Shiloh Newman is running for Travis County Commissioner Precinct 3, and recently reached out to us to create a video for his campaign. Shiloh moved to Austin at the age of 5 and has been here ever since. Being a businessman and getting his degree in management, he has grown to be quite passionate about building small businesses in Austin. He now wants to give back to the community even more by running in this year’s election in hopes of tackling pressing traffic issues. He wanted a video that would set him apart from other candidates and establish his goals for this role.
Creating the Game Plan
Once we established the direction we wanted to go in for the video, we then collaborated to create a strong marketing plan. Of course, we want to provide a visually stunning video for our clients, but our focus is keeping a marketing-centric approach.
After fine tuning our post-production plan, it was time to roll the cameras! Shiloh wanted to involve his two daughters in this video and create a sense of fun. With the use of animation and a playful script, we were able to do just that while still getting his message across.
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