12 Types of Videos for Social Media Marketing

Are you trying to improve your social media marketing efforts? Why not consider videos?

Creating engaging video content is one of the best ways to boost your social media page.

With the right marketing strategy, your social media video can catch your target audience’s attention in an organic and fun way, ensuring you get better results.

Social media is one of the most potent industries for businesses that want to boost their sales.

However, it would help if you did the right content marketing strategy to get something that works.

Social media users tend to engage more with video content, as it’s more “fun” than a simple picture or a chunk of text.

Now, how do you reach your target audience by creating video content?

Here, we’ll examine why creating videos for social media platforms can significantly improve your marketing strategy.

Moreover, we’ll guide you through some of the best social media video ideas you can consider for your brand.

Why Videos Are Good for Social Media Marketing

Video content can catch your viewer’s attention for more time.

If you create a great video with eye-catching graphics and other fun elements, you can get the platform’s algorithm to promote it to a larger audience.

As many people say, a photo is worth a thousand words, but if you compare it to videos, you may get even ten times more!

Let’s take a look at some reasons why video marketing campaigns are perfect for boosting your social media profile:

Attention

Videos are excellent for catching the attention of your target audience.

Typically, large chunks of text are harder to understand, but if you create an engaging video, you can make all that information easier to understand.

The beauty of video marketing is that you condense a large amount of information into a single piece, making it more accessible to everyone.

Awareness

Video marketing can bring awareness to many people online.

If you include your brand’s elements (logo, motto, etc.) in your videos, you will have a better chance of people being more aware that you exist.

SEO

Yes, you can also do SEO for videos.

Remember that many social media platforms are becoming a sort of “search engine,” so you must create relevant and optimized content targeting your audience.

If you do it right, your video can appear on the top of the search results, just as it happens with popular search engines like Google.

Conversions

The right video can easily make a visitor convert into a customer.

Explainer videos and video ads are perfect for this, as they make your products or services easier to understand, which makes people more likely to invest in them.

Personality

Some brands haven’t been adapting correctly to the digital world, and one common problem is that they show themselves as simple company with no personality.

Currently, people avoid brands that feel too ‘robotic’ and go for the ones with more personality. Video marketing for social media can help you humanize your brand and make it more appealing to potential clients.

Longevity

Videos are a durable medium, so there are certain video types that you only have to make once or twice, and they could be as efficient today as in the next five years.

What Are the 5 Ps of Social Media Marketing?

There’s a ‘framework’ that can help you guide your next marketing strategy, and it will allow you to focus on the most essential things when creating your next video.

Those are the 5 P’s of marketing, which include:

• Product
• Price
• Promotion
• Place
• People

Another variant of the 5 P’s includes:

• Plan
• Produce
• Publish
• Promote
• Prove

How to do Video for Social Media Marketing

You must take several steps before creating video content for your social media profiles. A great example of a marketing strategy for videos is this one:

• Decide what your goals and needs are.
• Decide which social media platform you’ll use to promote your video content.
• Choose your preferred video type.
• Plan the production of your video.
• Talk to a professional about the post-production process.
• Schedule your videos and promote them.
• Analyze your metrics and use them to improve your next content piece.

What Videos Do Best on Social Media? – 12 Options to Consider

#1 – Customer Testimonial Videos

Testimonials/reviews are the best ways to build trust and loyalty among your existing customers.

Most people search for reviews online before making an investment decision, so if you’re looking to increase your chances of getting clients, consider creating engaging customer testimonial videos that cover essentials like product features, the problems they solve, and more.

#2 – ‘How to Videos

How-tos are an excellent way to showcase your products or services.

Tutorials are among the most searched video types, so if you do them right, you could be very successful with your next social media campaign.

#3 – Behind-the-Scenes – Company Culture Videos

It may not seem like it, but many people love looking behind the curtain.

Showing how your business operates in BTS videos can help build a connection and more trust with your audience, increasing the chances of getting more sales.

Examples of company culture showcase include brainstorming sessions, meetings, and more.

#4 – Teaser Videos

Teaser videos are perfect if you’re preparing something new and don’t want to show it yet.

When done correctly, teasers can excite people about your following product or service, which will get them to talk about it before it even launches.

#5 – User Generated Content

User-generated content will do wonders for your campaign. If you have loyal clients who have created content about you, then share their content.

Other people hold contests to encourage user-generated content, so this is also a great option to consider.

Finally, you can contact industry influencers to get many people to check out your brand.

#6 – Live Videos

Live streaming has skyrocketed in popularity over the past few years. You can now use popular platforms such as YouTube, Twitch, Instagram, or Facebook Live to showcase anything you want.

Overall, live video content will make your brand seem more transparent. If you do it right, you can also boost engagement.

#7 – Event Videos

If you have an event coming up, you can get video coverage for it and show it to your audience. On the other hand, you could also host a live video to be more engaging.

Some people pre-record BTS footage before covering the event and then edit it all together to get a masterpiece in storytelling that will catch everyone’s attention.

#8 – Product Demo Videos

Many people like to watch how something works before they buy it.

If you’re releasing a new product, make sure to post a product demo video where you show how it works, what problems it solves, and why people should get it.

#9 – ‘New Service’ Videos

Are you releasing a new service and want people to know about it? Don’t hesitate to release a video where you talk about it; this will make the experience more exciting for those eager to try it out.

#10 – Promos and Deals

It’s safe to say that everyone loves deals. If you plan on offering your followers an exclusive deal, make sure you do it with an amazing and engaging video.

#11 – Reveals

A new announcement pairs perfectly with a great video. Companies like Apple do this constantly by creating short films featuring people using their products, so if you’re going to make a huge reveal soon, create a good video.

#12 – News

Are there any news or trends surrounding your business industry? Use your social media page to show them!

Many people get their information through social media platforms, so if there’s something important for your audience to know, then create a short video that covers that information.

Which Type of Video Content Is Right for You?

The “right” video will be the one that appeals to your brand and its goals/needs. Remember that not all companies are after the same objectives, so what works for someone else doesn’t mean that it will work for you too.

Consider the story you want to tell your target audience and work from there to find the perfect solution. On the other hand, if you’re having trouble finding the right fit, consider contacting a professional video marketing company to help you.

Bottom Line – Start Creating the Perfect Social Media Videos Today

Social media videos have always been an excellent way to tell relatable stories to people who consume content daily.

Whether you make videos doing office tours or showing new services, get a professional team to help you show everything in the best way possible.