July 12, 2023

What is a client story video? Video is currently one of the most popular formats to showcase a business and its products or services. With the popularity increase of the digital world, many people are now looking for more creative ways to appeal to their target audience’s “visual” needs. It takes a few seconds to check popular social media platforms or the top-ranked websites online to notice that most of them use live streams and videos to promote their stories. Now, there are many different ways to use video in your business, and one of the best ones is video testimonials, especially those involving your customers. Overall, customer testimonial videos do an excellent job of showcasing customer feedback more transparently, which can also catch the interest of prospective customers who may not be sure you’re offering a good service. Here, we’ll look at the key features surrounding testimonial videos, and to make things easier, we’ll also show you the best testimonial video examples you can include to tell real stories to multiple people and make your brand more engaging and relatable. What Is a Customer Testimonial Video? Let’s first address what “testimonial” means. In simple terms, a testimonial is a synonym for review or referral. In that sense, a customer testimonial is a form of review you can showcase on your website or social media profile. It’s no secret that positive reviews about your company are perfect for most companies. Testimonials have been one of the best options for future customers for decades. Today, many people go for popular review sites like TrustPilot, Yelp, or Google Reviews to check whether a product or service is good. Other people search for reviews online, and others ask their friends and family for their opinions. There are many ways to showcase customer testimonials, but one of the best ones, by far, is the video format. In customer testimonial videos, your client talks about your product or service in their own words, highlighting the good and the bad. If even one customer posts a review about your business, you can rest assured that the review will affect whether you get future clients. Of course, if you get negative video testimonials, you risk losing future customers, so you must ensure you’re offering the best service possible. You Can’t Control Reviews A crucial thing to keep in mind is that you can’t often control who posts video content about your business. If you have a terrible product, and someone posts live footage using it, that could harm your reputation. However, a customer testimonial can be a fantastic way to promote your brand if you have a great product. Now, even if you have the perfect product, there may be someone who doesn’t like it, so getting bad reviews isn’t 100% inevitable, either. What you can control, however, is the customer testimonials you get on your profile and website. You will likely get good results if you create a plan that makes sense and get the best video testimonials. What Makes a Good Customer Testimonial Video? – Common Customer Testimonial Video Examples Getting customer testimonials on your profile has a wide range of benefits for your company, such as: You will be able to control the narrative. You can establish leadership. You will build trust and stronger relationships with your current clients. If you do it right, you will get other people to share your content or short film. However, you can’t simply get any video out there and hope it raises your numbers. You must be innovative and post videos that benefit your company and its purpose. There are many customer testimonial video examples you can currently consider for your business. If you choose the right one and combine it with some emotion, you will be on the right track to get better results. Next: Going Live: How Does Live Streaming Work? Let’s take a look at some of the best video examples to inspire your next marketing campaign: Explain the Customer’s Journey A common problem with some businesses is that they don’t know how to explain how the customer journey works; this includes the customer’s problem, how the company can be the solution, and more. Testimonial videos can be the perfect solution to this issue. A high-quality video showcasing a customer’s journey with your brand can make people relate to it. Remember, you can’t simply showcase someone saying your product or service is fantastic. You must build a narrative with details that include the full experience from start to end. If you do it right, you may get more prospective customers. Show True Results Providing data points your future customers can use can be the go-to solution for getting more leads. Focus on transparency and be specific about the results you have gotten with your clients. This can help everyone visualize how your brand can tangibly benefit them. Capture Real Moments Overall, this type of customer testimonial video is excellent for those who want a more dynamic approach to their marketing. If you’re looking for authenticity in your customer testimonial video, you can get customers to test your products or services in real-time and capture their live reactions. If you want to make things even better, you can get different people in the same video; that way, you can get multiple reactions. Here, your customers will sell your product on your behalf in a more authentic way. Magic Flask is a company that did this excellently with one of its videos, so if you’re looking for customer testimonial video examples in this area, then feel free to check it out. Use Emotions to Your Favor Leading with emotion in your testimonial video is often the perfect way to make your business more popular. People love a good story, especially if they develop an emotional connection to it. Depending on your goals, you can create an engaging and exciting story that your target audience can relate to. If you do it right, you will surely