Mark Wonderlin

The Secret Formula for Creating Viral Videos If you’re aiming to get the highest possible number of views on your video, optimizing it for search engines is crucial. Just like optimizing a blog post, you need to ensure your video is discoverable. Using relevant keywords in the title, description, and tags can greatly improve your ranking on YouTube and Google search results. Make sure the title is compelling and descriptive, and include well-researched keywords that are likely to match what your audience is searching for. The video description should be detailed, containing relevant keywords while also providing context for viewers. Additionally, adding captions and subtitles can make your video more accessible while boosting SEO since the text is indexed by search engines. For more information, explore our Video Production Services and Video Marketing Strategies. Beyond that, an engaging thumbnail can significantly increase your click-through rate. Ensure that the thumbnail is visually appealing and representative of the content in the video. Interaction with your video, such as likes, comments, and shares, signals to YouTube that your content is valuable, which can help it rank higher. Organizing your videos into playlists can also improve your discoverability and encourage viewers to watch multiple videos. Finally, creating high-quality, well-edited videos will keep viewers engaged, increasing retention rates and making your content more likely to be recommended to others. Optimizing these elements will give your video the best chance to perform well in search results and attract more viewers. Below is s a checklist you can keep in mind before uploading any video to YouTube to ensure it’s properly optimized. 1. Optimize your video’s title Make use of your video’s title to target your main keyword to maximize its click-through rate (CTR).Try to include your target keyword in your title, ideally close to the title’s beginning.Ensure that the complete title reads in an interesting and attention-grabbing way to facilitate an increase in the CTR. Try making use of some catchy phrases or words alongside your main topic. Refrain from being too clickbait-y, but focus on the eye-catching idea. For instance, below is a list of words shown to increase the CTR:• How-To• Free• Easy• Tutorial• Fast• #Tips/Ways• HacksYou can explore additional related keywords to use by entering a word or phrase in YouTube’s search bar. These related keywords are great as they aid you in seeing what people are actually typing on YouTube. 2. Add a video description   Reach for longer descriptions. Approximately 200-300 words will assist YouTube to get a better understanding of what your video is all about. Also, your video will have a better probability of showing up as a suggested video if YouTube can successfully identify its topic.Include your keyword twice to four times in the description. You can also include time codes that involve these keywords to help people hop to the section of the video they wish to see. 3. Include video tags   Video tags aren’t as important today as they used to be in the past, but YouTube still permits them, so they are not totally irrelevant.Try to include at least five tags that are relevant to your video. Make one of them your target keyword, and employ the suggested keywords related to it for your other tags. 4. Say your target keyword aloud in your video   Have you observed how YouTube attempts to caption most videos automatically? It might not get every word right, but impressively, it can understand most of the words used in most videos.When YouTube identifies the target keyword in your video, it is an indication of your video’s relevance, so ensure that your keyword is said at least once or twice in the video. 5. Upload subtitles   You can assist YouTube to get words correctly by uploading a transcript rather than betting on their voice recognition.Building the transcript yourself is one option, but nowadays, it’s easier and inexpensive to get an.SRT transcript files from many online services available for free. The transcript will assist YouTube in understanding the topic your video covers, and help it show up as a suggested recommendation. 6. Optimize for better Click-through-Rate   If a good no. of people search for a keyword and subsequently click on your video, the high click-through rate impacts your video’s ranking in a positive way. Along with doing everything mentioned above, you’ll want to do every possible thing to make your video’s preview as attractive as possible.a) Use an eye-catching thumbnail.Many YouTube channels make their thumbnails shine using attractive text, vibrant colors, and amazing graphics. That totally works wonders! Lots of viewers actually look at the video thumbnail prior to reading the title, so try to create a bright and eye-catching thumbnail.Pro Tip: Use consistent fonts, colors, and graphics in all your thumbnails to maintain brand consistency. People will recognize your channel easily this way!b) Grab viewers’ attention with your description.We discussed video descriptions before, but we would mention them again as the first line (or the first 125 characters) of your video’s description is what shows up in the search results. Make this first line the most engaging and convincing part of your description to motivate the viewers to click. Conclusion Now your videos should be completely YouTube-optimized! If you haven’t tried optimizing your YouTube channels and playlists yet, bear in mind they also have fields for titles, descriptions, and tags. Follow these simple SEO principles when filling out your channel and playlist information as well and see your videos rank highly! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

The Secret Formula for Creating Viral Videos If you’ve recently added video content to your marketing strategy, it might feel overwhelming initially—but it doesn’t have to be! Instead of treating video as an entirely separate approach, focus on your overall marketing goals and find ways to incorporate video to enhance your results. High-quality videos can set you apart. Explore video marketing services to create content that converts. For more insights on making videos go viral, check out our blog on creating engaging video content. Are you looking to elevate your marketing strategy? Work with Mosaic Media Films to bring your vision to life. Optimize Your Current Strategy The foremost task in optimizing our current strategy is to analyze it in detail. Zero out on your goals, where you stand, your current focus, and how to include video. Concentrate on the parts that can be improved or expanded, find out which parts are vague and need clarity, and which ones aren’t getting enough leads or engagements. Your best content, by far, would have a lot of engagement and value, and the one that doesn’t fit should be improved, repurposed, or recreated. Go through your analytics to understand which posts are receiving good engagements and can be further improved and devise a strategy to work on it. Some other places where you can use video content: • Some older content you wish to repurpose• Webinar Registrations• Social Media Content• Lead Generation Campaigns• Weekly or monthly Content Consistent Engagement Using Consistent Videos Consistency is the key to be remembered. It is essential for the people who regularly follow your content. If a running video series can aid you in achieving your marketing goals, it is worth experimenting with. First, you can edit or reuse old concepts you use in other content pieces and develop weekly or monthly series. Using these consistent videos, you can speak to your audience, solve their queries, portray your products’ features, share recent news, and build strong and lasting connections with your audience. Talk Less, Show More If you’re working on creating explanatory content for your audience, why not use all different learning styles and include both video and written copy? Why not utilize the opportunity to use a smiling face and nice background music to enliven the information? Using educational video content, you can educate people in a fun way, creating a memorable experience for the viewers. • Product VideosMore than 90% of businesses increase viewers’ understanding of their products through product videos. Product videos prove to be crucial to influencing buyers’ purchase decisions. Apart from creating value, such videos also help you establish a human connection with your viewers and let you showcase your products in style. • How-To VideosEducational content about your products or brand, like how to install your product, how to use it for your benefit, etc., can provide you with a lot of value if they fits into your content strategy. This type of video instills trust and loyalty in your customers. • Event InvitationsYou can use video to grow registration and participation if you do physical events or online meetings like video chats or webinars. A recent marketing survey shows that over 80 percent of businesses generate more leads using videos. Having videos on your event’s landing page is a great strategy; promotional videos can add harm to your invites and encourage people to register. You can use social media, emails, or search tactics to aid your marketing strategy and promote your event invite video. You can also use a video thumbnail to serve as a CTA. It was found on testing that emails with video thumbnails experience higher click-through rates. Go Social You already have a proper social marketing strategy that works for you. According to some statistics, more than 60 percent of businesses plan to include more video content across Twitter, Instagram, Facebook, and LinkedIn in the following year. Building video content for your social media platforms can increase engagement, share counts, and awareness about your business. The videos that are specifically tailored for various platforms are best. You can develop short videos to highlight your company culture, announce a future event to feature a product or entertain. Is this my first time making a video challenging and expensive?Incorporating video into your marketing strategy doesn’t need to be complicated or expensive; you can create simple videos in a simple setting without much trouble. You can use DIY lighting kits to make your videos seem professional. Before spending on DSLR, you can try making videos on your iPhone. As per statistics, more than 85 percent of marketing professionals receive higher ROI by including videos in their marketing strategies. After having created your first video, work thoroughly on its promotion. Also, consider having a marketing platform that provides statistics for you to analyze the effect of video on your ROI. Consider potential lead generation campaigns and what a quality lead means to your business. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

The Secret Formula for Creating Viral Videos For many businesses, generating sales can feel like a delicate balancing act. It requires establishing strong relationships with potential customers, employing strategies that leave a lasting impression, and conveying that your business is the ultimate solution to their needs. One of the most effective tools to achieve this is video content. Videos offer a dynamic and engaging way to capture your audience’s attention, making them far more compelling than static images or written posts. Learn more about how to leverage video for your sales strategy on our Video Marketing service page. You can also check out our Video Production Techniques blog for insights on creating impactful video content. Visit our homepage to explore more services and resources. By incorporating video into your sales process, you can effectively communicate your brand’s value and connect with potential customers on a deeper level. Whether it’s a product demonstration, customer testimonial, or an explainer video, video content creates an opportunity for a more interactive and memorable experience that resonates with viewers.Consider the following statistics that advocate everything we just mentioned:• Video Ads account for being the top reason people discover a brand and buy from it.• More than 75% of marketers admit to experiencing increased sales through video ads.• More 90% of brands gained new customers from Instagram video ads.• More than 80% of people hold video ads accountable for having them make the buying decision. The attention-grabbing audio-visual element and interesting and informative content combined appeal to the viewer. Also, depending on the type of video, like a Testimonial Video, Explainer Video, How-To Video, etc., you can attract, entertain, gai,n and retain existing and potential customers. This contributes to increased sales.The benefits of using video ads are multiplied if your sales team uses them for direct outreach. Videos aid in streamlining the endeavors of your salesperson without having to chase the leads.Below is how to get started to use videos for driving sales: Take Into Account the Sales Funnel It is usually recommended to properly underline your goals before starting on a video project. Considering the Marketing Funnel- Attention, Interest, Desire, Action- is a great way to analyze your goals. The goal of marketers like you behind creating video ads is to make the potential customers glide through the marketing funnel smoothly, ultimately driving sales.A video fit for one stage of the marketing funnel may prove useless for another stage. Therefore, it is important to identify your goal before embarking on the journey of video production. You may consider the following ideas for different stages of the funnel: AWARENESS The Awareness stage corresponds to the first few interactions with your prospective customers and creating awareness about their problems and the existence of your brand in the market.Videos for this stage aren’t focused on conversions or closing the deals but on gaining the audience’s attention and conveying some key points about your brand or products.Before-and-After Videos, Commercials, Promos are the most effective video types for the Awareness stage. Such videos work well on OTT, Social Media, TV, or other digital spaces. INTEREST This stage relates to when the customer is already aware of the existence of your brand but isn’t planning to buy. In this stage, your brand and products are portrayed as the solutions to the problems identified by the customer in the Awareness phase. It accounts for creating interest in your brand by showing your story, product qualities, or other specifications.Explainer Videos, Brand Videos, Crowdfunding Videos, and Product Videos perform well in this phase of the funnel. Distribution Channels like Emails, Social Media Handles, Websites, Paid Ads are involved in this stage. DESIRE This phase kind of coincides with the interest phase. Here, you showcase your brand as the best or the only solution to the problems identified by the customer in the Awareness phase. They turn from just finding your brand interesting to requiring or desiring it.It is a good idea to present your brand or products in action in this phase. Employing videos like Customer Testimonials, How-To, FAQs, and Product Descriptions where customers get the feel of actually using and living with your products accounts for drawing in more sales.Salespersons usually use such videos directly when interacting with customers. Other channels include emails, product Listings on e-commerce websites, social media, and your website. ACTION This is the phase where the customer converts. All your efforts finally come up to drive revenue, sometimes making you feel it is a quick process. Over 90% of marketers admit to considering video as a vital part of the marketing strategy for a reason!This phase is when you add the final pinch of salt to your food by making your customers make their buying decisions in your favor. You can use Testimonial Videos or any important thing you feel will act as the catalyst. This is the phase where the customers are already interested in your brand and need a final push to buy from your brand.Personal interactions and follow-ups account for this stage, but other channels like Email and social media also play an essential role. Consult Your Sales Team Once you figure out the phase of the marketing funnel you wish to focus on, keep in mind that you should consult your salespersons. They are the ones who directly interact with your customers regularly and know which points to emphasize.This is also an excellent way of making your salesperson feel valued and connected by considering their opinions and advice. They will feel more connected to the content and will do their best to make customers relate to the video and ultimately convert them. Test, Adjust, Repeat Lastly, creating just one video and expecting miracles would be useless. While it may account for comparatively increased sales rather than having no video at all, it is still not enough.The best way to receive the most out of your efforts is to monitor and analyze the video as to the total no. of views or interactions, the total

The Secret Formula for Creating Viral Videos There are very minimal tools other than video at your disposal if your brand desires a huge return on investment (ROI). A strategically created video placed in the right locations, including your social media or email campaigns, can have a huge impact on your revenue. To get a deeper understanding of the importance of video marketing, check out this blog on effective video marketing, and learn how to implement these strategies in your campaigns. For professional assistance with video production, visit our video production services page. Find out more about our work at Mosaic Media Films. Ahead of discussing the best use of video in email, let’s look at some important statistics: In the human brain, visual information is captured and processed roughly 60,000 times faster than text. More than 90% of information from video content is retained, and more than 50% of customers feel comfortable buying a product online if a product video is available. For every $1 spent in email marketing, the average ROI is about $39, which is rare in other marketing channels. Likewise, video is credited as the marketing medium with the highest ROI by marketers worldwide. By clubbing these two, you get the best marketing strategy!More than 70% of new email subscribers expect a welcome email which usually experiences 4x the open rate and 5x the click-through rate. But the best part is that a welcome email with a video can receive an average CTR of over 90%. BEGIN WITH A WARM WELCOME EMAIL Backed by the above stats, welcome emails, including well-crafted videos, are a cakewalk to achieve more CTR.If you want a robust strategy, you can adopt a double-opt-in method to ensure that your welcome emails have a high CTR. You can require users to verify their subscription by clicking on a link contained in the welcome email or by including an OTP in the welcome email. This will ensure that the welcome emails are opened and will increase the probability of your video being watched.Welcome emails evolve from time to time. You need to closely watch the statistics and data to analyze the best and trendy practices for a welcome email. Welcome emails need to be updated regularly to ensure optimum results. FOR CLIENTS SUPPORTING VIDEO EMAILS, EMBED HTML5 Unfortunately, not all devices and email clients play nicely with videos embedded in an email. Only a few devices like Apple Mail, ioS 7 and 10+, Thunderbird, and Samsung Galaxy are supportive of video in email.HTML5 is the latest version of HTML and makes it a truly fascinating experience for users who can watch videos in email by supporting the embedding of videos in emails. FOR NON-SUPPORTIVE CLIENTS, USE VIDEO FRAME For new or old subscribers whose devices do not support videos in emails, try adding a frame to the email that redirects to a landing page that contains the video.For this strategy to work, make sure that the frame seems interesting enough for the user to click on it and get redirected to the landing page.Before sending the email, test that the link works otherwise it might result in the customer getting irritated. TRY TO MAKE IT RESPONSIVE A study has shown that more than 60% of email users use mobile devices to interact with emails. This shows the importance of having a responsive welcome email and video. Design it such that it fits the screen of the device it is being seen on.A responsive design can be implemented by using certain design elements or a single-column layout. It will help in gaining and retaining the interest of the email user. USE SUBTITLE. ALWAYS! Bear in mind that most people are reluctant to play audio in public if they do not have earphones. If your video has some conversation or narration or any lyrical element, always include a subtitle to make sure that the viewer doesn’t miss what you are intending to communicate through the video.A lack of subtitles also reduces the no. of potential viewers by totally neglecting viewers with hearing ailments. Therefore, it is important to have subtitles to maximize your reach and also retain viewers. PERSONALIZATION MATTERS Personalization goes a long way in attracting and retaining customers. When you show viewers that the content is specially designed for them, it is more likely to grab their interest and help your reach your goals.You can either alter the subject line with the names of the viewers or edit your video according to the niche segment of viewers you’re targeting in your video.You can also tweak the same video a bit to render it suitable to different lists of similar niche viewers or create altogether new video keeping in mind the target segment.This ensures that the viewer feels bonded with the content and is drawn towards watching the video. KEEP IT SIMPLE Do not forget that most viewers are trying to comprehend your video. People don’t spend hours reading an email; they are usually on and off. Hence, it is important to keep your video sweet and simple but valuable all at the same time!Also, do remember to add the ‘play’ icon to the video to avoid viewers mistaking it as a static image. WHAT SHOULD THE VIDEO IN THE EMAIL BE ABOUT? A video can be anything right from product description to customer testimonials to success story to anything you think will benefit your brand and grab the interest of the user.If you are working on a product or project, you can show behind-the-scenes wherein your team is indulged in building and providing the best.Or, you can showcase the journey of your brand through clever narration and story-telling.You can also embed client testimonials to have word-of-mouth publicity for your brand.Also, you can create a how-to video to display the use/assembly of your products to ease your customer’s experience with your products.Whatever you do, make sure that your video tells a story! This is the easiest and smartest way to instantly connect with

The Secret Formula for Creating Viral Videos If you own a restaurant, you’re probably searching for fresh and spicy marketing techniques to drive more customers through your doors. You’ve likely seen short cookery videos online that spark interest, but creating engaging content for your restaurant can be challenging. With so many people choosing casual dining and takeout, leveraging video marketing is essential to stand out. Unlike major brands with hefty budgets for TV commercials, independent restaurants need creative solutions to maximize impact. Investing in video marketing services can help you craft high-quality videos tailored to your audience without breaking the bank. From behind-the-scenes kitchen footage to customer testimonials, video content allows you to connect with potential diners on a deeper level. Looking for inspiration? Check out our guide on creating a video marketing campaign to learn actionable strategies for boosting engagement and increasing foot traffic. For expert video production services, explore Mosaic Media Films to bring your restaurant’s vision to life. It may seem as difficult as hitting the bull’s eye, but with the proper assistance, you can create videos that boost your online presence and provide you enough recognition. Today, we shall discuss using the right video content to drive sales and establish a strong media presence. WHY VIDEO? According to a recent study published by Google, people consume videos like “What-do-I-eat” and “How-to-add-it” on their mobile devices. Hence, you need to make mobile-friendly, easy-to-understand, and engaging content.With the digital age gaining power, a million minutes of video content are being uploaded to the internet every second and shown to random internet users in proximity. With its popularity, millennials have been found to consume more than 30% of food videos online compared to any other demographic. 6 VIDEO TYPES YOUR COMPANY NEEDS You might not want to create food videos all the time, but it is essential to create a strategy for your video content to ensure that you make the most of it. Here are a few types of videos you can use: BRAND VIDEO It is the brand that makes users connect with your business. Your restaurant is not merely a restaurant. It is a Brand! Your business name and brand should project something profound that makes the customer feel instantly connected to it. The best way to do this is by using a good video.The brand video should portray what your business is all about, why it is what it is, how customers find your food, which is your best dish, the story behind your best dish, or anything you feel will create a good picture of your restaurant in front of the viewers.The brand video is usually longer than other videos, but this renders it best for retargeting customers who have already interacted with your videos. SOCIAL VIDEO Social Videos are antonyms of Brand Videos. Here, you have a small window to create a leaving impression. People are less attentive on social media and spend most of their time scrolling. This makes social video crucial but challenging.Social videos need to be fast, creative, and attention-grabbing. They cannot have a long storyline; instead, you need to show the best about your restaurant, like your best dishes, happy customers, ambiance, logo, and staff. PRODUCT VIDEO Since restaurants can have a big menu, these videos are usually not utilized correctly in the restaurant business. However, focusing on a single item and making a video by highlighting your expertise, the ingredients, and the cooking process can attract viewer attention. You can pick whatever you feel would be best, ensure that it is enticing enough to grab and retain the viewer’s attention till the end. Visually appetizing dishes or drinks, anything that involves a beautiful sequence, like cheese pulling out of a pizza or flames emerging from a sizzler, would add a great charm to your video.You can make full-length product videos for your website, trim them, and use them as ads. This way, you can reuse a single video multiple times and gain the most out of it. TRAINING VIDEO These videos are not aimed at your customers. These videos are for your workforce, where you can have an induction or training or convey and teach any new technique to your staff across various locations. It eases the tedious training process and ensures consistent and accurate information reaches all the members.Training new employees can be frustrating or tedious, and you will never know the importance of a good training video until you have one. A good and updated training video makes it easier to ensure errors are passed on to the trainee or no information is missed or miscommunicated. It also rids the other members of the burden of sparing time to train new employees. COMMERCIAL VIDEO Similar to Brand Videos, Commercials are usually shorter, up to 30 seconds long, compared to 2-minute brand videos. They are to the point and focus on one goal and crucial content.Commercials are great if you want to instill a feeling of suspense. You can present small pieces of information and leave the rest to the viewer’s imagination. But to make it work, you must use high-quality footage and epic shots. Use slow-mos and graphics to put forth the passion for cooking your food and make it feel alive! EXPLAINER VIDEO You can use Explainer videos if you think there’s anything about your restaurant food or a specific dish. You can use these to inform and educate viewers about anything.This type of video is uncommon in the restaurant industry, but you can use it to help you stand out. You can portray your expertise, the best dish, or your passion for any cuisine or cooking technique; whatever you do, put your heart and soul into it, and the video will be amazing! You can also post it online to aid you in your SEO endeavors. CONCLUSION If you own a restaurant, video can be a fantastic way to reach your customers and showcase the best things about your brand. It will make

The Secret Formula for Creating Viral Videos Imagine looking for a new gadget online and stumbled upon one that is way cheaper than its counterparts but belongs to a brand you’ve never heard of. Apart from looking for reviews, what alternative do you have to learn more about the product and the brand in the best possible way? If your answer is a ‘product video,’ you know our point! Be it a budding e-commerce entrepreneur or a big e-commerce tycoon, you will always need product videos to attract new customers, let them know about your brand, build confidence to purchase from it, and keep them satisfied. For a deeper understanding of how video marketing impacts business success, check out our guide on why video for business is essential. If you’re considering investing in professional video content, explore our video production services to ensure high-quality results. Learn more about our approach and success stories by visiting the Mosaic Media Films homepage. WHAT A PRODUCT VIDEO IS? A product video is specially tailored to highlight a product’s features, specifications, and qualities. It helps entrepreneurs show their product in action, what it can do, what it looks like, how it can be used, etc. It is especially relevant if there’s no physical store where customers can see the product.It has been proven that online customers engage more with videos, and product videos are better at displaying the features and qualities of a product, building confidence in customers to purchase from you and ultimately increasing sales. Of all the web visitors, more than 70% are likely to purchase from you just by interacting with a high-quality product video. VIDEOS GARNER MORE CUSTOMER ENGAGEMENT Video has been a captivating medium for ages as our eyes are more attracted to moving light and images. Mainly, product videos will grab the viewer’s attention and present more information than other media.Customers tend to spend more time on a website with videos. On an e-commerce page, product videos increase the no of pages viewed per session by more than 125 percent, and the session duration for e-commerce companies having product videos on their website is lifted by more than 300 percent. This increase in the time spent on the website is because consumers watch the video to at least 80% of the total video length.This is also because people absorb information better through videos than text, with more than 70 percent of consumers finding product videos better at explaining the product. PRODUCT VIDEOS INCREASE CUSTOMER CONFIDENCE If you’re new to e-commerce, planning your marketing strategy, including product videos, will work wonders for you. Even if you are an old brand, including product videos in the promotional strategies of a new product line will boost customers’ confidence in your new product.Consumers know that looks and words are deceptive, and they would easily trust a brand ready to show its products in action by including videos from different angles. More than 50 percent of online shoppers find brands with product videos more trustworthy, and over 40 percent of internet users will revisit a website because of the videos. Also, consumers admit that they would think 12 times more highly of a brand that includes product videos than the one that doesn’t. Last but not least, more than 50 percent of consumers get confident about their purchase if they see a product video and are less likely to ask for a return.Also, according to some statistics by Google, more than 60 percent of consumers like seeing videos from “people like me,” and around 5 percent of consumers like it from experts, indicating that it is essential not only to know the product but also your customers as well to present the right kind to videos to the right people. PRODUCT VIDEOS BOOST CONVERSION RATES AS WELL According to some surveys, over 90 percent of online consumers admit that product videos are a massive part of their purchase decisions. More than 70 percent of consumers finally purchase a product after seeing a video about how it works. Therefore, it is statistically proven that product videos increase conversions if you include them in your marketing strategies. Having a video on only one page can increase conversions by up to 37 percent, and more than 40 percent of consumers prefer purchasing products from a brand that features product videos. Besides this, product videos also contribute to SEO and improve page rank for your e-commerce brand. E-commerce companies with product videos on their content page experience 150 percent more organic traffic than those who don’t have it. Even if the product video is shared across your social media channels, it is likely to create 45 percent more customer interest for your product. Considering a broader perspective, Google encounters nearly 3.5 billion searches daily, amounting to nearly 1.2 trillion searches annually, of which videos appear in around 14 percent. Having a product video makes you 14 percent more likely to appear in the search results. Apart from the statistics, having a product video on your website makes you look more impressive and professional and brings your products to life by showing them in movement. Finally, product videos can elevate your company and create more customer engagement. Once you receive good customer engagement, earning their loyalty and retaining them for a long time to come becomes easier. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

The Secret Formula for Creating Viral Videos Video marketing has become a popular marketing strategy. It is important to create a good video, but it is equally important to optimize it according to effective video marketing strategies to maximize your return on investment (ROI). You can increase your video’s reach and visibility by incorporating SEO techniques. Not all businesses know how to do this effectively. How to create a video marketing campaign provides insights into planning and optimizing your videos for search engines and audience engagement. Below, we’ve outlined essential steps to help you maximize your video content for SEO success. For expert video marketing solutions tailored to your brand, explore Mosaic Media Films. Tip 1: USE APPROPRIATE TITLES   In the structured data, the name of your video becomes a part of your video title. Hence, it is important that the title not only replicates the title of the page it embeds on but also reflects the specific video content. It is ideal to choose something easy and relevant. With Google being smart enough to understand and relate the synonyms, you do not need to research keywords. Just ensure that the title is compelling and relevant. It is advisable to change the title of the video as soon as you upload it. Tip 2: THUMBNAIL   The first thing that catches the attention of the viewers scrolling through the search results is your thumbnail. It can either contribute to your success or be a reason for your failure. Consider your thumbnail to be a movie poster. It is like a static advertisement for your video and should interest people to click on your video. The thumbnail doesn’t need to be a part of the video, it should be something interesting and relevant to the actual contents of the video. There are no specific guidelines for this, but the following points can be considered while decidingon  the thumbnail: Resolution should be 116*65 pixels: The thumbnail image shrinks to this resolution in the search results. Ensure that your image abides by this resolution to ensure the thumbnail doesn’t spoil in the search result pages. No screenshots: It doesn’t look impressive when a screenshot is reduced to a thumb-size in the search engine results. It won’t attract viewers and result in not much traffic. Human faces are friendly: Humans get attracted to other human faces. Thumbnails having expressive or impressive faces are much well-received and clicked on by the viewers. Follow the rule of thirds: Following the conventional wisdom of the rule of thirds, the content should be placed between the lines that divide the image into nine equal parts to ensure ideal framing. Tip 3: INLINE EMBED   Two types of embeds are available: inline embeds and pop-over embeds. Google places inline embeds in a better position than pop-over embeds since the pop-over embeds need to be clicked to activate the JavaScript. Tip 4: BUILD A VIDEO SITEMAP   A file uploaded to your website that has specific information about your website, content, images, or videos(or metadata) is called a sitemap. A video sitemap is the best way to help search engines learn about your video and its contents, such as the title, target audience, etc. You can find the sitemap by consulting your development team. When you have your sitemap, submit it to Google Search Console. On the left-hand navigation, under the “index,” you can find it. This will help you to ensure that your sitemaps are good enough to earn you a better search engine rank. Tip 5: USE VIDEO SCHEMA MARKUP   Employing a search engine schema is another way to improve how a search engine crawls and comprehends your video data. Schema is a schematic metadata vocabulary that can be added to your HTML to improve how the search engines read and represent your page in search engine result pages. Tip 6: ENSURE THAT THE VIDEO YOU WANT INDEXED SHOWS IN THE FIRST PAGE   Google generally indexes one video per page. If you put multiple videos on a single page, Google would not likely recognize any more than the first video. Therefore, make sure that if you put more than one video on a single page, the one you think is the most important should be the first video on the page. Tip 7: TRY TO AVOID FUNKY JAVASCRIPT   If you’re using angular.js or other JavaScript libraries to build your website, your video will likely get buried under multiple layers of JavaScript. Try to use HTML or CSS to build your website or ensure that more technical expertise is included to function the video SEO properly. Tip 8: VIDEO TRANSCRIPTS   The process that includes the conversion of speech or audio in written, plain texts without having any time information attached is called Transcription. The two leading transcription practices are Verbatim and Clean-Read Verbatim works by transcribing the speeches word-by-word, inclusive of all the sound effects and utterances. It is ideal for scripted shows like TV, skits, or movies. Whereas, Clean Read edits the texts to include more fluidity and is ideal for non-scripted content like interviews. Transcripts are placed right below your video and lie on the same page as the video content. This improves your video SEO and also presents users with alternative ways to enjoy your content. Tip 9: USE CAPTIONS FOR VIDEOS   The process of dividing a transcript into smaller sections called “caption frames” and time-coding each of them to synchronize with the content’s audio is called “Captioning”. The outcome of this process is called “captions” and is displayed at the bottom of the screen. Captions are very crucial for SEO. The search engine doesn’t have eyes and ears to see or hear your video’s content. The search engine crawlers crawl across your site to read the text and information code and comprehend what it is about. Apart from the SEO advantages, captions make your video easily understandable for the viewers and boost engagements on other channels. BONUS TIP