How Liquibase turned a year of behind-the-scenes work into a video that deepened one of its biggest enterprise accounts.
Liquibase's team had spent a year quietly powering a major financial services client's database DevOps transformation, but that work was getting lost in emails and status updates. We built a cinematic account-update film, with every department speaking in its own words, real footage, and motion graphics, to show the client exactly what a year of partnership looked like.
A year of great work was getting lost in email threads and status decks.
The database DevOps platform trusted by regulated enterprises.
Liquibase is an Austin-based technology company and the platform behind database DevOps, automating, tracking, and governing database schema changes across environments so enterprise teams can deploy faster without sacrificing safety or compliance. Built on deep open-source roots, Liquibase’s software has been downloaded tens of millions of times and is trusted by enterprises in regulated industries like financial services and insurance.
This project centers on Liquibase’s relationship with one of its largest financial services accounts, an enterprise client relying on Liquibase to govern database change across hundreds of systems.
A year of complex, valuable work with no way to make it feel exciting.
A relationship film built to show the work, not just report it.
Storyboard the Whole Year
Let Every Department Speak
Built for One Audience, Not the Masses
Show the Technical Work Visually
Teleprompter-led segments from across the account team.
Written Department by Department
A Series of Teleprompter-Led Segments
Grounded in the Actual Work
Graphics and animation for work that's hard to see.
We cut the piece together from every department’s segment into one cohesive story, pairing the real work with a polished, professional finish so it felt less like an update and more like a highlight reel of a year well spent.
A client that felt the difference.
Client Reaction
Enterprise Relationship
Represented On Screen
Built for Trust, Not Traffic
"We're thrilled to support you as you leverage our comprehensive tools to meet not just today's goals, but also tomorrow's challenges."
This worked because it treated an existing client like a prospect worth impressing.
Sell the Relationship, Not Just the Deal
Make Invisible Work Visible
Let the Whole Team Take Credit
Not Every Video Needs to Go Wide
See how we have moved the needle for other brands.
An Austin non-profit creating paths to and through college for first-generation students needed a story-driven film system to deepen donor commitment and recruit corporate partners. We delivered a flagship plus a library of student stories.
Storytelling
A high-end private catering company needed visual storytelling that matched the quality of their dishes. We built a cinematic brand film and a library of social-ready cutdowns that lifted them out of the catering crowd and into the elevated in-home dining tier.
Positioning