If you’ve watch video on YouTube, website, or even on your TV then you’re familiar with the traditional Horizontal video. However, if you’ve been on Facebook or instagram chances are you’ve seen what’s know as “vertical video.” If you watch traditional video and view it vertically on a device, you have a lot of negative space on the top and bottom. Just like if you watch a vertical video on a horizontal format like TV or Youtube – you have a lot of negative space on the side. Call Mosaic Media Films: Austin Video Production Company
One of the core concepts of video is to provide an immersive experience, so covering as much screen real estate is ideal. When we’re creating a video together one of the first things we talk about is how we’re going to use the videos and the platforms we’re going to focus on. If you just plan on having your video on your website, posting on YouTube leveraging with email and utilizing for sales presentations then the traditional and the way it’s shot will be just fine. However, if we’re specifically creating videos for social sites like Facebook, LinkedIN or Instagram we’ll want to look at a few different options to maximize the space for mobile viewing.
Here are three different options, all of which have some pros & cons.
The Square format has the traditional “horizontal video” size, however it has a wrapper on the top and bottom that can we can customize. We can do a simple customization with color to match your brand; or we can even stylize the wrapper with different graphics and designs to give it a more custom look and feel. On the top part we can add your logo, a compelling headline or something else that help connect with your audience.
Since 84% of viewers on Facebook don’t listen to audio, adding captions to the bottom section is ideal. Facebook does have a captions options, however the built in captions are designed for traditional widescreen videos and are very small making it hard to read on phones. Manually making custom captions to the bottom section takes more time to but they are much easier to read and creates better engagement . Because we’re customizing the captions we’ll have more flexibility in the font style and color to match your branding. But what if your video doesn’t have any audio to captions?
If you don’t have a voice over or any speaking, don’t worry. We can leverage the bottom section for other things like.
– Promotional offers
– Inspiring Copy
– Call to actions
– Other compelling content
The square format is great because you’ll have a lot of space for content both on the top and bottom, however it’s a traditional size so the actual video part doesn’t take up as much space as the other two options we’re going to look at next.
The split format uses the same dimensions of a 700 x 700 square however we make a couple adjustments. This is great if you want more video space and you don’t need a headline or logo on the top. Unlike the square format where we have a section on the top and bottom, with the split format we eliminate the top section. By doing this we loose out on any copy opportunities like a title, logo or headline. However, we gain the ability to increase the vertical size of the video. This makes the content seem less small and gives a more immersive feel. We then individually scale and move every single shot around to provide an pleasing composition similar to what was originally shot. Then on the bottom portion you can use custom captions, a headline, call or action or something inspiring. We’ve looked at both square and split formats and the pros and cons of each. Now, dive into the last format the full vertical format.
Full Vertical Format:
The full vertical format is ideal if you want to take up the most space possible in your social media format. But it’s not ideal if you want to add captions and lots of copy. With square format we have space on the top and bottom while in split format there is space on the bottom. With full vertical we’re removing all the extra space and taking up the entire 700 x 700 space with video.
Similar to the split format where we have to scale and move each individual shot – we’re now going to take that one step further but scaling up to the entire space. Because the video was originally filmed in a horizontal format, when we scale the shot to fit the format there is a chance that some shots may not look ideal. If delivery in this Full Vertical format is the only and primary goal then we simply need to plan ahead of time and adjust the way we compose the shot. Doing this will ensure that the finished video looks ideal.
Although there isn’t space for captions or a headline, we won’t let that stop us from adding some text. We can add in additional text and content that’s animated on screen to highlight various features and benefits. We’ve taken a look the difference of horizontal video and vertical video as well as different ways to format your social vertical video. Choose the format that’s ideal for the video type you’re creating and don’t be afraid to test! Try different styles and see which ones connects with your audience and helps create the most engagement.
If you have any questions or want to set up a free video strategy session send us an email or give us a call at 512-607-5533.