October 2023

What is a client story video? Branding typically means the process you use to equip your services and products with brand power. In a sense, you’re creating a distinct line between your items and other things on the market. In that context, the terms brand identity and brand image typically get used interchangeably, but they are quite different. Generally, brand identity focuses on how a brand owner defines the brand. However, brand image will determine the consumer perception of the brand. Alternatively, you can look at the brand identity as the tagline, slogan, logo, tone, and style. Thereby, the brand image is the basic impression and belief of the potential and existing customers who regard the brand. As a business owner, you have to focus on both to create customer loyalty. If you have a negative brand image, you’ll likely experience less growth and fewer sales because of it. Today, Mosaic Media Films – Austin Video Production Company will provide information about brand identity vs. brand image. What Brand Identity Refers To Brand identity is how a company portrays itself to customers and how it wishes to be perceived by others. Overall, it’s the face of the company which reflects the brand’s personality, ideals, ideas, and values. It includes the quality, attributes, features, services, support facilities, and performance that it offers or possesses. Typically, brand identity is the result of the entire organization and how it manages things to create a product with distinctive characteristics. Likewise, it will determine how the company wants to be recognized by its target audience. Generally, branding and marketing strategies will help the organization communicate its identity to the people. It focuses on relationships, personality, positioning, and brand vision. Overall, it’s about the operational and intellectual connections within the company that will provide brand recognition, differentiation, and familiarity later. What Brand Image Refers To Generally, the term “brand image” is the perception of existing/prospective customers and how they see the company. It focuses on the collection of ideas, beliefs, and impressions customers hold, which are formed from many sources. Overall, it explains how customers think of the brand and the feeling it gives when someone hears the name. Creating a solid brand image isn’t a one-day affair. Instead, it must be developed over time through direct customer interactions and promotional campaigns. It’s everything and anything that influences the customer’s perception of the company. Companies must determine the target audience they want to attract through an appropriate brand strategy. The customers will then create connections with the organization because of their interactions and experiences. A successful brand image focuses on the visual elements, but it goes much deeper than this. To create a positive brand image, it’s important to understand how to connect with consumers. Remember that your brand’s image might change depending on your position in the market and could be positive or negative as the years go by. Read more: Innovative Branding Video Ideas Brand Identity and Brand Image – Key Differences Let’s discuss the difference between brand identity and brand image now: Brand identity brings together all the components that the company created with the goal of showing the right image in front of the consumer’s eye. However, brand image represents the full impression of the brand or product in consumers’ minds and considers all sources. Though you must actively participate to create brand identity, brand image is more passive. In fact, it’s made by the real experience of consuming or using it. Generally, brand identity covers the visible elements of a brand, such as its colors, design symbol, name, and logo. However, brand image encompasses brand associations, such as reliability and quality, as well as the visual elements, including the tagline, logo, and more. Usually, brand identity will represent the reality of the firm, such as its mission, vision, objectives, and core values. However, brand image will show the consumer’s perception of the brand. Traditionally, brand identity will depend on how the company has presented itself in front of the target audience. Alternatively, brand image is solely based on how customers interact with the brand and their experiences. Brand identity focuses on looking back and improving things in the coming years. In contrast, brand image is all about looking forward to provide better experiences in the future. A Few Good Brand Image Examples To provide these brand image examples, we focused on companies we were familiar with. Then, we read various articles and reviews to learn what customers were talking about. Let’s break things down for you: 1. McDonald’s McDonald’s is well-known for its inexpensive and fast food. However, people do complain about its poor customer service and unhealthy meal options. When you look at the website, you see the brand image focuses on quality ingredients, and there’s a nutrition calculator on the site. However, McDonald’s isn’t known for being healthy or high-quality. Though it does have a bright, fun, and warm brand image, it mostly caters to children. Likewise, the inexpensive meal items and deals are what bring people in. The brand should focus more on those aspects instead of trying to be something it’s not (healthy). 2. Brooklinen Brooklinen is an online bedding company that has positive customer service, good reviews, and luxurious sheets. It does a great job of highlighting its reviews and demonstrating the quality and excellence of its products. Though the items are expensive, they’re highly rated to be soft and high-quality. Plus, the image is modern and fun, and clients agree! 3. United Airlines United Airlines doesn’t have a great brand image. It’s been marred by many scandals. Though it’s known for its business-class seating and roomy spaces, it treats its customers poorly. The tagline itself mentions friendly skies, but that’s not what most people receive when they fly with United Airlines. You’ve probably read about airline personnel removing a man from a flight because it received coverage worldwide. However, 10 years earlier, Dave Carroll flew with United Airlines, and his guitar was broken during the

What is a client story video? Why is brand identity important? Brand identity is crucial and will help companies stand apart from the competition. Business owners can leverage the advantages of branding to win over customers and retain them for more extended periods. Likewise, they can use brand identity to help them grow faster. Mosaic Media Films – Austin Video Production Company will help you learn more about this topic! What’s Brand Identity? Overall, brand identity encompasses the visual elements of your business that are unique to you. They include: The shapes on product packaging Business taglines Logos Business colors When marketing your business, it’s crucial to communicate your brand identity throughout your operations. It should be used on the premises, website, product packaging, and staff uniforms. Read more: Brand Image vs Brand Identity -With Examples & Explanation The Importance of Brand Identity Companies often pay a premium price to bring a positive brand image to the target audience. Therefore, you might ask if developing a solid brand identity is as important as you think to warrant a considerable budget. Generally, companies that ignore their branding requirements will fail. Here are some benefits of brand identity: Gives Character When you have a strong brand identity, your company has a personality because you’ve created a unique character. This will come to the audience’s mind when someone mentions your brand. Successful brands must create a consistent brand identity that spans all available products. You can play on the emotions and feelings relating to your products and the company when you use branding techniques like videos. The secret to creating your brand’s voice is to focus on the story behind the brand. Choose colors that will evoke relevant emotions about your business and much more. Enhances Brand Awareness Your company colors, logos, and all other visual elements can create a good brand identity for your company. Therefore, customers will associate that visual representation with the brand. Typically, a good brand identity goes far beyond the company name. Consider Apple’s bitten apple or the calligraphy used on the Coca-Cola logo. Customers don’t have to see the brand name to understand what it is or what it offers. Sets You Apart from the Competition Having a unique brand identity helps your customers identify your products with ease. What if you carried out a marketing campaign? The target audience would require a brand image to search for when shopping for what you offer. They’d use all or some elements of your brand’s identity. Your brand’s identity will help the target customer differentiate you from the competition. Attract a Better Labor Force with a Strong Brand Identity Roughly 70 percent of the companies in the Fortune article “100 Best Companies to Work For” include businesses with a strong brand image. How will that attract better employees? When customers perceive the products from the company as high-quality or revolutionary, everyone wants to be part of the success and process. Therefore, workers are proud to wear the uniforms of successful brands. Create a Strong Customer Base Good branding is crucial when you wish to create a loyal customer base. You should consider fostering customer relationships when focusing on your brand identity design. This will help you stand apart from the crowd later. One example is when a brand carefully selects its visual elements so that the target customers can identify with them. Let’s say you sell dairy products. Consumers generally identify with the shapes and colors relating to milk products. Differences Between Brand Image and Brand Identity While brand identity is often confused with brand image, they are different things. The brand identity focuses on how the company wants to be perceived by customers. However, brand image is the consumer’s perspective of the brand. This only happens through interactions. While brand image can bring strong brand identities, the opposite is true. You can’t control the brand image, but you have some say in your identity. Brand Identity Elements In a sense, brand identity helps a company differentiate itself from another. It includes elements that will be used to promote your business. While the logo, brand name, and tagline are important, brand identity isn’t limited to those. Generally, it will also include non-visual elements. You’ll need all of the things listed below to have a successful brand: Visual Elements The visuals include things like: Brand Logo and Tagline – The logo is the pictorial or textural symbol representing the organization’s offerings. Your tagline is a short, memorable description that clearly and succinctly communicates your brand message. Brand Name – Your brand name is what you choose to help you identify your offerings and differentiate yourself from other companies. Imagery – This is the visuals and differentiated images you use to communicate your brand values and messages. Color Palette – This is the set of colors you use for your marketing materials. Brand Typography Style – Typography is the style and art of arranging text and letters to be unique to the brand. Non-visual Elements The non-visual elements include things like: Brand Voice – Your brand voice is the selection of words, brand values, and attitude. They should all be uniform and address your target market. Brand Associations – These elements are separate from the brand. However, the customer believes they’re somehow associated with your company. They can include partner brands, famous personalities, and more. Brand Personality – Brand personality focuses on the set of human characteristics or traits assigned to the company. This will stem from customer interactions and visual brand identity elements. Why Use Videos to Build a Strong Brand Identity Your brand identity is how you’re perceived by the competition and your current/potential customers. It’s crucial to have a clearly defined brand identity to survive. Likewise, it must be flexible enough to grow. Think about this: If someone mentions McDonald’s, Apple, or Wendy’s to you, you’ll instantly dream of golden arches, the large apple, or red pigtails. That’s the power a brand identity can have. People will