December 13, 2020

What is a client story video? All the time that we spend online, the maximum of it is spent on watching videos. According to statistics, billions of hours are spent on videos. With more than 500 million video hours being spent on YouTube and 82% of Twitter users watching video content, watching videos has become a part and parcel of our lives. With this large pool of statistics backing up video content, to not use it as our social media content displays a lack of responsibility on our behalf as marketers.  Even when you think of including video content in your social media strategy, the bigger question is what type of content to be used or which social platform to prioritize? In this article, we’re discussing the best ways to include social video content in your digital marketing strategy and the best practices for various platforms. Read on to know more! Why social video? Apart from the growing popularity of social video and the obvious reason for reaching a large audience, the following statistics are enough to tell why.   More than 80 percent of online marketers trust and use video content for promotion.   Marketers who employ social video experience revenue growth of 49 percent faster than those who don’t use video.   Videos drive increased organic traffic of 157 percent from search engine result pages.   More than 45 percent of users take action after viewing a video ad.   People in the age group of 25-34 watch the most videos online.   More than 500 million internet users watch Facebook videos every day.   Around one-third of online activity involves watching the video. How to start with social video? Step 1: Pick your goal! Before we delve into the details about specific content or platforms, let’s determine your first objective: selecting a goal for your social video. While the no. of likes and followers attract you the most, it is not the ultimate metric to determine the success or failure of your social video content. Rather, pick a goal and focus on the metrics that are best suitable to track your goals. Consider the following:   Aiming to attract? Pay close attention to post reach and engagement and click-through rate.   Seeking engagement? Analyze your engagement rate by dividing your content’s total interaction by the total impressions reached. Also, pay attention to the video view duration.   Trying to nurture? Keep track of your video shares to determine the value that your video receives from the viewers.   Goal to satisfy? Go through the comments on your social videos to learn about viewers’ opinions of it.   And now, read on to learn five social video strategies that can be implemented to ensure success.   Attract middle-aged viewers with Facebook videos to get more shares. Facebook video is driven by over shares that extend its lifespan to two weeks. The majority of Facebook’s users are middle-aged which are more likely to share your video content if they resonate with it. It makes Facebook the best platform to start your demo with. Apart from middle-aged users, Facebook also has a big group of young users who also actively shares video content if they find it interesting enough.   To attract the audience on Facebook, create videos that have an emotional storyline or something that interests the audience. This increases the probability of your content being shared by the users.   Engage millennials on Instagram using daily story updates Along with using Instagram Reels and posting videos on your profile, use the daily story feature to your advantage. They are not permanent and appear on the timeline for just 24-hours. This interests the audience and compels them to watch your story before it expires. Also, these stories do not require high-quality videos, making them suitable for live-streams like videos.   Create a recurring series of videos and playlists to foster YouTube users. The one thing that makes successful YouTube channels stand apart from their competitors is ‘Consistency’. To maintain consistency, you can create weekly blogs or episodes related to your brand, providing useful information to viewers that they feel like tuning it to your channel at a specific time on a specific day. You can include educational videos about the use of your products or secret tips to make the best use of our products to maximize value.   Use LinkedIn video to charm and foster leads and to recruit the best talent. LinkedIn is known to be a job search network. It involves connecting with professionals across the globe and to maintain professional connections. To make it seem less monotonous, you can put up a product/ service video on LinkedIn to attract old as well as new connections. You can post videos related to a job opening at your organization or about a recent event held by your company or a live webinar. You can even repurpose full blogs into small video talks by breaking down the script into small talk points, rendering it more share-worthy.   Please your followers on Twitter with FAQ videos, Q&A sessions, and live support. As per research, only a few percent of users use Twitter regularly. Even after this, Twitter is considered valuable because it provides direct communication. It is hard to keep up with anything and everything on Twitter but you can use it to respond to your viewers’ queries using short videos or launching a live Q&A session to address their concerns. Having a friendly face representing your brand online will give you’re an extra edge among your competitors.   With the Right Strategy, Social Video is nothing short of Perfection!   Apart from the ones mentioned above, there are plentiful ideas to use social video to create the desired effect around your brand. If you’re searching for a partner to ease your journey, allow us to help! Together we can formulate a beautiful social media strategy to get your brand the attention that it deserves. Get in touch

What is a client story video? Suppose you have a brand video and you’re formulating a strategy about when and where to place it to make the most out of it. Just when you think of placing it on your homepage, this one thought strikes your mind— Is your homepage the place where your brand video belongs? Should it be published on some other page as well? What if it acts as a distraction to your visitors? With changing times, it has become crucial to give it a thought if your brand video belongs on the homepage. Homepages have witnessed a lot of changes in design and functionality lately, so it might come as a dilemma to you if it can be used to place video content. Fortunately, as marketers, we are a bit familiar with video creation as well as experimenting with their placement. Read on and take time to weigh the pros and cons of putting your video on your homepage. When is Video the Way to Go The days have passed when users were attracted towards vibrant and flashy landing pages. Nowadays, users are keener on having sober and informative homepages that don’t disturb their senses and quickly address their queries. That’s where the importance of placing the right video at the right place kicks in! Videos are a great way of conveying quick and precise information. If you wish to create brand or product awareness using the video, posting it on your homepage is the right thing to do! Anyone who is not familiar with your company will look for you on your homepage. And because a small video is worth a thousand words, you can communicate anything you consider as most important through your video. With even a single minute of video engagement, you can ensure a good bond with the viewer if it strikes the right chord. Make sure to use an emotional video to make viewers connect instantly.   Videos aid in visitor engagement and enhance user experience. If you plan on increasing user engagement, placing your video on your homepage can work wonders for you. If your video is interesting enough to retain the viewer’s attention for a few minutes, you can also employ a call-to-action to assist in lead generation.   This works necessarily if your homepage is clean and clutter-free. On the other side, if your homepage is cluttered with buttons, features, or pictures, putting a video on top of it can result in a mess!   Videos result in value-addition and reflect your brand personality. Your homepage is the mirror of your personality. It portrays the image of your company and no amount of words can describe your personality better than a decent and informative video. Recent relevant video on your page paints a perfect picture of your brand and ensures enhanced user engagement. While publishing a video on your homepage, bear in mind that the video should be something that is adding value to the overall customer experience on your website, and develop the video accordingly.   Video improve your website’s organic page rank. Even if Google argues against it, it cannot be overlooked that Google itself asks to “optimize for images/video” to improve your search rank. If the video is not relevant or informative, it will do nothing for your rankings. But adding a video that is high in quality and rich in content can result in lower bounce rates and greater engagement and contributes to improving your page rankings.   Keep In Mind… We’ve discussed a few benefits of adding video on your homepage but always bear in mind that the functionality of homepages has changed over time and certain caveats should be considered before going forward with placing your video on your homepage. Videos take a lot of bandwidth. Slower websites area big no-no! If you plan on publishing your video on your homepage, make sure that it doesn’t slow down your website. Ensure that you use compressed video and avoid using your server to host it. To have your page running smoothly, make sure everything on your page loads before the video does.   Don’t autoplay video It was once very much in trend to use autoplay videos but with people starting to consider it annoying and distracting, this trend lost its charm gradually. This doesn’t make it a bad idea to use video on your homepage. Just keep in mind to not publish autoplay video. Autoplaying on mute might work a little but it would be best if it requires visitors to press the play button.   Conduct an A/B test on your videos before publishing Videos form a great design element but it is better to check the performance of your homepage with and without your video using an A/B test. It not only helps in deciding the most suitable placement location of the video on your homepage, it also helps you determine if the video is adding value to the homepage or not.   Give deep thought to your homepage’s main goal. Every company designs its homepage with a certain goal in mind. Before placing a video, analyze if the video is adding to the achievement of your goal or restricting its impact. If the goals of your homepage and video are conflicting, they can result in confusing the visitors. The placement also comes into play here. If your videos focus on lead generation, you would want to place it at the bottom to ensure that a new visitor has shown interest in you upon reading content on your website and then scrolling down to learn more.   Conclusion   Just like the two sides of a coin, publishing your video on your homepage can be both-advantageous or disastrous for your website. The key is to analyze the goals and placement options thoroughly and then go for it. And if you think you need someone better informed than you on this, feel free to reach us! Category Name Some title

What is a client story video? You’re through with your production cycle and now you have to make the big decision of how to distribute your video. Distributing it doesn’t mean simply putting it on Facebook or broadcasting it on cable TV. There are a lot of options for distribution channels but you must decide which of those best serves your purpose. With the growth of marketing, distribution channels got categorized into the heads: Owned Distribution Channel, Earned Distribution Channel, and Paid Distribution Channel. When you post something on your channel (website, social media, or emails), it is called Owned Distribution. When you get featured on some other channel because you’ve earned it, it is called Earned Distribution. And then comes a method where you distribute your content on paid advertising channels, called Paid Advertising. For example, a brand commercial on TV in the breaks between a daily soap is a type of paid advertising. The majority of websites and platforms use the paid forms of distribution which enables us as consumers to access their content for free. It also provides bread and butter to many websites as they get revenue from paid advertising.   Do I Need Paid Distribution? Before actually trying paid distribution, determine if your brand needs it. We have plenty of options in Owned and Earned Distribution Channels that might seem enough but you might be losing out on something if you do not consider Paid Distribution for your content. Before going any further, consider the fact that your options for distribution channels are not mutually exclusive, that is, owned, earned and paid channels can be used together in one distribution strategy. Every channel comes with its pros and cons and using all of them together can provide an extra edge to your marketing endeavors.    Why ToPay To Distribute My Video? To attract new audiences, there’s nothing better than to use paid advertising as it aids you in reaching the right demographics at the right time. You’re able to promote your video using appropriate demographic tools available online. However, the cost can be a major factor to determine if you are willing to pay to reach your desired audience. You have the option to set your budget or the frequency of ads, you can easily keep an eye on your budget and match the outcomes with your spending. Therefore, it is correct to say that paid sources ultimately pay off by first increasing the views on your video content and then boosting its reach once your target audience has interacted with it. Let’s have a look at the most common distribution channels that you have at your disposal. Paid Distribution Sources 1.     Social Media Ads Ads on different social media platforms like Facebook, LinkedIn, Twitter, Instagram, etc provide a great way of paid distribution. You can take advantage of the different features and options provided by these platforms and promote your video content to particular demographics. You can also divide your budget among different platforms to make use of their unique features to your benefit.   Type of video to use: Short commercials and promos on Instagram and Facebook can be used to attract new audiences. You can also put customer testimonials or FAQs or Q&A videos to gain the attention of customers.   2.     Search Ads Search ads are displayed on search engines and they function around the targeting of keywords. You can bid on specific keywords and enjoy temporary placement above the companies having the best SEO results on those keywords. While it does not provide an instant boost in ranking, it can improve your page rank over time. Google’s Adwords program makes use of keywords to show your ads/videos to anyone searching for something using a specific set of keywords. Apart from words, Google can graphics ads or YouTube ads, or others to target keywords.   Type of video to use: Promotional videos related to common searches or problems, educational/training videos targeting medium or long-tail keywords.   3.     Sponsored Content It might seem like a traditional blog post but is paid by the sponsor to promote their brand. This makes a superb idea to get featured on another popular website or blog and you also get to monitor what is being displayed about you.   Type of video to use: Videos highlighting customer experience, short video series about a topic that interests your audience.   4.     Influencer Marketing It involves collaborating with a social media influencer who has a huge following to promote your brand or product. This is a sure-shot method of attracting customers because your ads are featured on accounts that receive high traffic and more influencing power because of the huge fan following of those influencers.  Type of video to use: Videos tailored to suit the personality of the influencer to make it look more authentic and pleasing.   5.     Native Advertising It is a more traditional paid distribution channel that embeds your advertisements on third-party web pages, either as a banner, link, snippet, thumbnail, or a full article.   Types of video to use: Tips and tricks video to grab the attention of viewers, video promoting your company’s mission and vision statements, industry videos suitable to be put on industry websites.   How To Make Best Use Of Paid Distribution  It is crucial to understand how you can make efficient use of budget and available distribution channels to make the most out of them. Consider the following points: 1.     Goal Assessment Before going ahead with any distribution channel, assess the goals you wish to achieve with the ad and determine if the channel is suitable for that goal.   2.     Pick the most appropriate channel according to your goals. Once you have a clear understanding of your goals and different distribution channels, carefully pick to most suitable one by analyzing its features and other aspects.   3.     Don’t focus on a

What is a client story video? Upon reading so much about video marketing in our blogs and elsewhere on the internet, you’re probably aware of the importance of video marketing for your business. However, just you being aware of it does not ensure that your team-mates or your boss know it too. If they are not well-versed with the statistics, you might have a tough time convincing them. Even with all the statistics and facts at hand, people can be doubtful about the importance of video marketing as it can be hard sometimes to express its value in quantifiable terms like its actual monetary value or ROI. What if we tell you that it is possible? Yes—with the right metrics and a strong combination of knowledge and strategy, you can prove the value of the video in question. Together let’s explore the ways to turn on the green light by convincing your teammates to invest in video marketing. Read on!   Step 1: Collect statistics, facts, and real-world examples. Plentiful statistics and facts are present online to consider while planning a video marketing content. Before making your pitch, ensure that you’ve updated your information with the latest statistics on video marketing. Including some real-life examples or case studies also can prove to be helpful. Step 2: Make your point loud and clear by emphasizing sustainable growth. The key here is that “The Slow and Steady wins the Race”. Successfully implementing video marketing requires you to scale up slowly and steadily and ensure that it becomes sustainable as time passes. For instance, if you spend too much on your first video, you’ll be left with nothing to invest in the following videos, which is even more harmful than the first video being a flop itself. With the ever-growing competition, it will never be sufficient to invest in one expensive video in a quarter. Attempt to customize your approach to create shorter and inexpensive videos while slowly gearing-up for bigger and expensive ones over time. Rather than putting anything and everything in one big video, go for a shorter trial version with a low-cost investment. Start with shorter videos of 15-30 seconds that can be put on different channels. And we are serious when we say “low-cost”. With improved technology and camera quality, your smart-phones can be used to create short video content. You can prepare and monthly or quarterly strategy and shoot all your videos on your iPhone. Over time, you can upgrade your types of equipment and video quality which will reflect a positive sign that your business is blooming! Step 3: Once they get on board, set early expectations, and update them frequently. Nothing hurts more than when expectations aren’t met or the involved parties are on different pages. Especially with new initiatives, it is very important to bring everyone to the same table so that nobody’s left with over or under-expectations. You might follow different strategies and different goals, whether it be to gain the attention of new customers or retain old customers or drive immediate sales. Whatever you do, just ensure that every single person involved is ready to go ahead with it and has a clear understanding of what success seems like for a certain effort so they can act accordingly. Once you’ve decided to start with the production, ensure to keep check about all the probable production glitches. Bear in mind the simple Murphy’s Law: Everything that can turn wrong most probably will. Make sure to be prepared to deal with whatever comes your way while filming the video content. Step 4: Allocate roles and responsibilities to the crew and determine the process flow. Placing expectations is equivalent to setting a straight chain of command on your team. Everyone will have diverse ideas and employing all of them in a single video can result in a disaster. If you’ve hired an external agency for content creation, better keep a single contact person to act as the interface. This will ensure a streamlined flow of communication between your team and the agency. If you are producing the content on your own, dedicate a special team and authorize someone as the “Executive Producer” who’ll be making all the final decisions. This person will act as the director if you don’t plan to hire an external director. Step 5: Determine logistics and minimize feedback circuit before production. If you’re taking on the production with your team involving personnel from other departments, determine a process filter received feedbacks. While it is good to take everyone’s opinion before finalizing any idea, make sure that the feedbacks are received within a specified time limit. The phrase “Now or never” should be advertised while inviting feedback. Apart from this, finalizing the logistics of production costs and deadlines beforehand can be a savior. The clearer the understanding you have with your team, the smoother the production process will be. Not only will it result in great video content but also in the permanent green light to content created by your company. Looking for affordable alternatives for creating your in-house content production studio? Undoubtedly you have all the skills to do it on your own but you don’t necessarily have to do it. We provide a variety of affordable and good-quality video content packages tailored specifically according to your needs and desires. You might want to convert your leads or gain more engagement or attract new customers, video marketing is the way to go and we can walk on the path for you, with you! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? “Quality is more important than quantity.” This is the benchmark of almost every creative art course or content marketing agency. How can anyone deny it? Long before you plan to venture into marketing, people are already trying to keep up with the non-branded content. The overstuffed Netflix queues are proof of it. To just sort the “good” from the “must-watch” can seem as tedious and emotionally draining as watching a period drama. With brands eager to push add content to convert unwary viewers into customers, it is sure to kick in exhaustion. With more than a million ad agencies operating across the globe, lack of content is never going to be a problem. In the overcrowded creative market, just being good is not enough. The quantity has challenged quality, which is indicative of the need to discover new strategies to elevate your business. Maintain Consistency By 2022, video is approximated to comprise about 82% of online consumer traffic. It is indicative of the importance of maintaining a good video marketing strategy for all companies and brands seeking to create a lasting impression on leads and customers. While umpteen options are available for your video’s SEO or brand loyalty-building using video content marketing, one sure short concept to make an impact is Consistency. The “Rule of Seven” covers the value of consistency which argues that before taking any action, the average prospective customer needs to notice something at least seven times. Consistent posting enhances the rule of seven and keeps the image of your company fresh among potential customers. Brands that are consistent in posting content and maintain their voices consistently are considered of 20 percent greater value than their unorganized peers. Posting fresh and consistent content, your brand attains and retains its place in the minds and hearts of audiences across the globe. This way you’re able to build an anticipatory sense for every new content, continuously drawing in the audience and giving the impression of brand stability. For many brands, posting consistent and fresh content can seem to be a whole lot of work than just posting anything any time comfortable. This should not be the case. With a small amount of planning and research, a consistent posting strategy is easier to figure out. Study the Figures Ahead of launching your new and consistent video content strategy, you need to research and analyze and formulate a detailed strategy. It might seem to be the obvious first step but data show that only less than 40% of B2B organizations prepare a documented strategy beforehand regarding the creation and distribution of their content. This indicates that just formulating a detailed strategy in advance will give your brand an added advantage as compared to your competitors. The question of “Consistency” arises once you start documenting the strategy. It is important to decide the frequency of posts to maintain consistency which can only be done if you’re well versed with the statistics. Once you attain a good understanding of the data, only then you’ll be able to draw up a strategy for your specific requirements and capabilities. Different distribution platforms have a different set of metrics and parameters take into account. Having a general-purpose approach will prove to be less effective as compared to the strategies specially tailored for different platforms. For some platforms, there is a very thin space for the “Habitable Zone” between too much and just not enough, where marketing can be utilized to its full potential. Taking Facebook as an example, it is advisable to post not less than thrice a week. The frequency of posting depends on the brand’s following as well—a 50 percent drop in engagement for every post might be observed if the posting is done too often (more than once per day). Where Twitter supports an average of 15 posts per day for optimized successful results, LinkedIn and Instagram benefit from a single good post per day. Any more or less than this can pose the threat of overwhelming your audience. Once you’re decided on the no. of daily posts, you need to decide when the post is to be done. The time of the days is almost as important as the frequency, if not more. It helps you reach your target audience easily. But remembering the best times for different platforms seems impossible. Fortunately, Sprout Social has put up the ideal posting schedule on various platforms. Find some of their infographics below:               Take a mental note of these figures while planning when to post where. Once you have the final product in hand, you can formulate a clear strategy for the creation/distribution of your video content. And lose out on the fact that consistency matters more than frequency. This means you have to figure out the most appropriate strategy for you and then stick to it for as long as possible. It’s better to have a tryst with your goal with less but constant posts than to flood posts one week and forget the next. Mark the Calendar Undoubtedly Calendar is the most crucial tool for video content marketing. As challenging it is to create a good piece of content, equally challenging is to find the perfect time and space for the content to put. Most of the brands fail to adhere to their plan and fall apart as a result. It requires a lot of mental capacity to remember every tiny detail about what to post when and where. Thankfully, a properly thought and planned editorial calendar comes to the rescue here. With proper long-term scheduling and team efforts, the results will speak for you. You can consider using any of the top-rated calendar tools available online to keep track of your posting schedule. Nevertheless, schedule posting is not all. Upon consistent posting, you need to track if the current schedule is working for you and giving the desired results. Corrective measures need to be employed if you find

What is a client story video? If you’re considering using video in your next marketing campaign, you’re on the right track. More than 1 billion hours of video are watched on YouTube each day. Online videos are expected to make up more than 82% of internet traffic. At this point, you essentially need your video to stay competitive and stand out from the crowd. The key is not to just use video marketing but use it in fresh and unexpected ways. The more value addition you provide, the more probable increment in customer engagement is expected. How to do that? Read on to discover 9 uncommon ways to use video marketing to attract customers and increase your ROI. 1.     Use Videos For Staff Training Video marketing is can be used not only to pursue customers but also to communicate with your internal staff or to train and educate them. Training videos can be used to provide mass training to your employees and can help teach your new employees some specific tasks or processes which are too expensive or tedious to teach again and again.   2.     Simplify Customer Service Experience Using Videos Videos can prove to be very efficient to answer common FAQs or provide customer support. This is a unique way of addressing the problems of users. Get in touch with your sales team or customer service department to find out about the most common hurdles or problems encountered by users and address those issues by creating relevant and informative video content. Apart from saving your employees time, it will also provide a good experience to confused users.   3.     Use Unexpected Web Pages To Display Videos It is good to post videos on your homepage or product pages but think out of the box and put videos on the often neglected pages like 404 error pages or confirmation or thank you pages that have a high bounce rate and low engagement rate. Use funny and quirky videos to gain the user’s attention.       4.     Use Personalized Videos For Your Viewers Personalized videos are not as difficult to create. You can use various tips and tricks to put forth seemingly personalized videos. You can, for instance, create happy birthday videos for your customers and send them to them via email. Alternatively, individualized welcome videos can be created for new sign up. Most common names like John or Mary can be used to create videos and send them out to new registrants with the same names. Names can also be digitally inserted and reused again and again while creating personalized videos. Keep in mind that the more personalized are the videos, the more effective they are!   5.     Use Common Man To Create Impromptu Videos Employ an uncommon and fun premise in your video. Use real-life men and their experiences to get your message through. Apart from authenticity, it will also provide entertainment to your users. For instance, if you run a beauty salon, inquire about the customer’s worst haircut, and ask them to share photos, if possible. You’ll receive high customer engagement and create viral content for your social media channels.   6.     Create And Regularly Schedule Educational Video Content For certain industries like SaaS and Tech, it works great to have scheduled videos providing useful information to the users. Not only does it attract new customers but also retains customer interest which pulls them to your page every week/month. You can also use it to address new technologies and trends in your industry.   7.     Create Gifs Using Videos If you have some great videos, you can turn them into gifs with great ease. Sites like Giphy can be used to turn videos into super short gifs. Apps like Instagram’s Boomerang can be used to shoot live gifs which then can be used across all social media platforms, emails, and blogs to give a personal touch to your content.   8.     Re-Engage Unsubscribers Using Videos As important it is to attract new customers, equally important is to re-engage those who have unfollowed/unsubscribed you or have forgotten about you. Customers feel more connected when they see an engaging video and get impressed by the effort. Using personalized videos to regain unsubscribers is also a great technique.   9.     Screen Capture Videos To Record How-To’s Or User Manual Videos Simple software or tools like screen capture or PowerPoint can be used to record your computer screens to explain processes or steps of doing something. They are extremely easy to make and share and prove to be very helpful for the customers. Despite being so effective, they’re not utilized to their full potential. It is a great way of increasing customer engagement to your website.   There are umpteen options at your disposal to use videos in an effective way. Besides this list, you can brainstorm and come up with different strategies to use video marketing for your brand. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? “Client has the final say!” While this simple byword is something that the businesses stand by, it points at a greater fact that the customers’ opinions are highly regarded and what they say about your brand shapes the success of your brand. Let’s look at it this way. Suppose you are one of those brands that have some happy customers that feel proud to buy with you. Most often they are ignored after they make purchases and the brands focus more on conversion and driving new sales and attracting new customers. If you follow this approach, then we would suggest you change the way you work. Happy customers are the key to your success. A customer testimonial is the most powerful and underused marketing tool. If used to its full potential, it can work wonders for your brand. Read on to understand how to put them to use.   What does Customer Testimonial Video mean? Customer Testimonial Video is a brief account of your happy customers where they express how your products/services improved their lives, how the buying process was, or how satisfied they are with your brand.   Why use Testimonial Videos? Customer Testimonials are highly effective. When presented before the right customers at the right time, they can have a huge positive impact on brand awareness, customer engagement, and ultimately, sales! But why is it so? Customer Testimonials are real-life proofs, they take advantage of the fact that we are influenced by the opinions and actions of people. Do you think you are not influenced by social proofs? Give it a second thought! Did you purchase something online without checking the reviews lately? Or, have you not shared your positive shopping experience with others ever? Whether or not the quality of testimonials is well deserved, we do tend to give it a try if the brand is backed by some social proof. You might be comparing the effect of customer testimonial with the marketing endeavors of your team mates. But you cannot ignore the fact that we tend to believe our friends more than the people who have a stake in the brand’s success. You might see the CEO of your business promoting your brand as the most accurate marketing technique but it lacks the most important aspect that is credibility. The audience is smart enough to differentiate between fake and genuine purchase experiences. And considering today’s marketing scenario, credibility and authenticity are the most important aspects that interest the audience. At first, it might seem like a burden on the customers to ask for testimonials but when you look at the other side of the coin, it gives an impression that you value your customers and their opinions more than anything else. It feels like you’re giving it back to your customers regarding their views and feedback. Once they share their testimonial, they’ll be more inclined towards your brand and then they’re more likely to put forth a good worth-of-mind about you. However, do not think of “giving back” to your customers by offering incentives because it might present a negative image of your business. While inviting testimonials from customers, try to make it as diverse as possible. Include different age, gender, demographics, and people from different industries to make the testimonials seem relatable to the viewers. According to Google, more than 65 percent of people liked videos from “people like me”. This very well explains the importance of showcasing diverse real-life experiences. What to include in your testimonial videos? When you plan to start with the content, the first question is how you want your video to look. Do you intend to focus on a single customer in a video or include multiple customers in a single video? How long will your video be? What will be the tone of the video? The number of customers to be included depends on your choice but the duration should essentially be in the range of 30-90 seconds. If it is any shorter, it is insufficient to put across the whole story. On the other hand, if it is any longer, it will fail to retain the viewer’s attention. Once you have made these decisions, it’s about time to prepare with your customers. It is advised to present a context or guidance to your customers without giving out a script or specific talking points. Below are some prompting questions you can put up to your customers to provide a natural flow to the video:   What made you choose us from among our competitors? What is your opinion makes us stand out from the crowd?   What solution has our products/services offered to you for the problems you were experiencing? How satisfied are you with the solution?   Can you share the details of your purchase experience with us? How was your experience working with our team?   What is the feeling you get when you use our products/services?   Can you give us some data on how our products/services changed your life? Did it save you time or money or both?   Apart from these points, let the customers put forth their own words and emotions. If the customers speak from their hearts, it will give you an insight into their true experiences with your brand. It might present a new aspect or usage of your products that have not been noticed by your team yet.   This will present you with valuable opportunities to learn about the experience you’re providing to customers and also incorporate them into your future marketing endeavors.   Where to place customer testimonial videos? The most beautiful aspect of Customer Testimonial Videos is that they are independent of the platforms they’re being shared on. The most common placement of Testimonial Videos is on your website or social media platforms but you can also think differently and play them on-screen at your physical stores or email them to your leads.   Testimonial Videos are the most effective

What is a client story video? With the current world situation, you might be recording yourself on camera more than ever. From Zoom meetings to FaceTime Calls to Instagram Reels to Video Presentations, there are plenty of ways you might find yourself facing the camera. Most of us are camera conscious and talking to a blinking dot feels unnatural, especially if it is not live. The feeling of talking to yourself on camera might make you uncomfortable and shy. But as they say, ‘Practice makes a man perfect’! The more you do it, the more comfortable you become. And to help you get more comfortable in front of the camera, here are a few steps to follow. 1.     Don’t Keep High Expectations  This tip is of utmost importance. Unless you’re taking on an unbending content piece, don’t keep very high expectations. Do not worry about the outcome, focus more on authenticity. If you fumble on-screen or encounter any disturbance, that’s okay. Appreciate the naturalness of your content. Let the content feel natural, not perfect. Strive on making engaging content and let your point come across. Just make sure people can see and hear you well.   2.     Visualize Your Audience Listening  While recording content to share on different platforms, imagine your connections listening to you as if you were living. After all, these are the people you are making content for. Visualizing their presence can aid in making the interaction feel more authentic and natural.   3.     Prepare Your Key Points  Keeping your talking points ready at hand eases the recording process. If you are confident doing extempore, go for it! But it would be better to note down the key points for your reference while filming.  As an alternative, you can prepare a full script to glace at. Having the key points prepared beforehand lets you film the content stress-free without worrying about forgetting any point while still sounding spontaneous on the camera.   4.     Request Feedback  If you’re a beginner and feel less confident about your content, ask someone! Share it with a trusted friend, family, or colleagues and ask for their honest feedback. You can also ask for tips and feedback from a fellow content creator. This will help you a great deal and provide confidence that your content is coming across well.   5.     Keep Recording!  With frequent rehearsals and recordings, you’ll become more confident over time. Learning about the tips and tricks will make it seem easier. Upon understanding the process inside out including the technical details, you’ll be able to focus better on the messages you wish to put across. With constant learning and filming, believe us, you’ll become a pro!   Now that you know the tips and tricks, why not go for recording your content right now! Good luck! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.