Mark Wonderlin

The Secret Formula for Creating Viral Videos A successful video marketing campaign engages the intended audience while achieving the goal. Of course, this means understanding who the target is and what the said objective is and ensuring that progress is monitored and adjusted along the way. Your marketing team may not get it right the first time, but the intention is to fine-tune your efforts until they yield the expected results. How do you create a video marketing campaign? Below is a look at how to direct your video marketing efforts correctly to achieve the outcomes you are looking for. Discover the secrets to a successful video marketing campaign with Mosaic Media Films – Austin Video Production Company. Our blog covers everything you need to know to boost your brand’s visibility and engagement. What Is a Video Marketing Strategy? Here’s a question. What even are video marketing strategies? However, this approach will allow you to use marketing videos to promote your brand’s products or services. Effectively, you’ll want to turn more sales and improve whatever the existing level of brand awareness is. Video marketing campaigns are highly recommended because they perform outstandingly in the current content landscape. Perhaps much of that can be attributed to how attention spans have decreased. People are more likely to watch short and catchy how-to videos instead of reading a long blog post. Of course, this has outliers, but that doesn’t change the current case. All Great Video Marketing Strategies Have an Audience You want to start your video marketing strategy creation by considering your target audience. There are billions of people in the world, and as great as your video platforms may be, the chances are that you’re not going to be appealing to all of them. That said, you need to understand the subset of people you want to reach. How old are they? Where do they live? What are their buying habits? Where do they spend their time? Most importantly, what do they need, and what can you do to deliver that in a way that is convenient to them? This is where the video content strategy research element will be so important. Decide on Your Purpose Before posting video content, you must understand what you want to achieve. If you set off down an unknown road with no direction, you’re already dooming yourself to wander, and that’s the last thing you want to do in your video marketing efforts. You don’t have the luxury to post videos to social media “just because” when a brand’s success hinges on what you do. Read more: Why is Brand Identity Important: Building Brand Identity with Video Content Perhaps you want to increase sales. Maybe you want more young adults to become familiar with what you do. Whatever it is, establish it and ensure that all team members are working toward it. Here are a few typical general goals to bear in mind. Awareness There aren’t many tools that can rival video marketing for awareness purposes. After all, by doing nothing more than looking and listening, people experience emotions, collect information, and think about ideas. If your business is new or you don’t have a massive following on your social media platforms, for example, video can be a great idea to take your marketing efforts to the next level. This is a great time to take advantage of introductory videos that sell who you are and what you can do for your clientele. Consideration If you’re at the consideration stage, people already know what you bring. However, they may be grappling with the thought of actually using your services or not. At this point, simply informing people about your services isn’t cut it. That’s because your audience is now contrasting you against competitors or simply considering the opportunity cost of preceding what you offer entirely vs not doing that. Video ads can be very effective here. Perhaps a short bumper ad would complement existing messaging and get to the point of displaying what makes you so special. Conversion This one is self-explanatory. This is where you really start to sell how exactly you can solve your audience’s challenges. You want them to believe that by purchasing your product or using your service, they will get the best value they could hope for. At this point, you want to get a little more educational. Think explainer videos, tutorials, and the like. Retention This is another self-explanatory one. People will use your product or service, and you likely want them to return repeatedly. After all, recurring customers who become advocates are great for business. Sadly, many businesses overlook retention. Your focus here is two-fold. One is ensuring that your clients know how important they are to you even after their purchase, while the second is communicating what you can do to add value to their lives even after deciding to spend. Tutorials are a great example since you’re showing your clients how to get the most out of their purchases. Action You will see this in many YouTube videos and content from other platforms. The intention here is to drive some action, usually corresponding to a link in a description or a button in the video. It’s hard to get people to click on these things unless you make them want to, and doing that means giving valuable insights during the video. Perhaps you are selling your product’s effectiveness and using video testimonials to do so. Now, potential customers may not want to be left out of the mix and may be incentivized to click, especially if there are potential discounts to benefit from. Consider the Platforms That May Become a Part of the Video Marketing Strategy One of the important elements in reaching your audience is putting the videos in the right places for them to see. Bear in mind that not every kind of content is suited for every platform. Ultimately, you want to ensure that the selected platform supports the video type you

The Secret Formula for Creating Viral Videos You may have seen or read that the age of video is here, but what does that mean? Videos are one of the most popular formats for consuming content in today’s digital age. Why use video for marketing? Many people on the internet are visual learners, meaning that brands are adapting to offer videos that make them more appealing to the public eye. Digital marketing involves many processes to help you reach your target audience. One of the most important ones is the video format. A solid video marketing strategy could boost your brand like never before. According to HubSpot, about 91% of businesses use video in their digital marketing strategy, so why shouldn’t you? If you’ve never considered video content, this may be the best time to do it. This page will walk you through how important videos are in marketing campaigns. By the time you finish reading, you’ll know what is necessary to enjoy all the benefits of video marketing and make your brand as popular as ever. Why should you use video for marketing? Mosaic Media Films – Austin Video Production Company, will provide tips on the benefits of using video for marketing. What Does Video Marketing Involve? Video marketing is a tool you can use to engage your target audience. In other words, you’ll use videos to tell your brand story to other people. If you make the right video content, you can educate your audience, increase engagement, and turn that into higher conversions. According to a study compiled by Oberlo, about 82% of global internet traffic came from video downloads and streaming in 2022. That’s an insane number for anyone! Unfortunately, creating a video is easier said than done. Since there are so many people consuming video content, it means there’s a lot more competition to consider. Making a minimum effort will not give you the results you want. Video marketing allows you to create content that tells your story in the best way possible. It also helps you understand your target audience, set realistic goals, and more. Why Do People Love Video Content So Much? There could be many answers to this question. However, the best one we can give you is that videos are entertaining. With advancements in technology, individuals seek easier ways to consume content. People process visually appealing material more quickly, so the higher the video quality, the better the outcomes. Therefore, enlisting the services of a professional video marketer can significantly aid your progression in this direction. It doesn’t stop there, though. Another reason why people love videos so much is education. You can learn plenty of things from watching a simple video. If you don’t know how to do something, hundreds (if not thousands) of how-to videos help you understand. It’s much easier to learn something by watching someone do it. This gives videos much more value than other forms of content like images. Finally, this format is more popular because creating videos is much easier today. Years ago, you would have to get a ton of professional equipment; even then, you wouldn’t guarantee a great result. Today, people can take their smartphones out and record something. The possibilities are endless! How does everything we mentioned benefit your brand? All of this shows how accessible video is. There are dozens of ways for people to consume your content. This is where you have the perfect opportunity to create engaging pieces that grab the attention of your target audience. Why Do Marketing Videos Need to Be in Your Marketing Strategy? Video marketing should never be missing from your strategy. We’re not saying you should stop prioritizing other formats, but rather that you should consider adjusting your approach. The right video marketing strategy can help you meet different goals, leading to more brand awareness, leads, and sales. Let’s look at the top reasons why video marketing is so important today: Read next: Video Editing Tips: Unleashing the Power of Video Editing #1 – People Love Videos Everyone loves an engaging and fun video. People are likelier to hear what you say if you show them the right visuals. By creating video content, you make your story more straightforward to understand. If you do it right, you can get people hooked on your brand, translating into many benefits in the long run. #2 – Videos Are Easy to Share Videos are straightforward to share today, especially with the help of social media platforms. This is why we’re seeing so many creators going “viral.” Even if you’ve just started publishing content, the right move could get hundreds of thousands of viewers. Most platforms have tools that allow users to share their content easily. Usually, they have to click on a button, and they will automatically share the video with their friends and family. Even though getting more viewers doesn’t necessarily mean all of them will become clients, it ensures more people discover your brand. The more popular your brand is, the more likely it’ll be to get new customers. #3 – There Are Many Platforms to Publish Videos You can choose from many platforms to publish your content, but you must be smart about it. If you want to go down the social media route, you can choose from: Instagram TikTok X Facebook YouTube And more Even if social media isn’t appealing, you can still post videos on your website. This makes your web content more “digestible” for people. #4 – You Can Boost Your Conversions and Sales Videos do an excellent job of boosting conversions. According to WebFX, video could improve your conversions by 86%. A lot of consumers use online videos to help them make their decisions. Explainer videos, for example, show people how a brand’s product can benefit their lives. If you can show your clients how your products help instead of just saying it, they will be more likely to purchase. #5 – You Could Get an Outstanding ROI Videos are

The Secret Formula for Creating Viral Videos With the rise of the digital era in recent years, it’s no surprise that your video marketing strategy impacts the success of your brand. We all see video marketing strategies daily, whether on TikTok, YouTube, Facebook, or Instagram. Sometimes, we don’t even realize until we’ve bought almost everything we’ve seen! That’s the power of video marketing, and you can leverage it to ensure your brand grows and reaches new heights. By leveraging the power of video marketing, you’ll be able to give your brand a competitive edge and reach your business goals, mission, and vision. Read our full blog to discover how Mosaic Media Films – Austin Video Production Company can transform your brand with high-quality video content. Leveraging Your Video Marketing Strategy Your video marketing efforts will greatly impact the success of your brand. if you want to engage your audience, enhance brand visibility, and boost your conversion rate, you can leverage your video marketing strategy in the following ways: Determine Your Goals Before creating content, you must have a purpose and goal. What do you want to achieve by implementing a video content strategy? You could have any goal in mind, whether generating more leads, increasing website traffic or brand awareness, boosting sales, etc. However, before achieving any of this, you need a clear and well-defined goal to measure accurately and effectively during the process. Establish Your Target Audience You need to create video content that resonates with your audience. It’s very challenging to do this if you don’t know who you’re trying to attract. Take the time to do research and gain insight into your audience’s preferences, interests, demographics, and needs. Once you know this, you can implement it into your video strategy, which will help you create content that attracts them and speaks to their needs, ultimately causing them to take action. Detailed blog: From Script to Screen: The Journey of Video Production Process Choose the Right Types of Videos There isn’t only one type of video, and making a random video isn’t give you the results you’re looking for. You can incorporate different types of videos into different campaigns depending on what you’re trying to achieve. Some of the different types of videos include: Product demonstrations Explainer videos Behind-the-scenes footage Customer testimonial videos Educational videos How-to videos Animated videos Choose the type of video that best aligns with your target audience and goals and that will drive the results you’re after. Create Meaningful, Convincing, and High-quality Video Content You need to create relevant and high-quality content if you want a successful video marketing strategy. A difficult but essential skill is capturing your audience’s attention from the very start. You can entertain them, tell a story, or give them valuable information. Other crucial factors to remember are keeping your content informative, short, and aesthetically pleasing. This is the best way to convince the viewers to take action. Search Engine Optimization (SEO) Just like SEO is important for blogs and articles, it’s crucial for video content too. By focusing on SEO, you’ll be able to improve your visibility, the video’s discoverability, and your chances of ranking amongst the top search results. You can do keyword research to find out what words you need to target. Include these keywords in your descriptions, video titles, and tags. Promote Your Content on Various Platforms Why limit the potential of your video? Promote your content on various social media platforms. Google, YouTube, Instagram reels, Facebook, TikTok, and LinkedIn are all great platforms. Another great option to consider is email marketing. Now, how do you do this? You can embed your videos in promotional emails and newsletters. Interact and Engage with Your Video Viewers Always encourage your viewers to interact with your content. Therefore, you should always have your likes, shares, and comments. It’s also essential to engage with your audience by answering their comments. This will help you build a community and create trust amongst your audience. Another excellent idea is to run interactive campaigns or contests to encourage user-generated content and boost engagement. Analyze Video Metrics There’s no point in constantly running a video content marketing strategy without monitoring and evaluating its performance. Analyzing and monitoring video metrics is crucial. Some platforms make this easier than others. YouTube and various social media platforms, such as Instagram, give you in-depth analytics that allows you to track a number of factors, including watch times, views, audience demographics, and views. It’s vital to track these analytics regularly to gain valuable information about what’s working and what isn’t. This way, you’ll be able to change your strategy and ensure you’re taking your campaign in the right direction. Collaborate with Content Creators or Influencers In today’s world, influencers are big! Therefore, you can reach a much wider audience by partnering with them. However, if you want an influencer to amplify your video marketing strategy, you must ensure the person you choose aligns with your brand value. Now, how do you work with an influencer? You can get them to create sponsored videos or content with them introducing them as the face of your brand. These methods will give you access to their audience, increasing your credibility, reach, and traffic. Create Videos That Are Personal Videos perform better than other marketing strategies because they’re more interactive, engaging, and emotional. Therefore, you want to ensure your video content invokes emotion so your brand can connect emotionally with your audience. This connection will encourage brand loyalty and trust and make the viewers want to support you. This will also give you the edge over your competitors since many brands lack the emotional factor in their content today. As a result, their customers don’t feel loyal to them as there is no personal connection. Repurpose Videos Creating a successful and high-quality video requires much time and effort. A number of tasks go into it, such as understanding your audience and their needs, brainstorming ideas, writing engaging scripts, creating a content calendar,

The Secret Formula for Creating Viral Videos Video storytelling is an impactful way to promote your brand. By appealing to a viewer’s emotions, you can establish trust and set your company apart from others like it. It’s a great way to engage with your audience; the results speak for themselves. Consumers are 55 percent more likely to purchase a product or invest in a service if they like the brand, and 92 percent would prefer it if companies made videos more like stories. Moreover, 55 percent of viewers will remember a story rather than a traditional advert, making video storytelling a worthy consideration for any marketing campaign. In this article, Mosaic Media Films – Austin Video Production Company discusses this form of video marketing and provides tips to help you create an impactful brand video. Understanding Video Storytelling Video storytelling is a video marketing strategy that establishes an emotional connection with the target audience using a storyline to convey a particular message carefully. Visual storytelling videos can be long or short videos that emphasize the brand’s unique standpoint and help it stand out from the competition. Rather than just being explainer videos that tell the viewer more about your product or brand, storytelling focuses on establishing a relationship with the audience and eliciting an emotional response. When done well, it can increase brand recognition and foster deeper connections with your target market. Storytelling can relay the company’s core values, provide more information about the people behind the brand, and emphasize its unique selling points. Video Storytelling Examples To help you understand the power of visual storytelling, let’s look at a few stories that have already proved successful. Reckon This video storytelling example demonstrates how well the company understands its target market. The story includes a few tales from business owners who discuss their encounters with accounting. They speak about specific problems, such as software complexity that decreases earnings. By doing this, the brand has made it more relatable. The remainder of the movie emphasizes the advantages of the software, such as allowing the user more free time, less stress, and more open accounting, to persuade potential clients to test it out. Business owners who want to streamline their accounting practices will continue to see it through. This narrative elicits an emotional response from entrepreneurs dealing with real issues. iPad Pro An outstanding illustration of the “show, don’t tell” strategy is the short film introducing the new iPad Pro. The business adopted a novel strategy to convey the tale of the recently released item (the iPad Pro). It emphasizes the imagery. The rich, colorful, and captivating pictures make it difficult not to stare at them. The astounding clarity with which even the smallest details are displayed demonstrates how excellent Apple’s products are. Tips on How to Create a Compelling Video Story Now that you understand what video storytelling is and how it works, let’s discuss a few tips for using video story your marketing campaign. Read this blog: Leveraging Video Marketing Strategies for Brand Success Understand Your Target Audience The plots in storytelling videos have set structures, much like in books and movies. They could follow the narrative of a character who overcomes difficulties, or they might focus on someone who eventually musters the strength to flee a challenging situation. One of the first things you must do is consider the target audience and how you might establish an emotional connection with them as you put a story together. An excellent way to learn more about your viewers is to look at user-generated content. What kind of social issues are content creators addressing? How can you position your brand as the solution to that problem? On that note, it’s important not to place too much emphasis on the intended audience and neglect the brand itself. The goal is to convey your company’s goals, values, and history, so consider this as you write your script. Choose the Right Video Format Compatibility is key when creating videos, and ensuring that your video will play when a user clicks on it is essential. There are several to choose from, but the most popular is MP4. This is Apple’s preferred format, and it can also be played on several other devices. Another element to think about is the length of your video. While shorter videos are a great way to engage users that don’t want to commit to lengthier content, a long video gives you more room to tell a compelling story. According to research, the best time limit for a video story is between two and five minutes. However, thinking about your unique story is a good idea to determine the optimum length. Make Your Video Shareable If you want your video to reach a broader audience, you should ensure it is shareable. When you post social media videos, users can view them and share them with their friends and family, increasing your brand’s visibility and, ultimately, your profit margins. We recommend posting your video stories on TikTok, Instagram, Facebook, and YouTube. You’ll also want to ensure that it appears on your website. Use Emotional Triggers to Make Your Video More Engaging Producers have been captivating viewers and evoking psychological responses using graphic video production effects and emotional triggers for years. This is an effective tool for video storytelling, too. You can accentuate plot themes or enhance your viewers’ connection with characters in your narrative using special effects such as slow motion. Show, Don’t Tell Think about it. Someone telling you that Starbucks coffee is good isn’t as engaging as watching someone enjoy it. This is an important principle to follow when creating a storytelling video. Make sure you’re using imagery to set the scene and tell the story rather than just having a narrator describe everything happening. Try Shoppable Videos Remember that the goal of creating this video is to promote the brand and sell the product(s). Making the video shippable is a fantastic way to do this. This way, users can quickly and easily purchase before they change their minds or lose interest in trying to