Case Study / Home Building
How Titan Factory Direct built its first-ever video library to fill the funnel for years to come.
Titan Factory Direct builds manufactured and modular homes faster, cheaper, and with more space for the dollar than traditional construction, but before this project, they had never used video at all. We built a full library from scratch: short-form social ads, streaming-ready content, and mid-form brand story and sizzle videos, all focused on the lifestyle of owning a Titan home rather than the construction site itself.
2 Days
OF FILMING FOR A FULL CONTENT LIBRARY
12 Locations
ACROSS TEXAS & OKLAHOMA
Short + Mid Form
SOCIAL, STREAMING & BRAND STORY CONTENT
Client
Titan Factory Direct
Industry
Home Building / Manufactured, Modular & Tiny Homes
Location
Austin, Texas area (company operates additional locations across Texas and Oklahoma)
Scope
Full Video Content Library (Short-Form Social Ads, Streaming Content & Mid-Form Brand Story)
TITAN Factory Homes / Brand Story / 01:58
The Hook
More Room, Less Money, No Video to Prove It
Titan Factory Direct could build a bigger home for less money. They just hadn't shown anyone what living in one actually looks like.
Titan Factory Direct’s value proposition is real and simple: manufactured and modular homes built faster, cheaper, and with more space for the dollar than traditional construction.
But before this project, they had never used video at all. Their story lived entirely in floor plans and photos. What they needed was a way to show, not just say, what it actually feels like to own one of their homes.
The Client
About Titan Factory Direct
A manufactured, modular, and tiny home builder with locations across Texas and Oklahoma.
Titan Factory Direct is a manufactured, modular, and tiny home dealer with retail locations across Texas and Oklahoma, including Austin, Georgetown, San Antonio, and Oklahoma City, among others. The company offers new, used, move-in ready, and clearance homes, along with workforce and oilfield housing, and is a BBB accredited business.
This was Titan’s first time investing in video as part of their marketing, and the goal was to build a library they could use for years, not a single one-off piece.
The Challenge
Starting a Video Strategy From Zero
A strong value proposition, and no video library to back it up.
Titan Factory Direct had a genuinely compelling offer. Showing it well, across every channel that mattered, was the challenge.
01
No Video History at All
Before this project, Titan Factory Direct had never used video in their marketing, leaving a real gap in how they could show, not just describe, their homes.
02
A Value Proposition Easy to State, Hard to Feel
“More space for less money” is a clear pitch on paper. Making a viewer actually feel what that means required more than a spec sheet.
03
Multiple Channels, One Consistent Story
Titan needed content for social ads, streaming platforms, and their website all at once, without each piece feeling disconnected from the others.
04
The stakes
Without a real video presence, Titan risked losing prospective buyers to competitors who could show, not just describe, the lifestyle a new home actually offers.
The Strategy
Sell the Lifestyle, Not the Construction Site
A library built around life after move-in, not the building process.
Titan needed a first video project that could do a lot at once, and set the tone for everything that came after it.
Focus on Life After Move-In
Rather than construction footage, we built the story around what life actually looks like living in a Titan home, more room, more bedrooms, more space for less money.
Cast for the Lifestyle
We used actors and models to portray homeownership moments, letting us control the story and the setting rather than relying on a single real family’s schedule and property.
Mix Documentary and Lifestyle Footage
Documentary-style interviews explained Titan’s value proposition and process, while lifestyle scenes with a family showed what that value actually looks like day to day.
Build a True Library, Not a Single Video
From the start, this was planned as a library, short-form social ads, streaming-ready content, and mid-form brand story and sizzle videos, all from the same production.
Production
Two Days, Every Angle Covered
Interviews, properties, and lifestyle scenes, all in two days.
Building a library from a first-ever video project meant covering a lot of ground efficiently.
STEP 01 / THE INTERVIEWS
Explaining the Value Proposition
Documentary-style interviews captured Titan’s value proposition and process in their own words.
STEP 02 / THE PROPERTIES
Showcasing Titan's Best Homes
Filming showcased several of Titan’s best properties, giving viewers a real look at the homes themselves.
STEP 03 / THE LIFESTYLE SCENES
A Family, Cast to Show Daily Life
A family was cast to portray different lifestyle moments, highlighting what daily life looks like inside a Titan home, filmed across two separate days alongside the interviews and property showcases.
Post Production
One Shoot, a Whole Library of Content
Editing built for social feeds, streaming platforms, and the website all at once.
We cut the footage into a series of short-form videos built for social ads, additional content formatted for streaming service placements, and mid-form brand story and sizzle videos.
Every version stayed focused on what makes Titan Factory Direct different: faster, cheaper homes with significantly more space, and the ease of getting into one.
The Results
A first video library that's already working.
This project wasn’t built to chase a view count. It was built to give Titan a real video presence across every channel that matters, and it worked.
HIGHER CONVERSION
More Conversions on Social
Titan reports an increase in conversion rate on their social ad campaigns since the video content launched.
LOWER AD COSTS
More Efficient Ad Spend
The company reports a decrease in overall ad costs tied to using video instead of static content.
STREAMING PLACEMENT
A New Channel, Opened
The content is now running on streaming services, a channel Titan didn’t have access to before this project.
MORE SHOWROOM TRAFFIC
More Showings, More Opportunities
Titan reports the video has helped drive additional traffic to their showrooms and increased showings.
Takeaways
Why It Worked
This worked because we built a library, not a single video, from day one.
A first video project sets the tone for everything that follows. This one was built to do more than introduce Titan, it was built to last.
01 / LIFESTYLE OVER LOGISTICS
Sell the Life, Not the Lot
Focusing on daily life inside the home, rather than the construction process, connected with buyers on what actually matters to them.
02 / BUILT AS A LIBRARY
Plan for Every Channel From Day One
Designing the shoot to produce short-form, streaming, and brand story content at once meant one production served every channel Titan needed.
03 / CASTING FOR CONTROL
Use Actors When the Story Needs It
Casting models and actors for lifestyle scenes let the team control the story instead of working around a single family’s schedule and property.
04 / FIRST STEP, BIG IMPACT
Starting From Zero Doesn't Mean Starting Small
Even with no prior video history, Titan built a library strong enough to move real marketing numbers right away.
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