Digital marketing is everywhere. From targeted ads to SEO-driven content and customer testimonials, brands are constantly vying for attention online. But how do you ensure your efforts stand out in the crowded digital space?
To help you navigate the evolving landscape, we consulted nine digital marketing experts who shared insights on the latest trends and strategies set to dominate in 2024. Whether leveraging video production services or exploring new content formats, staying ahead of these trends is crucial.
Are you curious about how video fits into your digital strategy? Check out effective video marketing for expert insights on creating high-impact video content. And if you’re ready to elevate your brand, Mosaic Media Films offers tailored solutions to help you achieve your goals.
Ques: What are the trends in Digital Marketing that can take advantage of in 2021 and why?
1. Provide Good Quality SEO Content
SEO-driven marketing strategies will be a big opportunity for brands that employ them efficiently. Based on the data collected in the past two years through our campaigns, it was found that there’s a huge opportunity to improve brand visibility through organic content. The key is to improve the quality of the content by providing a relevant solution to the users’ search intent and presenting it to satisfy their query. This includes making use of supporting video images and decently structuring the content.
-Igor Kholkin
CEO, Avidon Marketing Group
2. Adjust Your Content For Omni-Channel Experience
With increasing channels and online time, consumers will be interacting with your brand in a number of different digital spaces, and it would be a disservice to your brand on your behalf if they aren’t properly aligned. The messaging and visual elements for your campaigns should tell an integrated story across all the channels.
-AlexaNizam
Content Strategist, Lemonlight
3. Be Attentive to the Changes In Social Media
As digital marketers, you should be attentive to the changes that are gradually emerging in the social media space. With the various regulations coming up as to what users can and cannot post on their profiles on different social media, decentralizing networks is important to take their place. The coming decade is all about pleasing, valuing, and empowering the users.
-Joel Comm
Speaker, Author, and Functional Futurist
4. Provide A Wonderful Customer Experience
2021 is going to be the customers’ year more than ever! A massive shift in the beliefs regarding what marketing actually is being observed. The priority has changed from convincing people to make a purchase to providing the best customer experience that will have people coming back for more. In meaning, the market works for you if you concentrate on building the best possible business culture with positivity and providing the best in class service.
-Michael Brenner
CEO, Marketing Insider
Author of Mean People Suck
5. Integrate Your Tactics And Strategy
As a B2B tech marketing agency, we observe that with companies realizing their digital transformation, their PR and marketing efforts are taking a back seat. Employing a carefully thought-out integrated approach to tactics and strategy is reaping great benefits for the clients. So, instead of PR being at the forefront, marketing departments are smartly involving employee advocacy and executive communications as a part of their integrated strategy that keeps people at the center of the message distribution process.
-Mel Carson
Founder and CEO, Delightful Communications
6. Participate Authentically
Finding and engaging with your tribe authentically using digital marketing tools is not merely a TREND—it can be seen as a long-term strategy for building leadership in your experience domain. For a brand like mine, LinkedIn provides an amazing platform for sharing my knowledge, ideas, and experiences with my audience consistently.
To have this really work for you, you must be authentic and willing to give without expecting anything in return. The one question prior to writing, sharing, and posting content is whether it will add value to my tribe.
The outcomes are never instantaneous- it has taken years for me to foster my tribe and continue building my voice and the company’s voice. It involves putting a lot of creativity, dedication, and willingness to present yourself/brand out there for others to notice. When you do this wholeheartedly, you’ll find your niche client, and they’ll start approaching you for help.
-Aaron Levy
Founder and CEO, Raise The Bar
Author of Open, Honest, and Direct
7. Handle User Data In An Effective Manner
Mapping the journey of customers along with the content will result in growth and conversions. Engaging the right users on the right device at the right time is evidently critical and challenging. With user data defining the future of marketing, managing this data effectively would be a mission for most brands.
-Tarun Kumar
Digital Marketing Manager, MoEngage
8. The Future Of Media Buying Will Depend On Programmatic Advertising
Programmatic Advertising basically corresponds to making the use of AI for buying media on digital channels such as OTT, video, mobile, apps, social, etc. Digital media planners prefer it since it gives control to the marketer’s hands by providing more transparency and helping them run targeted marketing campaigns in a safe environment, automate marketing campaigns and measure ROAS accurately.
-Arti Prasad
Digital Strategist, MoEngage
9. Delve Deeper Into Topics
The majority of content available online is still weak. Go deeper into each and every topic to gain an extra edge against your competitor. Try giving a solution to one more related question before publishing your content, or consider adding one more example image or quote. As per the most recent blogging statistics, going bigger corresponds to doing better.
-Andy Cresodina
Co-founder and CMO, Orbit Media Studios
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We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.
Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.
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Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.