February 2023

What is a client story video? Whether you want to film a podcast or create a promo, a quality video is crucial, and the key is in the video production process you choose. Producing a video from start to finish involves thought; the proper steps now will help you avoid problems. If you’re new to all this, you might wonder where to begin or where to get help. Mosaic Media Films – Austin Video Production Company is here to assist with your video footage. However, we will also share some techniques to help you get started. What Are the 3 Stages of Video Production? There are three phases of the process of creating video content: the pre-production phase, the production, and the post-phase. These three phases are broken down into steps to help you create achievable goals. In the pre-production part (first phase), you will develop a strategy, plan the content, scout a location, find talent, schedule your shoot, and gather the equipment. Production is next, which requires you to shoot the video. Ensure you’re speaking directly to the audience and using the camera to tell a story. Lastly, you have post-production. You’ll edit the video, add graphics and sound, and render the video. The finished video files will be in the right formats and qualities for distribution. Most platforms, including Twitter, YouTube, LinkedIn, and Facebook, prefer mp4 files. Why Video Production Stages are Crucial? There are many things to remember when filming a video with a camera. As you complete every step in the process, you’ll stick to the deadlines and budget, ensure the video hits its objectives, and require less reviewing and editing during post-production. You should follow the process for each film you make from pre-production to post. When you do, you’ll have an engaging and compelling video that inspires trust among viewers, boosts audience engagement, and will be shared on social media. Most people feel the pre-production phase is essential to your video content creation process. This is where you plan and cover everything. The video production process consists of everything from the pre-production process and choosing a target audience to the video editing process, effective video marketing, and getting feedback from the production team. Production is the primary step, including setting up your equipment (camera), rehearsing for the shoot, and filming the video. The previous stage of the process has led up to this point. You can create a checklist to make sure you’ve covered the basics. Depending on your video type, you may interview people, focus on capturing B-roll footage, record voiceovers, and create animations. Finally, you have the post-production process. This type of production is the last part of the production process. You’ll be video editing, adding audio, and all the rest before distributing the film. Read more: 9 Important Tips for an Effective Video Marketing Strategy What Are the Different Ways of Video Production? There are many video marketing options, and the top five are: Informational videos Promotional videos Educational videos Entertainment video options Documentary video options What Are Examples of Production Techniques? You’re focused on so many things when producing video footage with a camera. Here are examples of the top production techniques to consider: 1. Develop a Video Strategy You should define the video strategy initially. Why do you want to shoot the video? You might be increasing engagement or raising brand awareness, but each aspect of this production process should share your core message and focus on the goal. During this phase, you’ll research the audience you’re shooting for, gathering insight into the viewers, their problems, and how you can solve them. It’s also wise to focus on the video equipment you’ll use when filming. Create a timeline, set a budget, and ensure you can build something amazing. 2. Plan the Content Part of the video production process is figuring out what your video is about. Remember your objective, and create a creative approach for what to include. You may also write a script, depending on the video type you’re producing. For example, a video podcast might only list points you wish to have in the discussion or some questions for the interview to promote a flowing conversation. It’s also helpful to create a storyboard to visualize the video. This will help you plan different shots. 3. Lighting Lighting will make or break video production. Fluorescent lights, poorly chosen locations, and lousy clothing might damage the video. It’s possible to address specific issues when editing, but starting the shoot with premium footage is best to get the best quality possible. The goal of lighting while filming is to get the maximum capture quality. A modern camera can automatically optimize the images in various lighting conditions. In this case, you can point and shoot and develop decent footage. However, artificial lighting is unforgiving and harsh, so you might have to control it and place extra lights around. Generally, the cheapest and best advice is to use natural light whenever possible. Reflectors can lift dark regions, placing the subject appropriately so that they’re facing the lighting source. You’re here to light the person instead of the background. Therefore, you don’t want a dark backdrop, even with decent lighting. 4. Sound Bad sound is generally the most common problem with DIY video footage. Even if you use a pro-video kit, recording the sound separately and then synchronizing it within the video is best. Generally, high-quality audio is what you want, so it’s wise to use clip microphones and add background music later. 5. Script Sometimes, you want things to seem spontaneous, but you need the plan to know what to say within the video. Though you don’t require a script, having a few bullet points is crucial when shooting. 6. Performance Storyboarding will help you make a deliverable message to pitch to peers and gives a better idea of the footage you need. Rehearse everything before shooting with the camera to ensure you understand the obstacles and issues you might not have

How to Maximize 10 Amazing Benefits of Video Marketing Even though there are various costs associated with the video production process, producing professional video content does not need to break the bank. If you want an exact cost for your next project, you’ll have to contact a video production company. Fortunately, Mosaic Media Films – Austin Video Production Company is here to help you through the process and ensure that you get high-quality video content that doesn’t cost an arm and a leg. If you want to understand the various factors of how much does video production costs, keep reading! How Much Does Filming a Video Cost? You need to consider various components when determining the cost of your video project. Here is a video production cost breakdown: Project Management and Coordination Costs A project manager or coordinator does more than just handle paperwork and complete admin tasks. The project manager makes sure that production expenses don’t go above your allocated budget for video production. Additionally, they evaluate the production schedule, making sure that everyone participating in the project meets their deadlines. This includes video production.  Project managers or coordinators are also referred to as producers in video production. On average, experienced and professional managers charge approximately $250 per hour, and beginners or recently qualified professionals charge $25 per hour. Costs to Hire On-screen Talent – Models, Actors, Etc. When hiring actors, models, and other on-screen talent, the costs will vary based on their level of expertise and experience. Time also plays a crucial role in determining the cost. Keeping these factors in mind, costs to hire on-screen talent range anywhere from $55 per hour to $500 per hour. Script Development Costs You must hire a qualified scriptwriter if your video project calls for one. Scriptwriting costs vary depending on whether you need a framework for your actors to follow or a fully written script. The price also depends on how long your video is. A video production company can find talented scriptwriters for your content. Experienced script writers charge anywhere between $50 per hour to $150 per hour for a storyboard, script, and video concept for your video project. Special Effects Costs Your video project’s special effects budget will increase if it incorporates motion graphics, animation, or title overlays (also known as captions, lower thirds, and Chyrons). We strongly advise including a call to action in brand videos that are meant to sell your products, generate leads, or promote a good or service. This is where graphic special effects come into play. The cost of special effects will vary depending on whether you need complete animation or simple graphics. Special effects could cost anywhere from $95 per hour to over $300 per hour. When it comes to basic editing, you can expect to pay anywhere from $65 per hour to $225 per hour. As mentioned before, these video production rates depend on the animator or graphic designer’s experience as well as the complexity of the video project. Expenses Relating to Other Visual Assets If you want to take your video to the next level, you could benefit from shots that support the screen’s message. These are what the video production techniques sector refers to as “cut-away shots” or “B-roll” – for example, cutaway clips of the product in use could be used if you are describing it in your video. By showing your audience what you’re describing, you’re able to keep their interest. It is more educational. These types of visuals are included in your production cost estimate. It includes: Stock images Stock footage Still images Video Custom photography Custom video Licensed photos Licensed video 3D elements/ illustrations Stock illustrations Custom illustrations Compared to its personalized counterparts, stock images, graphics, and videos are less expensive and more easily accessible. The drawback of using stock photos is that you do not have sole ownership of them. This means anyone else can use the same content in their videos. You can get stock images for as low as $5 and stock videos for approximately $10. However, if you’re looking for a more high-quality solution, you can expect to pay more. Typically, between 15% and 50% of the total shooting or filming budget goes towards B-roll and cutaways. This will depend on how long it takes to record the additional clips and the type of video production equipment used. Music Licensing Fees Do you want your video to include any additional audio or unique sound effects? Some websites offer music without a license; however, make sure you always read the fine print. You have three choices for including music in your videos: Licensed music Stock music Custom score If you need a 2-3-minute long song, you can expect to pay as little as $11. However, if you want a custom song, hiring a sound engineer could cost between $500 and $1,000. Once again, this depends on the availability and experience of the sound technician. Location Costs Location is crucial when producing high-quality videos. Does your video need to be shot indoors or outdoors? Do you need to film in more than one location? How far do you need to travel between locations? Do you need a studio or sound stage? A few things you need to take into consideration are: Permits and fees Studio rental Building rental Travel or local The length of time needed for producing a video is the most crucial consideration when determining location costs. You can do a lot in a little amount of time with careful planning (this is another reason why storyboarding and scripting are essential). If you need to rent a studio, rates range anywhere from $95 to $400 per hour, based on the studio’s size. Video Production Crew Costs Are you planning on hiring a full video production crew? How much does a camera crew cost? The number of crew members involved in your video production depends on your budget, the length and time of the project, and the video’s complexity. If you’re filming a corporate video, you might need a hair and makeup