What is A Testimonial Video?

What is A Testimonial Video?

We know video is great for your business and leads to several benefits, but it can be challenging, or even overwhelming, to know where to start and what kind of video to choose. That’s why you can turn to us, Mosaic Media Films! We are here to take your ideas, and the passion you have for your business, to ultimately create a video you can be proud of.

We are going to create several blogs that break down the different kinds of videos. Today we’re going to talk about testimonial videos!

What is a Testimonial Video?

A testimonial video is a customer or client sharing their experience with a company. Customers usually talk about how the company’s product/service helped improve their life, or solved a problem they were facing. They can also add what they like about the company and their relationship with that business.

Testimonial videos are one of the most valuable marketing tools. They provide insight to the viewer about your company while also giving your business credibility. People want to relate to the content they’re viewing, and testimonials are great for that! In order for a potential prospect to commit, you have to gain their trust. By listening to a past client’s story, you are providing them with the security they need to make a purchase.

Here is an example of a testimonial we did for OrangeTheory Fitness.

Orange Theory | Michelle’s Story from Mosaic Media Films on Vimeo.

Testimonials are an easy, low cost way to gain credibility for your business. This powerful marketing tool is a great compliment to any business promo.

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