Product Promo Video

Bringing a product to market is a huge undertaking. You have to research the market and your competition. You come up with designs, changes, tweaks, and modifications till the product is close to ideal. Then, you have to go through testing, colors, design changes, and a ton more. Then you have to sourcing it, right? Who is going to build it, what are the margins, how much inventory do you need?
It’s a ton of work, but if you don’t have any eyeballs on your product and even worse if people don’t understand how it will help them, how to assemble it, or if other people have been successful with it – What will happen?
No Sales! All that hard work was for nothing. 

There are new products coming to the market every single day, and getting consumers’ attention is harder than ever. Do you want to take the risk of relying on just plain images and text? What about the risk of doing a cheap, unprofessional video?

All that time invested in product development and design goes to waste if you can’t sell. 

This is where a professional product promo comes in. Here we’ll professionally script, film, and edit the story of your product. We’ll highlight the pain the customer is feeling, how the product will bring them to the ideal vision they have for their life, and address objections with testimonials.

This super powerful product video becomes the centerpiece of your marketing and landing pages.

Past customers have leveraged this video with social ads, landing pages, 3rd party sites like Amazon, and on their personal Shopify site.  

How a Product Promo Video Can Help Increase Sales:

Here are the 10 top reasons how a product promo video can skyrocket your sales and turn viewers into buyers:

1: Allows you to Tell the product’s’s Unique Story
Whether you’re doing a crowdfunding campaign for your new product or you already have it in the market – story sells. Depending on your marketing goals will dictate the structure of the story; however, the underlying message is how the product will help change your customer’s ideal vision for their life. 

2: Connect Emotionally
Your product is designed to solve a unique problem for you customers or give them a better experience. The video has the unmatched ability to evoke emotions. Through visuals, music, and storytelling, you can connect with your audience on a personal level. Crafted around your customer’s specific problem or designed outcome, the product promo video is tailored to resonate with prospects. With a well-structured narrative, it has the potential to not only engage& convert viewers. 

3: Boost Brand Visibility
A compelling product video can help you cut through the noise and grab the attention of your target audience. It’s a versatile marketing tool that can be shared on your website, social media, specific campaigns, email campaigns, and more, increasing your brand’s visibility. A world-class video can elevate the perceived value of the product and better illustrate how it works compared to traditional text and images. Take a look at your direct competitors; chances are they don’t have a video. when you do, you really stand out and are giving prospective customers exactly what they want – VIDEO instead of text. 

4: Dramatic Visual Difference
Showcasing your product in action through the visuals and narrative in the video is unlike a single photo. Through a sequence of shots, coupled with story, music, sound, and animation, fully articulates the experience and results of what life looks like when customers buy your product. 

5: Improve SEO and Online Presence
Search engines love video content. In fact, YouTube is the #2 search engine, and because it’s owned by Google, YouTube Videos are prioritized in search results. By incorporating a service video on your website, you can also improve your search engine rankings. This means more people will discover your product when they search for relevant keywords, driving organic traffic to your site.

6: Drive Conversions
Ultimately, a product video is a sales tool. It can lead to increased conversions by persuading viewers to take action closer to purchase. It’s designed to address the core problem they have, overcome objections, and be a 24/7 sales rep selling your product on multiple platforms online. 

7: Stand Out on Social Media
The rise of TikTok and Instagram Reels is clear evidence that consumers prefer video over traditional photos. Social media platforms prioritize video content, making it more likely to appear in users’ feeds. In the sea of poor quality video a world-class, professionally produced service video can go viral, reaching a wider audience and generating buzz around your brand.

8: Showcase Testimonials and Reviews
Let satisfied customers do the talking for you and provide the social proof prospects need to make a buying decision. Incorporating customer testimonials into your product video can build trust and credibility. We structure the testimonials to help validate the viewer’s concerns and showcase the transformation you helped your customer with. 

9: Highlight Product Features
Your product video can highlight key features, benefits, and use cases. By leveraging a combination of graphics, animation, live-action footage, and narrative a specific service video provides a more immersive experience that static images and text alone cannot match.

10: Adapt to Mobile Audiences
With the increasing use of mobile devices, video content is easily consumable on smartphones and tablets. A product video ensures your message reaches a mobile audience, which is essential in today’s marketing. In fact, we can even format and modify your video so it’s optimized for an array of social platforms. 

How to Use a Business Promo or Company Video. 

1: Website:

Above the fold on your specific product landing page is the place you want to showcase your product video.  Since the dedicated product page gets the most traffic for that product you want visitors to watch this video as their first action upon landing on the page. Ensuring its visibility above the fold eliminates the need for people to scroll down or search for the video. This is super important because consumers generally prefer watching videos to reading text. Given that most visitors decide whether to stay on your website within the first five seconds, a well-placed video significantly increases the likelihood of longer user engagement.

2: Social Sites: 

You can leverage your product video on all your social media platforms by regularly posting the promo video as organic content. Also, consider breaking down the video into smaller segments optimized for each specific platform you are marketing on.

3: Email Marketing:
For prospects entering an email sequence or sales funnel, capitalize on your service promo by including it as part of the series. It serves as a valuable tool to build trust and credibility with potential customers and move them closer to a purchase. You could have a 7-part series of emails, each one focusing on a specific pain and the product-related video that explains how it will help solve that pain. 

4: Conferences:
When attending conferences, leverage your product videos to show it in action! Whether displayed on a monitor at your booth, as part of your presentation, as part of a  keynote speech or if you sponsor the event. The video effectively communicates who you are, what you do, and what sets you apart, helping you increase engagement from event attendees.

5: Ads:
Utilize your product video in various advertising campaigns, whether on social media or other digital platforms. Depending on your specific sales strategy and overall marketing approach, the video can be positioned at the middle or bottom of your sales funnel. 

6: SEO:
Did you know that video content is 50 times more likely to appear in Google search results compared to standard text? This is because video has significantly less competition than text-based content. While virtually every website is text-based, the competition for video content is relatively low. By incorporating video into your web content, you not only gain a substantial competitive advantage but also enhance your optimization for better Google search results.

Conclusion on Product Videos:
You invested a ton of time, effort, and energy into bringing your product to marketing. A video that tells the story of the product, highlights core features, and overcomes objectives becomes your #1 sales rep 24/7. 

Whether you’re looking to boost conversions, increase brand awareness, or sell more products, a well-crafted video can help you achieve your marketing goals. Don’t miss out on the opportunities that video marketing can bring to your business or brand and compete against the constantly growing competition in the physical product market.