[vc_row][vc_column][vc_column_text]Once you have your main business video promo completed, the next step is showing it off on your site. Because your homepage typically gets the most traffic having it above the fold front and center of your site. Here are a few examples of ideal layouts for your video.
Example #1: Big Video
With the “Big Video” example simply layout your video player front and center. Because your video is so large and centered it creates a hierarchy of importance and your visitors will be prompted to watch it as soon as they arrive.
Example #2: Video & Text
With this layout, you’re highlighting both and concise statement about what you do as well as featuring the video above the fold. This layout is great if you want to quickly highlight how you’re going to help your customers and include some supporting text about what you do.
Example #3: Video Button
In this example, you’ll have a higher emphasis on your concise text statement and highlight the video through a button. In this layout, it’s great to use parts of your video as a background and when someone clicks on the button the video can pop-up in an overlay window.
Having a great video is the first foundational step in your success with video marketing. But equally important is marketing your video online. When putting your main business promo video on your site, make sure to keep it above the fold and use one of these layouts to help increase views and conversion.[/vc_column_text][/vc_column][/vc_row]