December 2020

What is a client story video? So you’ve finally decided you’re ready to implement video into your marketing plan — and for that, we congratulate you! You’re about to take your company to the next level and create meaningful connections with your audiences in an authentic, novel way. But first, you need to make a video. And to make the best video for your company, you need to understand all the different types and how you can use them to best achieve your goals. And we’re here to tell you all about them! Type 1: Business Promo Videos When you think about a video that’s been created by a business, this type is probably the first that comes to mind. Business promo videos are similar to the commercials and advertisements we see on television, but a key distinction here is that these videos are watched at-will by the consumer. The idea that you’re trying to promote your company, products and services, and goals and achievements to the world, however, remains the very same. A business promo video provides a first glimpse into who you are, what you do for your customers, and what makes your business stand out from competitors. The most successful ones don’t aim to sell your viewers a product or service, but rather serve to spark interest, build trust, and share your company’s greatness through the use of consumer testimonials, product demonstrations, updates, and more. At Mosaic Media Films, we create business promo videos that offer a stunning visual overview of your company, allowing you to make memorable connections with your clients, share your unique way of doing things, and explain the process you take to make life better for your clients. Whatever tools you’d like to have under your belt, consider making a business promo video a key cornerstone in your video marketing plan — especially because doing so will allow potential consumers to understand your company, team, and process quickly and easily. Don’t let your greatness get buried in an “About Us” page — create a business promo video instead! Remember: We’re always here to lend a hand if you get stuck. Type 2: Customer Story Videos When’s the last time you turned to a consumer review to help you choose where to eat, what to buy, or where to stay during your vacation? Everyone loves a good story — and that’s why sharing customer stories is a great way to connect with your audience by highlighting your customer’s journey and the experience they receive when working with you and your company. Customer story videos are also great to implement into your marketing plan because they’re saturated with authenticity. What better way to get people invested in your product than by sharing real opinions from other users? Here at Mosaic Media Films, when we start working with our clients, our first step is locate the nucleus of your target markets and demographics. Next, we pinpoint existing customers who fit that persona, are articulate and well spoken, and who’ve had a personal experience with your company that truly resonated with them. This individual is now the basis of your customer story video, and is brought to life via use of interviews, testimonials, and stark visuals. It’s that simple! And yes, it’s okay for you to talk about your company — but it’s even better to have a trusted source speak on your behalf. That’s why you should consider creating customer story videos to connect with your audiences on a deeper level. Type 3: Service Videos Chances are, your company provides multiple services — not just one. And chances are, when potential consumers turn to your business for help, they’re commonly only searching for one specific type of service. Creating separate videos that outline each service your company provides is a great way to do a deep dive into your offerings, highlight the unique features of your business, and provide your audience with answers to problems they might be facing. At Mosaic Media Films, we create service videos by the use of unmitigated visual content that clearly illustrate your products and services, what the process of using them is like, and how using them will make your life better, easier, and more fun. Offering your audience a high-quality, professional service video that articulates each service you provide will allow you to more effectively engage, educate, and turn viewers into consumers. If you think you’re ready to dive into all that greatness, consider making a service video — and please don’t hesitate to come to us if you’re not sure where to start! We hope what we’ve covered here today starts to give you an idea of how you can use video to take your company to the next level. We’re so excited to see what you create, and remember: We’ll always be here to lend a hand if you get stuck. Oh, and if you’re ready to learn more awesome video marketing tips and tricks, give us a follow on Facebook and Instagram! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? You’ve recorded an awesome company video, promoted it on social media, optimized the title and description — but you’re still not getting the views you’re looking for. Studies show that 80% of videos on Facebook are watched on mute (Uscreen). In fact, many people prefer watching videos with subtitles even when they don’t have to. Humans retain information better if they read it, after all. “So how do I get my viewers to hear me without sound?” you’re probably wondering. The answer? Captions! Benefit #1: Captions Allow You to Reach All Audiences Lots of people will likely be scrolling through their feeds in areas where they can’t play sound out loud. You don’t want them to scroll past your post when they realize they’re not able to tune in and listen. Plus, almost 30 million Americans are hearing impaired. If you don’t have captions in your videos, you miss out on reaching a huge audience. Benefit #2: Captions Increase Audience Engagement It’s also been shown that having captions in your videos increases audience engagement. Sixty-six percent of people watched a video to completion without subtitles — but when subtitles were included, this number increased to a whopping 91% (Uscreen). Benefit #3: Information is Absorbed Better When Read Ever spaced out while watching a movie? We’ve all been there, but those who like to turn the subtitles on will surely tell you all about how much it helps them stay focused on what’s on screen. Reading is a much more active form of learning information when compared to watching, and including captions in your videos will keep your viewers engaged and focused — which also puts you and your brand top of mind. A Final Tip: Create Custom Captions There are some platforms (like Facebook) that will auto-populate your captions for you, but they’re often riddled with misspelled words, improper punctuation, and other errors. The captions are also organically set at a small text size — and if your viewers can’t see your subtitles, they’re probably going to scroll past your post. Due to this, it’s best to create your captions yourself — that’s what we here at Mosaic Media Films do for all the videos we make! Going the DIY route means that all your words will be properly displayed, you can set your own text size, and you ensure your post will hit all your targets and then some. We can’t wait to see how your audiences grow! Square format to maximize size for captions Larger size (70pt) easier to read Thicker font for ideal readability Let’s Stay in Touch! We know you might have more questions about how to effectively market your video. Don’t hesitate to reach out! You can learn more about Mosaic Media Films by visiting our website. To keep up with the latest videos and learn about our clients, ongoing projects, and more, follow us on Instagram, Facebook, LinkedIn, and subscribe to our YouTube channel Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Have you ever spent hours making a video only to post it on Facebook and find out that nobody liked, commented, or shared? Organic reach, or the number of people who see your content organically pop up in their newsfeeds, is at an all time low of 2-6% on Facebook. That means that over 90% of your viewers might not get the chance to see the awesome company video you’ve poured your heart and soul into. It’s never fun to see your passion projects fall flat — but lucky for you, we’re about to share a life hack that will dramatically increase your video views on Facebook with just a few clicks. Facebook Boosting: What is it?Facebook boosting is a strategic, paid-marketing effort that improves your organic reach by putting your posts in the feeds of target audiences you choose — not just those you like your page. You can boost almost anything you want, but to get started, focus on the ideal person you want to reach, considering age, gender, location, and interests. You’ll also want to think about how long you want your campaign to run. Is it a day? A week? Indefinitely? It’s entirely up to you, and if you ever want to cut it short, you can always go in and manually turn off your payments. You’ll also want to think about your budget. You’ll have full control over how much you spend on boosting, with prices starting at just $1.00 per day — but the more you pay, the higher your reach. For each budget level and target audience, Facebook will provide you with an estimated reach. Here’s a little example of how this works: If you’re targeting people living in the United States over the age of 18, spending $2 will reach between 163 and 872 people, $5 will reach 432 to 2,070 people, and $15 will reach 1,506 to 6,834 people. The best way to figure out how many people you reach and how much you’ll spend is to try it for yourself — and now, we’re going to show you how to do just that! Step 1: Choose Your Video PostIt’s important to boost a post that contains a clear goal. Ask yourself: Do I want to increase traffic to my website? Do I want to promote a new product or share a consumer testimonial that sets my business apart from others? Understanding your goals will allow you to create a call-to-action that motivates your viewers to help you achieve them. After you introduce your products, use impactful phrases like “Head to our website to learn more!” or “Give us a call at (555) 555-5555 if you’ve got any questions.” You can also choose to boost something that’s already been posted. People are more likely to interact with something that already has comments and likes, so don’t hesitate to use old content if it’s done particularly well. A very important note: Advertisements on Facebook are subject to a review process, and posts with a lot of visual copy (re: text in a graphic or photo) are considered “low quality” and won’t be boosted. You can head to this link to upload your image to ensure the post you want to boost will actually run. After you’re ready, upload your post to Facebook, and click the blue “Boost” button! Step 2: Choose Your Audience You’ll now be taken to a page where you can select your target audience. You have several options here: people who like your page, people who like your page and their friends, or a custom target audience that you choose the demographics for. If you want to choose your own audience or choose multiple of these options, click the “Create New Audience” button. Step 3: Choose Your Budget Now that you’ve set your audience, Facebook wants you to show ‘em the money.  Set a realistic gauge of how far your post will reach under each budget tier, and get ready to move onto the next step! Step 4: Choose Your Boost Duration Now you’ve got to decide when and how long you want your post to run. By default, you can choose one day, seven days, or 14 days — or you can choose to run the ad until a specified date in the future. Step 5: Preview the Post Now that you’re almost done, do one last sweep to ensure your post is free of errors, all the links work, and the visual elements look good. Careful! This is your last chance to make changes before your post sees the world. Step 6: Select a Payment Option Enter your payment information if it’s not already saved in Facebook. They accept all major credit and debit cards, PayPal, and online banking transfers. Step 7: Boost That’s all, folks! Hit that boost button, and get ready to watch all those new interactions roll right on in. Going forward, try out different types of posts and take note of what does best. It might take a bit of trial and error, but we know you’ve got what it takes to boost your company to new heights. Let’s Stay in Touch! We know you might have more questions about how to effectively market your video. Don’t hesitate to reach out! You can learn more about Mosaic Media Films by visiting our website. To keep up with the latest videos and learn about our clients, ongoing projects, and more, follow us on Instagram, Facebook, LinkedIn, and subscribe to our YouTube channel! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Whether it’s selling a product or sharing company history, when you post a video on your business page, your end goal is to make meaningful connections with your viewers in some way, shape, or form. But did you know you miss out on creating countless new connections if you don’t include this type of video in your marketing plan? That’s right! Live streaming is taking video marketing to the next level by allowing businesses to interact with their audiences in a more personable way — and we’re here to tell you how to best tailor this tool to your business so you can use video to shine light on a whole new world. Live Streaming: What is It? Live streaming lets you watch, share, and create videos in real time — just like on television, but on the internet instead! Live streaming mainly occurs on social media platforms like Facebook, Instagram, YouTube, and Twitch. It’s free to use, and viewers are able to interact by posting comments that appear next to the livestream. On Facebook Live, for example, viewers are able to express feelings via “reactions” (re: emoticons) they share during your live broadcast. You’ll receive instant feedback about how people are responding to your content, and you can even directly address individuals through questions or comments of your own. And viewers love this! In fact, Facebook Live videos were watched three times longer than videos that were pre-recorded. In addition, those watching live content showed an emotional engagement rate of 25% — and when compared to videos that had already been posted, this rate was 17% (Applian Technologies). Why? Because live content feels real, intimate, and suspenseful. Even the most mundane topics become more intriguing when they’re happening right in front of your eyes. In fact, someone in the UK shared a live video of locals trying to navigate a particularly large puddle, and their audience later grew to the millions (BBC). So yes, you can livestream anything — but let’s do a deep dive into all the main categories so you can best cater live video to your individual business goals. Types of Livestream Videos Interviews and Q&A Including interviews and Q&A sessions in your livestream plan is a great way to position your business as an innovator and a thought-leader by sharing relevant information your viewers deem worthy. If you’re not as keen on a topic as you’d like to be, try asking local experts to join in and share their thoughts and ideas instead. Doing so will also allow their audiences to take a dip in your stream, too! Behind the Scenes FootageEverybody loves an inside look. In fact, 87% of viewers said they’d prefer to watch things online rather than on TV if they were able to get a closer look at what goes on behind the scenes (Applian Technologies). Viewers love learning about what life for you and your company is really like. By showing your unscripted, natural side, you provide that to them by becoming more relatable, open, and “real.” Eighty percent of consumers are more likely to follow brands that produce authentic content, after all, so showing some behind-the-scenes content will allow you to not only create meaningful engagements with your current audiences but also create new ones (Uscreen). Product, Brand, and Life Updates Sharing updates about your company, life, and goals are a great way to create a brand that’s authentic and engaging. Doing so also allows you to provide your viewers with timely information about opportunities within your business they can capitalize on — like that awesome new product you just listed on your website! How-tos, Product Demonstrations, and Tutorials When’s the last time you Googled how to do something, found a video explaining it, and learned a new skill in less than five minutes? How-to videos earn the most attention of any content category on YouTube (Think with Google). They work so well because they’re directly related to audience intent, and you can cater that to your company by including explanations of common trends, topics, or products. For example, a product demonstration! Try making a livestream video that shows your viewers how to use one of your products, perform a task, or create something. This content should still remain relevant to your business, but don’t hesitate to think outside the box and have a little fun with it! Webinars In short, a webinar is an online meeting or presentation shown in real time that attracts viewers because it dives into a specific topic they’re interested in. The best ones are chock full of interactivity, so be sure to include some time for answering audience questions if you decide to go this route. Repurposed Content Even during a livestream, you don’t necessarily have to create organic content 100% of the time. If you’re not sure where to start or you find yourself without ideas, try repurposing some of your most popular content and sharing it in a live stream. You can take topics from old videos and quiz the audience on their knowledge or provide a recap about past developments in your company, your history, and more. Now that you’re well versed in all the different types of livestreams, let’s take a look at how to make the most of your new toolset. How to Make the Most of Your Livestream Live streaming allows your viewers to connect with your company in meaningful ways — but in order to capitalize on this, you’ll need to send that connection back the other way. Consider leaving room in your broadcast to answer your viewers’ questions and comments as they roll in. Calling out individuals by name in your responses allows them to feel heard and special, so do your best to include them when interacting. In addition, it’s important to market your livestream beforehand so viewers know it’s coming. You should also record it and share it once it’s over so anyone who wasn’t able

What is a client story video? Feeling a little nervous about your on-camera interview? That’s okay! These feelings are only natural, and we’re here to help you prepare by diving into three things you’ll want to avoid doing during your shoot. Tip #1: Don’t Sweat the Small Stuff While everybody makes mistakes, it’s important to remember that any mistakes you make won’t make it into the final product. Your videographer will shoot multiple takes, anyways, and your viewers won’t know it took you a few tries before you got your point across — they’ll only see the best parts of your interview, of which there will surely be many. With that being said, you’ll want to minimize the potential for messing up a shot where your words flowed beautifully and naturally, so do your best not to fidget, move around in your chair, or touch your face or hair too much. Now that you’re ready to let all those little mistakes roll right off your shoulders, let’s move onto what you should prepare to wear. Tip #2: Don’t Wear Anything Uncomfortable You’ll likely be on camera for a few hours, so you don’t want to wear anything that doesn’t fit or feel right. If you do, it’s going to show through in your body language, facial expressions, and tone of voice. Comfort is key! By wearing clothes that make you feel comfortable and confident, you’ll prime yourself for appearing that way on camera. Swap the stilettos for shoes with more support. If you want to say yes to the dress, wear one that’s loose and comfy instead of tight and restricting. Try wearing a nice button down or a company T-shirt in place of a three-piece suit. Just make sure that whatever you wear doesn’t have any busy patterns, slogans, or writing as these can appear blurry on screen and distract your viewers. Now that you’re dressed and de-stressed, we’re going to teach you how to sound the best. Tip #3: Don’t Sound Too Rehearsed It’s true that practice makes perfect — but remember that since interviews are really just a casual conversation between two parties, you don’t want to come off as too perfect by sounding robotic or rehearsed. If you’re feeling super nervous, it’s okay to ask for the interview questions beforehand and try out your responses in front of the mirror or a friend, but do your best to speak informally and naturally in your replies. Preparation shouldn’t be about memorization; it should instead be about getting yourself comfortable speaking about yourself and your work. If you do all these things, you’ll be more than ready to give an on-camera interview that’s authentic to you, your company, and your audience. Let’s Stay in Touch!We know you might have more questions about how to effectively market your video. Don’t hesitate to reach out! You can learn more about Mosaic Media Films by visiting our website. To keep up with the latest videos and learn about our clients, ongoing projects, and more, follow us on Instagram, Facebook, LinkedIn, and subscribe to our YouTube channel! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.