September 19, 2023

What is a client story video? What’s the next step after shooting the perfect video, vlog, or movie? Is there a way to make people feel emotionally connected to what they see? How can you put your creative stamp on your work, create a compelling narrative, and communicate the right message to your audience? This is where video editing comes in. Besides giving you final products of better quality, the post-production phase contributes to your video’s overall story and allows you to offer a remarkable watching experience to viewers. However, the video editing process can be challenging and time-consuming, especially if you’re a beginner. Fortunately, the good news is that you don’t need to be an expert to get great results. With these video editing tips, you’ll master your skills and understand the best practices to create fascinating audiovisual pieces. Mosaic Media Films – Austin Video Production Company invites you to learn how to edit videos like a professional. The Importance of Video Editing You’ll find many video editing tips here, but there’s something you need to know first. Let’s answer an essential question. Why is Video Editing So Important? Assuming you’ve finished recording footage, do you think your video is ready for others to watch it? Are you sure it’s enough to attract viewers and convey a compelling message? Millions of videos are uploaded to YouTube and social media platforms every day. If you fail to make yours attractive, it’ll just go unnoticed. However, editing videos means adding a finishing touch to your work, bringing everything together, and making this project shine. In contrast, an unedited video often gives off the impression of being amateur, poor quality, and less professional. This isn’t what you want for your personal brand or business, is it? Whether you edit your own videos or offer post-production services, this process will help you make your content more enjoyable, attract more people, achieve higher audience retention rates, and grow your customer base or followers. The Best Video Editing Tips and Tricks Beginner video editors can find so much information on this practice out there. There are guides, blog posts, eBooks, online courses, and more. However, these 9 video editing tips and tricks are the ultimate way to take your footage to the next level. #1 Choose the Right Video Editing Software Undoubtedly, finding the right software is the first and most crucial step to start editing videos. There are many options on the market! Adobe Premiere Pro, Final Cut Pro, and Camtasia are the most popular. Since there are so many video editing software solutions, finding the right one isn’t always easy. Key Considerations Considering the following factors may help you make a better decision: Your budget: Some options are more expensive than others, while a few tools have free or trial versions. Your editing style: Each video editing software has different features and tools. Your learning needs: Finding resources and tutorials for a specific tool or technique in some software solutions is easier. Your equipment: Some video editing software is suitable for powerful computers only, while others work perfectly fine on smartphones. #2 Keep Your Videos Concise Did you shoot an hour of footage? Well, that doesn’t mean your edited video should be 60 minutes. In today’s busy world, long videos hardly keep an audience’s attention span, which should be your goal. Many amateur video editors make this mistake. Their clips are too long and fail to retain viewers’ attention and attract a wider audience. However, you shouldn’t cut your one-hour footage to just a few seconds. Ideally, video editors should remove anything unusable, from lines that add nothing to the message or misspoken words to shots with loud background noise. #3 Balance Your Video’s Pace If there’s a tough challenge for most video editors, it’s definitely balancing a video’s pace. However, this tip will make this task easier. Essentially, pace is the speed and consistency of your video. Almost all of your clips will have slower parts but will be faster in some places. However, while that’s natural, a video with a changing pace isn’t comfortable to watch. What Can You Do to Fix That? When editing videos, it’s always important to consider the rhythm of your content. The atmosphere also plays a key role. Moving viewers smoothly and comfortably from one scene to another should be one of your main goals. Ideally, the speed and consistency of each scene should match the tone of the content or message. However, this is quite challenging when the pace is constantly changing. Fortunately, you can solve this issue and create a sense of harmony by using cuts. Fewer cuts will make slower-paced scenes more comfortable to watch. If you want to improve fast scenes, more cuts that are closer together could help you get a more harmonious result. #4 Cut on Action Cuts are valuable resources sometimes but can also cause a few problems. If you’re using different takes, they’re often jarring. Finding a solution to enhance the video won’t be difficult in these cases. However, using multiple cameras in just one shot is different. If you want to make your edited video look smoother, don’t cut when things are static but midway through an action. Viewers will focus on the movement, which helps cover those small continuity errors for a better watching experience. #5 Don’t Forget to Balance Audio Levels What if your images are impressive and neat, but your audio isn’t? When it comes to video editing, both are important. The final product could be unwatchable if the audio is unbalanced or distorted. Therefore, you should always try to capture high-quality audio when shooting. When you pay attention to the audio’s quality while recording, balancing it out during post-production is easier. Key Considerations To balance your video’s audio, consider the following: Make sure audio levels don’t cause discomfort by spiking or dipping too sharply, especially on aerial videos. Read more: Aerial Perspectives: The Rise of Drone Videography Fix voice levels and ensure