November 2020

What is a client story video? Ever seen a video of yourself and thought, “Oh, wow, is that really what I sound/look/talk like?” You’re not alone. Fear of being in front of the camera is common, but don’t worry — in three easy steps, you’ll be ready to give an on-camera interview that’s worthy of winning an Oscar. Tip No. 1: Focus on the Big Picture Let’s be real: You’re going to stumble on your words a bit, ramble, and have to repeat yourself. And that’s okay! All those little “umms,” “uhhs,” and pauses only serve to put you one step closer to getting your point across. An interview is really just a casual conversation between two parties, and any errors you make that might seem big to you are only natural — and to top it all off, they won’t make it into the final product. At Mosaic Media Films, we take hours’ worth of footage and cut it all down into a short 2 to 5 minute video of only the best content. You’ll have more than enough time and space to speak eloquently and comfortably in front of the camera, and we’ll be by your side every step of the way to lend a hand if you get stuck. Now that you’re ready to let those mistakes roll right off your shoulders and focus on the big picture, let’s move onto what you should prepare to wear. Tip No. 2: Wear Something That Makes You Feel Comfortable and Confident You don’t need to look red-carpet ready to give a noteworthy performance. You’re going to look great in whatever you wear, anyways — but if your clothes don’t fit or feel right, that’s going to show through in your body language, facial expressions, and tone of voice. By focusing on wearing clothes that make you feel comfortable and confident, you’ll prime yourself for appearing, acting, and sounding that way in front of the camera. Swap the stilettos for shoes with more support. If you want to say yes to the dress, wear one that’s loose and comfy instead of tight and restricting. Try wearing a nice button down or a company T-shirt in place of a three-piece suit. Just make sure that whatever you wear doesn’t have any busy patterns or slogans as these can appear blurry on screen and distract your viewers. Remember: The focus should be on you, not on your outfit. Lastly, we’re going to focus on something that can’t be beat… the beauty of being yourself! Tip No. 3: Relax and Be Yourself Your viewers are here to learn about you and your company. As such, being yourself is the best possible thing you can do to provide that for them. Imagine you’re meeting an old friend for coffee. That’s exactly how you should sound in your interview — calm, casual, and conversational. Think hard about what makes you most relaxed, and try to do a few of those things before your interview. Whether it’s sipping on a nice cup of tea or listening to your favorite album, putting yourself into a peaceful state of mind before you go on camera will set you up for success. If you’re still feeling nervous, it’s okay to ask for the interview questions beforehand and rehearse your responses in front of the mirror or a friend. Practice makes perfect, but remember that since interviews are supposed to be conversational, you don’t want to come off as too perfect by sounding rehearsed. Preparation shouldn’t be about memorization; it should instead be about getting yourself comfortable speaking about yourself and your work. Now that you’re de-stressed, dressed, and know how to sound the best, you’ll be more than ready to deliver an authentic on-camera interview that’s true to you, your company, and your viewers. Let’s Stay in Touch!We know you might have more questions about how to effectively market your video. Don’t hesitate to reach out! You can learn more about Mosaic Media Films by visiting our website. To keep up with the latest videos and learn about our clients, ongoing projects, and more, follow us on Instagram, Facebook, LinkedIn, and subscribe to our YouTube channel! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.