Driving traffic to your site so more viewers can watch your video is critical to increasing conversion. By utilizing some fundamental SEO techniques, you can help build an effective video marketing strategy.
Having a well crafted video is great, but, if no one is coming to your site, the video will not be as effective because there will be not be enough viewers to influence your sales in a positive way. Which is why developing an effective SEO (Search Engine Optimization) strategy is critical. It is a key ingredient when reviewing how people are discovering your video and it can help leverage your success.
The topic of SEO is an ever-changing landscape and requires daily discipline when it comes to the content you write, keywords you use, and effective linking strategy among many other things.
Understanding the fact that having a robust SEO strategy coupled with a compelling video is the foundation of taking advantage of this “One-Two” punch. Here are a few initial things that will help in your SEO Strategy:
Research keywords that are relevant to your business and will yield the highest intent to purchase. If you sell football helmets, optimizing your site for “helmets” is not in your best interest as this broad term will have people coming to your site searching for all sorts of helmets. They will look for motorcycle, hockey, or maybe even equestrian helmets and will be disappointed with what they find. In this case, it would be better to focus on “football helmets” or “Schutt ION Football Helmet” as the people that are searching for these terms have a much greater interest and higher intent to purchase.
By optimizing all of your pages so that they are keyword rich, you can make a huge difference in driving traffic to your site so viewers can learn about you, read great content and watch your video. You should use 1-2 keywords out of every 100 words, (1-2% keyword density) so plastering keywords all over the place not only makes for very poorly written content, it is also a huge “NO-NO” as far as Google is concerned. In addition to your written content, make sure your header names, title tags and meta tags are rich with keyword friendly words that are relevant to your products and services.
Think of “links” to your site as votes on how credible you are in your specific niche. The more links you have from other sites pointing to your site, the more credible you are with Google which will help in your organic search and also increase the potential for views of your video.
By utilizing keyword-rich content, having great on-page optimization and other sites linking to your site as a reputable source, you’ll be one step closer to ranking higher on Google’s organic search. With more traffic coming to your site, you’ll have more views of your video which can dramatically help increase your conversion rate.