[vc_row][vc_column][vc_column_text]A video will be the most engaging and powerful tool on your site, so it’s incredibly important to make sure that when a visitor comes to your website the video player has a clear hierarchy of importance in relation to the rest of the content on your site.
By placing your video on the top, making it as large, and placing a play bar or button on it you’re illustrating that it’s the most important piece to the page and the action you want them to take. Now look at what happens if we make it smaller and move it down the page. As you can see we’ve minimized its importance and for the visitors that don’t scroll down they won’t see or watch your video at all.
Whether a visitor comes to your home page, service page, testimonial, or FAQ page – if you have a video that is associated with the content on the page your video should be large, at the top and have a visual cue such as a play button or play bar.[/vc_column_text][/vc_column][/vc_row]