for its business-class seating and roomy spaces, it treats its customers poorly. The tagline itself mentions friendly skies, but that’s not what most people receive when they fly with United Airlines. You’ve probably read about airline personnel removing a man from a flight because it received coverage worldwide. However, 10 years earlier, Dave Carroll flew with United Airlines, and his guitar was broken during the

What is a client story video? Why is brand identity important? Brand identity is crucial and will help companies stand apart from the competition. Business owners can leverage the advantages of branding to win over customers and retain them for more extended periods. Likewise, they can use brand identity to help them grow faster. Mosaic Media Films – Austin Video Production Company will help you learn more about this topic! What’s Brand Identity? Overall, brand identity encompasses the visual elements of your business that are unique to you. They include: The shapes on product packaging Business taglines Logos Business colors When marketing your business, it’s crucial to communicate your brand identity throughout your operations. It should be used on the premises, website, product packaging, and staff uniforms. Read more: Brand Image vs Brand Identity -With Examples & Explanation The Importance of Brand Identity Companies often pay a premium price to bring a positive brand image to the target audience. Therefore, you might ask if developing a solid brand identity is as important as you think to warrant a considerable budget. Generally, companies that ignore their branding requirements will fail. Here are some benefits of brand identity: Gives Character When you have a strong brand identity, your company has a personality because you’ve created a unique character. This will come to the audience’s mind when someone mentions your brand. Successful brands must create a consistent brand identity that spans all available products. You can play on the emotions and feelings relating to your products and the company when you use branding techniques like videos. The secret to creating your brand’s voice is to focus on the story behind the brand. Choose colors that will evoke relevant emotions about your business and much more. Enhances Brand Awareness Your company colors, logos, and all other visual elements can create a good brand identity for your company. Therefore, customers will associate that visual representation with the brand. Typically, a good brand identity goes far beyond the company name. Consider Apple’s bitten apple or the calligraphy used on the Coca-Cola logo. Customers don’t have to see the brand name to understand what it is or what it offers. Sets You Apart from the Competition Having a unique brand identity helps your customers identify your products with ease. What if you carried out a marketing campaign? The target audience would require a brand image to search for when shopping for what you offer. They’d use all or some elements of your brand’s identity. Your brand’s identity will help the target customer differentiate you from the competition. Attract a Better Labor Force with a Strong Brand Identity Roughly 70 percent of the companies in the Fortune article “100 Best Companies to Work For” include businesses with a strong brand image. How will that attract better employees? When customers perceive the products from the company as high-quality or revolutionary, everyone wants to be part of the success and process. Therefore, workers are proud to wear the uniforms of successful brands. Create a Strong Customer Base Good branding is crucial when you wish to create a loyal customer base. You should consider fostering customer relationships when focusing on your brand identity design. This will help you stand apart from the crowd later. One example is when a brand carefully selects its visual elements so that the target customers can identify with them. Let’s say you sell dairy products. Consumers generally identify with the shapes and colors relating to milk products. Differences Between Brand Image and Brand Identity While brand identity is often confused with brand image, they are different things. The brand identity focuses on how the company wants to be perceived by customers. However, brand image is the consumer’s perspective of the brand. This only happens through interactions. While brand image can bring strong brand identities, the opposite is true. You can’t control the brand image, but you have some say in your identity. Brand Identity Elements In a sense, brand identity helps a company differentiate itself from another. It includes elements that will be used to promote your business. While the logo, brand name, and tagline are important, brand identity isn’t limited to those. Generally, it will also include non-visual elements. You’ll need all of the things listed below to have a successful brand: Visual Elements The visuals include things like: Brand Logo and Tagline – The logo is the pictorial or textural symbol representing the organization’s offerings. Your tagline is a short, memorable description that clearly and succinctly communicates your brand message. Brand Name – Your brand name is what you choose to help you identify your offerings and differentiate yourself from other companies. Imagery – This is the visuals and differentiated images you use to communicate your brand values and messages. Color Palette – This is the set of colors you use for your marketing materials. Brand Typography Style – Typography is the style and art of arranging text and letters to be unique to the brand. Non-visual Elements The non-visual elements include things like: Brand Voice – Your brand voice is the selection of words, brand values, and attitude. They should all be uniform and address your target market. Brand Associations – These elements are separate from the brand. However, the customer believes they’re somehow associated with your company. They can include partner brands, famous personalities, and more. Brand Personality – Brand personality focuses on the set of human characteristics or traits assigned to the company. This will stem from customer interactions and visual brand identity elements. Why Use Videos to Build a Strong Brand Identity Your brand identity is how you’re perceived by the competition and your current/potential customers. It’s crucial to have a clearly defined brand identity to survive. Likewise, it must be flexible enough to grow. Think about this: If someone mentions McDonald’s, Apple, or Wendy’s to you, you’ll instantly dream of golden arches, the large apple, or red pigtails. That’s the power a brand identity can have. People will