August 29, 2023

What is a client story video? Videos are one of the most popular formats for posting content. According to Statista, online videos had an average audience reach of almost 92% among users worldwide. With such a high number, it’s safe to say that videos are an excellent method to get your brand known, especially in today’s competitive market. Which video should you create, though? There are many different types to consider, including brand videos, viral videos, educational videos, review videos, and more. Unfortunately, you can’t simply create any video and call it a day. You must research, find your target audience, and create video content that correctly tells your brand story. If you make the right moves, your brand can skyrocket like never before! Mosaic Media Films – Austin Video Production Company wants to help you create high-impact brand videos, so if you want to learn more about creating the perfect piece for your audience, keep reading! What Makes a Brand Video Different? A branding video helps you introduce your brand to the world. These videos aim to build awareness among your target audience and hopefully attract new customers. Branding videos also do a great job of telling your story. With so much competition, you must tell a unique and compelling story that brings people to your brand. There’s a lot of focus on “humanizing” brands in today’s digital world. People crave social interactions and are no longer interested in brands that seem soulless or dull. A good branding video, however, can humanize your brand, give it a personality, and make it more appealing to potential clients. Creating compelling brand videos is an excellent benefit because they provide value in different areas. Whether you want to get more email subscribers or website visitors, a brand video can give the perfect first impression. Most online users are more visual, so it’s no surprise that the video format is more engaging. It lets people digest more information in a shorter period. A brand awareness video can tell a person everything they should know about your brand in less than a minute! Brand awareness videos are also a powerful weapon against the competition. You can use this strategy to tell people why your brand is different, better, or more convenient than the others. To summarize, a successful marketing video is something you can use to tell people what they can expect from your brand and its products or services. It’s one of the most effective ways to build awareness and get more sales when done right. Do You Need to Include Branded Videos in Your Video Marketing Strategy? Your video marketing strategy can have a bunch of different options. While you don’t have to create a brand video, it can help you give your business that extra boost it needs to succeed. A lot of brands today focus on self-promoting all the time. Even though that may work to some extent, people often get tired of companies that only sell and don’t offer anything else. Brand videos, however, are a more subtle approach to promoting your business. Their goal is to cause an emotional reaction in your target audience that encourages them to take action. Read next: Why Use Video for Marketing? Since you’re not promoting yourself directly in these videos, people are likelier to watch all the content to discover what you have to say. If you don’t do it right, you risk people scrolling to watch something else. Your video marketing plan can have many options to promote your brand. If you want to make your brand more appealing, your strategy can’t ignore the power of a great brand video. How Do You Create a High-Quality Brand Video? There are steps to follow to create the perfect video project. If you follow this guide correctly, you’ll end up with a powerful content piece showing what makes your brand unique. #1 – Discover Your Target Audience The first step in any marketing strategy is knowing who your audience is. Your “target” is the ideal customer to whom you want to sell your idea. There are many ways to tell what your target is. You won’t connect with anyone if you don’t know who your video wants to address. #2 – Plan Your Video Never create a video without a plan. Your content should have a goal to meet if you want it to be successful. Some of the factors you must consider when planning your video include: Type of video Competitors Short- and long-term goals Budget Content calendar If you don’t have the resources to plan your brand videos, you can ask a professional for help. These people can make the most of your budget and create something that meets all your criteria. #3 – Tell Unique Stories You must remember that your competition is likely working on releasing brand videos, too (if they haven’t already). Your story must be unique, engaging, and emotional. Your target will get bored if you do the same as everyone else. There are a lot of creative ways to tell your story. Creating a compelling story will not only make enough of an impression on people, but they will also be more likely to share the content with friends and family, giving you a much broader reach. #4 – Give a Voice to Your Brand Make sure your video matches your brand’s personality. If your brand is known for being funny, for example, you shouldn’t release a brand video with a formal tone; people will get confused. Not giving a proper voice to your brand will hurt your awareness and loyalty levels. Remember to be consistent. #5 – Use Your Brand’s Visual Elements The content will make your brand video successful, but you can’t forget to connect your piece with your business. Feel free to include your brand’s color, theme, logo, or slogan in the video. You’re good to go as long as the elements don’t distract users from the video. #6 – Consider Your