If you own a restaurant, you’re probably searching for fresh and spicy marketing techniques to drive more customers through your doors. You’ve likely seen short cookery videos online that spark interest, but creating engaging content for your restaurant can be challenging. With so many people choosing casual dining and takeout, leveraging video marketing is essential to stand out.
Unlike major brands with hefty budgets for TV commercials, independent restaurants need creative solutions to maximize impact. Investing in video marketing services can help you craft high-quality videos tailored to your audience without breaking the bank. From behind-the-scenes kitchen footage to customer testimonials, video content allows you to connect with potential diners on a deeper level.
Looking for inspiration? Check out our guide on creating a video marketing campaign to learn actionable strategies for boosting engagement and increasing foot traffic. For expert video production services, explore Mosaic Media Films to bring your restaurant’s vision to life.
It may seem as difficult as hitting the bull’s eye, but with the proper assistance, you can create videos that boost your online presence and provide you enough recognition. Today, we shall discuss using the right video content to drive sales and establish a strong media presence.
WHY VIDEO?
According to a recent study published by Google, people consume videos like “What-do-I-eat” and “How-to-add-it” on their mobile devices. Hence, you need to make mobile-friendly, easy-to-understand, and engaging content.
With the digital age gaining power, a million minutes of video content are being uploaded to the internet every second and shown to random internet users in proximity. With its popularity, millennials have been found to consume more than 30% of food videos online compared to any other demographic.
6 VIDEO TYPES YOUR COMPANY NEEDS
You might not want to create food videos all the time, but it is essential to create a strategy for your video content to ensure that you make the most of it.
Here are a few types of videos you can use:
BRAND VIDEO
It is the brand that makes users connect with your business. Your restaurant is not merely a restaurant. It is a Brand! Your business name and brand should project something profound that makes the customer feel instantly connected to it. The best way to do this is by using a good video.
The brand video should portray what your business is all about, why it is what it is, how customers find your food, which is your best dish, the story behind your best dish, or anything you feel will create a good picture of your restaurant in front of the viewers.
The brand video is usually longer than other videos, but this renders it best for retargeting customers who have already interacted with your videos.
SOCIAL VIDEO
Social Videos are antonyms of Brand Videos. Here, you have a small window to create a leaving impression. People are less attentive on social media and spend most of their time scrolling. This makes social video crucial but challenging.
Social videos need to be fast, creative, and attention-grabbing. They cannot have a long storyline; instead, you need to show the best about your restaurant, like your best dishes, happy customers, ambiance, logo, and staff.
PRODUCT VIDEO
Since restaurants can have a big menu, these videos are usually not utilized correctly in the restaurant business. However, focusing on a single item and making a video by highlighting your expertise, the ingredients, and the cooking process can attract viewer attention.
You can pick whatever you feel would be best, ensure that it is enticing enough to grab and retain the viewer’s attention till the end. Visually appetizing dishes or drinks, anything that involves a beautiful sequence, like cheese pulling out of a pizza or flames emerging from a sizzler, would add a great charm to your video.
You can make full-length product videos for your website, trim them, and use them as ads. This way, you can reuse a single video multiple times and gain the most out of it.
TRAINING VIDEO
These videos are not aimed at your customers. These videos are for your workforce, where you can have an induction or training or convey and teach any new technique to your staff across various locations. It eases the tedious training process and ensures consistent and accurate information reaches all the members.
Training new employees can be frustrating or tedious, and you will never know the importance of a good training video until you have one. A good and updated training video makes it easier to ensure errors are passed on to the trainee or no information is missed or miscommunicated. It also rids the other members of the burden of sparing time to train new employees.
COMMERCIAL VIDEO
Similar to Brand Videos, Commercials are usually shorter, up to 30 seconds long, compared to 2-minute brand videos. They are to the point and focus on one goal and crucial content.
Commercials are great if you want to instill a feeling of suspense. You can present small pieces of information and leave the rest to the viewer’s imagination. But to make it work, you must use high-quality footage and epic shots. Use slow-mos and graphics to put forth the passion for cooking your food and make it feel alive!
EXPLAINER VIDEO
You can use Explainer videos if you think there’s anything about your restaurant food or a specific dish. You can use these to inform and educate viewers about anything.
This type of video is uncommon in the restaurant industry, but you can use it to help you stand out. You can portray your expertise, the best dish, or your passion for any cuisine or cooking technique; whatever you do, put your heart and soul into it, and the video will be amazing! You can also post it online to aid you in your SEO endeavors.
CONCLUSION
If you own a restaurant, video can be a fantastic way to reach your customers and showcase the best things about your brand. It will make them see your passion and leave them drooling over the appetizing food!
The video has become a favorite of most internet users. Be it because of their shorter attention span or the ease of watching, video has become popular. Not many restaurants use videos to make their brands shine; thus, if you employ video in your marketing strategy, it will give you unexpectedly good results.
Want to create a video but do not know how to go about it? Get in touch with our expert team. They’ll assist you throughout the process and help you realize your goals!
Book a Free Strategy Session
We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.
Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.
Here is how we do it
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Schedule your free strategy session now. Don’t let the fear of a complicated process stop you from telling your incredible story to the world.
Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.