[vc_row][vc_column][vc_column_text]If you’re running a Google Pay Per Click campaign, having a video on your landing page will help in your overall conversion and branding. Here are the simple steps to take to help you in the process.
Once you’ve built your Google Ad, the next step is telling the ad what page you want it to go to when a user clicks on it. Ideally, you want to create a landing page that has the same title of the search query they just typed in, along with your video that best represents the search and a clear call to action.
For example, as a plumbing company, we created 3 different videos. One business promo video that focuses on their overall business offerings and the experience their customers have had. As well as two service specific videos, one focuses on Water Heater repair and the other specifically highlights Drain Cleaning.
So essentially, you’ll want to create three different pages each with a specific headline and specific video that matches the search query. So when someone searches the term, “Drain Cleaning Austin” and your ad shows up – the page they go to would say, “Drain Cleaning Austin” and showcase your Drain Cleaning video along with a clear call to action.
When a user clicks on your ad, and you have a specific video that exactly relates to the service they are looking for and it’s crafted in a compelling way, you’ll be able to more effectively connect with your prospects and it will aid in an increase in phone calls and conversion.[/vc_column_text][/vc_column][/vc_row]