This specific video is Service Based Video which tells a compelling story about a specific service the company offers.
When potential customers are interested in working with you, often times it may because of one specific thing you provide. Thus, having a compelling video that helps illustrate the specific service, what the process is and how you’re going to make their life better are all excellent points to highlight in your service video.
For instance, if you’re a dentist – you could have one specific video that discusses a specific service like Cosmetic Dentistry, Sedation Dentistry, or Total Wellness Program.
Why do I need a Service Video
Chances are you offer a lot of amazing services many of which are high-ticket or high-margins services. By having a video that articulates that specific service you’ll be able to more effectively engage, educate and convert a viewer to a customer.
How do I market my Service Videos
Services video are great to market on your homepage, the service specific page on your site, throughout social media, landing pages, retargeting, Facebook ads, pay-per-click ads, and your email marketing.
How long is a service video?
A service video is typically between 1-3 minutes in total length. However, a lot of the length depends on the overall detail of the service we want to include that will or will not influence a customer’s buying decision.