With your video downloaded on your computer, the next step is taking that video file and uploading it to a video player. Having a video player allows you to showcase the video on your website, landing pages and other areas on the internet. Although there are a lot of video players available, the two main ones are YouTube and Vimeo. Both them have pros and cons so let’s look at each one and see what’s a more ideal fit for you. To learn more about Video marketing be sure to check out our page.
When you think of the video or a video player, YouTube is probably what comes to mind. What makes this video player great is discover-ability on the platform, great playback speed, you can build a channel and library of content on the site plus it’s FREE. The downside of YouTube is that you don’t have control of what happens when you video once it’s over – so competitors or related videos from other people will show up. You also don’t have control over the video player design itself so you’re not able to customize the controls, the colors or capture emails in the video player.
Vimeo is another great video player that offers features that YouTube doesn’t have. Like customizing the color of your player, what a viewer sees and you have full control of what happens after your video is watched. However, it’s primarily for filmmakers, so for businesses with their own content you have to purchase a paid account. Determine which video player is ideal for what you want, I often have clients who choose to do both platforms. They’ll use the Youtube Player to optimize for search on Google, have a YouTube channel and help with discoverability. Then for their website, they’ll use the Vimeo player because they have more control of the look and feel of the video player and the full control on what happens after the video is over.