Best Practices for Your Law Firm’s Social Media Video Content

Building a Killer Law Firm Social Media Presence

Social media has been a popular marketing channel for major brands for a long time now. You often come across various exceptional social media marketing tactics by brands like Adidas, Airbnb, Nike, and Starbucks.

Despite the fact that people enjoy interacting with these brands, the legal industry has largely overlooked the effectiveness of social media as a successful marketing channel. Fortunately, this isn’t entirely the case as some law firms and independent attorneys are becoming increasingly interested in social media marketing nowadays.

A recent Attorney at Work survey observed that nearly 95% out of the total surveyed 300 lawyers use social media. And 70% of them accept the use of social media is an integral part of their overall legal marketing strategy. Listed below are some of the benefits of developing a social media presence for your law firm along with a few steps you can take to get started.

The Benefits of Your Social Media Presence for Your Law Firm

Social media is not as easy to use for marketing, but the results are totally worth it. Social media is yet to reach its peak of popularity, but a stunning 3.5 billion people or nearly 45% of the population actively uses social networks daily. That’s a huge audience, but why should your law firm bother with making efforts for social media marketing? Here are a few benefits of having a social media presence:

1. Create Brand Awareness

As consumers are spending more time on social media, a powerful social presence can help your message reach the audience. As per the latest Sprout Social Index, around 44% of consumers report increasing use of social media, which is very beneficial for brands that want to increase their visibility on social platforms. And more than 80% admit that they are more likely to visit a brand’s website if they follow them on social media.

2. Attract Prospective Clients

Social media is a very effective tool for attorneys to attract new clients. The American Bar Association reports that nearly 35% of lawyers who use social media have earned new clients from these channels. But law firms that are actively engaging with the audience on social media have the potential to push those numbers much higher.

3. Engage Your Target Audience

Along with using social media to connect with loved ones, people also increasingly engage with brands on social platforms. This provides your law firm with a golden opportunity of delivering engaging content and answering questions, whether it be about family law, criminal defense, or some other area of practice.

4. Build Relationships With Your Target Audience

It is crucial to post engaging content across your social media profiles to let interested viewers connect with you whenever they feel like it. This interaction goes a really long way to developing a strong bond – one of trust, understanding, and a genuine belief that everyone at your firm cares about every person they interact with.

5. Establish Your Authority

Most people who are struggling with a legal issue are looking for answers and some reassurance. While you don’t need to provide your services online, you can establish yourself as an authority in your field and gain the trust of potential clients. Share useful information that will interest your target audience and help prove your credibility.

6. Boost Your SEO Efforts

Despite the fact that social signals aren’t considered a direct website ranking factor, several search engine authorities mention that they can aid your SEO efforts. According to Search Engine Journal, Google has altered its statement multiple times regarding whether website links shared on Twitter and Facebook are used as ranking signals.

But there continues to be a strong connection between social signals and ranking position. In short, it’s worth it to build connections with the audience on social media, drive more traffic to your website, and get better search engine rankings for your endeavors.

Some Useful Tips for Using Social Media for Legal Marketing

Now that you’re convinced that your firm needs a social media presence, where to begin? Here are some tips to get started with social media marketing so that you get the best ROI.

1. Pay Attention to the Basics

No matter where you advertise your business, you need to get the basics down first. Below are some social media marketing details you should focus on:

Choosing the right social network to invest in. It might tempt you to pick all of them, but it would be better to choose a few that you are sure that your audience uses the most. Usually, Facebook is the most common choice for law firms since it’s the world’s largest social network. Others include Twitter, LinkedIn, Instagram, and YouTube.

Set some realistic goals. Before you start, decide what you want to achieve with social media and establish some quantifiable goals. Do you wish to increase your website traffic? Or if you want to boost your brand’s visibility and authority. Regardless of your goals, ensure that you include them in your marketing plan and keep track of them on a regular basis.

Create a detailed content strategy. What type of content are you planning to create for social media? How frequently will you post?

2. Post Engaging Content

Law firms can use social media to engage people on social media in a variety of ways. Consumers love stories, so share stories about the origins of your firm, its history, and its achievements to build an emotional connection.

In addition to promotional content, provide valuable and useful information that can give your readers some peace of mind or the information they need to decide about hiring your firm. You can share related industry news as well as excerpts from popular blog posts related to your main practice areas.

3. Use Visuals That Pop!
Visuals are crucial to getting engagement on social media. Most users will scroll past a plain wall of text but will pause to read a colorful infographic or watch a short video. Your social media strategy should involve sharing basic legal information, inspirational quotes, statistics, and tips in a video format or strong graphics.

4. Monitor and Respond to Online Conversations

Social media isn’t meant to be a unidirectional conversation where your firm releases occasional posts and waits for the clicks to roll in. You should be actively engaging with your audience to achieve success.

You can begin by searching and participating in social media conversations related to your firm and related topics. You can also track these conversations to get an understanding of user sentiments as well as join in to make new connections and increase the visibility of your brand online.

Want to Explore Your Legal Marketing Strategy?

If you or your law firm do not use social media actively, you are missing out on a massive opportunity of promoting your brand, drive in potential clients, and increase engagement. We can help develop your legal marketing strategy or manage your current profiles. Give us a call now!